Brasil Game Show 2026, taking place from October 9-12 in São Paulo, is the largest gaming fair in the Americas, showcasing major industry players and offering immersive experiences.
Dates
9–12 Oct 2026
City / country
São Paulo, Brazil
Venue
Distrito Anhembi
Time
09/10: 13:00 às 21:00, 10/10: 12:00 às 21:00, 11/10: 12:00 às 21:00, 12/10: 12:00 às 21:00
Event overview
The Brasil Game Show (BGS) is the largest gaming fair in the Americas and one of the largest in the world in terms of audience and area.
Held annually, BGS has welcomed over 3.
4 million visitors across its 16 editions, establishing itself as the main meeting point for the gaming community in Latin America.
TL;DR
Visitors can experience hands-on gameplay, attend panels with industry leaders, and enjoy exclusive concerts. Event dates: October 9-12, 2026. Location: Distrito Anhembi, São Paulo, Brazil. Expected attendance: 306,798 visitors in 2025. A platform for business and networking opportunities.
Exhibitors gain visibility among a large audience, network with industry professionals, and showcase their latest products. Featuring major brands like Nintendo, SEGA, and PlayStation. BGS serves as a vital platform for the gaming industry, connecting developers, publishers, and gamers. It showcases the latest trends and innovations, making it essential for industry growth and community engagement.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
São Paulo, Brazil
Attend
Event days & opening times
Single Day Ticket
Discounted price for half-entry.
Ticket info
Registration deadline
2026-09-19
How the last edition performed
Last edition
2025
Visitors: 306,798
Edition #: 16
This edition
2025
Visitors: 306,798
Next edition
2026
The next edition promises to be even bigger and better, with more international guests and exciting new features.
Increased international participation More interactive experiences
Impact
The 2025 edition brought together 306,798+ visitors at Distrito Anhembi. The Brasil Game Show (BGS) is the largest gaming fair in the Americas and one of the largest in the world in terms of audience and area. Held annually, BGS has welcomed over 3.4 million visitors across its 16 editions, establishing itself as the main meeting point for the gaming community in Latin America. BGS serves as a vital platform for the.
Audience quality
Visitors typically include Gamers of all ages, Industry professionals, Content creators and influencers, Families looking for entertainment. Event dates: October 9-12, 2026. Location: Distrito Anhembi, São Paulo, Brazil. Expected attendance: 306,798 visitors in 2025. Featuring major brands like Nintendo, SEGA, and PlayStation. Documented attendance reached 306,798+ visitors in the reference edition. Brasil Game Show 2026 attracts an audience aligned with the organiser's published visitor positioning.
Exhibitor outcomes
Exhibitors gain visibility among a large audience, network with industry professionals, and showcase their latest products. Featuring major brands like Nintendo, SEGA, and PlayStation. BGS serves as a vital platform for the gaming industry, connecting developers, publishers, and gamers. It showcases the latest trends and innovations, making it essential for industry growth and community engagement. Exhibitor categories include Game developers, Hardware manufacturers, Gaming accessory brands, Esports organizations.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Brasil Game Show 2026 on 2026-10-09 to 2026-10-12 in São Paulo lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.
Sustainability in procurement
Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.
Automation and labour efficiency
Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.
Regional supply-chain resilience
Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.
Hybrid engagement models
Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.
Buyers covering technology often plan Brasil Game Show 2026 alongside regional peer shows to compare products, pricing, and service coverage across markets.
Pre-show
Confirm exhibitor meetings and product demos for Brasil Game Show 2026.
Show week
Hall walk-throughs, live demos, and supplier negotiations.
Peer events are widely known sector fairs; verify dates on each organiser website before booking.
Plan your trip
Weather
October in São Paulo typically sees 16–24°C. Pleasant spring. Light layers for networking events. Check the forecast a week before travel and pack for walking between halls and outdoor transfers.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Brazil.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Registration
Confirm registration and venue access with the organiser before travelling to São Paulo.
Arrival
Arrive early on the first show day for orientation and security screening.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving São Paulo; confirm ground transport on the organiser site.
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving São Paulo; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Plan road/rail access to Distrito Anhembi; confirm travel guidance on the organiser site.
Ride-hail: Ride-hailing apps are commonly used in São Paulo; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Distrito Anhembi.
Parking: On-site parking is available at Distrito Anhembi; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: October 2026
Temperature: 16–24°C
Seasonality: Pleasant spring.
Packing: October in São Paulo typically sees 16–24°C. Pleasant spring. Light layers for networking events.
Budget
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Single Day Ticket
BRL 224 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Single Day Ticket | BRL 224 / per person | official |
Decision
Use this quick check to decide whether Brasil Game Show 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Trust footer
2
References
1
Publishers
2
Date checked
Brasil Game Show
Display a free company card at your booth, or share your professional card on the show floor.
