Trade show
BRANDmania 2026
BRANDmania is a two-day B2B networking event for the licensing and brand community, scheduled for June 24-25, 2026, at the Grand Hall ZOLLVEREIN in Essen, Germany. The event features an inspiring speaker lineup, workshops, networking opportunities, and an all-inclusive experience with food and drinks. It focuses on creating partnerships and 'BRANDbabies' (collaborative projects) between brands. The event is organized by Spielwarenmesse eG and includes numerous exhibitors from major media and brand companies.
BRANDmania is a two-day B2B networking event for the licensing and brand community, scheduled for June 24-25, 2026, at the Grand Hall ZOLLVEREIN in Essen, Germany. The event features an inspiring speaker lineup, workshops, networking opportunities, and an all-inclusive experience with food and drinks. It focuses on creating partnerships and 'BRANDbabies' (collaborative projects) between brands. The event is organized by Spielwarenmesse eG and includes numerous exhibitors from major media and brand companies.
Event details
- Dates: 24–25 Jun 2026
- Venue: Grand Hall ZOLLVEREIN
- Industry: Licensing, Brands, Networking, Consumer Goods
- Category: Trade show
Audience scale
- Exhibitors: 40+
- Attendees: 900+
Why exhibit
Showcase your brand to key decision-makers in licensing and brand collaborations. Benefit from a unique festival atmosphere that fosters genuine connections and creative partnerships. Access matchmaking tools, enjoy all-inclusive catering, and network with top industry players from entertainment, media, and consumer goods.
Why visit
Discover new collaboration opportunities and licensing projects in a relaxed, inspiring setting. Meet international decision-makers, explore innovative brands, and gain insights from expert speakers and workshops. Enjoy a vibrant atmosphere with networking, food, drinks, and an evening party.
Exhibitor profile
- Licensing agencies
- Brand owners
- Entertainment companies
- Media companies
- Toy manufacturers
- Consumer goods brands
- Publishing houses
Visitor profile
- Licensing professionals
- Brand managers
- Retailers
- Marketing executives
- Product developers
- Content creators
- Media representatives
Industries
- Licensing
- Brands
- Networking
- Consumer Goods
Organisers
- Spielwarenmesse eG