Pro listing
BOLD XXL 2026
The BOLD Optical Fair, also referred to as BOLD XXL, takes place on September 6-7, 2026 at the Brabanthallen in 's-Hertogenbosch, Netherlands. It is a trade-only event for opticians, optometrists, and optical industry professionals. The event features a large list of exhibitors showcasing brands, lenses, and optical products. It is supported by several media partners and provides information on venue accessibility, parking, and social media updates.
The BOLD Optical Fair, also referred to as BOLD XXL, takes place on September 6-7, 2026 at the Brabanthallen in 's-Hertogenbosch, Netherlands. It is a trade-only event for opticians, optometrists, and optical industry professionals. The event features a large list of exhibitors showcasing brands, lenses, and optical products. It is supported by several media partners and provides information on venue accessibility, parking, and social media updates.
Bold is an optics event where opticians and suppliers come together for a large-scale presentation of the latest trends, products, developments, inspiration and much more.
At a glance
- Trade-only event for optical professionals; consumers not admitted.
- Over 400 exhibitors expected, showcasing a wide range of eyewear and optical products.
- Held at Brabanthallen with over 4,000 parking spaces.
- Visitors from Netherlands, Belgium, and Germany.
- Event celebrates its 10-year anniversary.
- No networking or acquisition by non-participating companies allowed.
Product categories
- Eyeglasses
- Sunglasses
- Contact lenses
- Lenses
- Optical equipment
- Accessories
- Eyewear cases
- Cleaning products
Exhibitor profile
- Eyewear manufacturers
- Lens manufacturers
- Optical equipment suppliers
- Contact lens brands
- Eyewear accessories
- Optical technology startups
- Fashion eyewear brands
Visitor profile
- Opticians
- Optometrists
- Optical retailers
- Eyewear buyers
- Optical industry professionals
- Practice owners
Why exhibit
Exhibitors can showcase their brands and products directly to a highly targeted audience of optical professionals from the Netherlands, Belgium, and Germany. The event provides a relaxed atmosphere conducive to doing business and allows brands to launch new lines specifically for this edition. With hundreds of opticians attending, it offers significant exposure and networking opportunities within the optical industry.
Why visit
Visitors can discover a wide range of eyewear and optical products from numerous brands, including exclusive launches and first-time appearances in the Netherlands. The event is an opportunity to stay updated on industry trends, connect with suppliers, and network with fellow optical professionals. Additionally, the venue offers ample parking and easy access, making it convenient to attend.
Why it matters
BOLD XXL sits within a growing European eyewear market (about USD 60.7 billion in 2025, projected 3.8 percent CAGR) and a global eyewear market moving toward USD 300 billion-plus by the mid-2030s, giving exhibitors access to a resilient, demographically-driven demand base. As the Benelux region's largest dedicated optical trade fair, it functions as a regional anchor within a busy annual circuit of European and global eyewear shows (opti Munich, MIDO, SILMO, 100% Optical), letting independent brands and opticians from the Netherlands, Belgium, and Germany connect without traveling to larger, more diffuse international shows.
Venue
name: Brabanthallen
address
city: 's-Hertogenbosch
street: Diezekade 2
country: Netherlands
postal code: 5222 AK
map url: https://www.google.com/maps/place//data=!4m2!3m1!1s0x47c6ee65819003b5:0x91cdd97244523100?sa=X&ved=1t:8290&ictx=111
facilities
parking
notes: Over 4,000 spaces, including 40 electric vehicle charging points. Accessible parking is available near every entrance for drivers with a valid European Disability Parking Permit. Pre-booking is recommended and available online from two weeks before the event. Parking is paid; on-site payment via QR codes or ticket machines is also possible.
spaces: 4000
status: confirmed
currency: EUR
- https://www.eventim.nl/en/event/the-dutch-masters-2027-brabanthallen-21460851/
- https://www.brabanthallen.nl/organiseren/organiseer/
cloakroom
notes: Cloakroom facilities are available for visitors.
status: confirmed
- https://you.ctrip.com/sight/denbosch14755/1469380.html
- On-site Catering
prayer rooms
notes: No specific prayer rooms are mentioned in available sources for the Brabanthallen.
status: unknown
accessibility
notes: The venue is wheelchair accessible, with accessible parking near every entrance, accessible toilets, and designated seating areas. Assistance dogs are generally allowed, but it's recommended to contact the organiser in advance for large events.
status: confirmed
- https://www.eventim.nl/en/event/the-dutch-masters-2027-brabanthallen-21460851/
onsite shuttle
notes: The venue does not appear to have an internal shuttle. However, a free shuttle bus operates between 's-Hertogenbosch Central Station and the venue for major events.
status: not_available
- https://recordplanet.nl/en/route-parking/
charging points
notes: There are 40 electric vehicle charging points in the parking area.
status: confirmed
- https://www.eventim.nl/en/event/the-dutch-masters-2027-brabanthallen-21460851/
luggage storage
notes: Information on dedicated luggage storage is not specified in the available sources.
status: unknown
gate notes: Entrances & Accessibility: Disabled parking spaces are located specifically near Entrance A (ingang A) and the Central Entrance (Centrale Entree). Attendee Entry: When arriving at the entrance, attendees must present the QR code received via email (after requesting a free ticket online) to be scanned. Hostesses at the entrance will then issue the official entry ticket. Vehicle Entry (Parking Gates): When driving onto the Brabanthallen grounds, attendees can drive directly into the parking lot without having to pull a parking ticket at the barrier (slagboom). Parking attendants, if present, will guide vehicles to an available spot. To exit, a barcode (purchased online or at a machine inside) will be required to open the gate.
parking notes: The](https://www.brabanthallen.nl/agenda/bold-optical-fair-bold-xxl/%22,%22google_maps_place_url%22:%22https://www.google.com/maps/place//data=!4m2!3m1!1s0x47c6ee65819003b5:0x91cdd97244523100?sa=X&ved=1t:8290&ictx=111%22,%22google_maps_embed_url%22:%22%22,%22google_place_id%22:%22%22,%22latitude%22:null,%22longitude%22:null,%22map_url%22:%22%22,%22floor_plan_page_url%22:%22%22,%22floor_plan_asset_url%22:%22%22,%22floor_plan_edition_year%22:null,%22venue_navigation_map_url%22:%22%22,%22floor_plan_url%22:%22%22,%22floor_plan_schematic%22:{%22available%22:false,%22source_url%22:%22%22,%22zones%22:[],%22notes%22:%22%22},%22parking_notes%22:%22The) Brabanthallen has over 4,000 parking spaces. Parking is available on the large lot next to the venue. Visitors can pre-book parking online.
floor plan schematic
google maps place url: https://www.google.com/maps/place//data=!4m2!3m1!1s0x47c6ee65819003b5:0x91cdd97244523100?sa=X&ved=1t:8290&ictx=111
official venue page url: [https://www.brabanthallen.nl/agenda/bold-optical-fair-bold-xxl/
Entry & registration
trade only: true
event hours: Sunday](https://bold-opticalfair.nl%22,%22https://bold-opticalfair.nl/deelnemers/%22,%22https://www.brabanthallen.nl/agenda/bold-optical-fair-bold-xxl/%22,%22https://parkeren.brabanthallen.nl/en/%22]},%22event_schedule%22:{%22event_hours%22:%22Sunday) 6 September 2026: 10:00–18:00; Monday 7 September 2026: 10:00–18:00
ticket notes: BOLD is exclusively accessible to opticians, optometrists and/or optical industry employees. Consumers are not admitted. Ticket requests by third parties and/or without a company name and/or valid VAT number are rejected or cancelled.
setup end date: 2026-09-06 [based on 2024 edition]
registration url: https://bold-opticalfair.nl
setup start date: 2026-09-05 [based on 2024 edition]
teardown end date: 2026-09-07 [based on 2024 edition]
teardown start date: 2026-09-07 [based on 2024 edition]
registration is free: true
registration deadline: 2026-06-06
badge collection notes: Tickets are sent via email with a QR code; scan the QR code at the entrance to receive your entry ticket.
Organisers
- Bold Optical Fair
- Space-Only
- Terressa
- Walter
- Guusje
Programme
agenda status: not_published
- BOLD Light 2026 (spring edition)
- Centrop
Previous edition
stats
year: 2023
notes: September 2023 edition held at Werkspoorkathedraal in Utrecht; 411 brands presented; approximately 2,750 eyecare professionals attended.
end date: 2023-09-11
start date: 2023-09-10
deals count: 0
edition number: 0
floor area sqm: 0
visitors count: 2750
pavilions count: 0
exhibitors count: 411
visitor countries: 0
exhibitor countries: 0
- Eyecare Square
- Luxury Lounge
- BOLD Stage
- Organisation
- David Friedfeld
exhibitor roi: Prior editions have attracted large exhibitor lineups (335+ confirmed brands for 2025, 360+ for 2024) and thousands of trade visitors, giving exhibitors direct access to independent opticians across the Benelux and neighboring German market; no official ROI or lead-generation metrics have been published by the organiser.
impact summary: BOLD XXL has grown from a small optical show in Nijkerk into the leading Benelux trade fair for independent opticians, drawing over 2,700 visitors and more than 335-360 exhibiting eyewear brands in its 2024 and 2025 editions at the Brabanthallen. The 2026 edition marks the fair's tenth anniversary and follows the merger of former Dutch shows Hall of Frames and Centrop Sales into the Bold Optical Fair banner.
- 411
- 2750
- 360
- 147
- 2772
- 335
- 277
audience quality: BOLD is a trade-only event restricted to opticians, optometrists, and optical industry employees, drawing independent opticians primarily from the Netherlands, Germany, and Belgium, with some visitors from further afield in past editions.
- BOLD XXL 2024
- BOLD XXL 2025
- BOLD XXL 2026 (10th anniversary edition)
next edition outlook
year: 2026
- https://www.eyebizz.de/thema/fachmessen/
- https://www.eyeline-magazine.nl/algemeen/bold-xxl-2025-bracht-de-optiekbranche-samen-in-de-brabanthallen/
summary: BOLD XXL 2026 takes place 6-7 September at the Brabanthallen in 's-Hertogenbosch, celebrating the fair's 10th anniversary, following the earlier BOLD Light spring edition held 2 March 2026.
end date: 2026-09-07
confidence: medium
start date: 2026-09-06
- 10th anniversary programming and retrospective content around the show's origins in Nijkerk
- Continued participation from merged legacy shows Centrop and Hall of Frames under the Bold banner
Exhibitors
total: 277
- FRMS
- EYES 2
- STYLE22
- Brilmode.nl by Osinga
- Eye Supply
- A-Concepts.eu
- Talba Nederland
- OPO Scandinavia
- Iris & Jan Puur
- ITSTHEORIGINAL
- SAFILO
- Van Loon Oogmode
- ID4Eyewear
- EYE EYE CARAMBA
- Ofar
- De Rigo
- INSIGHTER
- AVA
- Bausch + Lomb
- VARIATION DESIGN
- Anne Van der Borght
- Variation Design
- Newtop
- Ode Frames
- Mad in Italy
- Optical frame & eyewear manufacturers
- Other optical eyewear suppliers
- Acetate & handmade eyewear suppliers
- Contact lens & vision care suppliers
- Sunglasses suppliers
- Luxury & designer eyewear suppliers
- Children's eyewear suppliers
- Reading glasses & magnifier suppliers
- Eyewear case & accessories suppliers
- Nederland
- Luxemburg
- Netherlands
- Duitsland
- Germany
- België
- Spain
- France
- Italy
- Switzerland
- Sweden
domain enrich
notes: Domains came from the TSI Pro analysis CSV. Trigger DomainEnrich only if deeper company enrichment is needed.
status: not_started
- pajuk.com
- acid-eyewear.com
- acousticline.jp
- 4is-eyewear.be
- creatiefbrillen.nl
- shades-eyewear.de
- alexanderwinstch.com
- alfredkerbs.com
- eyewear.wolf-continental.com
- anahickmanneyeweareurope.com
- andy-wolf.com
- weareannu.com
- internationalvisualbrands.com
- ofar.nl
- rvsvision.com
- atlanteyewear.com
- avabrillen.nl
- ayz.nl
- a-concepts.eu
- beyewear.nl
- visibilia.com
- barucheyewear.com
- adacemyofvisioncare.com.
- bausch.nl
- bellingerhouse.com
- aoyama-optical.com
- bevelspecs.com
- blackfin.eu
- bo44.de
- newtop.nl
- bobos.nl
- variation-design.fr
- brendel-eyewear.com
- brett-eyewear.com
- bricolavenezia.com
- baijens.nl
- cazal-eyewear.com
- centrop.nl
- frmsbynick.nl
- derigo.com
- clearvisiongroup.nl
- talba.nl
- walterr.nl
- brilmode.nl
- coopervision.nl
- costantinotoffoli.it
- itstheoriginal.nl
- safilogroup.com
- debrillenstylist.nl
- eurovisiebenelux.com
- vanloonoogmode.nl
- dick-moby.com
- eyes2be.nl
- dutzeyewear.com
- eco-eyewear.com
- einstoffen.com
- essilorluxottica.com
- etuienzo.nl
- everywear-shop.com
- eyevinci.nl
- opo.se
- designeyeweargroup.com
- feb31stbenelux.com
- folc-eyewear.com
- frankandlucie.com
- eschenbach-optik.com
- freudenhauseyewear.de
- gamine.nyc
- garrettleight.com
- id4eyewear.nl
- gigistudios.com
- gloryfy.nl
- gotti.ch
- hickmanneyeweareurope.com
- hoet-couture.com
- hoya.nl
- hug-spectacles.com
- humphreys-eyewear.com
- igaoptic.de
- spectaculis.nl
- topbrilmode.com
- jfrey.fr
- menrad.nl
- visioneyewear.nl
- jillmarketing.nl
- jiscoeyewear.com
- eyesupply.nl
- johnnyloco.com
- trend-eyes.nl
- kaciparis.com
- kamemannen.com
- komono.com
- kontak.nl
- laeyeworks.com
- lgrworld.com
- lafont.com
- lamarcaeyewear.com
- lapima.com
- laservision.nl
- lazare.studio
available domain count: 174
exhibitor analysis quality
total rows: 277
rows with hall: 0
classified rows: 277
rows with booth: 0
unclassified rows: 0
classification coverage pct: 100
Market
region: Europe (Benelux focus, with wider European/global eyewear market context)
why it matters: BOLD XXL sits within a growing European eyewear market (about USD 60.7 billion in 2025, projected 3.8 percent CAGR) and a global eyewear market moving toward USD 300 billion-plus by the mid-2030s, giving exhibitors access to a resilient, demographically-driven demand base. As the Benelux region's largest dedicated optical trade fair, it functions as a regional anchor within a busy annual circuit of European and global eyewear shows (opti Munich, MIDO, SILMO, 100% Optical), letting independent brands and opticians from the Netherlands, Belgium, and Germany connect without traveling to larger, more diffuse international shows.
- Steady European eyewear market growth
- Smart and connected eyewear scrutiny
- Sustainable and 3D-printed materials
- Luxury eyewear bifurcation
- Direct-to-consumer and digital retail growth
similar event circuit
title: European and global eyewear trade show circuit around BOLD XXL 2026
- SILMO Paris
- SILMO Istanbul
- opti Munich
- MIDO Milan
- 100% Optical
summary: BOLD XXL 2026 (6-7 September, 's-Hertogenbosch) sits in a dense annual calendar of optical trade fairs. The main global anchor events cluster in January-March (opti Munich, MIDO Milan, 100% Optical London) and again in September (SILMO Paris), positioning BOLD XXL as a regional Benelux-focused complement to these larger international shows.
- Post-BOLD XXL 2026 autumn window
- New-year global optical fair window
source note: Circuit dates are compiled from organiser websites and industry trade press; some 2027 dates are inferred from the prior-year cycle and should be confirmed directly with each organiser closer to the date.
planning window: Next 6-12 months (September 2026 to mid-2027)
Logistics
visa
official url: https://www.netherlandsandyou.nl/travel-and-living/visa-for-the-netherlands/visa-for-business-visits-to-the-netherlands
ata carnet notes: The Netherlands accepts ATA Carnets for temporary import/export of exhibition goods, trade samples, and professional equipment such as optical fair display materials, avoiding VAT, import duties, and deposits. Carnets are issued in the Netherlands by KVK (Netherlands Chamber of Commerce) and are valid up to one year for multiple trips within ATA Convention countries.
ata carnet accepted: true
free nationalities notes: Visa requirements are nationality-dependent. EEA and Swiss citizens travel visa-free. Many other nationalities (e.g. under EU visa-liberalisation agreements) can enter visa-free for short stays; others require a Schengen short-stay (Type C) visa. The Dutch government provides an online IND tool where a traveler enters their nationality to check whether a short-stay visa is required.
weather notes: September in 's-Hertogenbosch is mild and often pleasant. Average high temperatures range from 19–23°C (66–73°F), with lows around 10–13°C (50–55°F). Rainfall is moderate, with about 57 mm of precipitation expected during the month. Layered clothing and a waterproof jacket are advisable.
- Direct Communication
- Punctuality
- Language
- Cashless Society
- Tipping Etiquette
- Bicycle Culture
- Eindhoven Airport
- Amsterdam Airport Schiphol
- Brussels Airport
- Düsseldorf Airport
connectivity notes: Brabanthallen is conveniently located near the A2, A59, and A65 motorways, less than a 40-minute drive from major cities like Eindhoven, Tilburg, Breda, and Utrecht. 's-Hertogenbosch Central Station is about a 10–15 minute walk from the venue. A free shuttle bus often operates between the station and the venue for major events.
local currency code: EUR
Visitor persona
visa
notes: No BOLD-specific visa invitation-letter service was found on bold-opticalfair.nl; exhibitors/visitors needing a visa should request an invitation letter directly from their exhibiting company or Dutch business contact and apply at the relevant Dutch embassy/consulate.
official url: https://www.netherlandsandyou.nl/travel-and-living/visa-for-the-netherlands/visa-for-business-visits-to-the-netherlands
processing time: Up to 15 calendar days standard, potentially extended to 30-60 days for individual cases per Schengen rules
requirement summary: EEA/Swiss nationals do not need a visa. Other nationals may need a Schengen short-stay (Type C) visa for a business visit of 90 days or less within any 180-day period, typically supported by an invitation letter from the Dutch host company or event organiser.
hotels
- City centre (Binnenstad-Centrum)
- Near 's-Hertogenbosch Central Station
- Vught (adjacent suburb, quieter)
recommended check in: 2026-09-05
recommended check out: 2026-09-08
flights
- Within Europe: direct flights available from many major cities.
- Intercontinental: connect via Amsterdam Schiphol (AMS) or other major hubs.
booking notes: Book flights well in advance for the best prices. Eindhoven is served by several low-cost carriers, while Schiphol offers a wider range of full-service airlines.
destination airport: Eindhoven Airport (EIN)
weather
month: September
packing notes: Bring layers, a waterproof jacket, and comfortable walking shoes. An umbrella is also recommended.
temperature range: 10°C – 23°C (50°F – 73°F)
rain or seasonality: Moderate rainfall, average 57 mm.
transport
parking: Over 4,000 on-site spaces, including 40 EV charging points. Pre-booking recommended via parkeren.brabanthallen.nl. Accessible parking available.
ride hail: Uber and local taxis available. Taxis can be booked via apps or at the station.
hotel to venue: Most city centre hotels are a 10-20 minute walk or short taxi/bus ride. Bicycle is also a convenient option.
public transit: Buses and trains connect the city. The venue is a 10-minute walk from 's-Hertogenbosch Central Station. Use 9292.nl for trip planning.
airport to venue: Eindhoven Airport (EIN) is the closest, ~30 min drive. Train from EIN to 's-Hertogenbosch Central Station takes ~1h 15m. Amsterdam Schiphol (AMS) has direct trains to 's-Hertogenbosch (~1h).
- Confirm event pass and badge details
- Confirm visa and travel documents
- Book flights and hotel
- Shortlist target exhibitors/sessions
- Prepare meeting calendar
itinerary builder
Exhibitor persona
compliance
lead capture
notes: No official lead-capture product or service could be identified for the 2026 edition. The BOLD app mentioned in prior coverage (2023) appears to be a visitor information app, not an exhibitor lead-retrieval tool.
- https://bold-opticalfair.nl
- https://bold-opticalfair.nl/wp-content/uploads/Bold-Extra-Options-2024_V1.pdf
availability status: unknown
recommended followup sla: Contact every scanned or captured lead within 24-48 hours of the fair while the conversation is fresh, and send full line sheets or quotes within 5 business days to catch the post-show buying window.
- Confirm booth package and payment deadlines
- Submit stand design and contractor forms
- Book staff travel and accommodation
- Prepare freight and customs documents
- Prepare lead capture, collateral, and follow-up workflow
freight shipping
Planning
exhibitor
lead capture
notes: No official lead-capture product or service could be identified for the 2026 edition. The BOLD app mentioned in prior coverage (2023) appears to be a visitor information app, not an exhibitor lead-retrieval tool.
recommended followup sla: Contact every scanned or captured lead within 24-48 hours of the fair while the conversation is fresh, and send full line sheets or quotes within 5 business days to catch the post-show buying window.
- Sint-Janskathedraal (St. John's Cathedral)
- Het Noordbrabants Museum
- Jheronimus Bosch Art Center
- De Bossche Markt (market square)
- Efteling theme park
- BOLD central bar / show floor
- Tony's Bar, Golden Tulip Hotel Central
- De Bossche Markt terraces
- Getting from the Airport
- Arriving by Train
- Driving and Parking
- What to Wear
- Local Currency and Payments
- Language
- Exploring 's-Hertogenbosch
- Stay Connected
- Buying & Sourcing
- Education
- Networking
- City Exploration
Costs
calculator
currency: USD
per diem usd: 0
booth sqm max: 20
booth sqm min: 6
visa cost usd: 0
nights default: 2
booth sqm default: 12
insurance cost usd: 0
shell per sqm low usd: 166
shell per sqm high usd: 267
hotel mid per night usd: 165
hotel budget per night usd: 100
hotel premium per night usd: 189
booth prices
notes: (2025 data) Official BOLD XXL 2026 exhibitor pricing page was not found; figures are from the BOLD XXL 2025 participant information page, the most recent published exhibitor rates. Shell scheme prices are fixed per stand type rather than pure per-sqm rates: Start-up stand 6 sqm = EUR 1395, 4x3m stand 12 sqm = EUR 2295, 5x4m stand 20 sqm = EUR 2895, Luxury Lounge 20 sqm = EUR 3595. Space Only (raw floor) is EUR 105 per sqm with a 20 sqm minimum.
source: https://bold-opticalfair.nl/participate-bold-xxl-2025/
currency: EUR
standard booth sqm: 12
raw space per sqm low: 105
raw space per sqm high: 105
shell scheme per sqm low: 144.75
shell scheme per sqm high: 232.5
Decision tools
quiz result config
mode: visit_exhibit_skip
intro: Pick the closest answer for each. Your recommendation updates live.
- Yes — visit.
- Yes — exhibit.
- No — not this edition.
tie label: Worth considering.
tie description: Your answers are split between paths — compare the visit and exhibit guidance below before deciding.
Partners
- Eyebizz
- TEF Magazine
Media
og image url: https://cdn.tradeshowintel.com/assets/tsi_pro/69d54cb48456ff990cfdd875/og_1785496262.webp
event logo url: https://cdn.tradeshowintel.com/assets/event_logos/69d54cb48456ff990cfdd875_1778258244.png
hero image url: https://cdn.tradeshowintel.com/assets/tsi_pro/69d54cb48456ff990cfdd875/hero_1785494557.jpg
Answers
- Organisation
- David Friedfeld
Sources
- BOLD Optical Fair – Home
- BOLD XXL 2026 – Exhibitors
- BOLD Optical Fair – Privacy Policy
- BOLD XXL – Sponsoring (Leadscanner via Invitado)
- Invitado Intercambio support page
- BOLD XXL - Centrop
- BOLD XXL: In der niederländischen Welt der Optik
- Bold XXL kehrt im Herbst zurück
- BOLD XXL 2025 bracht de optiekbranche samen in de Brabanthallen
- Zehn Jahre Bold: Drei Geschichten, eine Messe
- Bold Optical Fair // Bold Light 2026 spring optical fair
- Algemene informatie — hours, parking, transit, hotels
- Bold Optical Fair homepage — trade-only entry policy, BOLD XXL 2026 dates
- Deelnemers Informatie BOLD XXL 2026 — floor plan and stand types
- Participate BOLD XXL 2025 — exhibitor pricing
- Brabanthallen parking
- Golden Tulip Hotel Central pricing
- 's-Hertogenbosch things to do
- EUR/USD exchange rate
- Bold Extra Options 2024 – Exhibitor Manual