The BOLD Optical Fair, also referred to as BOLD XXL, takes place on September 6-7, 2026 at the Brabanthallen in 's-Hertogenbosch, Netherlands. It is a trade-only event for opticians, optometrists, and optical industry professionals. The event features a large list of exhibitors showcasing brands, lenses, and optical products. It is supported by several media partners and provides information on venue accessibility, parking, and social media updates.
Dates
6–7 Sep 2026
City / country
's-Hertogenbosch, Netherlands
Venue
Brabanthallen
Time
10:00 AM – 6:00 PM
Are you the organiser of this event?
Companies exhibiting at BOLD XXL 2026 include Ace & Tate, ACID eyewear, ACOUSTIC LINE, JAPAN, Ad Lib and AHLEM.
Event overview
Bold is an optics event where opticians and suppliers come together for a large-scale presentation of the latest trends, products, developments, inspiration and much more.
TL;DR
Visitors can discover a wide range of eyewear and optical products from numerous brands, including exclusive launches and first-time appearances in the Netherlands. The event is an opportunity to stay updated on industry trends, connect with suppliers, and network with fellow optical professionals. Additionally, the venue offers ample parking and easy access, making it convenient to attend.
Exhibitors can showcase their brands and products directly to a highly targeted audience of optical professionals from the Netherlands, Belgium, and Germany. The event provides a relaxed atmosphere conducive to doing business and allows brands to launch new lines specifically for this edition. With hundreds of opticians attending, it offers significant exposure and networking opportunities within the optical industry.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Diezekade 2, 5222 AK 's-Hertogenbosch, Netherlands
Over 4,000 spaces, including 40 electric vehicle charging points. Accessible parking is available near every entrance for drivers with a valid European Disability Parking Permit. Pre-booking is recommended and available online from two weeks before the event. Parking is paid; on-site payment via QR codes or ticket machines is also possible.
4,000 spaces ·
The venue is wheelchair accessible, with accessible parking near every entrance, accessible toilets, and designated seating areas. Assistance dogs are generally allowed, but it's recommended to contact the organiser in advance for large events.
Cloakroom facilities are available for visitors.
There are 40 electric vehicle charging points in the parking area.
The venue does not appear to have an internal shuttle. However, a free shuttle bus operates between 's-Hertogenbosch Central Station and the venue for major events.
Food options
On-site Catering
On-site diningParking: The](https://www.brabanthallen.nl/agenda/bold-optical-fair-bold-xxl/%22,%22google_maps_place_url%22:%22https://www.google.com/maps/place//data=!4m2!3m1!1s0x47c6ee65819003b5:0x91cdd97244523100?sa=X&ved=1t:8290&ictx=111%22,%22google_maps_embed_url%22:%22%22,%22google_place_id%22:%22%22,%22latitude%22:null,%22longitude%22:null,%22map_url%22:%22%22,%22floor_plan_page_url%22:%22%22,%22floor_plan_asset_url%22:%22%22,%22floor_plan_edition_year%22:null,%22venue_navigation_map_url%22:%22%22,%22floor_plan_url%22:%22%22,%22floor_plan_schematic%22:{%22available%22:false,%22source_url%22:%22%22,%22zones%22:[],%22notes%22:%22%22},%22parking_notes%22:%22The) Brabanthallen has over 4,000 parking spaces. Parking is available on the large lot next to the venue. Visitors can pre-book parking online.
Gate: Entrances & Accessibility: Disabled parking spaces are located specifically near Entrance A (ingang A) and the Central Entrance (Centrale Entree). Attendee Entry: When arriving at the entrance, attendees must present the QR code received via email (after requesting a free ticket online) to be scanned. Hostesses at the entrance will then issue the official entry ticket. Vehicle Entry (Parking Gates): When driving onto the Brabanthallen grounds, attendees can drive directly into the parking lot without having to pull a parking ticket at the barrier (slagboom). Parking attendants, if present, will guide vehicles to an available spot. To exit, a barcode (purchased online or at a machine inside) will be required to open the gate.
Attend
Event days & opening times
Visitor
Free entry with online registration.
Ticket info
Badge collection
Tickets are sent via email with a QR code; scan the QR code at the entrance to receive your entry ticket.
Ticket notes
BOLD is exclusively accessible to opticians, optometrists and/or optical industry employees. Consumers are not admitted. Ticket requests by third parties and/or without a company name and/or valid VAT number are rejected or cancelled.
Registration deadline
2026-06-06
Build-up & tear-down
What's on
BOLD Light 2026 (spring edition)
Centrop
How the last edition performed
Visitors
2,750
Exhibitors
411
Growth over time
New this edition
Eyecare Square
New zone at BOLD XXL 2025 where optometrists and opticians could attend expert-led talks on modern eye care, bridging clinical knowledge with practical retail application.
SourceLuxury Lounge
Dedicated area at BOLD XXL 2024 featuring an upscale lounge experience, an extensive catering plaza, and an Italian à-la-carte restaurant.
SourceBOLD Stage
New stage at BOLD XXL 2024 featuring creative dance performances by Collab Industry from Amsterdam.
SourceTestimonials
It was an overwhelming success and in two days we received more than 2750 visitors. We and our participants feel very honored that you have visited Bold XXL.
I love going to these shows in different countries, because it gives you a flavor of what's going on as far as the people, culture, and business environment.
Next edition outlook
2026-09-06 – 2026-09-07BOLD XXL 2026 takes place 6-7 September at the Brabanthallen in 's-Hertogenbosch, celebrating the fair's 10th anniversary, following the earlier BOLD Light spring edition held 2 March 2026.
10th anniversary programming and retrospective content around the show's origins in Nijkerk Continued participation from merged legacy shows Centrop and Hall of Frames under the Bold banner
Impact
BOLD XXL has grown from a small optical show in Nijkerk into the leading Benelux trade fair for independent opticians, drawing over 2,700 visitors and more than 335-360 exhibiting eyewear brands in its 2024 and 2025 editions at the Brabanthallen. The 2026 edition marks the fair's tenth anniversary and follows the merger of former Dutch shows Hall of Frames and Centrop Sales into the Bold Optical Fair banner.
Audience quality
BOLD is a trade-only event restricted to opticians, optometrists, and optical industry employees, drawing independent opticians primarily from the Netherlands, Germany, and Belgium, with some visitors from further afield in past editions.
Exhibitor outcomes
Prior editions have attracted large exhibitor lineups (335+ confirmed brands for 2025, 360+ for 2024) and thousands of trade visitors, giving exhibitors direct access to independent opticians across the Benelux and neighboring German market; no official ROI or lead-generation metrics have been published by the organiser.
Intelligence
277
Exhibitors
9
Categories
11
Countries
11
Pavilions
Top 10 by exhibitor count — estimates based on published directory.
Nederland
Luxemburg
Netherlands
Duitsland
Germany
België
Spain
France
Italy
Switzerland
Sweden
High priority
Buyers sourcing
Optical Frame & Eyewear Manufacturers
Buyers sourcing
Other Optical Eyewear Suppliers
Buyers sourcing
Acetate & Handmade Eyewear Suppliers
Buyers sourcing
Contact Lens & Vision Care Suppliers
Buyers sourcing
Sunglasses Suppliers
Medium priority
Buyers sourcing
Luxury & Designer Eyewear Suppliers
Buyers sourcing
Children's Eyewear Suppliers
Buyers sourcing
Reading Glasses & Magnifier Suppliers
Buyers sourcing
Eyewear Case & Accessories Suppliers
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
BOLD XXL sits within a growing European eyewear market (about USD 60.7 billion in 2025, projected 3.8 percent CAGR) and a global eyewear market moving toward USD 300 billion-plus by the mid-2030s, giving exhibitors access to a resilient, demographically-driven demand base. As the Benelux region's largest dedicated optical trade fair, it functions as a regional anchor within a busy annual circuit of European and global eyewear shows (opti Munich, MIDO, SILMO, 100% Optical), letting independent brands and opticians from the Netherlands, Belgium, and Germany connect without traveling to larger, more diffuse international shows.
Key trends shaping this market and its wider industry.
Steady European eyewear market growth
The Europe eyewear market was estimated at USD 60.7 billion in 2025 and is projected to grow at a CAGR of about 3.8 percent through 2035, driven by an aging population and rising prevalence of vision problems, supporting continued demand for the independent opticians BOLD XXL targets.
SourceSmart and connected eyewear scrutiny
Major eyewear players like EssilorLuxottica posted revenue growth in early 2026 but faced investor doubts about the pace of smart glasses adoption, signalling that connected eyewear remains a closely watched but still-unproven growth category for exhibitors.
SourceSustainable and 3D-printed materials
Industry trend reports for 2026 highlight rising adoption of 3D-printed frame technology and sustainable optical materials as differentiators for independent eyewear brands, a theme relevant to BOLD's mix of established and boutique exhibitors.
SourceLuxury eyewear bifurcation
The luxury eyewear segment is splitting between craft-driven, material-engineered frames and traditional logo-led licensing models, a dynamic that shapes how premium exhibitors position their 2026 collections at trade fairs.
SourceDirect-to-consumer and digital retail growth
Growth of direct-to-consumer online eyewear platforms is reshaping how brands use trade shows like BOLD XXL, increasingly for building independent-optician relationships rather than only wholesale order-taking.
SourceLatest updates from across the market.
EssilorLuxottica shares slip despite revenue growth
EssilorLuxottica reported 10.8 percent constant-currency revenue growth for Q1 2026, but shares fell about 5 percent on investor doubts over smart glasses growth prospects and a demanding full-year outlook.
Global eyewear market entering transformative growth phase
Future Market Insights projects the global eyewear market reaching USD 342.6 billion by 2036, driven by demand for medical-grade vision solutions, smart connected eyewear, premium fashion frames, and sustainable materials.
Bold Optical Fair marks its 10th anniversary
Trade press coverage notes that BOLD XXL 2026, held 6-7 September at the Brabanthallen, celebrates ten years since Bold Optical Fair began on a site in Nijkerk, reflecting the show's growth into a leading Benelux optical trade fair.
Europe eyewear market sized at USD 60.7 billion
A market research report values the Europe eyewear market at USD 60.7 billion in 2025, forecasting 3.8 percent CAGR growth through 2035 on the back of an aging population and rising vision-care needs.
BOLD Light 2026 spring edition draws positive review
Organisers reported a positive outcome from the BOLD Light spring buying event held 2 March 2026 in Den Bosch, describing efficient structures and strong contacts among independent opticians from Germany, the Netherlands, and Belgium.
BOLD XXL 2026 (6-7 September, 's-Hertogenbosch) sits in a dense annual calendar of optical trade fairs. The main global anchor events cluster in January-March (opti Munich, MIDO Milan, 100% Optical London) and again in September (SILMO Paris), positioning BOLD XXL as a regional Benelux-focused complement to these larger international shows.
SILMO Paris
Paris, France
Held about three weeks after BOLD XXL 2026; MIDO confirmed a stand at SILMO Paris Hall 6.
websiteSILMO Istanbul
Istanbul, Turkey
(2025 dates referenced; check organiser site for confirmed 2026 dates) Positioned as a bridge fair between Europe and the Middle East.
websiteopti Munich
Munich, Germany
opti team members visited BOLD XXL 2025 to scout trends, indicating overlap in exhibitor/visitor interest between the two shows.
websiteMIDO Milan
Milan, Italy
Dates reflect the prior-cycle pattern (2026 edition held 31 Jan-2 Feb); confirm 2027 dates on MIDO's official site.
website100% Optical
London, United Kingdom
(2026 dates referenced) Confirm exact 2027 dates on the organiser's official site.
websitePost-BOLD XXL 2026 autumn window
Exhibitors attending BOLD XXL in September can extend their European tour with SILMO Paris in late September and SILMO Istanbul in November.
New-year global optical fair window
January-March is the busiest period for global eyewear trade fairs, offering exhibitors a chance to follow up on BOLD XXL contacts at larger international shows before the next BOLD cycle (BOLD Light spring edition, then BOLD XXL again in September).
Circuit dates are compiled from organiser websites and industry trade press; some 2027 dates are inferred from the prior-year cycle and should be confirmed directly with each organiser closer to the date.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Eindhoven Airport
Closest major airport. Accessible by car/taxi via the A2 motorway. Public transport options include bus and train (approx. 1h 15m).
33 km
to venue
30–35 minutes
by car
Amsterdam Airport Schiphol
Largest international hub. Direct hourly trains from Schiphol to 's-Hertogenbosch Central Station take about 1 hour.
78–92 km
to venue
~1 hour (train) or ~1 hour by car
by car
Brussels Airport
International airport in Belgium, a secondary option for those flying from outside the Netherlands.
~105 km
to venue
~1.5 hours
by car
Düsseldorf Airport
Major German airport, another alternative for international travellers.
~112 km
to venue
~1.5 hours
by car
A range of accommodation options near the venue and across key areas.
USD 80–100 / night
Budget options include hostels, basic hotels, and apartments. Examples: Little Duke Hotel (from $80/night), Campanile Hotel & Restaurant 'S Hertogenbosch. Prices are estimates for September 2026.
USD 101–150 / night
Comfortable 3-4 star hotels with good amenities. Examples: Golden Tulip Hotel Central (from $126), Good Seasons City Centre Hotel Den Bosch (from $122), Hotel Julien (from $135), The Duke Apartments (from $114). The average hotel price in 's-Hertogenbosch is around $140/night.
USD 151–250 / night
Upscale 4-5 star boutique hotels and luxury stays. Examples: The Den, 's-Hertogenbosch, a Tribute Portfolio Hotel (Marriott, from $126), The Duke Boutique Hotel (from $127), Hotel 't Keershuys. Premium rooms and suites may exceed $250.
Get around the city with these convenient transport options.
Train
Direct intercity trains run frequently. The station is a 10-minute walk from Brabanthallen.
Bus
Various bus lines stop near the venue. For larger events, special shuttle buses may operate from the station. Check 9292.nl for real-time schedules.
Taxi / Ride-hail
Taxis are available at the station and throughout the city. Uber and other ride-hail apps operate in the Netherlands.
Bicycle
The Netherlands is bike-friendly. Many hotels offer bicycle rental. The venue is a short bike ride from the city centre.
Car / Parking
Over 4,000 parking spaces, including 40 EV charging points. Pre-book parking at parkeren.brabanthallen.nl. Accessible parking available near entrances.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| No visa required (EU/EEA/Switzerland nationals) | Nationals of EU/EEA member states and Switzerland | Not yet confirmed | Not applicable | |
| Schengen short-stay visa (Type C) | Non-EEA/non-Swiss nationals from countries with a Schengen visa requirement, visiting for 90 days or less within a 180-day period, including for business/trade fair visits | Not yet confirmed | Standard Schengen processing is generally up to 15 calendar days, extendable to 30-60 days in some cases per Schengen rules; exact IND timelines vary by consulate | |
| Airport transit visa | Nationals of certain countries transiting through a Dutch airport en route to/from a non-Schengen country without entering the Schengen area | Not yet confirmed | Same as Schengen visa processing |
Visa requirements are nationality-dependent. EEA and Swiss citizens travel visa-free. Many other nationalities (e.g. under EU visa-liberalisation agreements) can enter visa-free for short stays; others require a Schengen short-stay (Type C) visa. The Dutch government provides an online IND tool where a traveler enters their nationality to check whether a short-stay visa is required.
The Netherlands accepts ATA Carnets for temporary import/export of exhibition goods, trade samples, and professional equipment such as optical fair display materials, avoiding VAT, import duties, and deposits. Carnets are issued in the Netherlands by KVK (Netherlands Chamber of Commerce) and are valid up to one year for multiple trips within ATA Convention countries.
Official visa pageWeather
September in 's-Hertogenbosch is mild and often pleasant. Average high temperatures range from 19–23°C (66–73°F), with lows around 10–13°C (50–55°F). Rainfall is moderate, with about 57 mm of precipitation expected during the month. Layered clothing and a waterproof jacket are advisable.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Brabanthallen is conveniently located near the A2, A59, and A65 motorways, less than a 40-minute drive from major cities like Eindhoven, Tilburg, Breda, and Utrecht. 's-Hertogenbosch Central Station is about a 10–15 minute walk from the venue. A free shuttle bus often operates between the station and the venue for major events.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Direct Communication
Dutch people are known for their direct and straightforward communication style. In business settings, this is seen as a sign of honesty and efficiency, not rudeness.
Punctuality
Being on time for meetings and appointments is highly valued in the Netherlands. It's considered a sign of respect for others' time.
Language
While Dutch is the official language, English is widely spoken, especially in business and tourist settings. You will have no trouble communicating in English.
Cashless Society
The Netherlands is largely a cashless society. Debit cards (Maestro) and credit cards are widely accepted, but it's advisable to carry some Euros for small purchases or at markets.
Tipping Etiquette
Tipping is appreciated but not mandatory in the Netherlands. A tip of around 10% for good service in restaurants is common, and rounding up the bill is a standard practice.
Bicycle Culture
The Netherlands is famous for its cycling culture. 's-Hertogenbosch is a bike-friendly city, and renting a bicycle is a great way to explore the city and even reach the venue, which is about a 10-minute bike ride from the station.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Eindhoven Airport (EIN)
Book flights well in advance for the best prices. Eindhoven is served by several low-cost carriers, while Schiphol offers a wider range of full-service airlines.
EEA/Swiss nationals do not need a visa. Other nationals may need a Schengen short-stay (Type C) visa for a business visit of 90 days or less within any 180-day period, typically supported by an invitation letter from the Dutch host company or event organiser.
Estimated cost: Not yet confirmed
Processing: Up to 15 calendar days standard, potentially extended to 30-60 days for individual cases per Schengen rules
No BOLD-specific visa invitation-letter service was found on bold-opticalfair.nl; exhibitors/visitors needing a visa should request an invitation letter directly from their exhibiting company or Dutch business contact and apply at the relevant Dutch embassy/consulate.
OfficialFind a stay near the venue with options for every budget.
Check-in (recommended)
2026-09-05
Check-out (recommended)
2026-09-08
Areas to stay
City centre (Binnenstad-Centrum) · Near 's-Hertogenbosch Central Station · Vught (adjacent suburb, quieter)
budget
$80–$100
mid range
$101–$150
premium
$151–$250+
Get to the venue and around the city with these options.
Airport → venue: Eindhoven Airport (EIN) is the closest, ~30 min drive. Train from EIN to 's-Hertogenbosch Central Station takes ~1h 15m. Amsterdam Schiphol (AMS) has direct trains to 's-Hertogenbosch (~1h).
Hotel → venue: Most city centre hotels are a 10-20 minute walk or short taxi/bus ride. Bicycle is also a convenient option.
Ride-hail: Uber and local taxis available. Taxis can be booked via apps or at the station.
Public transit: Buses and trains connect the city. The venue is a 10-minute walk from 's-Hertogenbosch Central Station. Use 9292.nl for trip planning.
Parking: Over 4,000 on-site spaces, including 40 EV charging points. Pre-booking recommended via parkeren.brabanthallen.nl. Accessible parking available.
Plan and pack for the event climate.
Month: September
Temperature: 10°C – 23°C (50°F – 73°F)
Seasonality: Moderate rainfall, average 57 mm.
Packing: Bring layers, a waterproof jacket, and comfortable walking shoes. An umbrella is also recommended.
Plan your trip
Confirm you meet trade-only entry rules (company name + valid VAT number) before registering — BOLD XXL is closed to consumers; ticket requests without a company name/VAT are refused.
Register for a free visitor ticket — Free tickets must be requested no later than 3 months before the show per the organiser.
Book hotel in 's-Hertogenbosch if staying overnight — Only a handful of hotels sit in the compact city centre; rooms near the fair dates sell out.
Book flights or plan the drive/train — Eindhoven Airport is ~30 min away; Den Bosch Centraal is a 15-minute walk from the hall.
Shortlist target exhibitors, brands, and categories to visit — Use the provisional exhibitor list on the organiser site, which updates weekly.
Pre-book online parking to skip the pay machine queue — €12/day at parkeren.brabanthallen.nl; you get an exit barcode by email.
Prepare meeting requests and a follow-up template for priority suppliers
Save badge confirmation, floor plan, and cloakroom cash (€2 coat / €4 bag) — Cloakroom is PIN/cash; confirm current policy on-site.
Arrive and park (pre-book online, €12/day)
Brabanthallen car parkCollect badge and floor map at the entrance ahead of opening
Brabanthallen main entranceWalk the floor, prioritizing shortlisted exhibitor stands
Exhibition floorLunch at the on-site bar/restaurant (PIN payment)
Exhibition floor restaurant/barDrop into an Eye Health Square talk (no sign-up needed; check on-site schedule)
Eye Health SquareFollow-up meetings with priority suppliers, confirm orders
Exhibition floorCloakroom pickup (€2 coat / €4 bag) and head out before close
Brabanthallen main entranceSint-Janskathedraal (St. John's Cathedral)
Landmark / Church
Den Bosch's Gothic cathedral and one of the city's most iconic sights, in the historic centre.
~2 km, 10 min drive from Brabanthallen
Het Noordbrabants Museum
Museum
Regional art museum in an 18th-century palace with Brabant masters and international works, in Bosch's home city.
~2 km from the venue
Jheronimus Bosch Art Center
Museum / Gallery
Dedicated to Den Bosch-born painter Hieronymus Bosch, with reproductions and background on his work.
~2 km, city centre
De Bossche Markt (market square)
Square / Food & Shopping
Historic market square lined with cafes — the classic spot to try a Bossche bol pastry.
~2 km, city centre
Efteling theme park
Attraction / Day Trip
One of Europe's oldest and largest theme parks; a good half-day extension if staying longer.
~35-40 min drive
BOLD central bar / show floor
Event Bar
Event-hosted food & drink area on the exhibition floor with PIN payment and live DJ both days; confirm the 2026 party-night sponsor and timing on-site, as this has changed by edition.
Tony's Bar, Golden Tulip Hotel Central
Hotel Bar
Recommendation, not event-affiliated — live jazz on the first Friday of the month; a short walk from the market square, popular with visiting trade professionals.
De Bossche Markt terraces
Square / Bars & Cafes
Recommendation, not event-affiliated — Den Bosch's central square has several terrace bars, a relaxed spot for informal after-fair conversations.
Budget
Shell scheme
EUR 144.75–232.5 / m²
Raw space
EUR 105 / m²
Standard booth
12 m²
(2025 data) Official BOLD XXL 2026 exhibitor pricing page was not found; figures are from the BOLD XXL 2025 participant information page, the most recent published exhibitor rates. Shell scheme prices are fixed per stand type rather than pure per-sqm rates: Start-up stand 6 sqm = EUR 1395, 4x3m stand 12 sqm = EUR 2295, 5x4m stand 20 sqm = EUR 2895, Luxury Lounge 20 sqm = EUR 3595. Space Only (raw floor) is EUR 105 per sqm with a 20 sqm minimum.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Start-up stand, 6 sqm (2025 data)
exhibitor · entry
EUR 1395 / per stand
4x3m shell scheme stand, 12 sqm (2025 data)
exhibitor · standard
EUR 2295 / per stand
5x4m shell scheme stand, 20 sqm (2025 data)
exhibitor · standard-large
EUR 2895 / per stand
Luxury Lounge stand, 20 sqm, premium furniture (2025 data)
exhibitor · premium
EUR 3595 / per stand
Space Only raw floor, min 20 sqm (2025 data)
exhibitor · space-only
EUR 105 / per sqm
Standard furniture set rental add-on (2025 data)
exhibitor · add-on
EUR 395 / flat fee
Media package add-on, PRINT vs ALL-IN (2025 data)
exhibitor · add-on
EUR 40–55 / flat fee
Visitor/exhibitor parking, online ticket
both · standard
EUR 12 / per day
Hotel, budget tier per night (Den Bosch city centre)
both · budget
USD 97–121 / per night
Hotel, mid tier per night (Golden Tulip Hotel Central)
both · mid
USD 160–190 / per night
Hotel, premium tier per night (The Den, Tribute Portfolio)
both · premium
USD 189 / per night
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Start-up stand, 6 sqm (2025 data) | exhibitor | entry | EUR 1395 / per stand | estimate | 2025 |
| 4x3m shell scheme stand, 12 sqm (2025 data) | exhibitor | standard | EUR 2295 / per stand | estimate | 2025 |
| 5x4m shell scheme stand, 20 sqm (2025 data) | exhibitor | standard-large | EUR 2895 / per stand | estimate | 2025 |
| Luxury Lounge stand, 20 sqm, premium furniture (2025 data) | exhibitor | premium | EUR 3595 / per stand | estimate | 2025 |
| Space Only raw floor, min 20 sqm (2025 data) | exhibitor | space-only | EUR 105 / per sqm | estimate | 2025 |
| Standard furniture set rental add-on (2025 data) | exhibitor | add-on | EUR 395 / flat fee | estimate | 2025 |
| Media package add-on, PRINT vs ALL-IN (2025 data) | exhibitor | add-on | EUR 40–55 / flat fee | estimate | 2025 |
| Visitor/exhibitor parking, online ticket | both | standard | EUR 12 / per day | official | 2026-07-31 |
| Hotel, budget tier per night (Den Bosch city centre) | both | budget | USD 97–121 / per night | estimate | 2026-07-31 |
| Hotel, mid tier per night (Golden Tulip Hotel Central) | both | mid | USD 160–190 / per night | estimate | 2026-07-31 |
| Hotel, premium tier per night (The Den, Tribute Portfolio) | both | premium | USD 189 / per night | estimate | 2026-07-31 |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 8
Is your core business independent optical retail or supply in the Netherlands, Belgium, or Germany?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have buying authority in eyewear/optics and can reach 's-Hertogenbosch within a day trip or short stay.
Best for
Opticians, optometrists, and optical retail buyers in the Netherlands, Belgium, or Germany sourcing new frames, lenses, and accessories for the season.
Min. budget
$150.00
Timeline
Register at least T-45; request free tickets no later than 3 months ahead.
Risks
Trade-only event: entry requires a company name and valid VAT number
Limited city-centre hotel stock near the show dates
exhibit
You have an eyewear/optical product with regional distribution goals and can commit to booth build costs 3+ months out.
Best for
Eyewear, lens, contact lens, and optical-technology brands targeting independent opticians across the Netherlands, Belgium, and Germany.
Min. budget
$1,600.00
Timeline
Begin at T-90 to secure stand type and location before preferred stands sell out.
Risks
2026 exhibitor pricing not yet officially published; figures below are 2025 rates
Space-only stands require a minimum 4 m build height and separate stand-build arrangements
Limited Luxury Lounge (purple) stand availability
skip
Category fit, budget, or lead time are all weak, or the event falls outside your target geography.
Best for
Businesses outside eyewear/optics, without Benelux/Germany buyer relevance, or without budget/time to prepare properly.
Min. budget
Not yet confirmed
Timeline
Not applicable
Risks
Opportunity cost if a directly relevant regional buying event is missed
FAQs & glossary
Frequently asked
Glossary
Trust footer
20
References
10
Publishers
0
Date checked
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