Trade show
BIT - International Tourism Exchange 2027
BIT - International Tourism Exchange 2026 is a major tourism trade show scheduled for February 10-12, 2026, at Fiera Milano City in Rho, Italy. The event features exhibitors, a Travel Makers Fest with speakers, and programs like Speedy Meeting and Future Travel Minds. It attracts thousands of Italian and international buyers, operators, journalists, and exhibiting companies.
BIT - International Tourism Exchange 2026 is a major tourism trade show scheduled for February 10-12, 2026, at Fiera Milano City in Rho, Italy. The event features exhibitors, a Travel Makers Fest with speakers, and programs like Speedy Meeting and Future Travel Minds. It attracts thousands of Italian and international buyers, operators, journalists, and exhibiting companies.
Event details
- Dates: 9–11 Feb 2027
- Location: Rho, Milan, Italy
- Venue: Fiera Milano City
- Industry: Tourism
- Category: Trade show
Audience scale
- Exhibitors: 1,030+
- Attendees: 84,000+
Why exhibit
Exhibit at BIT to showcase your tourism brand to a highly qualified international audience. With over 1,000 exhibitors from 54 countries and more than 25,000 visitors including top buyers and media, BIT offers unparalleled networking and business opportunities. Leverage our Speedy Meeting and digital platforms to connect with decision-makers and grow your global reach.
Why visit
Visit BIT to discover new travel destinations, meet leading tourism operators, and stay ahead of industry trends. With over 1,000 exhibitors, exclusive networking events like the Travel Makers Fest, and insights from thought leaders, BIT is the essential event for tourism professionals seeking innovation, partnerships, and inspiration.
Exhibitor profile
- Tourism Boards
- Travel Agencies
- Tour Operators
- Hotels and Resorts
- Airlines
- Cruise Lines
- Hospitality Technology Providers
- Destination Management Companies
Visitor profile
- Travel Agencies
- Tour Operators
- Corporate Travel Managers
- Hospitality Professionals
- Travel Journalists
- Tourism Technology Buyers
- Meeting Planners
- Influencers and Content Creators
Industries
- Tourism
- Travel
- Hospitality