Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
BIT Ed 2027 is a premier career information day designed to connect students with potential employers and educational institutions. Scheduled for March 13, 2027, at tectake Arena in Würzburg, this event will showcase a diverse range of career opportunities across various sectors.
Attendees can engage directly with exhibitors, participate in workshops, and gain valuable insights into their future career paths. BIT Ed 2027 takes place in Würzburg, Germany.
TL;DR
- 1Dates and Venue: BIT Würzburg runs in March 2027 at the tectake Arena in Würzburg; hotel captures for this edition reference arrival on 13 March 2027, so confirm the exact show days and opening hours on bit-wuerzburg.de before booking.
- 2Format: Wirtschaftsjunioren Würzburg stage a walk-through career orientation marketplace where students, parents and career changers talk directly to employers, trainers and current apprentices at stand level.
- 3Focus: apprenticeship places (Ausbildung), dual-study programmes, internships and entry-level jobs, with stands typically spanning skilled trades, industry, healthcare and care, banking and insurance, public sector and universities of applied sciences.
- 4Who Should Go: school students in their final years, parents and teachers advising them, university students hunting internships, and adults planning a retraining or career change.
- 5Access: entry and registration rules are set by the organiser; the sources captured for this listing publish no ticket price, so check bit-wuerzburg.de before you plan travel.
Why visit
Attending BIT Ed 2027 provides students with the chance to meet potential employers and learn about various career paths. Dates and Venue: BIT Ed 2027 takes place on March 13, 2027, at tectake Arena, Würzburg, Germany. Buyer Authority: Attendees include students from various educational backgrounds seeking career guidance and opportunities. Entry: Registration is required to attend the event.
Why exhibit
Exhibiting at BIT Ed 2027 allows companies to showcase their career opportunities to a targeted audience of students. Scale and Focus: This event connects students with over 100 exhibitors offering various educational and career opportunities. Buyer Authority: Attendees include students from various educational backgrounds seeking career guidance and opportunities.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
School students in years 8-13 from Würzburg city and the surrounding Lower Franconia districts (Kitzingen, Schweinfurt, Ochsenfurt)
Parents and guardians comparing training occupations, training allowances and commuting options with their children
Teachers and school careers advisers (Berufsberater) accompanying class groups and collecting material for lessons
Upper-secondary students looking for a dual-study place that combines a company contract with a Hochschule degree
University students seeking internships, working-student roles or entry-level positions with regional employers
Career changers and adults re-entering work after a family break or a job loss
Apprentices and young professionals scouting further qualification or specialisation routes
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Mittelstand manufacturers and skilled-trades businesses from Mainfranken recruiting apprentices in metalworking, electrical trades, mechatronics and construction
Hospitals, clinics, care homes and outpatient services presenting nursing, care-assistant and medical-technical training
Banks, insurers, tax advisers and audit firms offering commercial and finance apprenticeships
Public-sector employers such as the city administration, police, Bundeswehr, customs and state agencies
Universities of applied sciences and dual-study providers presenting bachelor programmes with integrated company phases
Logistics, retail, hotel and gastronomy groups recruiting for operational and service roles
Career services, coaching providers and the IHK Würzburg-Schweinfurt advising on application routes and training contracts
Product categories
Key solution areas showcased across the event.
Apprenticeship places (Ausbildung) in trade, technical and commercial occupations
Dual-study programmes combining a company training contract with a degree
Internships, school work placements (Praktika) and trainee schemes
Entry-level jobs and school-leaver contracts with regional employers
Application coaching, CV checks and mock interview sessions
Further education, retraining (Umschulung) and evening-class pathways
Careers guidance, vocational assessment and school-partnership services
Location & Facilities
Venue
tectake Arena
Stettiner Straße 1, 97072 Würzburg
Facilities
Parking
tectake Arena in Würzburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: tectake Arena in Würzburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at tectake Arena for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
How the last edition performed
Previous edition
Last edition
—
Completed
Exhibitors: 100
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Würzburg, Germany
Why it matters
Attending BIT Ed 2027 on 2027-03-13 to 2027-03-13 in Würzburg lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Frankfurt Airport
Primary long-haul gateway for Würzburg, with direct ICE services from the airport station. Allow 20 to 30 minutes more for immigration and baggage on arrival days
TBA
to venue
Approx. 1 hour 20 by car; ICE train to Würzburg Hauptbahnhof roughly 1 hour 10 to 1 hour 30
by car
Nuremberg Airport
Useful for European connections; smaller airport with short queues but fewer long-haul routes than Frankfurt
TBA
to venue
Approx. 1 hour 15 by car; rail via Nuremberg Hauptbahnhof roughly 1 hour 30 to 1 hour 50
by car
Stuttgart Airport
Alternative when Frankfurt fares spike; car hire is straightforward but the rail route requires a change in Stuttgart
TBA
to venue
Approx. 1 hour 40 by car; rail via Stuttgart Hauptbahnhof takes roughly 2 hours 15
by car
Munich Airport
Second long-haul option but adds travel time and cost; only worth it if it opens a materially better connection or fare
TBA
to venue
Approx. 2 hours 45 by car; ICE to Würzburg Hauptbahnhof roughly 2 hours 30 to 3 hours
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Best Western Hotel Würzburg-Süd
midscale
Würzburg-Süd740 m from tectake Arena, about 10 minutes on foot to venueClosest listed option to the hall; the free parking and short walk make it the default for exhibitor teams with kit.
Breakfast (paid), free Wi-Fi, free parking, air conditioning, pet-friendly, business center, kid-friendly, smoke-free
Hotel Fischzucht
midscale
Würzburg, about 1.1 km from the arena1.1 km from tectake Arena to venueBreakfast-inclusive rate makes it competitive for a 2 to 3 night stay; confirm whether the restaurant is open on show evenings.
Breakfast included, free Wi-Fi, free parking, restaurant, kid-friendly
Hotel Motel One Würzburg
midscale
Würzburg city2.3 km from tectake Arena to venueCompact standard rooms with a reliable Wi-Fi and bar setup; walkable to the old town for evening meals.
Breakfast (paid), free Wi-Fi, air conditioning, pet-friendly, parking, bar, kid-friendly
B&B HOTEL Würzburg-Altstadt
budget
Würzburg old town2.8 km from tectake Arena to venueLowest-cost listed option with free parking; old-town location suits visitors who want restaurants and the river within walking distance.
Breakfast (paid), free Wi-Fi, free parking, air conditioning, pet-friendly, kid-friendly
Premier Inn Würzburg Hotel
budget
Würzburg2.9 km from tectake Arena to venuePredictable room standard and an on-site restaurant; paid parking nudges the total above the B&B options if you drive.
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, bar, restaurant, accessible, kid-friendly, smoke-free
Mercure Hotel Wuerzburg am Mainufer
3-star
Würzburg, Main riverfront2.9 km from tectake Arena to venueBest fit for visitors who want a full-service hotel near the river and old town; parking is charged, so compare with the arena-side options.
Breakfast (paid), free Wi-Fi, paid parking, air conditioning, accessible, kid-friendly
B&B HOTEL Würzburg-City
budget
Würzburg city3.5 km from tectake Arena to venueStraightforward budget base with tram connections to Heuchelhof; paid parking makes it less attractive for a car-borne team.
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, accessible, kid-friendly
Local transport
Get around the city with these convenient transport options.
Tram
Estimated costEUR 2-5 single metro journey (contactless)
Best forWürzburg Hauptbahnhof or city centre to Heuchelhof, closest stop to tectake Arena
Tram plus short walk takes roughly 15 to 25 minutes from the Hauptbahnhof; buy at the machine before boarding and validate the ticket.
Bus
Estimated costApprox. EUR 6.50-7.50 for a day ticket covering tram and bus; single tickets around EUR 3
Best forWürzburg city centre to tectake Arena, Heuchelhof
Useful if you plan several trips in one day, for example hotel to arena and arena to the old town in the evening.
Taxi
Estimated costApprox. EUR 14-20 metered fare for the 3.6 to 3.9 km run
Best forWürzburg city centre to tectake Arena
About 10 minutes via B19 or Theodor-Heuss-Damm; meter should be running from pickup, and card payment is common but not universal.
Taxi
Estimated costApprox. EUR 16-22 at peak demand when stands close
Best fortectake Arena to Würzburg Hauptbahnhof after the show
Expect queueing at hall exits on the busiest opening day; pre-book with a local dispatch or take the tram if you are not carrying kit.
Rail
Estimated costApprox. EUR 35-70 one-way for the ICE; saver fares are cheaper when booked early
Best forFrankfurt Airport (FRA) to tectake Arena
Direct ICE from the airport station, roughly 1 hour 10 to 1 hour 30; then tram or taxi to tectake Arena.
Rail
Estimated costApprox. EUR 22-32 one-way regional train via Nuremberg Hauptbahnhof
Best forNuremberg Airport (NUE) to tectake Arena
Allow 1 hour 30 to 1 hour 50 in total, with a walk or short bus ride from the airport to the main station.
Rail
Estimated costApprox. EUR 60-95 one-way for the ICE
Best forMunich Airport (MUC) to tectake Arena
Longest of the main airport options, roughly 2 hours 30 to 3 hours; normally only booked when Frankfurt fares or timings fail.
Parking
Estimated costApprox. EUR 5-10 per day; confirm the current rate with the venue or organiser
Best fortectake Arena event parking
Arrive early on the busiest opening day, as event parking fills quickly; hotel free-parking options such as Best Western Würzburg-Süd can remove the daily charge.
Weather
March in Würzburg is early spring and changeable: mild afternoons alternate with cold mornings and passing rain fronts. The city sits in the sheltered Main valley, so it is rarely extreme, but wind on the river and rain during the walk from tram stops are the practical concerns. Check a five-day forecast before packing and keep a compact umbrella in your bag for the arena walk.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Germany has strong 4G and 5G coverage in Würzburg, with Telekom, Vodafone and O2 the main networks. EU and EEA SIM cards roam at domestic rates under roam-like-at-home; visitors from outside the EU should check their home tariff or buy a prepaid eSIM on arrival, which is simpler than a physical SIM. Venue Wi-Fi availability and any password policy at tectake Arena are not confirmed in the captured sources, so plan a mobile-data backup for lead capture and QR codes.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Franconian wine culture
Würzburg is the centre of Franconian wine country, and the flat Bocksbeutel bottle is the local signature. If you have an evening free, a Weinstube in the old town or a glass on the Alte Mainbrücke is the standard local way to end the day.
Sunday and public holiday closures
Shops close on Sundays and public holidays in Bavaria, while restaurants and bars generally stay open. Plan supplies, SIM cards and pharmacy purchases on a weekday, and check whether your travel day falls on a holiday.
Cash still matters in small places
Cards are widely accepted in hotels and larger restaurants, but some bakeries, kiosks and traditional Weinstuben prefer cash. Carry EUR 20 to EUR 50 in small notes for the fairground and tram ticket machines.
Formal address and punctuality
Recruiters at the fair expect the formal Sie form until invited otherwise, a handshake and a punctual arrival. Arriving 10 minutes before an agreed stand appointment reads as professional interest, not just politeness.
Sightseeing near the arena route
If you add a day, the UNESCO-listed Würzburg Residenz with its Tiepolo staircase, the Alte Mainbrücke and the Marienberg fortress above the river are all within a short tram or bus ride of the city centre.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: FRA
Book Frankfurt (FRA) as the primary gateway unless another airport is materially cheaper, and pair the flight with a Deutsche Bahn ICE ticket from the airport station to Würzburg Hauptbahnhof. Rail-and-fly tickets can be attached to some airline bookings, and separate saver fares are usually cheapest 6 to 10 weeks out. Avoid arriving on the morning of the first show day: a missed connection on the Frankfurt to Würzburg leg leaves little margin before doors open.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Frankfurt Airport (FRA): Approx. 1 hour 20 by car; ICE train to Würzburg Hauptbahnhof roughly 1 hour 10 to 1 hour 30; Nuremberg Airport (NUE): Approx. 1 hour 15 by car; rail via Nuremberg Hauptbahnhof roughly 1 hour 30 to 1 hour 50; Stuttgart Airport (STR): Approx. 1 hour 40 by car; rail via Stuttgart Hauptbahnhof takes roughly 2 hours 15; Munich Airport (MUC): Approx. 2 hours 45 by car; ICE to Würzburg Hauptbahnhof roughly 2 hours 30 to 3 hours. Allow road or rail time to tect
Hotel → venue: Precinct hotels near tectake Arena: Würzburg-Süd: Best Western Hotel Würzburg-Süd; Würzburg, about 1.1 km from the arena: Hotel Fischzucht; Würzburg city: Hotel Motel One Würzburg.
Ride-hail: Ride-hailing app coverage in Würzburg is thinner than in Berlin or Munich. Check Uber or Bolt availability in the app before relying on a pickup, especially when stands close and demand spikes, and keep the taxi rank at Würzburg Hauptbahnhof or a local dispatch number as a backup.
Public transit: Local trams and buses run under the Würzburg transport network, with services from the Hauptbahnhof and city centre towards Heuchelhof and the arena district. Buy a single ticket for one trip or a day ticket if you will travel twice or more; validate the ticket on boarding and allow 15 to 25 minutes plus a short walk. Check the live departure board on the day, as event traffic can slow buses on B19.
Parking: tectake Arena has event parking on site or immediately adjacent, but spaces fill fastest on the main opening morning. Arrive 30 to 45 minutes early if you are driving, follow steward directions rather than satnav shortcuts, and confirm the current daily rate with the venue or organiser. If you are staying at Best Western Würzburg-Süd or B&B HOTEL Würzburg-Altstadt, free hotel parking can remove the venue parking cost entirely.
Weather
Plan and pack for the event climate.
Month: March
Temperature: Daytime highs typically around 8 to 12 C and night-time lows around 1 to 3 C, with occasional colder snaps below freezing. Treat these as climatological averages and check the five-day forecast before departure.
Seasonality: March is a transitional month with frequent cloud and passing showers rather than sustained rain; bright, mild afternoons alternate with grey, damp mornings. The Main valley shelters Würzburg from the worst wind, but the walk from the tram stop to the arena is exposed, so plan for two or three showery days across a week.
Packing: Pack layers: a warm mid-layer and a waterproof outer shell for the walk from tram or car park, plus comfortable shoes for standing on the hall floor. Add gloves and a scarf if you feel the cold, an umbrella for the arena approach, and a battery pack for your phone because cold mornings drain it faster.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at BIT Ed 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
T-14: Check bit-wuerzburg.de for the confirmed 2027 show days, opening hours and any pre-registration requirement.
T-2
T-12: Shortlist 8 to 12 employers from the exhibitor list and note which apprenticeship or dual-study places fit your school-leaving qualification.
T-3
T-10: Update your tabular CV and print 10 to 15 copies, plus copies of your last two school reports.
T-4
T-7: Book rail or flight to Würzburg; Frankfurt Airport plus an ICE to Würzburg Hauptbahnhof is usually the fastest long-haul route, and hotels near tectake Arena fill closer to the date.
T-5
T-5: Plan the last mile: tram or bus towards Heuchelhof takes roughly 15 to 25 minutes from the Hauptbahnhof, a taxi about 10 minutes.
T-6
T-3: Write three or four questions per target employer about training content, required grades, application deadlines and start dates.
T-7
T-2: Pack a folder with CVs, certificates, notebook and a charged phone; check the March forecast and add a rain jacket.
T-8
T-1: Confirm doors and hall layout, and arrive 20 to 30 minutes early to avoid the school-group rush.
T-9
Show day: Collect brochures and contact cards, note recruiter names on your list, and ask about trial days or follow-up interviews.
T-10
After the fair: Send follow-up emails within 48 hours and compare offers on training allowance, commuting time and progression routes.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at tectake Arena
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2BIT Ed 2027 registration concourse
tectake Arena
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
tectake Arena
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether BIT Ed 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is BIT Würzburg?
BIT Würzburg is a career orientation fair staged by the Wirtschaftsjunioren Würzburg. Employers from the Würzburg and Mainfranken region present apprenticeship places, dual-study programmes, internships and entry-level jobs, and students, parents and career changers can question recruiters and current apprentices directly.
When and where does BIT Würzburg 2027 take place?
The 2027 edition is scheduled for March 2027 at the tectake Arena in Würzburg. Hotel captures used for this listing reference arrival on 13 March 2027; the exact show days, opening hours and hall plan are published by the organiser at bit-wuerzburg.de.
Who attends BIT Würzburg?
The visitor mix covers school students in their final years, parents and teachers advising them, university students looking for internships or dual-study places, and adults considering retraining. Exhibitors range from skilled-trades companies to hospitals, banks, public-sector employers and universities of applied sciences.
Do I need to register before visiting?
Registration and entry rules are set by Wirtschaftsjunioren Würzburg and are not published in the sources captured for this listing. Check bit-wuerzburg.de for pre-registration, opening hours and any school-group arrangements before travelling.
Is the fair only for school leavers?
No. The programme also speaks to university students seeking internships or working-student roles, and to adults planning a retraining (Umschulung) or a return to work. Each of these groups should check the exhibitor list for employers that match their qualification level.
Which employers can I meet at tectake Arena?
Expect a mix of regional Mittelstand manufacturers, skilled-trades businesses, healthcare and care providers, banks and insurers, public-sector bodies, logistics and hospitality groups, and universities of applied sciences. The definitive list is published by the organiser, so check bit-wuerzburg.de before choosing your targets.
What should I bring to the fair?
Bring several printed copies of your CV, copies of your last two school reports, a notebook for stand numbers and recruiter names, and a charged phone for QR codes. Prepare three or four questions per target employer about training content, entry grades, application deadlines and start dates.
How do I get to tectake Arena from Würzburg Hauptbahnhof?
Take a tram or bus towards Heuchelhof, which takes roughly 15 to 25 minutes depending on the connection, or a taxi for about 10 minutes. Approximate single tram tickets run EUR 2.90 to EUR 3.40 and a taxi from the city centre around EUR 14 to EUR 20; confirm live fares on the day.
Can I apply for an apprenticeship on the spot?
Some employers collect CVs and schedule interviews or trial days at the stand, but there is no guarantee of an on-the-spot interview. Treat the fair as a first contact and send a tailored follow-up within 48 hours of meeting a recruiter.
What language is used at BIT Würzburg?
German is the working language for most stands and talks, since training contracts and school reports are German-language processes. Some larger employers and universities of applied sciences have English-speaking staff for international candidates, but bring German-language CV copies as a baseline.
Glossary
- Ausbildung
- Germany's dual vocational training route: a 2 to 3.5 year contract with a company plus part-time teaching at a vocational school (Berufsschule), ending in a chamber examination.
- Duales Studium
- A degree that alternates academic terms at a university of applied sciences with paid practical phases at a partner company; students usually hold a training-style contract and receive a monthly allowance.
- Praktikum
- An internship or work placement, ranging from a one to three week school orientation placement to multi-month placements for university students and career changers.
- Berufsberatung
- Careers guidance offered by the Bundesagentur für Arbeit and by careers teachers at schools; advisers often attend fairs such as BIT Würzburg to answer individual questions.
- IHK and HWK
- The chambers of commerce (IHK) and skilled crafts (HWK) register training contracts, advise companies and set the examination standards for apprenticeships in their sectors.
- Bewerbungsmappe
- The classic application folder: cover letter, tabular CV (tabellarischer Lebenslauf) and copies of school reports or certificates; many employers now also accept online portals or QR-code applications.
- Azubi
- Short for Auszubildender, a trainee in the dual vocational system; current Azubis are often on the stand at fairs to describe day-to-day work.
- Umschulung
- State-subsidised retraining for adults moving into a new occupation, typically one to two years full-time and often funded through the Bundesagentur für Arbeit.
- Realschulabschluss and Abitur
- School-leaving certificates that gate training routes: Mittlere Reife from a Realschule opens most commercial apprenticeships, while Abitur opens dual-study and university paths.
- Ausbildungsvergütung
- The monthly training allowance paid by the company, which rises with each year of the apprenticeship and varies widely by sector and collective agreement.
- Assessment-Center
- A multi-stage selection day with group exercises, presentations and interviews, used by larger employers and some public-sector bodies after the written application.
- Berufsfachschule
- A full-time vocational school, common in healthcare, care and technical-assistant qualifications, that leads to a state-recognised qualification rather than a dual contract.
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Also known as
Alternate names and search phrases for this event.
- Würzburg career fair
- education fair Germany
- job fair Würzburg
- BIT Ed 2027 Würzburg
- BIT Ed Würzburg 2027
- BIT 2027
- BIT Würzburg 2027
- Würzburg Germany
- Education Fair Würzburg 2027
- Vocational training programs and apprenticeships
4 more alternate names hidden
Trust footer
Sources
4
References
1
Publishers
0
Date checked
1
Wirtschaftsjunioren Würzburg
- event_website
- event_social
- event_social
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.