Trade show

    BIT 2027

    BIT 2027 is a major international tourism trade fair held at Fiera Milano in Milan, Italy, from 9 to 11 February 2027. It connects tourism professionals, destinations, and travel companies for business and networking. The event showcases global travel offerings and industry innovations.

    Dates

    Feb 9 – 11, 2027

    City / country

    Milan, Italy

    Venue

    Milan

    20 Floor Picks

    Matched booths for BIT 2027

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    Official Website

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    • Exhibiting at BIT 2027 gives your destination or travel brand direct access to thousands of qualified industry buyers and media from Italy and abroad.
    • It is an effective platform to launch new products, conduct business meetings, and build partnerships with tour operators and agencies.
    • The show's focused B2B environment maximizes return on investment and market visibility.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    7 categories represented

    • Tourism boards and destination management organizations
    • Tour operators and travel agencies
    • Hotels, resorts, and hospitality groups
    • Airlines, cruise lines, and transport providers
    • Travel technology and booking platforms
    • MICE and event organizers
    • Travel media and associations

    Who Attends

    Visitor Profile

    7 audience types

    • Travel agents and tour operators
    • Tourism professionals and destination managers
    • MICE planners and corporate travel buyers
    • Hospitality industry executives
    • Travel technology providers
    • Travel media and journalists
    • Government tourism officials

    Coverage & Spotlights

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    Enquiry

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