Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Bilsport Performance & Custom Motor Show 2027 is set to take place from March 26 to March 29 at the Elmia Exhibition and Convention Centre in Jönköping, Sweden.
This premier automotive event will showcase a diverse range of custom vehicles, from classic cars to modern performance machines.
Attendees can expect to meet thousands of automotive enthusiasts and industry professionals, making it an ideal venue for networking and discovering the latest trends in the automotive sector.
TL;DR
- 1Dates and venue: 26-29 March 2027 at Elmia Exhibition and Convention Centre, Jönköping, Sweden.
- 2Sector focus: Custom cars, performance tuning, styling, wheels, audio, detailing and workshop equipment, with show vehicles and trade stands across the Elmia halls.
- 3Audience: Car builders, enthusiasts, workshops, dealers and parts buyers from Sweden and neighbouring Nordic markets.
- 4Organiser: Albinsson & Sjöberg; official event details are published at custommotorshow.se.
- 5Tickets: Ticket sales are expected to open in late November 2026; confirm prices, opening hours and sales channels on the organiser site.
Why visit
Explore a vast array of custom vehicles and performance parts. Dates and Venue: Bilsport Performance & Custom Motor Show 2027 runs from March 26 to March 29, 2027, at Elmia Exhibition and Convention Centre, Jönköping, Sweden. Buyer Authority: The event attracts thousands of automotive enthusiasts and industry professionals, providing a unique networking opportunity.
Why exhibit
Gain direct access to thousands of potential customers and automotive enthusiasts. Showcase your latest products and innovations to a targeted audience. Enhance your brand visibility in the automotive sector. Network with industry leaders and forge valuable partnerships. Participate in a vibrant community of automotive culture.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Automotive enthusiasts looking for the latest trends
Custom vehicle builders and modifiers
Performance parts suppliers and manufacturers
Car collectors and classic vehicle owners
Families interested in automotive activities
Industry professionals seeking networking opportunities
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Custom vehicle manufacturers showcasing their latest models
Performance parts suppliers and distributors
Automotive accessory retailers
Restoration specialists and classic car builders
Motorsport teams and organizations
Automotive service providers and workshops
Product categories
Key solution areas showcased across the event.
Custom vehicles and builds
Performance parts and accessories
Automotive tools and equipment
Restoration services and products
Automotive technology and innovations
Merchandise related to automotive culture
Location & Facilities
Venue
Elmia Exhibition and Convention Centre
Elmiavägen 11, 554 54 Jönköping
Facilities
Parking
Elmia Exhibition and Convention Centre in Jönköping typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Elmia Exhibition and Convention Centre in Jönköping typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Elmia Exhibition and Convention Centre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
March 26 to March 29, 2027:10:00 AM – 6:00 PM daily
March 29:10:00 AM – 4:00 PM
Who runs the show
Organisers
Albinsson & Sjöberg
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Jönköping, Sweden
Why it matters
Attending Bilsport Performance & Custom Motor Show 2027 on 2027-03-26 to 2027-03-29 in Jönköping lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Jönköping Airport
Closest airport to Jönköping, with limited scheduled service. Check connections via Stockholm, Copenhagen or Gothenburg before booking
TBA
to venue
Approx. 15-20 minutes by road to Elmia; confirm live routes and taxi availability
by car
Göteborg Landvetter Airport
Main international gateway for western Sweden. From GOT, continue by airport bus or rail via Gothenburg to Jönköping, then use local transport to Elmia
TBA
to venue
Approx. 1 hour 45 minutes by road to Jönköping; rail connections via Gothenburg may take longer
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Quality Hotel Match
midscale
Jönköping city centreGuest rating 4.4 from Google Hotels capture; free breakfast, free Wi-Fi, paid parking, outdoor pool, fitness centre and bar listed as amenities.
Vox Hotel
midscale
Jönköping city centreGuest rating 4.2 in the Google Hotels capture; free breakfast and Wi-Fi, paid parking, fitness centre, bar and restaurant.
Elite Stora Hotellet
upscale
Jönköping city centreGuest rating 4.1 in the Google Hotels capture; free breakfast and Wi-Fi, paid parking, fitness centre, bar, restaurant and room service.
Scandic Elmia
midscale
Elmia fairground districtClosest listed option to the Elmia Exhibition and Convention Centre per the capture; free breakfast, free Wi-Fi and free parking, hot tub, fitness centre, bar and restaurant.
Sure Hotel by Best Western City Hotel Jönköping
economy
Jönköping city centreThree-star hotel with guest rating 3.9 in the capture; free breakfast and Wi-Fi, paid parking, pet-friendly, laundry and accessible rooms.
Local transport
Get around the city with these convenient transport options.
City bus
Estimated costApprox. SEK 35-45 per adult single journey; confirm the current Länstrafiken Jönköping fare.
Best forJönköping city centre to Elmia Exhibition and Convention Centre
Use Länstrafiken Jönköping services toward the Elmia stop, then walk to the relevant hall. Daytime frequency may differ from the night-time test run captured for this route.
Taxi
Estimated costApprox. SEK 180-260 for a metered taxi; confirm any fixed price before departure.
Best forJönköping city centre to Elmia Exhibition and Convention Centre
Driving distance is roughly 6.3-6.5 km via Odengatan. Taxis are available from central ranks, but demand can spike at show closing time.
Car parking at Elmia
Estimated costApprox. SEK 60-120 per day; confirm the event-day rate on the Elmia or organiser site.
Best forElmia Exhibition and Convention Centre parking areas
On-site parking is available, but show days can be busy. Arrive early, note your parking zone and allow extra time for the walk to the entrance.
taxi
Estimated costApprox. USD taxi/rideshare from JKG to venue (estimate; confirm before travel)
Best forJönköping Airport (JKG) to Elmia Exhibition and Convention Centre
Approx. 15-20 minutes by road to Elmia; confirm live routes and taxi availability.; Closest airport to Jönköping, with limited scheduled service. Check connections via Stockholm, Copenhagen or Gothenburg before booking.
taxi
Estimated costApprox. USD taxi/rideshare from GOT to venue (estimate; confirm before travel)
Best forGöteborg Landvetter Airport (GOT) to Elmia Exhibition and Convention Centre
Approx. 1 hour 45 minutes by road to Jönköping; rail connections via Gothenburg may take longer.; Main international gateway for western Sweden. From GOT, continue by airport bus or rail via Gothenburg to Jönköping, then use local transport to Elmia.
Weather
Late March in Jönköping is early spring: expect cold nights near or below freezing and daytime highs in the single digits Celsius, with a realistic chance of rain or wet snow. Pack a warm waterproof jacket and layers for outdoor queues and car-park walks at Elmia.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Sweden.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Cashless payments
Sweden is largely cashless. Plan to pay for buses, parking and food by card or mobile wallet, and keep a backup card in case a terminal does not accept your main payment method.
Elmia site access
Elmia's halls are spread across a large site. Allow extra time to walk from bus stops or parking areas to the custom-car halls, especially during the busiest midday period.
Show-car etiquette
Many vehicles at Custom Motor Show are privately owned builds. Ask before touching or photographing close-up, and follow ropes, barriers and exhibitor requests around display cars.
Language
Swedish is the main language, but most exhibitors, venue staff and younger visitors speak English. Ask for English product sheets or catalogues if you need them.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: JKG
Compare flights to the nearest international gateway serving Jönköping; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Jönköping Airport (JKG): Approx. 15-20 minutes by road to Elmia; confirm live routes and taxi availability; Göteborg Landvetter Airport (GOT): Approx. 1 hour 45 minutes by road to Jönköping; rail connections via Gothenburg may take longer. Allow road or rail time to Elmia Exhibition and Convention Centre; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Elmia Exhibition and Convention Centre: Jönköping city centre: Quality Hotel Match; Jönköping city centre: Vox Hotel; Jönköping city centre: Elite Stora Hotellet.
Ride-hail: Ride-hailing apps are commonly used in Jönköping; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Elmia Exhibition and Convention Centre.
Parking: On-site parking is available at Elmia Exhibition and Convention Centre; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: Approx. -2°C to 6°C (late March, Jönköping)
Seasonality: Early spring in Småland: unsettled, with rain or wet snow likely and long daylight still limited in the evening.
Packing: Warm waterproof outer layer, insulated mid-layer, gloves and sturdy shoes for outdoor parking areas and vehicle displays; indoor halls at Elmia are heated.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Bilsport Performance & Custom Motor Show 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days before: confirm the 26-29 March 2027 dates and opening hours on custommotorshow.se.
T-2
14 days before: check whether your ticket is valid for one day or all four show days.
T-3
12 days before: book accommodation in Jönköping city centre or near Elmia; Scandic Elmia is the closest listed option.
T-4
10 days before: plan arrival via Jönköping Airport (JKG) or Göteborg Landvetter (GOT) and check ground transport connections.
T-5
10 days before: download the local transit app or check Länstrafiken Jönköping bus routes to the Elmia stop.
T-6
7 days before: check the Swedish weather forecast and pack waterproof layers, warm shoes and a small umbrella.
T-7
7 days before: if driving, confirm Elmia parking rates and arrival routes for show days.
T-8
5 days before: reserve dinner or after-show drinks near the city centre if you are staying overnight.
T-9
3 days before: charge your phone and pack a power bank for a full day in the halls.
T-10
2 days before: check the organiser's bag policy and any restrictions on camera equipment.
T-11
1 day before: confirm your route from the hotel to Elmia and allow extra time for queues at the entrance.
T-12
On show day: arrive early for orientation, collect any pre-booked tickets and check the hall plan before the busiest midday period.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Elmia Exhibition and Convention Centre
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Bilsport Performance & Custom Motor Show 2027 registration concourse
Elmia Exhibition and Convention Centre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Elmia Exhibition and Convention Centre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Bilsport Performance & Custom Motor Show 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
What is Custom Motor Show?
Custom Motor Show is a custom-car and performance-vehicle exhibition at Elmia in Jönköping. It brings together show cars, tuning and styling suppliers, wheels, audio, detailing and workshop equipment.
When and where is the 2027 edition?
The 2027 edition is scheduled for 26-29 March 2027 at Elmia Exhibition and Convention Centre in Jönköping, Sweden.
Who organises Custom Motor Show?
The show is organised by Albinsson & Sjöberg. Official details, ticket releases and exhibitor information are published at custommotorshow.se.
Is Custom Motor Show open to the public or trade only?
It is a public custom-car show with trade stands, so both enthusiasts and trade visitors attend. Check the organiser site for any trade-only hours or badge rules.
How do I get tickets?
Ticket sales are expected to open in late November 2026. Confirm prices, sales channels and any day-specific ticket rules on custommotorshow.se before booking travel.
How do I get to Elmia from the airport?
Jönköping Airport (JKG) is the closest airport, while Göteborg Landvetter (GOT) offers more international routes. From Gothenburg, continue by road or rail to Jönköping and then take a local bus or taxi to Elmia.
Where should I stay in Jönköping?
Scandic Elmia is the closest listed option to the fairground. City-centre options in the hotel capture include Quality Hotel Match, Vox Hotel, Elite Stora Hotellet and Sure Hotel by Best Western City Hotel Jönköping.
Is parking available at Elmia?
Elmia has on-site parking, but rates and access can change on event days. Confirm the current parking rate and hall entrance before travelling.
Can I exhibit my car or sell parts at the show?
Trade stands and show-car displays are managed by the organiser. Contact Albinsson & Sjöberg via custommotorshow.se for exhibitor criteria, vehicle entry rules and stand availability.
What should I wear for the show?
Late March in Jönköping can be cold, wet or windy. Wear waterproof layers and comfortable shoes for outdoor queues, car-park walks and movement between Elmia's halls.
Are the halls cashless?
Sweden is largely cashless, so plan to pay for transport, parking and food by card or mobile wallet. Keep a backup payment method in case a terminal does not accept your card.
Is the show suitable for children?
Custom Motor Show is a public event, but child ticket rules, pram access and any age restrictions should be checked on custommotorshow.se before you book family travel.
Glossary
- Custom build
- A vehicle modified beyond bolt-on parts, often with body, chassis, paint and interior work tailored to the owner's specification.
- Restomod
- A classic car restored and updated with modern drivetrain, brakes, suspension or comfort features while keeping its original character.
- Pro-street
- A street-styled build with a narrowed rear end and very wide rear tyres, commonly based on American muscle cars.
- Rat rod
- A deliberately rough, unfinished-looking hot rod, often with exposed mechanicals and matte or bare-metal finishes.
- Stance
- The relationship between ride height, wheel fitment and tyre stretch; a low, flush stance is a common talking point at custom shows.
- Detailing
- Deep cleaning, paint correction, polishing and protection of a vehicle's exterior, interior and engine bay.
- Rolling chassis
- A chassis with suspension, wheels and drivetrain but without bodywork, often displayed as a build-in-progress.
- Trade stand
- An exhibitor space where parts, tools, services or vehicles are promoted to visitors and buyers.
- Show car
- A vehicle prepared specifically for display, often trailered to the venue and judged on finish, originality or build quality.
- Elmia
- The exhibition and convention centre in Jönköping where Custom Motor Show is held.
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Also known as
Alternate names and search phrases for this event.
- Bilsport Performance & Custom Motor Show 2027 Jönköping 2027
- Bilsport Performance 2027
- Bilsport Performance Jönköping 2027
- Custom Motor Show Jönköping 2027
- Jönköping Sweden
- Automotive Jönköping 2027
- Custom Vehicles Jönköping 2027
- Performance Parts
- Automotive B2B Trade Expo Jönköping
- Custom vehicles and builds
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.