Join the Big I Michigan Convention & Trade Show on February 22, 2027, at the Amway Grand Plaza Hotel in Lansing, Michigan. This premier event connects independent insurance professionals for education and networking.
Dates
22 Feb 2027
City / country
Lansing, USA
Venue
Amway Grand Plaza Hotel
Are you the organiser of this event?
Event overview
The Big I Michigan Convention & Trade Show is set for February 22, 2027, at the Amway Grand Plaza Hotel in Lansing, Michigan. This event serves as a vital platform for independent insurance agents to engage in educational sessions and networking opportunities.
Attendees will connect with industry leaders and explore the latest trends and solutions in the insurance sector. Big I Michigan Convention & Trade Show takes place in Lansing, USA.
Venue: Amway Grand Plaza Hotel.
TL;DR
Attendees will benefit from valuable networking opportunities, access to industry insights, and educational sessions tailored to the needs of independent insurance agents. Dates and Venue: The Big I Michigan Convention & Trade Show takes place on February 22, 2027, at the Amway Grand Plaza Hotel in Lansing, Michigan. Scale and Focus: This event is a key gathering for independent insurance agents, featuring educational sessions and networking opportunities.
Exhibitors gain direct access to a targeted audience of insurance professionals, providing an excellent opportunity to showcase products and services. Buyer Authority: Attendees include agency professionals, carriers, and solution providers in the insurance industry. Meet qualified buyers and partners including Insurance technology companies offering innovative solutions, Insurance carriers looking to connect with agents, Consultants providing agency management services.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Lansing, USA
Amway Grand Plaza Hotel in Lansing typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Amway Grand Plaza Hotel in Lansing typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Amway Grand Plaza Hotel for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Ticket info
Ticket notes
Registration details available on the official website.
Who runs the show
Big I Michigan
How the last edition performed
Last edition
2026
Next edition
Not announced yet
Edition recap
Impact
The 2026 Big I Michigan Convention & Trade Show took place February 16–18 in Kalamazoo, Michigan. Big I Michigan promoted the event as “Big ideas. A convention built to last.” A post-convention LinkedIn update from Jared Burkhart referenced the 2026 Big I Michigan convention as a major gathering.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Big I Michigan Convention & Trade Show on 2027-02-22 to 2027-02-22 in Lansing lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Plan your trip
A range of accommodation options near the venue and across key areas.
Amway Grand Plaza Hotel
Listed venue hotel. Book through the official registration or hotel channel and confirm cancellation terms, parking fees, and resort or amenity charges.
JW Marriott Grand Rapids
Confirm current rates, parking, and cancellation terms. Useful for attendees who want a separate hotel stay from the venue block.
Courtyard by Marriott Grand Rapids Downtown
Confirm current rates and parking. Good option for attendees who want a lower-cost downtown base.
Embassy Suites by Hilton Grand Rapids Downtown
Confirm current rates, breakfast inclusion, and parking fees. Suitable for attendees who want suite space or family travel.
Hyatt Place Grand Rapids Downtown
Confirm current rates and parking. Check room configuration before booking for multiple travelers.
Residence Inn by Marriott Grand Rapids Downtown
Confirm current rates, parking, and cancellation terms. Useful for longer stays or exhibitor teams.
Get around the city with these convenient transport options.
Walking
The venue is in downtown Grand Rapids; many nearby hotels and restaurants are walkable. Wear weather-appropriate footwear in February.
The Rapid bus
The Rapid is the local bus network. Confirm routes, schedules, and fare payment before relying on transit for convention timing.
Ride-hail (Uber/Lyft)
Ride-hail is commonly used in Grand Rapids. Prices can surge during bad weather or peak arrival times.
Taxi
Taxi availability may be limited; confirm pickup location and fare before departure.
Rental car
Useful for regional travel or exhibitor teams. Confirm downtown hotel parking fees before booking.
Parking
Downtown parking is paid. Rates vary by garage and event day; confirm current pricing and height restrictions.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
Lansing in February is reliably cold; snow and ice can delay flights into the region. Build a buffer day into arrival plans and keep a warm outer layer in your carry-on in case of de-icing or overnight delays.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is the norm for Michigan insurance conventions. A jacket or layers helps with meeting-room temperature changes and February weather in Grand Rapids.
Winter travel
Grand Rapids in February is cold, with snow and ice possible. Build a buffer day into arrival plans and keep a warm coat, gloves, and waterproof footwear accessible.
Local payment and tipping
Michigan has a 6% state sales tax; tipping of roughly 18-20% is customary at restaurants and bars. Confirm any service charges on group meals.
Downtown Grand Rapids
The venue sits in a walkable downtown district with restaurants, coffee shops, and hotels nearby. Many attendees walk between hotels and the Amway Grand Plaza Hotel.
Relationship-driven market
Michigan's independent agency community is relationship-driven. Schedule carrier and vendor meetings in advance, and allow time for peer conversations between sessions.
Language and accessibility
English is the working language of the convention. Contact Big I Michigan through michagent.org for accessibility requests or specific venue access needs.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Lansing; confirm ground transport on the organiser site.
International guests attending the Big I Michigan Convention & Trade Show typically enter the United States on a B-1 business visitor visa, or via the Visa Waiver Program if their country qualifies. B-1 status covers attending conventions and business meetings but not paid employment in the US.
Processing: Varies by nationality; apply several weeks before travel.
Lodge the application well ahead of the February 2027 show dates; interview wait times vary by US embassy or consulate. Carry your convention registration confirmation and Michigan hotel booking to the visa interview as evidence of trip purpose.
OfficialGet to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Lansing; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Amway Grand Plaza Hotel: Amway Grand Plaza Hotel; JW Marriott Grand Rapids; Courtyard by Marriott Grand Rapids Downtown.
Ride-hail: Ride-hailing apps are commonly used in Lansing; confirm local availability before travel.
Public transit: The Rapid bus network serves downtown Grand Rapids, including connections to the Amway Grand Plaza Hotel area; confirm current routes, schedules, and fares at ridetherapid.org. Approx. single ride USD 1.75 and day-pass options are typical, but confirm live fares before travel. From Gerald R. Ford International Airport (GRR), ride-hail or taxi to downtown is often USD 25-45 and takes roughly 20-30 minutes depending on weather and traffic. Many downtown hotels are walkable to the venue, so daily transit may not be necessary once you are checked in.
Parking: On-site parking is available at Amway Grand Plaza Hotel; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: February 2027
Temperature: Daytime highs typically reach a few degrees above freezing and overnight lows drop well below freezing in Lansing during February; expect an average in the low -4 to 2 C band (roughly the mid 20s to mid 30s F).
Seasonality: February is deep winter in mid-Michigan: precipitation often falls as snow, and occasional lake-effect snow bands can affect travel from the Lake Michigan side. Daylight is short and icy pavements are common.
Packing: Pack a heavy insulated coat, gloves, hat, and waterproof insulated boots for walking between the hotel and venue. Bring layers for indoor conference rooms, which are heated, and allow extra travel time when snow is forecast.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Big I Michigan Convention & Trade Show usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your registration status and badge pickup instructions on michagent.org.
Download or print the official schedule from michagent.org/schedule and mark sessions that affect your agency's book of business.
Book your room at the Amway Grand Plaza Hotel or a downtown Grand Rapids backup; confirm cancellation terms and check-in times.
Compare flights into Gerald R. Ford International Airport (GRR) and build a winter buffer day for snow or de-icing delays.
Arrange airport transfer or rental car; confirm ride-hail, taxi, and parking costs for downtown Grand Rapids.
Review the exhibitor list for carriers, MGAs, and insurtechs you want to meet during the expo.
Prepare three questions for each priority vendor about Michigan-specific workflows, carrier appointments, or AMS integration.
Check Michigan continuing-education requirements and confirm which convention sessions are approved before you travel.
Update your agency profile and business cards with your lines of business, carrier appointments, and contact details.
Schedule peer meetings with other Michigan agency owners for succession, hiring, or technology conversations.
Pack business casual clothing plus a warm coat, gloves, and waterproof boots for February in Grand Rapids.
Confirm parking or transit plans to the Amway Grand Plaza Hotel for each day of the event.
Set an out-of-office message and delegate urgent claims or policy service tasks while you attend sessions.
Plan a follow-up system for business cards and vendor notes collected on the expo floor.
Registration and hall orientation at Amway Grand Plaza Hotel
Supplier meetings and product demos
Final negotiations and follow-up
Big I Michigan Convention & Trade Show registration concourse
Amway Grand Plaza Hotel
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Amway Grand Plaza Hotel
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Big I Michigan Convention & Trade Show fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.
