Trade showB2C
Bicycle Essen
Bicycle Essen is a major bicycle trade fair in North Rhine-Westphalia, Germany, taking place from February 25 to 28, 2027 at Messe Essen. With about 200 exhibitors, it focuses on e-bikes and urban biking, offering test courses and a comprehensive supporting program. The event recurs annually and attracts trade visitors and consumers.
BicyclesE-BikesUrban mobilityCycling accessories
200+
Exhibitors
Dates
Feb 25 – 28, 2027
City / country
Essen, North Rhine-Westphalia, Germany
Venue
Messe Essen
Type
B2C · Annual
Official Website
Are you the organiser of this event?
- Bicycle Essen offers a prime platform to showcase your bicycle, e-bike, or accessory brand to a highly engaged audience of cycling enthusiasts, commuters, and industry professionals in North Rhine-Westphalia.
- With strong foot traffic, test tracks, and side programs, exhibitors gain direct sales opportunities, brand visibility, and networking with key players.
- The event's focus on e-mobility and urban biking aligns with growing market trends.
Audience at a Glance
Who Exhibits
Exhibitor Profile
9 categories represented
- Bicycle manufacturers
- E-bike producers
- Cargo bike brands
- Cycling accessories
- Components and parts
- Bike apparel
- Bike locks and security
- Navigation and tech
Who Attends
Visitor Profile
8 audience types
- Cycling enthusiasts
- E-bike buyers
- Urban commuters
- Families
- Sports cyclists
- Bike dealers
- Fleet managers
- Tourism professionals
Industries & Sectors
BicyclesE-BikesUrban mobilityCycling accessories
Coverage & Spotlights
No exhibitor spotlights published yet for this event.
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