Join us at the Better Tourism Lisbon Travel Market from March 3-7, 2027, in Lisbon, Portugal, for a premier tourism event featuring 1,700+ exhibitors.
Dates
3–7 Mar 2027
City / country
Lisboa, Portugal
Venue
FIL - Feira Internacional de Lisboa atividades
Time
10:00 AM – 7:00 PM
Are you the organiser of this event?
Companies exhibiting at Better Tourism Lisbon Travel Market include 3HB Hotels, A CAMINHO DE SIAO - AGENCIA DE VIAGENS E TURISMO LDA, A Falcor Travels Tours - Operador Turístico e DMC Europa - Receptivo Malta, Itália, Europa Brasil, Abreu and ACISO- Associação Empresarial Ourém- Fátima.
Event overview
The Better Tourism Lisbon Travel Market is set to take place from March 3 to March 7, 2027, at FIL - Feira Internacional de Lisboa.
This event will feature over 1,700 exhibitors showcasing a diverse range of destinations, cultures, and services, providing visitors with a unique opportunity to explore the latest trends in global tourism.
TL;DR
Visitors will benefit from a rich program of over 600 events, including workshops and presentations, providing valuable insights into the latest tourism trends. Venue And Dates: FIL - Feira Internacional de Lisboa, Rua do Bojador, Lisbon hosts BTL from March 3 to 7, 2027. Audience Access: The market is open to travel trade professionals and the general public, with networking built into the schedule. Booking Offers: Exhibitors release exclusive event-only holiday prices.
Exhibitors will gain visibility among a diverse audience, access to networking opportunities, and the chance to showcase their offerings to potential buyers. Scale: More than 1,700 exhibitors present tourism products and destinations across the five-day BTL programme in Lisbon. Programme Depth: The edition runs 600+ events, including workshops, presentations and cultural showcases alongside the exhibition. Audience Access: The market is open to travel trade professionals.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Rua do Bojador, 1998-010 Lisboa, Portugal
Attend
Event days & opening times
General Admission
Price per student for study visits
Build-up & tear-down
How the last edition performed
Current edition
2027 · 1,700 exhibitors
Exhibitors
1,700
Impact
The Better Tourism Lisbon Travel Market is set to take place from March 3 to March 7, 2027, at FIL - Feira Internacional de Lisboa. This event will feature over 1,700 exhibitors showcasing a diverse range of destinations, cultures, and services, providing visitors with a unique opportunity to explore the latest trends in global tourism. The Better Tourism Lisbon Travel Market serves as a crucial platform for tourism professionals to network, innovate,.
Audience quality
Visitors typically include Travel agents and tour operators, Tourism professionals seeking networking opportunities, Families looking for holiday deals, Cultural organizations and institutions. Event dates: March 3-7, 2027. Location: FIL - Feira Internacional de Lisboa, Lisbon, Portugal. Over 1,700 exhibitors showcasing global tourism trends. 600+ events including workshops and cultural presentations. Better Tourism Lisbon Travel Market attracts an audience aligned with the organiser's published visitor.
Exhibitor outcomes
Exhibitors will gain visibility among a diverse audience, access to networking opportunities, and the chance to showcase their offerings to potential buyers. The Better Tourism Lisbon Travel Market serves as a crucial platform for tourism professionals to network, innovate, and gain insights into the evolving tourism landscape. It highlights the importance of collaboration among various stakeholders in the tourism sector. Exhibitor categories include Destination marketing organizations, Travel service providers,.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
BTL is Portugal's largest travel trade fair, organised by Fundação AIP at FIL in Parque das Nações, and the main annual meeting point for Portuguese tourism boards, DMCs, hotel groups, airlines, tour operators and travel tech. Portugal is one of Europe's strongest inbound destinations, with Lisbon a leading city-break and MICE market, and the show's hosted-buyer programme pulls international buyers from across Europe, Brazil and Portuguese-speaking markets. For anyone selling into Iberia or sourcing Portuguese product, BTL is the single most concentrated week of trade contact in the country.
Key trends shaping this market and its wider industry.
Digital buyer journeys
Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.
Sustainability in procurement
Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.
Automation and labour efficiency
Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.
Regional supply-chain resilience
Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.
Hybrid engagement models
Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.
BTL sits in the peak winter-to-spring window of the European travel-trade calendar, between FITUR in Madrid in January and ITB Berlin in March. Suppliers typically plan the Iberian and European circuit as one campaign, with a second autumn cluster at TTG Rimini and WTM London.
January-March
Peak European travel-trade window: FITUR (Madrid, Jan), BTL (Lisbon, Feb/Mar), ITB Berlin (Mar) and B-Travel (Barcelona, Mar/Apr). Book space and buyer meetings 4-6 months ahead.
October-November
Autumn cycle: TTG Travel Experience (Rimini, Oct) and WTM London (Nov) - useful for UK and Italian market follow-up after the spring shows.
Peer events assembled from public travel-trade calendars; confirm exact dates and formats on each organiser's website.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Humberto Delgado Airport (Lisbon Portela)
Primary gateway for BTL. Direct metro Red Line link to Estação do Oriente (about 3 stops, 3 min), then 15 min walk or one short bus ride to FIL, Parque das Nações.
approx. 5 km
to venue
10-20 min off-peak; allow 25-35 min in weekday peak traffic
by car
Cascais Municipal Aerodrome (Tires)
Mostly private/executive and general aviation; not a scheduled commercial option for most visitors but useful for charter and business aircraft.
approx. 30 km
to venue
30-40 min off-peak
by car
Useful if combining BTL with an Algarve stop. Intercity/AP trains run Faro to Lisbon Oriente, which is a 12-15 min walk from FIL.
approx. 280 km
to venue
approx. 2 h 45 min by car (A2 motorway); approx. 3 h by train to Lisbon Oriente
by car
Francisco Sa Carneiro Airport (Porto)
Good alternative if fares are cheaper; CP trains from Porto-Campanha to Lisbon Oriente run frequently and drop you near the venue.
approx. 315 km
to venue
approx. 3 h by car; approx. 2 h 50 min by train to Lisbon Oriente
by car
A range of accommodation options near the venue and across key areas.
Get around the city with these convenient transport options.
Metro (Metro Lisboa, Red Line)
Cheapest and most reliable airport-city link; trains run roughly 06:30-01:00. Buy the rechargeable Viva Viagem card at the airport station.
Taxi
Use the official taxi rank outside arrivals; journey is 10-20 min off-peak. Ask for the meter to be started.
Rideshare (Uber / Bolt)
Pick-up point is signposted outside arrivals. Usually cheaper than taxi outside surge periods.
Bus (Carris)
Useful for hotel-to-venue hops along the Parque das Nações axis; check current route numbers on the Carris site as they change.
Train (CP, intercity)
Oriente is the national rail hub closest to the venue and is the practical link if you are combining BTL with other Portuguese cities.
Car / on-site parking
FIL has on-site parking but it fills quickly during weekend public days; confirm daily rates and hall access on the venue site.
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen Type C short-stay visa | Nationals of countries without a visa-waiver agreement with the Schengen area (e.g. India, China, Nigeria, South Africa) travelling for business, trade-fair attendance, meetings or tourism. | Not yet confirmed | Typically 15 calendar days from a complete application; may extend to 45 days in individual cases. Apply at least 4-6 weeks before travel. | |
| Visa-free entry (90/180 days) | EU/EEA/Swiss citizens, UK, US, Canadian, Australian, Japanese, Brazilian and other visa-waiver nationals visiting for business or trade-fair purposes. | Not yet confirmed | No application required; entry decided at the border. | |
| ETIAS travel authorisation (once in force) | Visa-exempt third-country nationals who will need pre-travel authorisation when the EU ETIAS system becomes operational. | Not yet confirmed | Online application expected to be decided within minutes to a few days; apply well before travel. |
Visa-free for EU/EEA/Swiss citizens and many third-country nationals (UK, US, Canada, Australia, Japan, Brazil and others) for up to 90 days in any 180-day period. Portugal also has CPLP mobility arrangements with Portuguese-speaking countries. Always confirm your nationality against the current Portuguese MFA list.
Portugal is a contracting party to the ATA Convention; carnets are accepted for temporary admission of exhibition goods, professional equipment and commercial samples. Confirm the issuing chamber and the customs office at Lisbon (Alfândega) in advance for show freight.
Official visa pageWeather
March in Lisbon is mild and changeable: daytime highs typically 16-19 C and overnight lows around 9-11 C, with roughly 55-65 mm of rain spread over about 7-9 rain days. Showers usually pass quickly and there is still around 7 hours of sunshine per day, so plan for layers plus a compact umbrella.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Portugal.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping and paying
Tipping is not obligatory in Portugal. Rounding up is normal in cafes; in restaurants a 5-10% tip is a generous gesture for good service. Card payment is widely accepted, but keep some cash for small cafes and taxis.
Business etiquette and dress
Portuguese business culture is relatively formal and relationship-driven: greet with a handshake, use titles and surnames until invited otherwise, and exchange business cards. Smart business casual works for the show floor; comfortable shoes matter because FIL's halls involve a lot of walking.
Meal and meeting times
Lunch is typically 13:00-15:00 and dinner rarely starts before 20:00, so evening networking runs late. Coffee (bica) is a fast, common way to open an informal meeting, and small talk about travel, football or food is welcomed before business.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: LIS
Compare flights to the nearest international gateway serving Lisboa; confirm ground transport on the organiser site.
Portugal applies Schengen short-stay rules. EU/EEA/Swiss nationals and visa-exempt nationalities (including UK, US, Canada, Australia, Japan and Brazil) may enter for up to 90 days within any 180-day period without a visa; other nationalities need a Schengen Type C short-stay visa applied for at a Portuguese consulate/VFS centre before travel. ETIAS pre-travel authorisation is expected to apply to visa-exempt travellers once it enters into force. Confirm your own case at the Portuguese MFA visa portal (vistos.mne.gov.pt) before booking.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
Fee is EUR 90 for adults and EUR 45 for children 6-12; children under 6 exempt. Applications are lodged at the Portuguese consulate or an authorised VFS/partner centre for your place of residence. Carry proof of purpose (BTL registration/badge, invitation letter, hotel booking) and onward/return travel. The 90/180-day clock is counted across the whole Schengen area.
OfficialFind a stay near the venue with options for every budget.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Humberto Delgado Airport (Lisbon Portela) (LIS): 10-20 min off-peak; allow 25-35 min in weekday peak traffic; Cascais Municipal Aerodrome (Tires) (CAT): 30-40 min off-peak; Faro Airport (FAO): approx. 2 h 45 min by car (A2 motorway); approx. 3 h by train to Lisbon Oriente; Francisco Sa Carneiro Airport (Porto) (OPO): approx. 3 h by car; approx. 2 h 50 min by train to Lisbon Oriente. Allow road or rail time to FIL - Feira Internacional de Lisboa; on-site parking is usually avail
Hotel → venue: Precinct hotels near FIL - Feira Internacional de Lisboa: Parque das Nações / Oriente station: ibis budget Lisboa Oriente, ibis Lisboa Parque das Nações, Hotel Ibis Lisboa Jose Malhoa (metro link to Oriente); Parque das Nações, 5-15 min walk from FIL: Olissippo Oriente Hotel, VIP Executive Arts Hotel, Tryp by Wyndham Lisboa Oriente; Riverside Parque das Nações, adjacent to FIL; plus central Lisbon options 15-20 min by taxi: Myriad by Sana Hotels (next to FIL), Tivoli Oriente Hotel, Corinthia Lis
Ride-hail: Ride-hailing apps are commonly used in Lisboa; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to FIL - Feira Internacional de Lisboa.
Parking: On-site parking is available at FIL - Feira Internacional de Lisboa; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: March 2027
Temperature: 10-19 C (average overnight low around 10 C, average daytime high around 18-19 C)
Seasonality: March is one of Lisbon's wetter months - expect roughly 55-65 mm of rain over about 7-9 rain days, with short passing showers rather than all-day rain. Mild spring temperatures, breezy riverside conditions at FIL and about 7 hours of sunshine per day.
Packing: March in Lisbon is mild and changeable: daytime highs typically 16-19 C and overnight lows around 9-11 C, with roughly 55-65 mm of rain spread over about 7-9 rain days. Showers usually pass quickly and there is still around 7 hours of sunshine per day, so plan for layers plus a compact umbrella.
Plan your trip
Best day to visit: Thursday 4 March 2027 (day 2)
BTL front-loads its trade programme: the opening Wednesday is partly consumed by inauguration protocol and hosted-buyer scheduling, while mid-week days carry the fullest exhibitor presence and conference/seminar tracks. Thursday therefore gives the best ratio of exhibitors to floor traffic for B2B meetings. The final two days (6-7 March) move to public/consumer programming, which is busiest on the floor but significantly less productive for trade conversations.
Check passport validity and Schengen entry rules for Portugal — Confirm your passport is valid for at least 6 months beyond travel and review current Portuguese entry requirements for your nationality.
Book flights to Lisbon for the show week — Aim to arrive by March 2, 2027 so you can settle in before the March 3 opening day.
Reserve a hotel room in Lisbon for March 2-7, 2027 — Prefer properties within easy reach of FIL - Feira Internacional de Lisboa; book early as show week sells out.
Complete online visitor registration via btl.fil.pt — Register in advance, keep your confirmation, and note the badge collection point at the venue.
Download the BTL floor plan and exhibitor list — Mark the 1,700+ exhibitors you must visit and map a route by hall to save walking time.
Request B2B meetings with exhibitors and tour operators — Send meeting requests ahead of the show and confirm time slots by email before you travel.
Shortlist sessions from the 600+ event programme — Block calendar slots for workshops, presentations and cultural showcases you want to attend.
Plan local transport from your hotel to FIL — Compare Lisbon metro, bus, taxi and ride-hail options and allow extra time on the public weekend days.
Prepare business cards, brochures and meeting documents — Pack printed collateral and a digital folder of your requirements for supplier meetings.
Check the Lisbon March forecast and pack accordingly — Expect mild spring conditions; bring layers, comfortable walking shoes and a light rain jacket.
Confirm travel insurance and any visa appointment — Arrange insurance covering the show dates and leave several weeks for any required Schengen application.
Travel to Lisbon and collect your badge — Arrive on March 2 or early on March 3 for orientation and badge collection before the halls open.
Sintra (UNESCO World Heritage)
Cascais and Estoril coast
BTL business and hosted-buyers area (FIL)
Parque das Nações riverside promenade and marina
Estação do Oriente and Vasco da Gama area
Budget
Shell scheme
Not yet confirmed
Raw space
EUR 114–212 / m²
Standard booth
Not yet confirmed
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General Admission
EUR 6 / per person
booth_space
exhibitor · raw space
EUR 114–212 / per sqm
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General Admission | EUR 6 / per person | official | |
| booth_space | exhibitor | raw space | EUR 114–212 / per sqm | official |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You need first-hand Portuguese and Iberian supplier contact, market-entry intelligence or product research and can commit to 2-3 on-floor days.
Best for
Tourism boards, DMCs, hotel groups, airlines and travel-tech buyers who want to benchmark Portugal's inbound/outbound market, meet suppliers and shortlist partners in 2-3 days without committing to a stand.
Min. budget
$550.00
Timeline
2-6 weeks ahead (registration/badge, flights and Parque das Nações hotel; longer if a Schengen visa is needed)
Risks
Budget estimate from listing cost signals - confirm live rates.
Lisbon hotel rates spike during the show week; booking late can double the mid-range nightly rate.
Weekend public days are crowded - keep the B2B meetings on mid-week days.
exhibit
You have a defined Portugal/Iberia sales target and a team that can run back-to-back buyer meetings across the trade days.
Best for
Tourism boards, DMCs, hotels, airlines, transfer operators and travel-tech vendors actively selling into the Portuguese and Iberian trade market.
Min. budget
$2,800.00
Timeline
4-6 months (space booking, stand design and build, hosted-buyer matching, staff travel)
Risks
Budget estimate from listing cost signals - confirm live rates.
Budget estimate from listing cost signals - confirm booth pricing with the organiser.
Stand cost excluding build, freight, staffing and hosted-buyer programme fees - total investment is materially higher than the space fee alone.
Weekend public traffic dilutes B2B meeting time unless the stand is staffed with separate trade and consumer teams.
skip
There is no active Iberia sales plan this cycle, or the budget is better concentrated on a smaller regional show or an autumn event such as TTG Rimini or WTM London.
Best for
Suppliers whose Iberia pipeline is already served by local partners or distributors, and teams that only need general market data rather than live supplier contact.
Min. budget
Not yet confirmed
Timeline
n/a
Risks
Opportunity cost - no first-hand access to Portuguese and Iberian trade buyers during the main annual window.
FAQs & glossary
Frequently asked
Glossary
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