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    Bett

    Bett UK 2027 is the world's biggest education technology exhibition, taking place 20–22 January 2027 at ExCeL London. It brings together over 37,000 educators, policymakers, and industry changemakers with 700+ EdTech exhibitors and 400+ speakers from 130 countries

    Education TechnologyEducation

    Dates

    20–22 Jan 2027

    City / country

    London, United Kingdom

    Venue

    ExCeL London

    Time

    10:00 AM – 6:00 PM

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    Event overview

    Overview

    Bett is the global community for education technology and the biggest education technology exhibition in the world.

    First launched in 1985, Bett has spent over 40 years transforming the learning experience for teachers and learners through the power of technology.

    The 2027 edition returns to ExCeL London from 20–22 January, uniting educators from across the entire education landscape with 700+ innovative EdTech and resource solution providers showcasing cutting-edge and impactful products and services

    TL;DR

    1. 1Dates and venue: 20–22 January 2027 at ExCeL London, Royal Victoria Dock, 1 Western
    2. 2Scale: 37,000+ attendees, 700+ exhibitors, 400+ speakers, and participants from 130 countries
    3. 3Organiser: Bett is part of Hyve Group plc, a global events organiser
    4. 4Content: Free CPD-accredited sessions across 10 stages, including. The Arena, Teaching & Learning, Innovation
    5. 5Key programmes: Connect @ Bett, TableTalks, Tech User Labs (expanded for 2027), Kids Judge

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Educators from schools, colleges, and universities seeking EdTech solutions to enhance classroom learning and institutional outcomes
    Education decision-makers (14,000+ attendees) including headteachers, IT directors, and procurement leads actively sourcing new products and solutions
    Tech enthusiasts and innovation leaders exploring the latest developments in education technology
    Government representatives and policymakers focused on transforming education systems at local, regional, and national levels
    EdTech investors and venture capitalists exploring opportunities in the global education technology market
    Solution providers and EdTech startups looking to connect with buyers, partners, and investors
    Institutional leaders from schools, universities, and training organisations responsible for technology strategy and implementation

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    EdTech solution providers offering products and services across teaching, learning, assessment, and administration
    Equipment and hardware manufacturers including interactive displays, devices, and classroom technology
    Teaching and learning technology companies providing platforms, content, and tools for educators
    Management solutions providers offering software for school administration, data management, and operations
    Early-stage EdTech startups showcasing new, next, and exciting innovations from around the world in the dedicated Startup Zone
    Global EdTech companies participating in the Global Showcase to reach international markets
    Providers of accessibility and SEND-focused technologies exhibiting within the SEND Village
    Publishers, resource providers, and education service organisations presenting at the Education Show zone

    Product categories

    Key solution areas showcased across the event.

    Equipment & Hardware — interactive displays, devices, and classroom technology
    Teaching & Learning Tech — platforms, content, and tools that elevate teaching and boost student engagement
    Management Solutions — software and systems that streamline workflows, strengthen communication, and support data-driven decision-making for school operations
    Higher Education Campus Zone — technologies enabling collaboration, digital transformation, and smarter campus operations for universities and colleges
    Education Show — resources, materials, and services for schools and educators
    Startup Zone — early-stage EdTech startups showcasing new, next, and exciting innovations from around the world
    Global Showcase — international EdTech companies and country pavilions presenting solutions to a global audience
    Ahead by Bett — a dedicated space for forward-thinking education innovation and higher education topics including student retention, digital learning for international students, cyber resilience, and data management
    SEND Village — accessibility and special educational needs technologies putting equity at the centre of education

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    2
    North HallSouth Hall

    ExCeL London

    Royal Victoria Dock, 1 Western Gateway, E16 1XL London, United Kingdom

    Entrances & gates

    West Entrance

    North HallSouth Hall

    Access via postcode E16 1XL. Nearest station is Custom House (Elizabeth line and DLR), just a short walk away

    East Entrance

    North HallSouth Hall

    Access via postcode E16 1FR. Nearest station is Prince Regent (DLR), just a short walk away

    Facilities

    Parking

    ExCeL London has 3,700 onsite parking spaces. Parking is pay and display at £20 for up to 24 hours. Blue Badge holders pay £25 per day in designated bays; there is an £80 fine for not displaying a valid Blue Badge. Pre-booking is strongly recommended as spaces are limited. Access to the car park is only via the A13. Use postcode E16 1XL for the West Entrance

    3,700 spaces · £20.00/day

    Accessibility

    ExCeL London is fully accessible for wheelchair users. All public entrances allow wheelchair access via low-gradient ramps and automatic doors. The venue has accessible toilets located throughout the building, Blue Badge parking bays, and a Changing Places accessible restroom. Free wheelchair and mobility scooter hire is available, subject to availability. Both Custom House and Prince Regent stations have step-free access. Bett provides hearing loops across all content theatres and welcomes Guide and Assistance dogs

    Prayer rooms

    A Multi-Faith Prayer room is available at ExCeL London. It can be accessed through the grey door next to the S9 entrance on the boulevard

    Cloakroom

    There is a free cloakroom located on Ground Level 0, accessed by the lifts and steps by N4 & S4 at ExCeL London

    Luggage storage

    ExCeL London has luggage storage facilities. The venue also has a free cloakroom on Ground Level 0. Nearby hotels including Novotel London ExCeL, Fox Connaught, and Prince Regent Hotel offer luggage storage. Stasher has luggage storage locations near ExCeL starting from £1.99 per bag per day

    Charging points

    ExCeL London provides charging facilities for visitors

    Food options

    Waterfront Street Kitchen & Bar, The Bridge Restaurant Diner & Bar, PUMMARO', The Fox Excel, The Upper Deck Restaurant & Bar

    On-site dining

    Parking: ExCeL London has on-site parking for 1,800 cars. All onsite parking is pay and display and costs £20 for up to 24 hours; pre-booking is recommended. Access to the car park is only via the A13 — there is no access from Western Gateway or Seagull Lane. Use postcode E16 1FR for the car park entrance (what3words: ///cheer.events.began). Coach and minibus parking is charged at a flat rate of £50 per day and must be pre-booked using the official form. Drop-offs and pick-ups are at the west taxi rank only (postcode E16 1XL). Blue Badge holders pay the same tariff; there is an £80 fine for not displaying a valid Blue Badge. The venue car park permits vehicles up to 1.9 metres height; limited over-height spaces (up to 2.8m) are available. Motorcycle parking is free (Zone East 1) and cannot be pre-booked

    Gate: ExCeL London has two main entrances. West Entrance (E16 1XL) is served by Custom House station (Elizabeth line and DLR). East Entrance (E16 1FR) is served by Prince Regent station (DLR). The distance between West and East entrances is approximately 600m. Drop-offs and pick-ups are at the west taxi rank only

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    Wednesday 20 January 2027Bett Arena doors open 08:30, Exhibition opening hours 10:00 AM – 6:00 PM
    Thursday 21 January 2027Bett Arena doors open 08:45, Exhibition opening hours 10:00 AM – 6:00 PM
    Friday 22 January 2027Bett Arena doors open 08:45, Exhibition opening hours 10:00 AM – 5:00 PM

    • Educator (Free)

      Free for educators and individuals from schools, colleges or universities, governments and charities. Includes access to three days of world-class content, TableTalks, Tech User Labs, and Connect @ Bett

    • Commercial Attendee (Super Early Bird)

      For non-exhibiting and non-sponsoring companies that sell solutions to the education market. Super Early Bird pricing available for a limited time

      £325.00

    • Resellers & Distributors

      Free for individuals working for organisations that resell education technology products or provide paid-for services to the education sector. Registration is subject to verification and approval

    Register

    Ticket info

    Badge collection

    Registration is required. Educators and individuals from schools, colleges, universities, governments, and charities attend for free. After successful ticket booking, bring the original ID of the attendee for entry or collect a paper admission certificate at the on-site service desk. Electronic tickets can be exchanged for paper admission certificates at the exhibition service desk. Tickets are for the applicant's personal use and cannot be transferred to others

    Ticket notes

    Bett UK 2027 is a trade event for the education community. Educators and individuals from schools, colleges, universities, governments, and charities attend for free. Non-exhibiting and non-sponsoring companies that sell solutions to the education market will pay to attend. Super Early Bird tickets are available at £325 for commercial attendees; educators attend free. After the early registration deadline of Monday 4 January 2027, on-site registration may be available at a higher rate. Children under 18 must be accompanied by an adult

    Who runs the show

    Organisers

    Hyve Group plc

    Organiser / Parent Company

    Website

    Department for Business and Trade (DBT)

    Government Partner / UK Pavilion Organiser

    Website

    Bett Sales Team

    Exhibiting, Sponsorship & Commercial Enquiries

    EmailWebsite

    Bett Registration Team

    Registration & Ticket Support

    EmailWebsite

    Bett Customer Success Team

    General Visitor Enquiries

    Website

    Hyve Group Digital Support

    App & Digital Services

    EmailCallWebsite

    Hyve Group General Enquiries

    Head Office

    EmailCallWebsite

    What's on

    Programme

    2

    Keynote

    11

    Panel

    TBA

    Event days

    09:30–10:15

    Typical time

    Official agenda
    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    PM

    Professor Michael Wooldridge

    Ashall Professor of the Foundations of AI @ University of Oxford

    The Future of Education and AI

    AK

    Al Kingsley MBE

    CEO @ NetSupport

    What gets protected under pressure? Leadership beyond efficiency

    DL

    Danielle Lewis-Egonu

    CEO @ The Charter Schools Educational Trust

    What gets protected under pressure? Leadership beyond efficiency

    ES

    Emma Stenning

    Chief Executive @ City of Birmingham Symphony Orchestra (CBSO)

    Reimagining state education through music and partnership

    PM

    Professor Miles Berry

    Professor of Computing Education @ University of Roehampton

    Every educator is already an AI literacy educator

    AK

    Amelia King

    Director of Digital Transformation @ Dulwich College

    To bot or not to bot: When should schools use AI?

    MW

    Matthew Wemyss

    Assistant Headteacher

    To bot or not to bot: When should schools use AI?

    DF

    Dr Fiona Aubrey-Smith

    Founder @ One Life Learning

    What is the Impact of EdTech? National Insights

    DU

    Dr Ugne Marija Andrijauskaite

    Policy in Practice Theatre

    EG

    Ernest Gavor

    Founder @ Africa Edtech Exchange

    Leapfrogging education systems: Africa perspectives

    RU

    Rachel Urquhart

    AI Quality and Safety Principal @ Oak National Academy

    AI in education

    DN

    Dr Neelam Parmar

    Director of Professional Learning and Online Education @ AISL Harrow Schools

    Digital transformation and AI in education

    AK

    Azlina Kamal

    Education Specialist and Lead @ UNICEF Malaysia

    Inclusive education and equity-focused interventions

    CW

    Candice Whitney

    Senior Product Marketing Manager, International @ Clever Inc

    Cybersecurity challenges in education

    JS

    Jennifer Surujpaul

    Founder and Director @ IT Solutionist

    Digital transformation, inclusive technology, and Project-Based Learning

    GB

    Gail Brown

    CEO @ Ebor Academy Trust

    Operational excellence and pedagogy

    DE

    Dean Ellerby

    VP Community & Product Strategy @ Robopack

    Managing education at scale with Intune

    AS

    Andy Scott

    Head of User Services @ Durham University

    Digital transformation and service excellence in Higher Education

    AM

    Anthony McGeeney

    Executive Headteacher @ Bishop Hogarth Catholic Education Trust

    Curriculum development and collaborative professional learning

    YM

    Yermek Mazhitov

    General Director @ HOPE Foundation Kazakhstan

    A Global dialogue on AI and inclusion

    VS

    Vivienne Stern

    Chief Executive @ Universities UK

    The future of UK universities: transformation, funding and balance

    AR

    Amol Rajan

    Presenter @ BBC

    Interview with Vivienne Stern on the future of UK universities

    Time TBA

    What gets protected under pressure? Leadership beyond efficiency

    Panel
    The ArenaExCeL London
    Time TBA

    Open source and big tech: a two-track approach

    Talk
    The ArenaExCeL London
    Time TBA

    Reclaiming the lost generation: Practical solutions for leaders and policymakers

    Panel
    The ArenaExCeL London
    Time TBA

    Reimagining state education through music and partnership

    Panel
    The ArenaExCeL London
    Time TBA

    The Human Edge: How AI in Canva builds the skills that actually matter

    Keynote
    The ArenaExCeL London
    Time TBA

    Every educator is already an AI literacy educator

    Talk
    Teaching & Learning TheatreExCeL London
    Time TBA

    To bot or not to bot: When should schools use AI?

    Panel
    Teaching & Learning TheatreExCeL London
    Time TBA

    Leapfrogging education systems: Africa perspectives

    Panel
    Policy in Practice TheatreExCeL London
    Time TBA

    Leveraging AI for good for the most marginalised

    Panel
    Policy in Practice TheatreExCeL London
    Time TBA

    What is the Impact of EdTech? National Insights

    Panel
    Policy in Practice TheatreExCeL London
    Time TBA

    Esports policy: Delivering national impact across education and skills

    Panel
    Policy in Practice TheatreExCeL London
    Time TBA

    Lithuania's EDU Project: Evidence before innovation

    Panel
    Policy in Practice TheatreExCeL London
    Time TBA

    From Teacher to Developer: Vibe coding apps students need

    Workshop
    Innovation TheatreExCeL London
    Time TBA

    Building inclusive digital learning design

    Panel
    Higher Education TheatreExCeL London
    Time TBA

    How university research is transforming technology innovation for SEND students

    Panel
    Higher Education TheatreExCeL London
    Time TBA

    Teaching students to use AI creatively

    Workshop
    Higher Education TheatreExCeL London
    09:30 – 10:15

    Professor Michael Wooldridge Keynote: The Future of Education and AI

    Keynote
    The ArenaExCeL London

    Topic tracks

    The ArenaTeaching & Learning TheatrePolicy in Practice TheatreInnovation TheatreHigher Education TheatreTech in ActionLive ClassroomSEND TheatreEsports Theatre

    Co-located events

    Bett Awards 2027

    Separate ticket

    Global EdTech Startup Awards (GESA) 2027

    Separate ticket

    Kids Judge Bett 2027

    Separate ticket

    Women in EdTech — EdTech 10 List 2027

    Separate ticket

    Awards

    Bett Awards 2027

    Annual

    The Bett Awards are a celebration of the inspiring creativity and innovation found throughout technology for education. Produced in association with BESA, being a Bett Award-winner is the best way to showcase your organisation. The 2027 ceremony takes place on Wednesday, 20 January 2027 at InterContinental London – The O2, from 7:00 PM to 11:59 PM, with tickets from £425. With 26 categories spanning AI, innovation, curriculum products, wellbeing, SEND, and company of the year, there is a strong chance your story fits more than one. The entry deadline is 25 September 2026, with costs of £295 (+VAT) for BESA members and £345 (+VAT) for non-members per entry

    Company of the Year (more Than £10m Turnover)Company of the Year (£3m-£10m Turnover)Company of the Year (less Than £3m Turnover)Company of the Year (not-for-Profit)Bett Innovation Award (more Than £3m Turnover)Bett Innovation Award (less Than £3m Turnover)Transformational Impact (more Than £3m Turnover)Transformational Impact (less Than £3m Turnover)AI for Assessment and Data AnalysisAI for Teaching and LearningAI in Education – Workload ReductionEarly Years Product or ServicePrimary – Digital Learning Product – Language & LiteracyPrimary – Digital Learning Product – Numeracy & MathsPrimary – Digital Learning Product – Wider CurriculumSecondary – Digital Learning ProductFree Digital Content, App or Open Educational ResourceFurther and Higher Education Technology AwardCollaboration With a School, College or UniversityLeadership & Management SolutionsIT Support ServiceAV, VR/AR, Robotics or Digital DeviceInternational Digital Educational Resource (non-UK Curriculum)Wellbeing ResourcesSafeguarding SolutionsSEND and Inclusion Resources & Services
    source

    Global EdTech Startup Awards (GESA) 2027

    Annual

    Founded in 2014, the Global EdTech Startup Awards is the largest competition and community in the world joining partners from six continents and over 130 countries. Finalists present their pitches on day two of Bett (Thursday, 21 January 2027) before the world's best EdTech Startup of the year is crowned

    source

    Kids Judge Bett 2027

    Annual

    Kids Judge Bett invites students along to explore stands, exhibitors and their products to choose their favourites. The results, announced by the students and poet Michael Rosen, showcase a diverse range of tech products from across the globe

    source

    Sponsors

    Registration Sponsors Listed on the Official Registration Page (names Not Disclosed in Public Crawl)

    BESA (British Educational Suppliers Association)

    The CPD Group

    Department for Business and Trade (DBT)

    Department for Education (DfE)

    British Esports Federation

    Media Partners From Across the Global Education Community (specific Names Not Disclosed in Public Crawl)

    Government supporters

    Department for Business and Trade (DBT)

    UK Pavilion Sponsor / Export Support

    Department for Education (DfE)

    Government Partner / Policy Support

    How the last edition performed

    Previous edition

    Current edition

    2027 · 37,000 visitors · 700 exhibitors

    Bett UK 2027 is scheduled for 20-22 January 2027 at ExCeL London. The official site states 700+ exhibitors and 37,000+ attendees expected, building on 37,500+ attendees in 2026. No absolute post-show figures are available yet as the event has not taken place

    Forecast — not final

    Visitors

    37,500

    Exhibitors

    700

    Visitor countries

    130

    Growth over time

    Edition recap

    Bett UK 2026 was held 21-23 January 2026 at ExCeL London under the theme 'Learning Without Limits'. The event welcomed over 37,500 education professionals from more than 130 countries, a 7% increase over 2025. 700+ exhibitors, 400+ speakers, and 14,000 education decision-makers participated, with 71% of education visitors ready to purchase products. The first-ever Ministerial Symposium brought together education leaders from 54 countries with support from UNESCO, UNICEF, and the OECD. 300+ ministerial-level representatives and education leaders attended, including 44 ministers and vice-ministers. The Tech User Labs moved onto the show floor after being 400% over-subscribed in 2025. New Community Villages were introduced, including the MSP and SEND Villages. The EdTech 10 List, celebrating ten trailblazing women in education technology, was unveiled at the Bett Awards. SEND programming, developed in partnership with BATA, featured expert-led sessions on language development, assistive technology, and inclusive pedagogy. The Esports Theatre, developed with the British Esports Federation, hosted tournaments with participation from multiple schools. Chinese EdTech companies including Agibot, Makeblock, Elecfreaks, Whalesbot, DFRobot, and MATATALAB showcased innovations in AI and robotics education

    New this edition

    • 1

      First Ministerial Symposium

      Bett UK 2026 hosted the first-ever Ministerial Symposium, focusing on digital transformation and education equity. With support from UNESCO, UNICEF, and the OECD, education leaders from 54 countries participated in closed-door discussions

      Source
    • 2

      Tech User Labs moved to the show floor

      With Tech User Labs 400% over-subscribed in 2025, they moved onto the show floor for 2026, hosting even more sessions and making it easier for exhibitors to showcase products with hands-on, real-time demos

      Source
    • 3

      Community Villages expansion

      Dedicated villages were created across the show floor, connecting communities for richer networking and engagement. The MSP and SEND Villages were introduced and were a great success

      Source

    Testimonials

    What I realised very quickly was that education is not just about delivering content. It's about shaping confidence, identity and future possibilities

    Dr. Nisa Omar · EdTech 10 List winner · 2026

    Education should not create dependency, it should build confidence and independence

    Dr. Nisa Omar · EdTech 10 List winner · 2026

    It's about time we started teaching AI with the same rigor and creativity we teach maths and English. AI literacy is essential for all students, not just those in computer science. We need to shift from using AI to support learning, to learning about and with AI

    Professor Rose Luckin · Professor · UCL Knowledge Lab · 2026

    Next edition outlook

    2027-01-20 – 2027-01-22
    estimated

    Bett UK 2027 returns to ExCeL London from 20-22 January 2027. The official site states 37,000+ attendees and 700+ exhibitors expected. The programme expands with the new Policy in Practice Theatre, Tech User Labs moving onto the show floor within purpose-built rooms, and the debut of the Women in EdTech — EdTech 10 List at Bett UK. The first 50 speakers have been announced, including Professor Michael Wooldridge (University of Oxford), Al Kingsley MBE (NetSupport), and Danielle Lewis-Egonu (The Charter Schools Educational Trust)

    New Policy in Practice Theatre bringing together policymakers, researchers, education leaders and innovators to explore how policy decisions translate into real-world impact Tech User Labs expanded and moved onto the show floor within purpose-built rooms, building on the 400% over-subscription in 2025 Women in EdTech — EdTech 10 List debuts at Bett UK, celebrating ten trailblazing women transforming education through technology Esports @ Bett continues with hands-on demos, expert content and activations designed to unlock the learning potential of esports Continued expansion of AI-focused programming, with Professor Michael Wooldridge delivering a keynote on The Future of Education and AI Growth in SEND and inclusion content following the successful introduction of the SEND Village and Theatre in 2026

    Impact

    A bigger and stronger platform

    Bett UK 2026 took place 21-23 January 2026 at ExCeL London under the theme 'Learning Without Limits'. The event welcomed over 37,500 education professionals from more than 130 countries, a 7% increase over 2025. 700+ exhibitors, 400+ speakers, and 14,000 education decision-makers participated, with 71% of education visitors ready to purchase products. The first-ever Ministerial Symposium brought together education leaders from 54 countries with support from UNESCO, UNICEF, and the OECD. 300+ ministerial-level representatives and education leaders attended, including 44 ministers and vice-ministers. AI dominated the agenda, positioned not as hype but as a system-level transformation of teaching, learning, and assessment. The event featured over 600 EdTech solution providers and generated significant engagement through programmes like Connect @ Bett, which produced 24,000 booth visits. New Community Villages including the MSP and SEND Villages were introduced, and the Tech User Labs moved onto the show floor after being 400% over-subscribed in 2025

    Audience quality

    High-value decision-makers

    Bett UK 2026 attracted a high-calibre, decision-maker audience. According to the official Futuresource Consulting post-show report, 14,000 education decision-makers attended, with 71% of education visitors ready to purchase products and 78% holding decision-making influence. The event drew attendees from over 130 countries, including 300+ ministerial-level representatives and education leaders, with 44 ministers and vice-ministers participating in the first-ever Ministerial Symposium. The audience spanned K-12 schools, universities, further education colleges, local education authorities, and EdTech companies from across the UK, Europe, and beyond

    Exhibitor outcomes

    Real business growth

    No official exhibitor ROI statistics were published by the organiser for Bett UK 2026. However, third-party assessments indicate strong exhibiting value. Orbital rates Bett as a Gold tier conference based on attendee quality, exhibitor ROI, and industry relevance. The Connect @ Bett programme, Bett's core buyer-seller matching initiative, generated 24,000 booth visits in 2025, with buyer numbers up 17% year-on-year. One exhibitor, Sync, reported over 5,000 individual visits to their stand, with 3,000 visitors staying for more than 11 minutes. Bett UK 2026 featured 71% of education visitors ready to purchase products, providing a strong commercial backdrop for exhibitors

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Global — United Kingdom / Europe

    Why it matters

    Bett UK 2027 matters because it convenes the global education technology community at a pivotal moment when AI in education is moving from experimentation to evidence-based implementation, and when government policy is actively shaping the EdTech landscape. With 37,000+ attendees, 14,000 education decision-makers — 71% of whom are ready to purchase products — and 700+ exhibitors from 130+ countries, Bett UK is the single largest concentration of education buyers in Europe. The event connects solution providers with the people who make purchasing decisions for schools, colleges, and universities. The new Policy in Practice Theatre reflects the sector's growing focus on translating policy into classroom practice, while the expanded Tech User Labs and continued SEND Village demonstrate Bett's commitment to hands-on, inclusive innovation. For educators, Bett offers hundreds of hours of free CPD-accredited content across nine stages. For exhibitors, it provides unparalleled access to a market where the UK government has committed £23 million to EdTech Testbeds and £325 million to school connectivity

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    AI moves from novelty to measurable outcomes in education

    The EdTech sector is shifting from AI hype toward demonstrable impact. Bett UK 2027 places AI at the centre of its content programme, with a keynote from Professor Michael Wooldridge (University of Oxford) on The Future of Education and AI. The conversation has changed from what technology can do to what its impact is, with education leaders demanding evidence of improved learning outcomes, reduced teacher workload, and measurable ROI. AI literacy is increasingly seen as essential for all students, not just those in computer science, and the UK government has invested £23 million to expand the EdTech Testbeds pilot into a four-year programme reaching 1,000+ schools

    Source
    02

    SEND and inclusion move to the centre of EdTech strategy

    Special Educational Needs and Disabilities (SEND) has taken on unprecedented visibility at Bett, with a dedicated SEND Village and Theatre continuing into 2027. The SEND Village brings together leading and emerging SEND solution providers for increased exposure. UK government now requires all newly qualified teachers to learn how to effectively use assistive technology, and pilot data shows over 80% of surveyed staff reported improvements in student independence, confidence and engagement. Bett UK 2027 continues its SEND programming with expert-led sessions on language development, assistive technology, and inclusive pedagogy

    Source
    03

    EdTech market matures with focus on ROI and sustainable adoption

    The global digital education equipment market is projected to exceed USD 450 billion by 2027, with a compound annual growth rate of over 17%. However, with up to 90% of school IT budgets absorbed by core infrastructure, discretionary spend is limited, and Bett UK 2026 was defined by growing scrutiny of ROI, utilisation and impact. The UK EdTech market is projected to grow from USD 10.59 billion in 2025 to USD 12.26 billion in 2026. England's EdTech market comprises 1,123 companies generating around £6.5 billion in turnover. For exhibitors, demonstrating measurable ROI and evidence of impact is now essential

    Source
    04

    Policy engagement and government investment accelerate EdTech adoption

    The UK government has significantly increased its engagement with EdTech, announcing a £23 million expansion of the EdTech Testbeds programme, selecting six companies to develop free AI tutoring tools for disadvantaged pupils, and committing an additional £325 million to school connectivity through 2029/30. Bett UK 2027 introduces a new Policy in Practice Theatre, bringing together policymakers, researchers, education leaders and innovators to explore how policy decisions translate into real-world impact. This policy focus reflects the growing recognition that system-level change requires coordinated action across government, industry, and education

    Source
    05

    Esports and gamified learning gain traction in formal education

    Esports continues to expand at Bett UK, with a dedicated Esports Theatre returning for 2027. The programme explores classroom applications, inclusion, neurodiversity and skills development, developed in partnership with the British Esports Federation. The global esports market is projected to reach $1.87 billion by 2025, and educational institutions are increasingly recognising esports as a vehicle for developing STEM skills, teamwork, and digital literacy. Bett UK 2027 features hands-on demos, expert content, and activations designed to unlock the learning potential of esports

    Source

    Market news

    Latest updates from across the market.

    Bett UK 2027 agenda expands with new Policy in Practice Theatre and first 50 speakers announced

    Global digital education equipment market projected to exceed USD 450 billion by 2027

    Vendelux predicts 24,075 attendees for Bett UK 2027 as the single largest concentration of education buyers in Europe

    UK government selects six companies to develop free AI tutoring tools for disadvantaged pupils

    UK government announces £23m expansion of EdTech Testbeds pilot at Bett UK 2026

    Global EdTech Trade Show Circuit — Next 12 Months

    February 2027 – January 2028

    The global EdTech trade show circuit in the 12 months following Bett UK 2027 spans major national and international events covering digital education, learning technologies, and education innovation. LEARNTEC in Karlsruhe is Europe's leading trade fair for digital education. Learning Technologies in London focuses on workplace learning and development. ISTE Live in Boston serves the North American K-12 education technology market. Bett Brasil is Latin America's largest education and technology event. Bett Asia serves the Asia-Pacific region. EdTech Europe in Amsterdam and the EIT EdTech Conference round out the European circuit. Together these events offer complementary geographic and thematic coverage for education technology professionals planning their trade show calendar

    20–22 Jan 2027

    LEARNTEC 2027

    Karlsruhe, Germany

    Held at Messe Karlsruhe. Focus areas include AI in a learning context, modern learning technologies, and standards. Now in its 34th year

    website
    20–22 Jan 2027

    Learning Technologies 2027

    London, United Kingdom

    Held at ExCeL London. Focuses on workplace learning, learning technologies, and people development

    website
    20–22 Jan 2027

    ISTE Live 2027

    Boston, USA

    Held in Boston, MA. ISTE Live offers professional development, hands-on workshops ('Playgrounds'), and an Expo Hall for exploring new tools

    website
    20–22 Jan 2027

    Bett Brasil 2027

    São Paulo, Brazil

    Held at Expo Center Norte, São Paulo. The 2026 edition theme was 'Individual, Collective, and Artificial Intelligences: All Within Us, Right Now!'

    website
    20–22 Jan 2027

    Bett Asia 2027

    Kuala Lumpur, Malaysia

    Dates are TBD for 2027, expected in September. Held at the Mandarin Oriental, Kuala Lumpur. The 2026 edition took place September 30 – October 1

    website

    February 2027

    LEARNTEC 2027

    Focus on digital education in schools, universities, and corporate training across Europe. Held in Karlsruhe, Germany

    May 2027

    Learning Technologies 2027Bett Brasil 2027

    Learning Technologies serves the UK and European workplace learning market. Bett Brasil serves the Latin American education technology market

    June 2027

    ISTE Live 2027

    Focus on North American K-12 education technology, pedagogy, and professional development. Held in Boston, MA

    September 2027

    Bett Asia 2027

    Serves the Asia-Pacific education community. Dates and venue for 2027 are TBD, expected in September in Kuala Lumpur

    October 2027

    EDUTECH Europe 2027

    European education technology event held in Amsterdam. Dates for 2027 are TBD based on historical October scheduling

    All event dates are sourced from official organiser websites where available. LEARNTEC, Learning Technologies, ISTE Live, Bett Brasil, and Bett Asia dates are confirmed from official sources. EDUTECH Europe and EIT EdTech Conference dates for 2027 are TBD and based on historical patterns or current open calls

    Plan your trip

    Travel & logistics

    Local currency · GBP

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    LCY

    London City Airport

    The closest airport to ExCeL London. Offers direct access to over 30 European and UK destinations with 350 flights per day. DLR connects London City Airport to Custom House for ExCeL in approximately 10-12 minutes, costing around £2.80-£3.40 with contactless/Oyster, with trains every 8-10 minutes., https://www.itec.co.uk/visit/travel, https://unchartedlens.com

    2 miles (3 km)

    to venue

    5 minutes by car or taxi; 15-17 minutes by DLR

    by car

    LHR

    Heathrow Airport

    The Elizabeth line provides a direct connection from Heathrow Terminals 2 & 3 to Custom House station (the West Entrance of ExCeL) in approximately 43-49 minutes, running seven days per week with trains every 20 minutes. The journey costs approximately £15.50 with contactless/Oyster. This is the quickest and most convenient public transport option from Heathrow

    approximately 25 miles (40 km)

    to venue

    approximately 43 minutes by Elizabeth line (direct); 50-60 minutes by car

    by car

    LGW

    Gatwick Airport

    Gatwick is accessible via Southern or Thameslink services to London Bridge or Victoria, then onward via Jubilee line and DLR to the venue. Alternatively, the Gatwick Express runs to Victoria station., https://www.excel.london/visitor/getting-here/public-transport

    approximately 40 miles (64 km)

    to venue

    approximately 1 hour 20 minutes by car; 60-75 minutes by train

    by car

    STN

    Stansted Airport

    Stansted Express runs to Liverpool Street station, then onward via Elizabeth line to Custom House. All London airports are located less than 45 minutes from the City via public transport

    approximately 40 miles (64 km)

    to venue

    approximately 60-80 minutes by car; 60-70 minutes by train

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Premium (4-star)
    ExCeL London campus / Royal Docks

    USD 77–786 / night

    Aloft London Excel (0.39km from ExCeL, rating 9.1/10, price £93–£534), DoubleTree by Hilton London Excel (0.63km, rating 8.6/10, price £77–£786). Prices are estimates based on Trip.com data for September 2026 and are subject to seasonal variation

    Mid-Range (3-star)
    ExCeL London campus / Royal Docks

    USD 55–386 / night

    Premier Inn London Docklands (Excel) (0.61km, rating 7.9/10, price £55–£386), Novotel London Excel (0.46km, closest hotel to the venue, £191/night per Tripadvisor). Crowne Plaza London Docklands is a six-minute walk from ExCeL. Prices are estimates based on Trip.com data for September 2026 and are subject to seasonal variation

    Budget (2-star)
    ExCeL London campus / Royal Docks

    USD 54–113 / night

    Fox Connaught London ExCel (0.67km, rating 7.9/10, price £54–£113). Prince Regent Hotel Excel London is also a budget option within walking distance (940m). Prices are estimates based on Trip.com data for September 2026 and are subject to seasonal variation

    Premium (4-star) — Canary Wharf
    Canary Wharf (10 minutes by DLR to Custom House)

    USD 150–400 / night

    Options in Canary Wharf offer easy access to ExCeL via the DLR or Elizabeth line. Prices are estimates and subject to seasonal variation

    Local transport

    Get around the city with these convenient transport options.

    Docklands Light Railway (DLR)

    Estimated costPay as you go with contactless or Oyster; fares vary by zone (approximately £2.80–£3.50 per journey)
    Best forCustom House station (West Entrance) or Prince Regent station (East Entrance)

    ExCeL London is served by three DLR stations. Custom House is the closest station to the West Entrance, and Prince Regent is the closest to the East Entrance. From Canning Town (Jubilee line), transfer to a Beckton-bound DLR train for the quick two-stop journey to ExCeL. Trains run every few minutes

    Elizabeth line

    Estimated costPay as you go with contactless or Oyster; fares vary by zone
    Best forCustom House station (directly connected to ExCeL West Entrance via a covered walkway)

    The Elizabeth line provides a direct connection from Heathrow Airport to Custom House in approximately 43 minutes, running seven days per week with up to 12 trains per hour. This is the quickest route from central London and Heathrow. Travel times to Custom House: 3 mins from Canary Wharf, 10 mins from Liverpool Street, 15 mins from Tottenham Court Road, 20 mins from Paddington., https://www.techshowlondon.co.uk/travel-accommodation

    London Underground (Jubilee line)

    Estimated costPay as you go with contactless or Oyster; fares vary by zone
    Best forCanning Town station, then transfer to DLR (Beckton-bound) to Custom House or Prince Regent

    The Jubilee line is recommended as the quickest route from central London towards the venue. Alight at Canning Town and change onto a Beckton-bound DLR train for the quick two-stop journey to ExCeL

    Bus

    Estimated cost£1.75 flat fare with contactless or Oyster (Hopper fare allows a second bus within 60 minutes)
    Best forCustom House Station served by routes 147, 325, 678, 241; Prince Regent Bus Station served by routes 300 and 473

    Multiple bus routes serve the ExCeL area. Bus lines 241, 325, 541, 678, and N551 also stop at Custom House bus stop., https://www.fair-point.com/en/events/bett?hreq=7774246&id=5478

    Uber Boat by Thames Clippers

    Estimated costVaries by pier; check Thames Clippers website
    Best forFrom main London piers to Royal Wharf Pier, then a 20-minute walk through Britannia Village and over the Royal Victoria dock footbridge to the West Entrance

    A scenic river route to the venue. Services run every 20 minutes. Alternatively, take Bus 241 from Royal Wharf Pier and alight at Prince Regent. Travel using a Thames Clipper between central London and the O2 and then by Cable Car across the Thames to ExCeL London is another option., https://www.fair-point.com/en/events/bett?hreq=7774246&id=5478

    Rideshare (Uber/Lyft)

    Estimated costApproximately £15–£30 from central London depending on demand; £10–£15 from London City Airport (estimates)
    Best forDoor-to-door from central London, airports, or local hotels to ExCeL London (postcode E16 1XL for West Entrance, E16 1FR for East Entrance)

    Uber and Lyft operate throughout London. Drop-offs and pick-ups at ExCeL are at the west taxi rank only (postcode E16 1XL). Prices surge during peak times., https://www.taxifarefinder.com

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Standard Visitor Visa (Business route)Visa nationals (nationalities listed on the UK Visa National List) travelling to the UK to attend Bett UK 2027 as a delegate or exhibitor. Permitted business activities include attending conferences, trade fairs and exhibitions, exhibiting goods or services at a trade event, networking with business contacts, and attending industry meetings. Applicants must not be paid by a UK-based organisation or client for these activities$176.00Typically around 3 weeks (15 working days) from outside the UK, from the date of biometric enrolment. Priority and super-priority services are available for faster decisions at an additional cost
    Electronic Travel Authorisation (ETA)Non-visa nationals (e.g., citizens of the USA, Canada, Australia, Japan, South Korea, Singapore, and most European countries) travelling to the UK for business or tourism for stays of up to 6 months. An ETA is required for certain business and academic activities, including attending a conference or meeting, but not for paid work in the UK$26.00Usually granted within a short timeframe (typically within 3 working days). Apply before travel
    Standard Visitor Visa (Academic route)Academics and researchers employed by overseas academic or higher education institutions who are attending a conference or seminar that is not a commercial venture. Applicants must be highly qualified in their field and currently working at an academic institution overseas$176.00Typically around 3 weeks (15 working days) from outside the UK

    Citizens of the following countries and territories do not need a visa for stays of up to 6 months in the UK and may instead obtain an Electronic Travel Authorisation (ETA): all EU/EFTA member states, Andorra, Antigua and Barbuda, Argentina, Australia, Bahamas, Barbados, Belize, Botswana, Brazil, Brunei, Canada, Chile, Costa Rica, Hong Kong SAR (with HKSAR passport), Israel, Japan, Kiribati, Macao SAR (with MSAR passport), Malaysia, Maldives, Marshall Islands, Mauritius, Mexico, Micronesia, Monaco, Namibia, Nauru, New Zealand, Nicaragua, Palau, Panama, Papua New Guinea, Paraguay, Peru, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Samoa, San Marino, Seychelles, Singapore, Solomon Islands, South Korea, Taiwan (with passport bearing ID card number), Tonga, Trinidad and Tobago, Tuvalu, Ukraine, United Arab Emirates, United States, Uruguay, Vanuatu, Vatican City, and Venezuela. Irish citizens are fully exempt under the Common Travel Area and do not need a visa or ETA

    The ATA Carnet is accepted in the UK for the temporary importation of commercial samples, professional equipment, and certain advertising materials without paying duty or value-added taxes. The UK is a member of the ATA Carnet system, and the London Chamber of Commerce and Industry (LCCI) is the issuing and guaranteeing association. Operational management is carried out by LCCI's unit, the UK National ATA Carnet Organisation (UKNATACO). A digital ATA Carnet (e-carnet) became available for the UK, Switzerland and Norway on 1 June 2026. Goods temporarily imported for use at an event — including trade fairs and exhibitions — are eligible. The ATA Carnet is typically valid for one year. Exhibitors requiring temporary importation of goods for Bett UK 2027 should consult HMRC guidelines and their freight forwarder., https://www.gov.uk/guidance/ata-carnet, https://www.londonchamber.co.uk/ata-carnet/

    Official visa page

    Weather

    London in January is cold and damp. Average high temperatures are around 7-8°C (44-46°F) and lows around 2-4°C (35-39°F). Expect approximately 19 rainy days in January with 55-60mm of rainfall. Snow is relatively rare and usually melts quickly. Humidity levels are high, ranging from 75% to 85%, which can make the cold feel more penetrating. Daylight is limited with sunrise around 8:00 AM and sunset just after 4:30 PM. Fog is not uncommon, particularly in early morning or late evening

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    ExCeL London is exceptionally well connected by public transport. The venue is served by Custom House station (Elizabeth line and DLR) at the West Entrance and Prince Regent station (DLR) at the East Entrance, both with step-free access. The Elizabeth line provides a direct connection from Heathrow Airport in approximately 43-49 minutes, running seven days per week with trains every 20 minutes. London City Airport is just 5 minutes away by car or taxi and 15-17 minutes by DLR. The Jubilee line connects at Canning Town for onward DLR transfer. Eurostar connects Europe (Brussels and Paris) to St Pancras International. Taxis and rideshare are available, with drop-offs and pick-ups at the west taxi rank only (E16 1XL)

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    London business etiquette

    London business culture places a strong emphasis on politeness and professionalism. Phrases like 'Kind regards' and 'Would you be so kind.' are used frequently, even in casual conversations. Punctuality is important — 7 PM means 7 PM, and lateness is considered bad manners. A sturdy handshake suffices for greetings. Business attire is typically formal and polished; avoid loud ties or uncomfortable suits. Business cards are typically exchanged at the end of a meeting

    Public etiquette on London transport

    Public etiquette in London is structured and followed diligently. On the tube and escalators, always stand on the right side and walk on the left. Keep quiet on the tube — loud conversations are frowned upon. Queueing is sacred; do not cut in line. Frequent use of 'sorry', 'thank you', 'pardon', and 'please' are standard

    ExCeL London and the Royal Docks

    ExCeL London is located in the Royal Docks, a regenerated area of East London with a distinct character. The venue is part of a larger waterfront development that includes hotels, restaurants, and the Emirates Air Line cable car. The area is well-connected to central London via the Elizabeth line and DLR, with Canary Wharf and Greenwich nearby. The venue's scale — 3,700 parking spaces and two main entrances — means attendees should allow extra time for navigating the campus

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: London City Airport (LCY) for closest access; Heathrow (LHR) for widest international connections

    Book flights early as January is a popular travel period. London City Airport (LCY) is the closest to ExCeL at just 2 miles away, with direct access to over 30 European and UK destinations. Heathrow offers the widest range of international flights and is connected to ExCeL directly via the Elizabeth line in approximately 43-49 minutes. Bett does not have an official airline partner

    Visa

    Whether you need a visa to attend Bett UK 2027 depends on your nationality. Citizens of the EU/EFTA, USA, Canada, Australia, Japan, South Korea, Singapore, and many other countries do not need a visa for stays of up to 6 months but must obtain a UK Electronic Travel Authorisation (ETA) before travelling. Citizens of visa-national countries (including India, China, South Africa, Brazil, Turkey, and most of Africa and Asia) must apply for a Standard Visitor Visa before travelling. Bett is a permitted business activity under the Standard Visitor route: attendees and exhibitors may attend conferences, trade fairs, and exhibitions, exhibit goods or services, network, and attend industry meetings. Visitors must not take up employment in the UK or be paid by a UK-based organisation for these activities

    Processing: Standard Visitor Visa: typically around 3 weeks (15 working days) from outside the UK. ETA: usually within 3 working days

    Applicants should include proof of registration for Bett UK 2027, a short business itinerary, evidence of accommodation, and confirmation of return travel. A Standard Visitor Visa costs £135 (approximately USD 176) for a 6-month visa. An ETA costs £20 (approximately USD 26). A visa or ETA does not guarantee entry to the UK; the final decision is made by a Border Force officer at the port of entry., https://www.gov.uk/guidance/apply-for-an-electronic-travel-authorisation-eta, https://uk.bettshow.com/plan-your-visit

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2027-01-20

    Check-out (recommended)

    2027-01-22

    Areas to stay

    ExCeL London campus / Royal Docks (walking distance to venue — Aloft London Excel, Novotel London Excel, ibis London Excel-Docklands, Premier Inn London Docklands, DoubleTree by Hilton London Excel, Fox Connaught London ExCel) · Canary Wharf (10 minutes by DLR to Custom House, wider dining and nightlife options) · Custom House / Prince Regent (within walking distance of ExCeL via DLR stations) · Stratford (Elizabeth line connection to Custom House, budget-friendly options)

    Premium (4-star)

    USD 77–786 per night

    Book

    Mid-Range (3-star)

    USD 55–386 per night

    Budget (2-star)

    USD 54–113 per night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: London City Airport (LCY) is 2 miles (3 km) from ExCeL, approximately 5-10 minutes by car/taxi or 15-17 minutes by DLR. Heathrow Airport (LHR) connects directly to Custom House via the Elizabeth line in approximately 43 minutes, running seven days per week. Gatwick and Stansted are accessible via train and onward connections

    Hotel → venue: Aloft London Excel (0.39km), Novotel London Excel (0.46km), ibis London Excel-Docklands (0.51km), Premier Inn London Docklands (0.61km), DoubleTree by Hilton London Excel (0.63km), and Fox Connaught London ExCel (0.67km) are all within a short walk of ExCeL. Canary Wharf hotels are approximately 10 minutes by DLR to Custom House

    Ride-hail: Uber and Lyft operate throughout London. Estimated fare from central London to ExCeL is approximately £15–£30 depending on demand. From London City Airport, approximately £10–£15. Drop-offs and pick-ups at ExCeL are at the west taxi rank only (postcode E16 1XL)

    Public transit: ExCeL London is served by two stations: Custom House (Elizabeth line and DLR) at the West Entrance and Prince Regent (DLR) at the East Entrance, both with step-free access. The Jubilee line connects at Canning Town for onward DLR transfer. The Elizabeth line provides a direct connection from Heathrow Airport in approximately 43 minutes. DLR services to Beckton/Gallions Reach stop at Custom House and Prince Regent

    Parking: On-site parking at ExCeL London is pay and display at £20 for up to 24 hours (or £25 per day depending on source). Pre-booking is recommended. Access to the car park is only via the A13. Blue Badge holders pay the same tariff. Coach and minibus parking is £50 per day and must be pre-booked. Motorcycle parking is free

    Weather

    Plan and pack for the event climate.

    Month: January

    Temperature: 7-8°C (44-46°F) highs; 2-4°C (35-39°F) lows

    Seasonality: Wet and damp with approximately 19 rainy days and 55-60mm of rainfall. Snow is relatively rare and melts quickly. High humidity (75-85%) makes the cold feel more penetrating. Daylight limited with sunset around 4:30 PM

    Packing: Pack a warm, water-resistant coat, thermal base layers, a sweater or fleece, a hat, scarf, and gloves, and waterproof boots or water-resistant shoes with grippy soles. Bring an umbrella or waterproof jacket. Layers are essential to manage warmth and fend off the chill

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 7:00 AMBreakfast at hotel
    2. 8:30 AMArrive at ExCeL London and collect badge
    3. 9:00 AMAttend keynote session or panel discussion
    4. 12:00 PMLunch and networking
    5. 1:30 PMExplore the exhibition floor and meet EdTech providers
    6. 3:30 PMAttend a Tech User Lab or TableTalks session
    7. 5:00 PMNetworking reception or informal meetings
    8. 7:00 PMDinner at Canary Wharf or Greenwich

    Plan your trip

    Planning

    Best day to visit: Thursday, January 21, 2027

    Thursday, 21 January, is the middle day of Bett UK 2027 and typically the busiest. It features a full day of exhibition access (10:00–18:00) and is the day when the Global EdTech Startup Awards finalists present their pitches. It offers the most comprehensive opportunity to explore the full exhibition floor, attend multiple content sessions, and engage in networking without the first-day rush or the shortened final-day schedule

    T-90

    Register for Bett UK 2027 and book travel/accommodation — Early registration is recommended. Educators attend free; commercial attendees pay £325 for Super Early Bird. Register before Monday 4 January 2027 to access all programmes including Connect @ Bett, TableTalks, and Tech User Labs. Guidance based on Bett registration timeline; official 2027 deadline is 4 January 2027

    T-60

    Book flights and ground transportation — London City Airport (LCY) is 2 miles from ExCeL London. Heathrow connects directly via the Elizabeth line to Custom House in approximately 43 minutes. Book early as January is a popular travel period

    T-30

    Review the conference programme and plan your schedule — Bett UK 2027 features content across nine theatres including. The Arena, Teaching & Learning Theatre, Policy in Practice Theatre, Innovation Theatre, and Higher Education Theatre. All sessions are CPD-accredited by The CPD Group

    T-14

    Download the official Bett UK app and review exhibitor directory — Use the app to plan meetings, bookmark exhibitors, and access the full agenda. Connect @ Bett allows educators to schedule meetings with solution providers in advance

    T-7

    Finalise travel documents and confirm registration — Bring a valid photo ID for badge collection. International attendees should ensure their visa or ETA is approved well in advance. UK ETA costs £20 and is required for non-visa nationals

    T-1

    Check weather, pack appropriately, and confirm transport to venue — London in January: highs 7-8°C (44-46°F), lows 2-4°C (35-39°F), approximately 19 rainy days. Pack warm, water-resistant clothing, layers, and comfortable waterproof shoes

    Sample visitor itinerary

    Route-optimised day
    7:00 AM

    Breakfast at hotel

    Hotel near ExCeL London or on-site at ExCeL
    8:30 AM

    Arrive at ExCeL London and collect badge

    West Entrance (Custom House station) or East Entrance (Prince Regent station)
    9:00 AM

    Attend keynote session or panel discussion

    Bett Arena or content stages (ExCeL London)
    12:00 PM

    Lunch and networking

    On-site dining options at ExCeL London
    1:30 PM

    Explore the exhibition floor and meet EdTech providers

    Exhibition Halls, ExCeL London
    3:30 PM

    Attend a Tech User Lab or TableTalks session

    ExCeL London
    5:00 PM

    Networking reception or informal meetings

    On-site bars and restaurants at ExCeL London
    7:00 PM

    Dinner at Canary Wharf or Greenwich

    Canary Wharf (10 min by DLR) or Greenwich (20 min by DLR/Jubilee line)

    Side trips

    6

    The O2

    Entertainment Venue / Arena

    1 stop on the Jubilee line from Canning Town; approximately 10 minutes

    One of the world's most popular entertainment venues, hosting concerts, comedy shows, and exhibitions. Also home to Up at The O2, a rooftop climbing experience with panoramic views of London

    Canary Wharf

    Business District / Shopping

    10 minutes by DLR from Custom House

    London's second financial district, featuring modern architecture, waterfront dining, and extensive shopping at Cabot Place and Crossrail Place

    Royal Victoria Dock

    Waterfront / Outdoor Space

    On-site at ExCeL London

    The historic dock surrounding ExCeL offers waterfront walks, views of the Thames, and connections to the Emirates Air Line cable car

    Emirates Air Line Cable Car

    Aerial Cable Car / Attraction

    Near Royal Victoria Dock, walking distance from ExCeL

    A scenic cable car crossing the Thames between Royal Docks and Greenwich Peninsula, offering panoramic views of London. A unique way to travel to or from the venue

    Greenwich

    Historic District / UNESCO World Heritage Site

    Approximately 20 minutes via DLR and Jubilee line

    Home to the Cutty Sark, the Royal Observatory, Greenwich Market, and the Prime Meridian. A must-visit for history and maritime enthusiasts

    Westfield Stratford City

    Shopping Centre / Dining

    Approximately 15 minutes via Elizabeth line from Custom House

    One of Europe's largest urban shopping centres, with over 250 shops, 70 restaurants, a cinema, and a casino

    Networking spots

    4

    Connect @ Bett Lounge

    Official event networking programme

    Connect @ Bett is a data and technology-driven networking programme that makes critical connections between education decision-makers and solution providers. It uses mutual opt-in to schedule meetings

    TableTalks

    Official event peer discussion programme

    Peer discussion roundtables where educators from schools, universities, and governments connect around chosen topics of interest. Over 1,000 educators participate in 135+ roundtables

    The Fox

    Pub / casual dining (off-site recommendation)

    A local pub directly next to ExCeL London, ideal for informal meetings and post-show drinks. Recommendation only; not affiliated with Bett

    Canary Wharf Bars and Restaurants

    Dining and nightlife district (off-site recommendation)

    A wide range of bars, restaurants, and rooftop venues at Canary Wharf, approximately 10 minutes by DLR from Custom House. Recommendation only; not affiliated with Bett

    Budget

    Costs & budget

    Shell scheme

    GBP 585–632 / m²

    Raw space

    GBP 585–601 / m²

    Standard booth

    9 m²

    Bett UK 2027 does not publish official booth pricing on its public website or exhibitor brochure as of September 2026. Pricing is provided upon enquiry through the Bett sales team (sales@bettshow.com) or via the Exhibitor & Sponsor Brochure. Third-party exhibition portal jufair.com lists reference pricing: shell scheme from GBP 585–632 per sqm depending on zone (Diamond, Platinum, Gold), and raw space from GBP 585–601 per sqm. These figures are indicative only and should be confirmed directly with the organiser

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 18 m² × $608.50/m²$10,953.00
    • Hotel × 3 nights$165.00
    • Per diem × 3$180.00
    • Visa$127.00
    • Flight — Round-trip flight to London (LHR or LCY)$500.00
    Estimated total$11,925.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Educator Ticket

    visitor · Free

    —

    official

    Commercial Attendee Ticket (Super Early Bird)

    visitor · Standard

    GBP 325 / per person

    official

    Shell Scheme — Diamond Zone

    exhibitor · Premium

    GBP 632 / per sqm

    estimate

    Shell Scheme — Gold Zone

    exhibitor · Standard

    GBP 585 / per sqm

    estimate

    Raw Space — Gold Zone

    exhibitor · Standard

    GBP 585 / per sqm

    estimate

    Hotel (Budget)

    both · 2-star

    GBP 54–113 / per night

    estimate

    Hotel (Mid-Range)

    both · 3-star

    GBP 55–386 / per night

    estimate

    Parking (On-site)

    both · Daily

    GBP 20 / per vehicle per day

    official

    Visa (Standard Visitor Business)

    both · Standard

    GBP 135 / per person

    official

    ETA (Electronic Travel Authorisation)

    both · Standard

    GBP 20 / per person

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer 8 questions to determine whether Bett UK 2027 is right for you to visit, exhibit, or skip

    QUESTION 1 OF 8

    What is your primary role in the education ecosystem?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are an educator, school leader, or education professional with a budget of at least £0 (educators attend free) and can commit to travelling to London on 20-22 January 2027

    Best for

    Educators, school leaders, IT directors, academics, government representatives, and policymakers seeking to evaluate EdTech solutions, access free CPD-accredited content, and network with peers from 130+ countries

    Timeline

    Register before Monday 4 January 2027 to access all programmes including Connect @ Bett, TableTalks, and Tech User Labs. Travel and accommodation should be booked by T-60 to secure better rates

    Risks

    The event is trade-only and not open to the general public; registration is required

    Commercial attendees (non-educators) pay £325 for Super Early Bird, rising to £750 at the show

    London in January is cold and damp; travel disruptions due to weather are possible

    Popular sessions and TableTalks fill up quickly; early registration is essential to secure places

    exhibit

    Your company has a proven EdTech product or service for the education market, a minimum budget of £5,850 for booth space plus travel, and the capacity to design, staff, and follow up on leads from a three-day exhibition

    Best for

    EdTech solution providers, startups, and service companies targeting the UK and international education markets, particularly those seeking access to 14,000 education decision-makers and 71% of attendees ready to buy

    Min. budget

    $5,850.00

    Timeline

    T-120 or earlier for booth space application and stand design; T-60 for exhibitor kit orders and compliance documentation; T-30 for shipping and logistics. The Bett Awards entry deadline is 25 September 2026

    Risks

    Booth space rates are not publicly listed on the official website; pricing is provided upon enquiry

    Shell scheme rates start from approximately £585 per sqm; raw space from £585 per sqm. These are third-party estimates and should be confirmed with the organiser

    Competition for attention is high with 700+ exhibitors; a strong stand design and pre-show marketing are essential

    Travel and accommodation costs for booth staff can add significantly to the total investment

    UK GDPR and the Data Protection Act 2018 apply to all exhibitors processing personal data

    skip

    Your business objectives, budget, or industry focus do not align with education technology, or you are unable to commit the time and resources required for meaningful participation

    Best for

    Companies or professionals outside the education and EdTech ecosystem, those with budgets under £325, or those who cannot commit to travelling to London on 20-22 January 2027

    Timeline

    Not applicable

    Risks

    Bett UK is trade-only and focused exclusively on education technology; non-industry professionals may find limited relevance

    Travel and accommodation costs from outside the UK can be significant, with hotel rates ranging from £54 to £786 per night

    The event is not a consumer show; there is no public day or general admission option

    Book with

    Partners

    BESA (British Educational Suppliers Association)

    Strategic Partner

    BESA is a strategic partner of Bett and produces the Bett Awards in association with Bett. BESA proudly supports Bett Futures and runs the LearnED Roadshow in association with the DfE. Being a Bett Award-winner is the best way to showcase your organisation with a sign of excellence

    Visit partner Confidence: officially_confirmed

    BESA official website and Bett UK partners page

    The CPD Group

    CPD Accreditation Partner

    All Bett sessions are CPD-accredited by The CPD Group. This partnership ensures that educators attending Bett receive recognised continuing professional development credit for their participation in sessions across all stages

    Visit partner Confidence: officially_confirmed

    Bett UK visit page — 'All our sessions are CPD-accredited by our partners, The CPD Group'

    Department for Business and Trade (DBT)

    Government Partner / UK Pavilion

    DBT hosts the UK Pavilion at Bett UK, offering prime sponsorship opportunities and supporting UK EdTech companies with export growth. At Bett UK 2026, DBT hosted over 500 meetings on the UK Pavilion, one of the most visited stands across the show

    Visit partner Confidence: officially_confirmed

    DBT Open Call for Sponsorship and events.great.gov.uk

    Department for Education (DfE)

    Government Partner

    The Department for Education is a government partner of Bett UK, supporting policy engagement and education transformation initiatives

    Visit partner Confidence: officially_confirmed

    Bett UK partners page and ConferenceGrid listing

    ExCeL London

    Official Venue

    ExCeL London is the official venue for Bett UK 2027, located at Royal Victoria Dock, 1 Western Gateway, London E16 1XL. The venue is served by Custom House (Elizabeth line and DLR) at the West Entrance and Prince Regent (DLR) at the East Entrance

    Visit partner Confidence: officially_confirmed

    Bett UK plan your visit page

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    EdTech
    Education technology — the practice of using technology to enhance teaching, learning, and educational administration. Bett is the world's largest EdTech exhibition, connecting educators with innovative solution providers
    2
    CPD
    Continuing Professional Development — accredited learning activities that educators undertake to maintain and enhance their professional skills. Bett offers hundreds of hours of free CPD-accredited content across its stages
    3
    SEND
    Special Educational Needs and Disabilities. The SEND Village at Bett is a dedicated space showcasing innovation and collaboration designed to put accessibility and equity at the centre of education
    4
    Connect @ Bett
    A data and technology-driven networking programme that makes critical connections between education decision-makers and solution providers. It uses mutual opt-in to schedule meetings between institutions and exhibitors
    5
    TableTalks
    A peer discussion programme at Bett where educators from schools, universities, and governments connect around chosen topics of interest. Over 1,000 educators participate in 135+ roundtables
    6
    Tech User Labs
    Hands-on tutorials and working groups led by world-leading experts, designed to help educators get the most out of their technology. For 2027, Tech User Labs are expanded and moving onto the show floor within purpose-built rooms
    7
    Kids Judge Bett
    A programme where students explore stands and products to choose their favourites. Results are announced by the students alongside poet Michael Rosen, showcasing diverse tech products from around the globe
    8
    Global EdTech Startup Awards (GESA)
    Founded in 2014, the largest competition and community in the world joining partners from six continents and over 130 countries. Finalists present pitches on day two of Bett before the world's best EdTech Startup of the year is crowned
    9
    Bett Awards
    An awards programme celebrating inspiring creativity and innovation throughout technology for education. Produced in association with BESA, shortlisted finalists are invited to a prestigious ceremony where winners are crowned
    10
    Women in EdTech — EdTech 10 List
    An annual showcase celebrating ten trailblazing women who are transforming education in their communities through the power of technology. Launched at Bett UK 2027 following its success at Bett Asia

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    Sources

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    References

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    Date checked

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    Bett UK

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    ExCeL London

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