Trade showB2BEnded
BETA International 2026
BETA International is the premier trade show for the equestrian and country sectors, taking place on 27-28 September 2026 at the NEC Birmingham. The event features thousands of exhibitors, products, and visitors, offering networking, sourcing, and learning opportunities. Co-located with PATS.
EquestrianCountry SectorsCountry sectorRetail
Dates
Sep 27 – 28, 2026
City / country
Birmingham, United Kingdom
Venue
NEC Birmingham
Type
B2B · Annual
Official Website
Are you the organiser of this event?
- Exhibiting at BETA International gives you direct access to thousands of senior buyers from the UK and Europe, including specialty retailers, distributors, and equine professionals.
- Showcase your brand, launch new products, and forge valuable connections in the equestrian and country sectors.
Audience at a Glance
Who Exhibits
Exhibitor Profile
7 categories represented
- Equestrian equipment
- Country lifestyle products
- Pet accessories
- Riding apparel
- Feed and supplements
- Stable equipment
- Equestrian technology
Who Attends
Visitor Profile
7 audience types
- Specialty retailers
- Wholesalers and distributors
- Importers and exporters
- Equine professionals
- Industry buyers
- Press and media
- Influencers
Industries & Sectors
EquestrianCountry SectorsCountry sectorRetail
Coverage & Spotlights
No exhibitor spotlights published yet for this event.
Be the first exhibitor featured at this event →