Beer 2027 is a premier event for the beer industry, taking place from May 18 to 21, 2027, at Grand Hotel Zhemchuzhina in Sochi, Russia.
Dates
18–21 May 2027
City / country
Sochi, Russia
Venue
Grand Hotel Zhemchuzhina
Event overview
The XXXVI International Forum 'Beer 2027' will showcase the latest trends and innovations in the beer industry. Attendees can expect presentations, seminars, and networking opportunities with industry leaders.
This event is a key meeting point for professionals from Russia and beyond, focusing on the latest developments in brewing technology and market strategies. Beer 2027 takes place in Sochi, Russia.
TL;DR
Beer Sochi puts the Russian brewing and beverage supply chain on the Black Sea coast: maltsters, hop traders, yeast and fermentation suppliers, brewhouse and packaging machinery makers, keg and draft-system providers, and HoReCa buyers meet in one venue.
Exhibitors will benefit from direct access to decision-makers in the beer industry, enhance brand visibility, and showcase their products to a targeted audience. This event is a major platform for the beer industry, featuring leading breweries and beverage producers. Attendees include brewery executives, suppliers, distributors, and industry professionals.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Grand Hotel Zhemchuzhina, Ulitsa Chernomorskaya 3, Sochi 354002, Russia
Grand Hotel Zhemchuzhina in Sochi typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Grand Hotel Zhemchuzhina in Sochi typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Grand Hotel Zhemchuzhina for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
СОУД - Сочинские выставки
How the last edition performed
Next edition
Not announced yet
Edition recap
Impact
Available search results for the Sochi beer event point to the official beersochi.ru domain, including exhibitor invitations and business-programme updates. No post-show recap with 2026 visitor or exhibitor figures was captured in the snippets. The most recent completed edition before May 2027 is recorded as Beer 2026. A 2019 photo gallery is the only official photo page captured.
Audience quality
Available search results for the Sochi beer event point to the official beersochi.ru domain, including exhibitor invitations and business-programme updates. No post-show recap with 2026 visitor or exhibitor figures was captured in the snippets. The most recent completed edition before May 2027 is recorded as Beer 2026. A 2019 photo gallery is the only official photo page captured.
Exhibitor outcomes
Available search results for the Sochi beer event point to the official beersochi.ru domain, including exhibitor invitations and business-programme updates. No post-show recap with 2026 visitor or exhibitor figures was captured in the snippets. The most recent completed edition before May 2027 is recorded as Beer 2026. A 2019 photo gallery is the only official photo page captured.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-05-18 to 2027-05-21, Beer 2027 in Sochi covering Craft beers from local and international breweries, Non-alcoholic beverages and soft drinks, Raw materials for brewing, gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Russia Beverages Market Report- Q1 2025
ReadBeer - Russia | Statista Market Forecast
ReadRussia Craft Beer Market 2034 - IMARC Group
Read8 Beverage Alcohol Trends in 2026-27 | Beverage Information Group
Read2027 Tech Trends in Brewing, Part II: Connected Growth Beyond the ...
Read2027 Tech Trends in Brewing, Part I: Building the Intelligent Brewery
ReadPlan your trip
A range of accommodation options near the venue and across key areas.
Grand Hotel Zhemchuzhina
Located at the exhibition complex; guests can walk to the halls. Confirm 2027 rates and cancellation policy directly with the hotel.
Central Sochi seafront 4-star hotel
Short taxi or bus ride to Chernomorskaya Ulitsa; book early for May dates.
Adler district 3-star hotel
Convenient for early flights but requires a 30-60 minute transfer to the venue; confirm current travel times.
Central Sochi guesthouse or apartment
Good for longer stays; check self-check-in and transport links to the venue.
Get around the city with these convenient transport options.
Train (Aeroexpress from Sochi Airport)
The airport has its own rail station (Airport Sochi/Adler) with trains toward Sochi; the Zhemchuzhina complex is in the central city near the seafront.
Taxi
Use a metered taxi or pre-booked transfer; the hotel complex also publishes its own transfer service.
City bus
Local buses serve the central Sochi seafront district where the venue sits.
taxi
Weather
May in Sochi is mild late spring with a mix of sunny spells and rain showers; check a live forecast for 18-21 May 2027 before travelling.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Russia.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Venue and hotel complex
The Beer forum runs at the Grand Hotel Zhemchuzhina complex on Chernomorskaya Ulitsa 3 in central Sochi; the hotel publishes a transfer service page for guests arranging airport pickups.
Language and currency
Russian is the working language on the show floor and in taxi apps; the local currency is the Russian ruble (RUB), so budget stand and hospitality costs in RUB rather than EUR.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Sochi; confirm ground transport on the organiser site.
Most foreign business visitors need a Russian visa arranged before travel; check the type that matches your purpose (business vs. visitor) with the Russian consulate for your country.
Russia operates an e-visa application portal through the MFA consular department; confirm eligibility for your nationality and the correct visa category before booking travel to Sochi.
OfficialGet to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Sochi; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Grand Hotel Zhemchuzhina: Grand Hotel Zhemchuzhina; Central Sochi seafront 4-star hotel; Adler district 3-star hotel.
Ride-hail: Ride-hailing apps are commonly used in Sochi; confirm local availability before travel.
Public transit: Sochi International Airport (Adler) has a rail station with trains toward central Sochi; from the city centre, local buses and taxis reach the Zhemchuzhina hotel complex on Chernomorskaya Ulitsa. Confirm current routes and fares locally.
Parking: On-site parking is available at Grand Hotel Zhemchuzhina; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: May 2027
Temperature: Mild late-spring conditions typical of Sochi in May
Seasonality: May is a spring month on the Black Sea coast, so plan for changeable days and occasional rain showers during the four show days.
Packing: Pack light layers for mild spring days plus a compact rain jacket or umbrella, and comfortable shoes for walking between the hotel complex halls and outdoor areas.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Beer 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm event dates and opening hours on beersochi.ru.
Book flights to Sochi International Airport (AER) and compare arrival times with rail and taxi transfer options.
Reserve a hotel in central Sochi near Chernomorskaya Ulitsa; confirm walking distance or transfer to the Grand Hotel Zhemchuzhina complex.
Check Russian visa requirements for your nationality and apply if needed.
Download offline Russian phrases and a taxi app; confirm mobile data or roaming for maps.
Review the exhibitor list and mark brewhouse, packaging, raw-material and draft-system suppliers to visit.
Request meetings with 5-8 priority exhibitors and prepare a one-page buying brief.
Arrange airport transfer or confirm Aeroexpress/rail times from Adler to central Sochi.
Check the May weather forecast and pack a light rain jacket and comfortable shoes.
Save the venue address in Russian and keep a printed or offline copy of your registration confirmation.
Confirm hotel check-in times and late-arrival arrangements.
Plan a floor route by hall or product zone and set meeting times.
Charge devices, load the event map and confirm transfer pickup.
Registration and hall orientation at Grand Hotel Zhemchuzhina
Supplier meetings and product demos
Final negotiations and follow-up
Beer 2027 registration concourse
Grand Hotel Zhemchuzhina
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Grand Hotel Zhemchuzhina
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Beer 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Beer 2027, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Craft beers from local and international breweries solutions and benchmarking suppliers at Beer 2027 in Sochi.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Craft beers from local and international breweries products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Sochi show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.
