Trade show

    Beautyworld Tokyo 2027

    Beautyworld Tokyo is one of Japan's largest B2B trade fairs for the beauty and wellness industry, held from 17 to 19 May 2027 at Tokyo Big Sight across East Halls 1–8. The 2027 edition is rebranded as Beautyworld Tokyo and features 13 product-specific zones covering aesthetics, cosmetics, hair, nails, eyelashes, skincare and beauty equipment. Creative Hair expands to occupy an entire hall with a dedicated hair stage and business seminars, while the new Sleep + Recovery zone addresses sleep and wellbeing. The fair is restricted to trade visitors and serves as a platform for expanding sales channels in Japan and Asia.

    Dates

    May 17 – 19, 2027

    City / country

    Tokyo, Japan

    Venue

    Tokyo International Exhibition Center - Tokyo Big Sight

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    • Beautyworld Tokyo puts exhibitors directly in front of Japan's beauty professionals, salon owners and distributors in a market projected to grow from USD 20.75 billion in 2025 to USD 33.24 billion by
    • Exhibiting provides a gateway to the wider Asia-Pacific market, where success in Japan strengthens brand credibility in South Korea, China and Southeast Asia. The 2027 edition offers expanded space, including a full hall for Creative Hair and the new Sleep + Recovery zone, plus business matching with overseas buyers and promotional tools such as the exhibitor search and e-mail newsletter service.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    16 categories represented

    • Hair and hair care brands
    • Eyelash and eyebrow product suppliers
    • Cosmetics manufacturers
    • Beauty equipment suppliers
    • Beauty supplement brands
    • Nail and nail care brands
    • Spa and wellness providers
    • Salon furniture and item suppliers

    Who Attends

    Visitor Profile

    15 audience types

    • Aesthetic salons
    • Hair salons
    • Nail salons
    • Eyelash salons
    • Massage studios
    • Fitness clubs
    • Distributors and wholesalers
    • Retailers

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