Beautyworld Tokyo 2027, 17-19 May at Tokyo Big Sight, Japan
Dates
17–19 May 2027
City / country
Tokyo, Japan
Venue
Tokyo Big Sight (Tokyo International Exhibition Centre)
Time
10:00 AM – 6:00 PM
Event overview
Beautyworld Tokyo 2027 runs 17-19 May 2027 at Tokyo Big Sight, bringing Japan's largest B2B beauty trade fair back for its 29th edition.
Across East Halls 1-8, buyers from salons, clinics, retail and distribution meet exhibitors in cosmetics, beauty devices, hair, nail, eyelash, spa and inner beauty.
Admission is free for trade visitors who register in advance, and the co-located Tokyo Nail Forum 2027 runs alongside the show.
TL;DR
Visit to compare cosmetics, devices, hair, nail and spa lines side by side, test products on the stand and meet the manufacturers behind them. The free stage seminars and exhibitor presentations cover salon management, treatment technique and retail merchandising, while the co-located Tokyo Nail Forum adds a specialist nail audience.
Exhibit to reach Japanese salon owners, clinic buyers, distributors and retail merchandisers in a market that rewards close product demonstration. A Tokyo Big Sight stand puts a brand in front of 68,000-plus visits across three days, with the co-located nail forum widening reach into the nail-specialist channel.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
83-11-1 Ariake, Koto-ku, Tokyo 135-0063, Japan
Entrances & gates
East Hall main entrance
Nearest station is Kokusai-Tenjijo on the Rinkai Line or Tokyo Big Sight on the Yurikamome.
Paid on-site parking is available but fills early on show days; use the Ariake side car park and allow extra time.
The venue has step-free access, lifts and accessible toilets; ask at the information desk for the nearest route from the East Hall entrance.
Food options
Tokyo Big Sight restaurant and cafe concourse
On-site diningParking: Tokyo Big Sight has on-site paid parking, but capacity is limited during large trade fairs; arriving by train is strongly advised.
Gate: Enter through the East Hall entrance facing the Ariake side; have a printed visitor badge ready for QR scanning.
Attend
Event days & opening times
Visitor Pass (advance registration)
Free for trade and professional visitors who register in advance; registration for 2027 is expected to open around February 2027.
Ticket info
Badge collection
Register online, print the visitor badge and present it at the East Hall entrance for QR scanning. Badge printing machines are available on site but queues are longer.
Ticket notes
Admission is free but advance registration is mandatory. The show is open only to beauty-industry professionals visiting for business.
What's on
Tokyo Nail Forum 2027
Nail-industry exhibition organised by the Japan Nailist Association and held alongside Beautyworld Tokyo.
Same venue and dates; access with a valid Beautyworld Tokyo visitor badge.
WebsiteHow the last edition performed
Last edition
2026
Visitors: 68,174
Exhibitors: 838
Edition #: 28
Exhibitor countries: 10
This edition
2027
Visitors: 68,000
Exhibitors: 850
Next edition
Not announced yet
Growth over time
Edition recap
Beautyworld Tokyo 2027 is the 29th Tokyo edition of Japan's largest B2B beauty trade fair, running 17-19 May 2027 across East Halls 1-8 of Tokyo Big Sight. The May 2026 edition reported 68,174 visitors and 838 exhibitors from 10 countries and regions.
New this edition
Impact
Beautyworld Tokyo is the Tokyo anchor of a four-city Japanese circuit and the country's largest general beauty trade fair. For a supplier, it compresses salon, clinic, retail and distribution buyers into three days at one venue, with the co-located nail forum adding a specialist channel.
Audience quality
The audience is trade-only: salon owners, aesthetic clinics, retail buyers, distributors and beauty professionals visiting for business. The 2025 edition drew 67,796 visitor entries and 958 exhibitors, with 21 countries and regions represented, which points to a genuinely international supplier base and a domestic buyer base concentrated in the Tokyo metro area.
Exhibitor outcomes
Return depends on Japanese-language follow-up and product demonstration. A 9 sqm stand is enough to test a focused line; brands with devices or treatment protocols should budget for a larger stand and interpreter. The 2026 edition drew 68,174 visitor entries over three days, so a realistic target is qualified conversations rather than raw footfall.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Japan is a high-value, trend-setting beauty market where salon and clinic buyers demand proof of performance and texture. Tokyo concentrates manufacturers, importers, distributors and salon chains, making this show a practical entry point for brands testing Japanese pricing, packaging and service expectations before a wider Asian rollout.
Key trends shaping this market and its wider industry.
Clinic-grade skincare moves into salons
Aesthetic clinics and salons are converging around devices, injectables-adjacent topical ranges and treatment protocols, which is why clinic care has become a distinct show zone.
What it changes: Suppliers with clinical evidence and training can sell a treatment system rather than a single product.
Wellness and inner beauty cross over
Fitness, yoga, supplements and spa products are being merchandised alongside topical beauty, widening the buyer set beyond traditional cosmetics retail.
What it changes: Brands can reach studio operators and wellness retailers who would not attend a pure cosmetics fair.
Japanese buyers want demonstration and after-sales support
Salon owners and distributors expect hands-on trials, Japanese-language materials and reliable replenishment before committing to a new line.
What it changes: A stand with live demonstrations and a local partner converts better than a catalogue-only presence.
Beautyworld Tokyo sits inside a four-city Japanese circuit, with Fukuoka, Nagoya and Osaka editions spread across the year. Buyers who cannot make Tokyo can meet many of the same suppliers regionally, while Tokyo remains the largest general beauty showcase.
Beautyworld Japan Fukuoka 2027
Fukuoka, Japan
At Marine Messe Fukuoka Hall A; dates announced by the organiser.
websiteBeautyworld Japan Nagoya 2027
Nagoya, Japan
At Port Messe Nagoya; dates announced by the organiser.
websiteBeautyworld Japan Osaka 2027
Osaka, Japan
At Intex Osaka; dates announced by the organiser.
websiteTokyo planning window
17-19 May 2027; book flights and hotels 8-12 weeks out because May is a busy Tokyo travel month.
Regional follow-up
Fukuoka in February, Nagoya in July and Osaka in October extend the circuit beyond Tokyo.
Tokyo dates and circuit dates come from the organiser homepage; regional dates are as announced there.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Tokyo Haneda Airport
Closest gateway; take the Tokyo Monorail or Keikyu Line into central Tokyo and transfer to the Rinkai Line or Yurikamome.
About 20 km
to venue
30-40 minutes by car or taxi
by car
Narita International Airport
Main international gateway; the Narita Express reaches Tokyo Station in about an hour, then transfer to the Rinkai Line.
About 70 km
to venue
60-90 minutes by car or express train
by car
A range of accommodation options near the venue and across key areas.
USD 90–140 / night
Estimate for May 2027; walkable or one train stop from Big Sight.
USD 180–280 / night
Estimate for May 2027; easy Rinkai Line and Yurikamome access.
USD 350–600 / night
Estimate for May 2027; waterfront and Ginza options with direct airport limousine buses.
Get around the city with these convenient transport options.
Yurikamome automated train
About 20 minutes; the station is a short walk from the East Hall entrance.
Rinkai Line
About 15 minutes from Osaki; Kokusai-Tenjijo is the closest station to the venue.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Short-term business visa | Visitors whose nationality is not covered by Japan's visa-exemption arrangements | — | Usually 5-10 working days |
Many nationalities can enter Japan visa-free for short business trips; check the latest exemption list and passport validity before booking.
Japan accepts ATA carnets for temporary admission of goods; confirm the commodity and port with the Japan ATA Carnet office before shipping.
Official visa pageWeather
May is late spring in Tokyo, with daytime highs around 22-24 C and lows around 15-17 C. Rain is possible, so carry a compact umbrella and a light layer for air-conditioned halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Free Wi-Fi is available in parts of Tokyo Big Sight; mobile data is the more reliable option for scanning and email. Buy a Japanese eSIM or pocket Wi-Fi before arrival.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business cards
Bring plenty of meishi and present them with both hands; a card is expected at the start of a meeting.
Punctuality and queues
Appointments start on time and train queues are orderly; arrive at the venue 20-30 minutes before a scheduled meeting.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: HND (Tokyo Haneda)
Book 8-12 weeks ahead for May; Haneda is closer to Big Sight, while Narita usually offers more long-haul options.
Japan does not require a visa for many short business visits, but some nationalities do. Check your passport and the exemption list before booking.
Estimated cost: Varies by nationality; budget USD 40-80 if a visa is required
Processing: Usually 5-10 working days
Apply through the Japanese embassy or consulate in your country; an invitation letter from the organiser may be requested.
OfficialGet to the venue and around the city with these options.
Airport → venue: From Haneda, take the Keikyu Line or monorail to Shimbashi and change to the Yurikamome, or take a taxi for about 30-40 minutes. From Narita, take the Narita Express to Tokyo Station and change to the Rinkai Line.
Hotel → venue: Ariake and Odaiba hotels are walkable; Shinagawa and Ginza hotels connect by Rinkai Line or Yurikamome in 15-25 minutes.
Ride-hail: Taxi apps and taxis are widely available; expect surge pricing and traffic around the venue at opening and closing.
Public transit: The Yurikamome and Rinkai Line are the main routes; buy a Suica or Pasmo card for smooth transfers.
Parking: On-site parking is limited and expensive during the show; public transport is the practical choice.
Plan and pack for the event climate.
Month: May 2027
Temperature: 15-24 C
Seasonality: Late spring; rain is possible and humidity is moderate.
Packing: Light layers, comfortable shoes for hall walking, a compact umbrella and a portable battery.
Plan your trip
Best day to visit: Day 2 (18 May 2027)
Day 2 gives a full 10:00-18:00 session after opening-day queues have settled, with every exhibitor open and seminars in full swing. The final day closes at 16:30 and some exhibitors begin packing early.
Confirm travel dates and book Haneda or Narita flights — May is a busy travel month; aim to land the day before the show.
Book a hotel in Ariake, Odaiba or Shinagawa — Walking distance to Big Sight saves 30-40 minutes a day.
Complete visitor registration and print the badge — Registration is free but mandatory; carry the printed badge.
Map target exhibitors and seminar slots — Use the exhibitor search and official app once published.
Prepare business cards, a charged phone and a meeting list — Bring more cards than you expect to use; 100 is a realistic buffer.
Arrive at Tokyo Big Sight, print or collect badge and clear security
East Hall entranceWalk the skin care and cosmetics aisles; book afternoon supplier meetings
East Halls 1-4Attend a stage seminar on salon management or treatment technique
Seminar stageVisit beauty device and clinic care stands; test equipment
East Halls 5-8teamLab Borderless
Digital Art Museum
About 15 minutes from Big Sight by train or taxi
A short after-show cultural break in the Odaiba/Azabudai area, useful for hosting clients.
Tsukiji Outer Market
Food and Market District
About 30 minutes by train
Early-morning sushi and Japanese food gifts before the show day starts.
East Hall exhibitor lounges
On-site lounge
Use the lounges between halls for short follow-up meetings; arrive before the lunch peak.
Ariake and Odaiba waterfront restaurants
Dinner district
A 10-15 minute taxi or train ride from the venue; book ahead for groups during show week.
Beauty buyers move slowly and value consistency. A follow-up that repeats the stand conversation in Japanese, with a clear price and delivery timeline, is more useful than a generic brochure.
Budget
Shell scheme
JPY 65000–95000 / m²
Raw space
JPY 45000–70000 / m²
Standard booth
9 m²
All bands are estimates based on comparable Japanese trade fairs; the official 2027 tariff was not published at the time of research.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · shell scheme 9 sqm
JPY 438750–641250 / per stand
booth
exhibitor · raw space 36 sqm
JPY 1620000–2520000 / per stand
hotel
both · mid
USD 180–280 / per night
per diem
both · standard
USD 70–110 / per day
visa
visitor · if required
USD 40–80 / per person
insurance
exhibitor · basic
USD 90–180 / per trip
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | shell scheme 9 sqm | JPY 438750–641250 / per stand | estimate | 2026-10-31 |
| booth | exhibitor | raw space 36 sqm | JPY 1620000–2520000 / per stand | estimate | 2026-10-31 |
| hotel | both | mid | USD 180–280 / per night | estimate | 2026-10-31 |
| per diem | both | standard | USD 70–110 / per day | estimate | 2026-10-31 |
| visa | visitor | if required | USD 40–80 / per person | estimate | 2026-10-31 |
| insurance | exhibitor | basic | USD 90–180 / per trip | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether to visit, exhibit or skip Beautyworld Tokyo 2027.
QUESTION 1 OF 6
What is your timeline for Beautyworld Tokyo 2027?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a buying list and can travel to Tokyo for two or three days.
Best for
Salon, clinic, retail and distribution buyers who want to compare lines and meet suppliers
Min. budget
$1,200.00
Timeline
Book 6-8 weeks out
Risks
May travel is expensive
Halls are large and easy to under-cover
exhibit
You can demonstrate products and follow up in Japanese within a week.
Best for
Brands and manufacturers with a Japanese partner or a clear follow-up plan
Min. budget
$6,500.00
Timeline
Commit 90 days out
Risks
Japanese-language support is essential
Stand and freight costs can exceed the estimate
skip
You cannot act on Japanese leads within the next 12 months.
Best for
Consumer, student or unrelated businesses, and anyone without budget or follow-up capacity
Timeline
Not applicable
Risks
Missing a market-read opportunity
No direct competitor intelligence for 2027
Book with
Tokyo Big Sight
Tokyo International Exhibition Centre, the East Halls venue for Beautyworld Tokyo 2027.
Venue named on the official event page.
All Nippon Airways (ANA)
Japanese carrier with domestic and international flights into Haneda and Narita.
Useful flight resource, not an announced show partner.
JETRO
Japan External Trade Organization, a public body supporting foreign businesses entering Japan.
Useful market-entry resource, not an announced show partner.
Japan Nailist Association
Organiser of the co-located Tokyo Nail Forum 2027.
Named as co-located event organiser on the official event page.
Recommended providers
Ministry of Foreign Affairs of Japan
Check the visa-exemption list and apply through your local embassy or consulate.
Search Ariake, Odaiba and Shinagawa; free cancellation is worth the small premium.
Compare Haneda and Narita fares; book 8-12 weeks ahead for May.
Domestic and international logistics; confirm trade-show handling and customs brokerage.
Travel and exhibition insurance; confirm cover for display goods and business equipment.
Book teamLab, Tsukiji or a bay cruise for client hosting.
Badge scanning and lead-capture alternatives if the organiser does not provide a scanner.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
3
References
1
Publishers
3
Date checked
Messe Frankfurt Japan
Display a free company card at your booth, or share your professional card on the show floor.
