Join us at Beauty Vision 2027 on April 3-4, 2027 in Poznań, Poland, for an immersive experience in the beauty industry featuring top brands and innovative products.
Dates
3–4 Apr 2027
City / country
Poznań, Poland
Venue
Poznan Congress Center
Are you the organiser of this event?
Event overview
Beauty Vision 2027 is set to be a premier event in the beauty industry, taking place at the Poznan Congress Center. This two-day event will feature leading brands, product launches, and opportunities to connect with industry experts.
Attendees can expect a vibrant atmosphere filled with inspiration, education, and networking opportunities. Beauty Vision 2027 takes place in Poznań, Poland.
TL;DR
LOOK & beautyVISION is a two-day, sector-focused buying trip for anyone stocking or running a salon or spa: professional skincare and apparatus cosmetology, colour cosmetics and private-label ranges, nail styling systems, hairdressing colour, tools and back-bar, barbering lines, salon furniture and retail fixtures, plus spa and PMU consumables, all in one hall circuit at the Poznań Congress Center.
Exhibiting at Beauty Vision 2027 offers brands unparalleled visibility among key decision-makers in the beauty sector. The event showcases the latest trends in the beauty industry with numerous exhibitors and product launches. Attracting beauty professionals, salon owners, and industry influencers looking for new products and trends.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Poznań Congress Center (Sala Ziemi), Poznań, Poland
Poznan Congress Center in Poznań typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Poznan Congress Center in Poznań typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Poznan Congress Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Grupa MTP
How the last edition performed
Last edition
2026
Next edition
Not announced yet
Edition recap
Impact
The most recent completed edition before Beauty Vision 2027 was Beauty Vision 2026 in Poznań. Search results identify the 2026 edition at the Poznan Congress Center, but the available snippets do not state visitor or exhibitor counts. The official LOOK and beautyVISION site points to the next joint fair on April 3–4, matching the 2027 dates.
Audience quality
The most recent completed edition before Beauty Vision 2027 was Beauty Vision 2026 in Poznań. Search results identify the 2026 edition at the Poznan Congress Center, but the available snippets do not state visitor or exhibitor counts. The official LOOK and beautyVISION site points to the next joint fair on April 3–4, matching the 2027 dates.
Exhibitor outcomes
The most recent completed edition before Beauty Vision 2027 was Beauty Vision 2026 in Poznań. Search results identify the 2026 edition at the Poznan Congress Center, but the available snippets do not state visitor or exhibitor counts. The official LOOK and beautyVISION site points to the next joint fair on April 3–4, matching the 2027 dates.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-04-03 to 2027-04-04, Beauty Vision 2027 in Poznań covering Cosmetics and makeup products, Hair care and styling tools, Skincare and beauty treatments, Nail care products and acces gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Cosmetics market in Poland - statistics & facts | Statista
ReadPDF Cosmetic Poland. Report on the state of the cosmetics industry 2025 by ...
ReadPoland Cosmetics Industry Statistics | 2026 Sourced Report
ReadPoland's Cosmetics Market Reaches €6.4 Billion as European Producers ...
ReadPoland Beauty Industry Statistics: 2026 Market Report
Read20+ Poland Cosmetics Industry Statistics | Fact-Checked 2026
ReadPlan your trip
Choose from the following airports, with convenient access to the event and venue.
The city's own airport and the fastest arrival point; low-cost and connecting services from European hubs. Confirm current ground transport on the airport access page
TBA
to venue
approx. 15-25 minutes by taxi or ride-hail, 30-45 minutes by city bus plus tram
by car
Wrocław Copernicus Airport
Fallback gateway when POZ fares spike; continue by rail to Poznań Główny and a short tram ride to the venue. Approximate distances, confirm timetables
TBA
to venue
approx. 2 hours by car or direct intercity train to Poznań Główny
by car
Berlin Brandenburg Airport
Useful long-haul entry point with onward train to Poznań Główny; allow half a day for the transfer. Approximate figures, check live schedules
TBA
to venue
approx. 3 hours by car; direct Berlin-Poznań rail services also run
by car
Warsaw Chopin Airport
Best choice for intercontinental routings into Poland, with a same-day train connection to Poznań. Approximate, confirm rail times
TBA
to venue
approx. 2h45-3h by express train from Warszawa Centralna to Poznań Główny, plus 10 minutes to the fairgrounds
by car
A range of accommodation options near the venue and across key areas.
Sheraton Poznan Hotel
Approx. nightly rate for the 3-4 April 2027 weekend; confirm rate and cancellation terms at booking.
Breakfast (paid), free Wi-Fi, parking (paid), indoor pool, air conditioning, pet-friendly, fitness center, restaurant
Hotel NH Poznan
Approx. nightly rate; walkable to the venue or one tram stop along Głogowska.
Breakfast, free Wi-Fi, parking (paid), air conditioning, pet-friendly, fitness center, spa, bar
Hotel Mercure Poznań Centrum
Approx. nightly rate; convenient if you arrive by train at Poznań Główny.
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, fitness center, bar, restaurant
Novotel Poznań Centrum
Approx. nightly rate; central location with tram access to the fairgrounds.
Free Wi-Fi, restaurant, bar, fitness center, parking (paid), air conditioning, family rooms
Hotel Gaja
Approx. nightly rate; the closest and most economical of the walkable hotels.
Free Wi-Fi, parking, pet-friendly, restaurant, accessible, kid-friendly
Ibis Poznań Centrum
Approx. nightly rate; budget base with tram connections along Głogowska.
Free Wi-Fi, breakfast (paid), bar, 24-hour reception, air conditioning, parking nearby (paid)
Get around the city with these convenient transport options.
Walk
The four nearest listed hotels sit 660 m to 1.2 km from the venue, so 8-15 minutes on foot covers the daily commute between hotel and badge desk.
Tram (ZTM Poznań), Głogowska corridor
Trams run along Głogowska Street past the fairgrounds; validate a single ticket on boarding or use contactless or the ZTM app, and allow 10-15 minutes from the centre.
City bus from Poznań-Ławica Airport (POZ)
Public transport from the terminal to the city centre runs on a regular timetable; the airport authority publishes the current access-to-the-centre links. Check the live line number and timetable on arrival.
Taxi
Use a metered taxi rank at the terminal and confirm the meter is running; the ride is short but the price varies with traffic on Głogowska.
Ride-hail (Bolt / Uber)
Ride-hail apps operate across Poznań; expect surge pricing around opening time on the Saturday morning and after hall closing on Sunday.
Car parking at MTP
Parking is available for show visitors; the city-centre paid parking zone also applies in Poznań during the week, so check signs before leaving the car outside the fairgrounds.
Long-distance rail (PKP Intercity)
Advance fares are materially cheaper; from Poznań Główny it is a 10-minute tram along Głogowska or roughly a 20-minute walk to the fairgrounds. Confirm live timetables and prices.
taxi
approx. 2 hours by car or direct intercity train to Poznań Główny; Fallback gateway when POZ fares spike; continue by rail to Poznań Główny and a short tram ride to the venue. Approximate distances, confirm timetables.
Weather
April 2027 is early spring in Poznań: daytime highs typically land around 8-15 C, nights around 2-6 C, with roughly 10-12 rain days across the month and a possible late cold snap. Treat these as climatological bands rather than a forecast and check a 7-day outlook in the final week before the 3-4 April show days.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Polish prepaid SIM cards (Orange, Play, Plus, T-Mobile) and travel eSIMs work well across Poznań, with 5G coverage in the centre and around the fairgrounds. EU visitors can use their home data allowance under roam-like-at-home rules, but check your operator's fair-use cap. Venue and hotel Wi-Fi is standard; coverage inside steel-and-glass halls can dip, so download your badge, exhibitor list and ZTM ticket offline before entering.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Working language on the stands
Polish is the default language for many exhibitors at LOOK & beautyVISION, with English widely used by distributors and export-facing brands. Print price lists and product cards in Polish and English so salon owners and international buyers can both read them.
Currency and payments
Poland uses the złoty (PLN), not the euro. Card and contactless payments are standard at the fairgrounds, hotels and most suppliers, but keep a little cash for tram tickets, kiosks and cloakroom tips.
Sunday trading
Poland restricts large-scale retail trading on most Sundays, and 4 April 2027 is a Sunday. Plan shopping and pharmacy runs on Friday or Saturday and check opening hours before relying on a Sunday errand.
Tipping and salon etiquette
Around 10% is customary in restaurants when service is not already included; round up for taxis. Business greetings are formal at first contact, with a handshake and family name, and small talk about the journey is normal before product discussion.
Getting your bearings
The MTP fairgrounds sit on Głogowska Street, roughly 20 minutes on foot from Poznań Główny station and about 2 km from the Stary Rynek old town, whose market square and rogale świętomarcińskie pastry are the standard evening stop after the halls close.
Tram tickets and inspection
ZTM Poznań tickets must be validated on boarding or bought in the app; inspectors do check, and an unvalidated ticket is treated as a fare evasion case. Contactless card payment on board is the simplest option for a two-day stay.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: POZ
Poznań-Ławica (POZ) is the fastest gateway, about 7 km from the fairgrounds, with low-cost and connecting services from European hubs. Alternatives are Warsaw (WAW) or Berlin (BER) with an onward express train to Poznań Główny, or Wrocław (WRO) by road. The 2027 edition runs Saturday 3 and Sunday 4 April, so book the Friday inbound and Sunday evening or Monday outbound early and confirm the live fare and baggage rules at purchase.
Poland applies Schengen rules, so visitors from Schengen states and other visa-exempt nationalities can enter for a short business visit without a visa, while other nationalities need a Schengen short-stay (type C) visa for the trade fair trip. Requirements and exemptions are set out by Poland's Ministry of Foreign Affairs and the Office for Foreigners.
Processing: Varies by nationality; apply several weeks before travel.
Business travellers applying for a Schengen type C visa submit a document checklist that typically covers the purpose of the visit and the trade event; the VFS Global business checklist published for Poland shows the document set. Confirm your nationality's exemption status on the Gov.pl visa pages before booking flights.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Poznań-Ławica Airport (POZ): approx. 15-25 minutes by taxi or ride-hail, 30-45 minutes by city bus plus tram; Wrocław Copernicus Airport (WRO): approx. 2 hours by car or direct intercity train to Poznań Główny; Berlin Brandenburg Airport (BER): approx. 3 hours by car; direct Berlin-Poznań rail services also run; Warsaw Chopin Airport (WAW): approx. 2h45-3h by express train from Warszawa Centralna to Poznań Główny, plus 10 minutes to the fairgrounds. Allow road or rail time to P
Hotel → venue: Precinct hotels near Poznan Congress Center: Poznań Congress Center area: Sheraton Poznan Hotel; Poznań Congress Center area: Hotel NH Poznan; Poznań Congress Center area: Hotel Mercure Poznań Centrum.
Ride-hail: Bolt and Uber both operate in Poznań, with typical city-centre trips in the region of PLN 20-35 and the airport run around PLN 40-55. Expect higher prices at opening time on the Saturday and after the Sunday hall close, and use the designated pickup points rather than hailing on Głogowska itself, which is a tram corridor with limited stopping. Figures are approximate, confirm in the app before booking.
Public transit: ZTM Poznań runs the city's tram and bus network, and the fairgrounds are served by the Międzynarodowe Targi Poznańskie stop on the Głogowska Street tram corridor, roughly 10-15 minutes from the centre and Poznań Główny station. Poznań-Ławica Airport (POZ) is connected to the centre by city bus, with the airport authority publishing the current access-to-the-centre links. Buy or validate a single ticket on boarding, or use contactless or the ZTM app; approximate single fares are PLN 5-6, confirm live prices and timetables.
Parking: Paid car parks operate on and around the MTP fairgrounds off Głogowska Street, and the Poznań city-centre paid parking zone applies on weekdays in the surrounding streets. Expect roughly PLN 20-30 per show day at the fairgrounds, with Sunday generally easier for space than the Saturday opening. Confirm gate rates, hall access and any exhibitor-only parking allocation with the organiser or venue before driving in.
Plan and pack for the event climate.
Month: April (early spring in Poznań, Greater Poland)
Temperature: Daytime approx. 8-15 C (46-59 F); nights approx. 2-6 C (36-43 F). These are climatological April bands for Poznań, not a forecast, so check the 7-day outlook before travelling.
Seasonality: April is a showery transition month in Poznań, with roughly 10-12 rain days and about 30-40 mm of precipitation spread across the month, alternating bright spells with short downpours and the occasional late cold snap. Because both show days are indoors at the Poznań Congress Center, a compact umbrella and a waterproof layer cover the hotel-to-hall walks without weighing you down.
Packing: Bring a light waterproof shell, a compact umbrella and closed, comfortable shoes for the walk between the Poznań Congress Center halls and the Głogowska-area hotels. Layer for single-digit mornings and mild afternoons, add business-casual for supplier meetings, and pack a spare tote for catalogues and product samples; a power bank keeps your badge app and ZTM ticket live through two full days.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Beauty Vision 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Register for LOOK & beautyVISION 2027 badges (3-4 April, Poznań Congress Center) through the organiser site or the tobilet.pl ticketing link, and save the confirmation offline on your phone.
Open the lookbeautyvision.pl exhibitor list and mark the professional skincare, nail and hairdressing lines you must see, then request 15-minute slots with 5-8 suppliers.
Book travel early: 3-4 April 2027 falls on a Saturday and Sunday, and weekend seats into Poznań-Ławica (POZ) or Poznań Główny fill fastest from mid-March.
Reserve a hotel within walking distance of the congress center (Hotel Gaja, Sheraton, Mercure, NH Poznan) and confirm Sunday check-out and luggage storage for the closing day.
Non-EU visitors: verify Schengen entry conditions and passport validity on gov.pl and confirm travel medical insurance before departure.
Prepare a one-page buyer profile with your salon or retail footprint, annual volumes and payment terms, in Polish and English.
Sort out local transport: check ZTM Poznań ticket options for the Głogowska corridor or card/contactless payment on trams before you arrive.
Pack April layers, a compact waterproof and comfortable shoes for hall walking, plus a spare tote for catalogues and product samples.
Registration and hall orientation at Poznan Congress Center
Supplier meetings and product demos
Final negotiations and follow-up
Beauty Vision 2027 registration concourse
Poznan Congress Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Poznan Congress Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Beauty Vision 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Beauty Vision 2027, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your assortment or treatment menu needs Polish and CEE cosmetics, nail and salon suppliers in one two-day trip.
Best for
Beauty retail buyers, salon and spa owners, distributors and cosmetology professionals sourcing cosmetics, nail, hair and salon equipment across the LOOK & beautyVISION halls.
Min. budget
$400.00
Timeline
4-8 weeks before 3 April 2027 to secure a congress-center hotel and ticketing via tobilet.pl.
Risks
Session-level agenda for the 2027 edition is not published in captured sources - confirm seminars before booking.
exhibit
You want direct contact with salon owners and beauty retailers in Greater Poland and neighbouring CEE markets.
Best for
Cosmetics, skincare, nail and hairdressing brands plus salon equipment suppliers targeting Polish salons, distributors and retail chains.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking with MTP Poznań, freight and LOOK & beautyVISION marketing prep.
Risks
Stand package pricing is not published in captures - request a quote from the organiser.
skip
Your product line does not map to the LOOK & beautyVISION beauty and hairdressing categories.
Best for
Suppliers outside the cosmetics, nail, hairdressing and salon-equipment scope, or teams unable to commit to an April 2027 Poznań trip.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.
