Dates

    22 Sep 2026

    City / country

    London, United Kingdom

    Venue

    De Vere Grand Connaught Rooms

    Time

    8:15 AM – 5:00 PM

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    Event overview

    Overview

    The Beauty Trends & Innovations Conference is a premier event focused on the latest trends in beauty, marketing, and consumer engagement.

    Scheduled for September 22, 2026, in London, it will feature industry leaders discussing innovations and strategies to enhance brand visibility and customer loyalty.

    TL;DR

    1. 1Dates and Venue: The Beauty Trends & Innovations Conference takes place on September 22, 2026, at De Vere Grand Connaught Rooms, London.
    2. 2Scale and Focus: This event is a key gathering for beauty industry professionals, featuring discussions on the latest trends and innovations.
    3. 3Organiser: The conference is organised by Global Insight Conferences, known for delivering high-quality industry events.
    4. 4Buyer Authority: Attendees will include key decision-makers from leading beauty brands and retailers.
    5. 5Entry: Registration details and ticket prices are available on the official website.

    Why visit

    Attendees will gain insights into the latest beauty trends, network with industry leaders, and discover innovative strategies to enhance their brand's market presence. Dates and Venue: The Beauty Trends & Innovations Conference takes place on September 22, 2026, at De Vere Grand Connaught Rooms, London. Buyer Authority: Attendees will include key decision-makers from leading beauty brands and retailers.

    Why exhibit

    Exhibitors will have the opportunity to showcase their products to key decision-makers, gain visibility among influential brands, and network with potential partners. Buyer Authority: Attendees will include key decision-makers from leading beauty brands and retailers. This conference is crucial for industry professionals to stay ahead of emerging trends and consumer preferences, ensuring they can adapt and thrive in a competitive market.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Brand managers from beauty companies
    Marketing professionals in the cosmetics sector
    Retail buyers looking for new products
    Product developers focused on innovation
    Sustainability officers in beauty brands
    Digital marketing specialists in e-commerce

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Cosmetic and skincare brand manufacturers
    Fragrance and personal care brands
    Contract manufacturers and private-label suppliers
    Sustainable and recyclable packaging providers
    Beauty technology and AI retail experience providers
    E-commerce, retail media and D2C platform vendors
    Marketing, PR and brand activation agencies
    Ingredient and formulation suppliers
    Wellness and nutricosmetics brands

    Product categories

    Key solution areas showcased across the event.

    Skincare and actives - innovative formulations, hero serums and treatment launches
    Colour cosmetics and makeup - new product ranges and best-selling SKUs
    Fragrance and personal care - premium and niche lines
    AI-driven store and online experiences - personalisation, virtual try-on and retail media
    Brand and marketing strategy services - campaign, CRM and shopper engagement
    Sustainable packaging and refill systems for beauty products
    Beauty technology and devices - tools, diagnostics and digital apps
    Health, wellness and nutricosmetics - ingestible and holistic beauty
    Retail and distribution solutions - e-commerce, marketplaces and D2C operations

    Location & Facilities

    Venue

    De Vere Grand Connaught Rooms

    London, United Kingdom

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    :8:15 AM – 5:00 PM
    • Standard

      Group discounts available.

      £3,999.00
    Register

    Who runs the show

    Organisers

    Global Insight Conferences

    What's on

    Programme

    1

    Keynote

    1

    Networking

    1

    Event days

    08:15–10:25

    Typical time

    Speakers

    FH

    Faith Hobson

    Buying Director @ Cult Beauty

    JC

    Jessica Clark

    Chief Commercial Officer @ Floral Street

    HH

    Holly Harrison

    Head of Beauty @ TikTok

    HJ

    Heather Jackson

    Co-Founder & CEO @ GenM

    NE

    Natalie Enslöw

    Founder & CEO @ fjör

    SP

    Shona Pickersgill

    Senior Insight & Research Manager @ Superdrug

    TS

    Tatiana Suvorova

    Sr Director Sales & Education @ Wella UK & I

    Tuesday, Sep 22, 2026

    08:15 – 09:00

    Registration, Informal Networking

    Networking
    09:00 – 09:10

    GIC Welcome & Morning Co-Chairs’ Opening Remarks

    Opening Remarks
    09:10 – 09:30

    Leverage The Powerful Potential Of AI Technology To Advise, Educate & Inspire Consumers

    Keynote
    09:30 – 09:45

    Menopause Isn’t A Trend: Turning An Overlooked Opportunity Into A Forever Market

    Panel
    09:45 – 10:05

    Revitalise Skincare & Anti-Aging With Clearly Communicated & Data-Lead Scientific Solutions That Keep Consumers Educated & Empowered

    Panel
    10:05 – 10:25

    Outpace The Competition By Tapping Directly Into The Latest & Hottest Beauty Trends To Boost Revenue, Engagement & High-Impact Brand Recognition

    Panel

    How the last edition performed

    Previous edition

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    The Beauty Trends & Innovations Conference is a premier event focused on the latest trends in beauty, marketing, and consumer engagement. Scheduled for September 22, 2026, in London, it will feature industry leaders discussing innovations and strategies to enhance brand visibility and customer loyalty. This conference is crucial for industry professionals to stay ahead of emerging trends and consumer preferences, ensuring they can adapt and thrive in a competitive market. Join us.

    Audience quality

    High-value decision-makers

    Visitors typically include Brand managers from beauty companies, Marketing professionals in the cosmetics sector, Retail buyers looking for new products, Product developers focused on innovation. Dates and Venue: The Beauty Trends & Innovations Conference takes place on September 22, 2026, at De Vere Grand Connaught Rooms, London. Scale and Focus: This event is a key gathering for beauty industry professionals, featuring discussions on the latest trends and innovations. Organiser: The conference is organised by.

    Exhibitor outcomes

    Real business growth

    Exhibitors will have the opportunity to showcase their products to key decision-makers, gain visibility among influential brands, and network with potential partners. Buyer Authority: Attendees will include key decision-makers from leading beauty brands and retailers. This conference is crucial for industry professionals to stay ahead of emerging trends and consumer preferences, ensuring they can adapt and thrive in a competitive market. Exhibitor categories include Cosmetic manufacturers, Skincare product.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    London, United Kingdom

    Why it matters

    Attending BEAUTY TRENDS & INNOVATIONS 2026 on 2026-09-22 to 2026-09-22 in London lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    AI-driven customer experience

    Beauty brands are embedding AI into product discovery, personalisation and virtual try-on across both store and online channels.

    02

    In-store and online convergence

    Brands are aligning retail media, e-commerce and physical store theatre into a single shopper journey.

    03

    Sustainability and clean formulation

    Recyclable packaging, refill formats and ingredient transparency are moving from niche claims to mainstream retail requirements.

    04

    Beauty and wellness convergence

    Skincare, supplements, fragrance and wellbeing are merging into overlapping consumption occasions for the same shopper.

    05

    Premiumisation and fragrance momentum

    Fragrance and premium skincare continue to outperform mass categories, supported by gifting and self-care spending.

    Plan your trip

    Travel & logistics

    Local currency · GBP

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    LHR

    London Heathrow

    London Heathrow (LHR) is the main commercial gateway serving London; allow 45–60 min by road or rail to De Vere Grand Connaught Rooms.

    to venue

    by car

    LGW

    London Gatwick

    London Gatwick (LGW) is the main commercial gateway serving London; allow 45–60 min by road or rail to De Vere Grand Connaught Rooms.

    to venue

    by car

    STN

    London Stansted

    London Stansted (STN) is the main commercial gateway serving London; allow 45–60 min by road or rail to De Vere Grand Connaught Rooms.

    to venue

    by car

    LTN

    London Luton

    London Luton (LTN) is the main commercial gateway serving London; allow 45–60 min by road or rail to De Vere Grand Connaught Rooms.

    to venue

    by car

    LCY

    London City

    London City (LCY) is the main commercial gateway serving London; allow 45–60 min by road or rail to De Vere Grand Connaught Rooms.

    to venue

    by car

    SEN

    London Southend

    London Southend (SEN) is the main commercial gateway serving London; allow 45–60 min by road or rail to De Vere Grand Connaught Rooms.

    to venue

    by car

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costGBP 60–90
    Best forLondon Heathrow (LHR) to De Vere Grand Connaught Rooms

    Approx. 45–60 min by black cab or rideshare; Piccadilly line to Holborn is about GBP 5–6 and takes 50–60 min. Confirm before travel.

    taxi

    Estimated costGBP 90–130
    Best forLondon Gatwick (LGW) to De Vere Grand Connaught Rooms

    Approx. 60–75 min by road, or Gatwick Express to Victoria then Tube. Confirm before travel.

    taxi

    Estimated costGBP 80–120
    Best forLondon Stansted (STN) to De Vere Grand Connaught Rooms

    Approx. 60–75 min by road, or Stansted Express to Liverpool Street then Tube. Confirm before travel.

    taxi

    Estimated costGBP 70–110
    Best forLondon Luton (LTN) to De Vere Grand Connaught Rooms

    Approx. 50–70 min by road, or shuttle to Luton Airport Parkway then rail to central London. Confirm before travel.

    taxi

    Estimated costGBP 35–55
    Best forLondon City (LCY) to De Vere Grand Connaught Rooms

    Approx. 25–35 min by road or DLR and Tube. Confirm before travel.

    underground

    Estimated costGBP 2.80–5.60 per single Tube fare
    Best forCovent Garden and Holborn stations to De Vere Grand Connaught Rooms

    Both stations are a few minutes walk from the venue; pay with contactless or Oyster. Confirm before travel.

    taxi

    Estimated costGBP 30–70 taxi or rideshare to the venue district
    Best forLondon Southend (SEN) to De Vere Grand Connaught Rooms

    London Southend (SEN) is the main commercial gateway serving London; allow 45–60 min by road or rail to De Vere Grand Connaught Rooms.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Many nationalities can enter the UK visa-free for short business trips, but visa-exempt visitors may still need an Electronic Travel Authorisation (ETA) before travel. Check GOV.UK guidance for your specific nationality.

    For temporary import of exhibition, demo or conference equipment, check with UK customs guidance whether an ATA carnet or a temporary admission procedure applies to your shipment, and confirm requirements with the organiser before dispatch.

    Official visa page

    Weather

    London in late September averages daytime highs of about 19-20°C and overnight lows of 10-11°C, with roughly 9 rainy days and around 54 mm of rainfall across the month. Expect mild, changeable autumn weather, so carry a light waterproof layer and an umbrella for the one-day conference at De Vere Grand Connaught Rooms.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    UK mobile networks offer prepaid SIM and eSIM options for visitors; eSIM plans can be bought online and activated before arrival, and airport SIM cards are sold at London hubs. Venue Wi-Fi availability varies - confirm with the organiser.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business dress

    Smart casual is typical at UK trade shows unless meetings require formal attire.

    Arrival

    Arrive early on day one for badge collection and venue orientation.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: LHR

    Book flights to LHR when possible for the shortest transfer to the venue; compare LGW only if fares are materially lower.

    Visa

    Many visitors can enter the UK visa-free for short business trips, while visa nationals need a Standard Visitor visa. Permitted business activities include attending conferences, meetings, negotiating and signing contracts for up to 6 months.

    Estimated cost: Approx. GBP 135 per applicant for a Standard Visitor visa; an Electronic Travel Authorisation may also apply for visa-exempt visitors.

    Processing: Varies by nationality; apply several weeks before travel. UK Standard Visitor visa decisions are often issued within around 3 weeks.

    Apply through GOV.UK and travel with your registration confirmation or an invitation from the organiser where available. Confirm current requirements for your nationality before booking flights or hotels.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: London Heathrow (LHR): London Heathrow (LHR) is the main commercial gateway serving London; allow 45–60 min by road or rail to De Vere Grand Connaught Rooms.; London Gatwick (LGW): London Gatwick (LGW) is the main commercial gateway serving London; allow 45–60 min by road or rail to De Vere Grand Connaught Rooms.; London Stansted (STN): London Stansted (STN) is the main commercial gateway serving London; allow 45–60 min by road or rail to De Vere Grand Connaught Rooms.; London

    Hotel → venue: Precinct hotels near De Vere Grand Connaught Rooms: King's Cross / Bloomsbury: King's Cross / Bloomsbury; Holborn / Covent Garden: Holborn / Covent Garden; Covent Garden / West End: Covent Garden / West End.

    Ride-hail: Ride-hailing apps are commonly used in London; confirm local availability before travel.

    Public transit: London Underground: Covent Garden (Piccadilly line) and Holborn (Central and Piccadilly lines) are a few minutes walk from the venue. Use the TfL journey planner at tfl.gov.uk for Tube, bus, Overground and rail routes; contactless bank cards or Oyster are the usual payment methods.

    Parking: On-site parking is available at De Vere Grand Connaught Rooms; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: September 2026

    Temperature: Daytime highs around 19-20°C (66-68°F); overnight lows around 10-11°C (50-52°F).

    Seasonality: Early autumn in London: around 9 rainy days in September with roughly 54 mm of total monthly rainfall; showers are often short and intermittent rather than all-day rain.

    Packing: Pack layered clothing, a compact umbrella or waterproof jacket and comfortable walking shoes for central London. Smart-casual business attire suits the conference, with a light jacket for cooler mornings and evenings.

    Plan your trip

    Planning

    1

    Confirm passport validity and UK visa or ETA status — Check GOV.UK for Standard Visitor visa or Electronic Travel Authorisation rules; apply immediately if a visa is needed.

    2

    Book flights to London — Compare London Heathrow, Gatwick, Stansted, Luton, City and Southend fares and arrival times against the 22 September 2026 conference day.

    3

    Reserve a hotel in Covent Garden, Holborn or Bloomsbury — Book 21-23 September for walkable access to De Vere Grand Connaught Rooms on Great Queen Street.

    4

    Complete online registration and secure your conference pass — Register via the organiser site or call the conference team on +44 (0)20 3479 2299 for group discounts.

    5

    Download the official agenda PDF and shortlist sessions — Note that session timings are flexible on the day; prioritise the trend, AI and in-store/online content tracks.

    6

    Request or schedule B2B meetings and introductions — Contact target brand, retailer and supplier contacts ahead of the one-day programme.

    7

    Plan local transport and payment — Load a contactless card or Oyster for Tube travel; Covent Garden and Holborn stations are minutes from the venue.

    8

    Check the weather forecast and pack accordingly — Expect 19-20°C daytime highs, cool evenings and showers; bring a waterproof layer and comfortable shoes.

    9

    Prepare documents, business cards and meeting notes — Bring registration confirmation, company details and any briefing material for scheduled meetings.

    10

    Confirm the venue address and arrival route — De Vere Grand Connaught Rooms, 61-65 Great Queen Street, London WC2B 5DA, connects Covent Garden with Holborn.

    11

    Pre-book parking if you are driving — Q-Park Covent Garden is a short walk from the venue and offers online pre-booking; the nearest car park is about two minutes away.

    12

    Day 1 arrival: badge collection and venue orientation — Arrive early for registration, find the main conference rooms and network before the opening session.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights£180.00
    • Per diem × 2£150.00
    Estimated total£330.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Standard

    GBP 3999 / per person

    organiser_published

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Senior brand marketers, buyers and product development leads from beauty brands and retailers who want trend intelligence, supplier contacts and networking in a single day.

    Min. budget

    $4,299.00

    Timeline

    4-6 weeks for visa or ETA processing, flights and central London hotel booking.

    Risks

    Central London hotel rates rise sharply in September, so book early

    Visa or ETA lead time for international visitors

    Popular sessions and pre-booked meetings fill up before the show

    exhibit

    Assess how this option fits your objectives.

    Best for

    Cosmetic, skincare, fragrance, packaging and beauty technology suppliers targeting UK and European brand and retail decision-makers.

    Min. budget

    $19,345.00

    Timeline

    3-4 months to secure stand space, design the build and arrange freight and customs.

    Risks

    Limited stand and sponsorship inventory at a one-day central London venue

    Higher central London accommodation, freight and staffing costs

    Competition for attendee attention within a single-day programme

    skip

    Assess how this option fits your objectives.

    Best for

    Suppliers outside the beauty and personal care value chain, or teams with no UK or European commercial interest.

    Timeline

    Not applicable - target a sector event closer to your core market instead.

    Risks

    No direct access to beauty brand and retail decision-makers

    Travel and accommodation spend would not convert into qualified leads

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    FAQs & glossary

    Answers

    Frequently asked

    What is the Beauty Trends & Innovations Conference?
    It is a premier event focusing on the latest trends and innovations in the beauty industry.
    When is the event?
    The event is scheduled for September 22, 2026.
    Where is the event held?
    The event will take place at De Vere Grand Connaught Rooms in London.
    How can I register?
    You can register through the official website.
    Are there group discounts available?
    Yes, group discounts are available for attendees.

    Glossary

    1
    NPD
    New Product Development, a process of bringing a new product to market.
    2
    AI
    Artificial Intelligence, technology that simulates human intelligence.
    3
    Sustainability
    Meeting the needs of the present without compromising the ability of future generations to meet their own needs.
    4
    Consumer Insights
    Information about consumer preferences and behaviors.
    5
    Brand Loyalty
    The tendency of consumers to continue buying the same brand.
    6
    Market Trends
    Patterns and tendencies in consumer behavior and market conditions.
    7
    Beauty Tech
    Technological innovations in the beauty industry.
    8
    Wellness
    The state of being in good health, especially as an actively pursued goal.

    Also known as

    Alternate names and search phrases for this event.

    • Beauty Trends & Innovations 2026
    • Beauty Trends and Innovations Conference
    • Beauty Trends Conference London
    • Beauty Trends & Innovations London 2026
    • Beauty Innovations Conference London
    • London beauty conference September 2026
    • innovative skincare solutions conference London
    • cutting-edge makeup products event London
    • sustainable beauty packaging conference
    • fragrance and personal care expo London

    10 more alternate names hidden

    Trust footer

    Sources

    1

    References

    1

    Publishers

    0

    Date checked

    1

    Global Insight Conferences

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