Beauty Trade Special

Attendees, exhibitors & solutions

Who this event is for

Industry trends

Key trends shaping this market and its wider industry.

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

Hotel tiers

A range of accommodation options near the venue and across key areas.

Local transport

Get around the city with these convenient transport options.

Frequently asked

Glossary

1

B2B beauty trade show

A business-to-business event where brands, distributors and salon suppliers present professional beauty products and equipment to salon owners, therapists, buyers and students; some editions also sell consumer-facing tickets on selected days.

2

Salon professional

A trained practitioner who provides paid beauty services in a salon, spa, clinic or mobile business, such as a hairdresser, beauty therapist, nail technician or lash artist.

3

Aesthetician

A skin care specialist trained in facials, peels, extraction and treatment protocols; in the Netherlands the title and scope of practice can depend on the qualification and insurer requirements.

4

Nail technician

A professional who performs manicures, pedicures, gel or acrylic enhancements, nail art and related care; product choice at Beauty Trade Special often includes gels, lamps, files, sanitising and nail care lines.

5

Pedicure specialist

A practitioner focused on foot care, including callus reduction, nail care and cosmetic pedicure treatments; some work with medical pedicure protocols and specialist equipment.

6

Permanent make-up (PMU)

Semi-permanent cosmetic tattooing of brows, lips or eyeliner using pigment and a device; trade buyers look for pigments, needles, aftercare and hygiene training at beauty shows.

7

Lash extension

A treatment in which individual synthetic or natural lashes are bonded to natural lashes; suppliers at a beauty trade event may show adhesives, tweezers, lash trays and lash-lifting kits.

8

Brow lamination

A chemical treatment that relaxes and sets brow hairs into a fuller shape, often combined with tinting or lamination kits available through professional beauty distributors.

9

Cosmetology

The broad field of cosmetic skin, hair and nail care; at a trade show the term usually covers facial treatments, make-up, waxing, manicure, pedicure and related salon services.

10

Treatment protocol

A documented step-by-step procedure for a salon treatment, including consultation, preparation, product use, timing, aftercare and contraindication checks.

11

Patch test

A small skin test used before certain tinting, lash, PMU or chemical treatments to check for sensitivity; show demonstrations may not replace the patch test required in salon practice.

12

Contraindication

A condition or medication that makes a treatment unsafe or requires medical advice, such as active infection, recent surgery, pregnancy-related caution or photosensitising medication.

13

Active ingredient

A formulation component included for a specific skin effect, such as retinol, niacinamide, salicylic acid, vitamin C or peptides; buyers compare concentration, stability and claim support.

14

Private label

A product manufactured for a salon, spa or distributor to sell under its own brand; Beauty Trade Special is a place to compare formulators, minimum order quantities and packaging options.

15

OEM/ODM

Original equipment manufacturer or original design manufacturer arrangements in which a factory produces goods for another brand; beauty buyers use these terms when sourcing salon lines and devices.

16

Distributor

A company that imports or warehouses professional brands and supplies salons, academies and retailers; distributors attend trade shows to find new lines and negotiate territory rights.

17

Professional-use product

A product intended for trained salon use rather than retail sale, often with stronger actives, restricted sales terms or specific training and documentation requirements.

18

CE marking

A marking used on many products placed on the EU market to show conformity with applicable EU legislation; beauty devices may also need technical files and, in some cases, medical device classification.

19

EU MDR

The EU Medical Device Regulation; some aesthetic and skin-treatment devices may fall under MDR rather than general product rules, so buyers should ask for the correct regulatory classification.

20

LED/IPL device

Light-based equipment used for skin rejuvenation, hair reduction or other aesthetic treatments; buyers should check training requirements, CE documentation, warranties and service support.

21

Hydrofacial

A facial treatment that combines cleansing, exfoliation, extraction and serum delivery with a specialised device; show stands may demonstrate device options and treatment protocols.

22

Salon furniture

Treatment beds, stools, trolleys, lamps, wash units and storage designed for professional salons; at Brabanthallen these are often shown alongside consumables and equipment.

23

Masterclass

A focused training session led by an educator or brand, usually covering a technique, product protocol or business topic; check the official schedule for timings and whether pre-booking is required.

24

Safety data sheet (SDS)

A document summarising the hazards, handling and emergency measures for a chemical product; professional buyers should request SDS files for gels, pigments, adhesives and peels.