Impact
A bigger and stronger platform
The 7th Beauty Kenya 2026 took place at Sarit Expo Center in Nairobi. It was covered by trade media and event video. The show is part of the Beauty Kenya series organised by Grow Exhibitions.
Event overview
Overview
Beauty Kenya 2027 is a key platform for beauty and cosmetic companies to showcase their products to the growing market in Kenya and East Africa. The event will feature over 300 products from various exhibitors, attracting visitors from across the region.
This trade show aims to connect international brands with local distributors and retailers, facilitating valuable business opportunities. Beauty Kenya 2027 takes place in Nairobi, Kenya.
TL;DR
- 1Dates and Venue: Beauty Kenya 2027 runs from 21-23 May 2027 in Nairobi, Kenya.
- 2Scale and Focus: This trade show connects international beauty and cosmetic companies with the East African market.
- 3Organiser: The event is organised by Grow Exhibitions, a leader in trade exhibitions in Africa.
- 4Buyer Authority: Attendees include manufacturers, distributors, retailers, and beauty professionals.
- 5Entry: Registration details can be found on the official website.
Why visit
Visitors will gain access to the latest beauty products and innovations from leading brands. Networking opportunities abound with industry professionals, allowing for potential partnerships and collaborations. Attendees can also participate in workshops and seminars to enhance their knowledge of the beauty market.
Why exhibit
Exhibiting at Beauty Kenya 2027 provides companies with direct access to a growing market in East Africa. Brands can showcase their products to a targeted audience of buyers and decision-makers, increasing visibility and potential sales. The event offers a unique opportunity to network with industry leaders and gain insights into market trends.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Importers and distributors of beauty and personal care lines
Cosmetics retailers and pharmacy chains
Beauty salon and spa owners
Professional makeup artists and hair stylists
Beauty academy and training representatives
Wellness and aesthetics clinic buyers
Trade and industry officials from the region
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Cosmetic and personal-care manufacturers (skin care, hair care, colour cosmetics, toiletries) presenting finished ranges to East African importers and retail chains
Contract manufacturers, OEM/ODM and private-label fillers offering formulation, filling and packaging services to brands entering the Kenyan and wider East African market
Beauty salon and barbershop supply houses: professional hair care, clippers, styling tools, colour lines and consumables for the salon trade
Spa, wellness and aesthetics equipment suppliers: treatment beds, steam and sauna units, massage and body-care product lines, nail and lash suppliers
Beauty ingredient, packaging and raw-material suppliers: actives, emollients, fragrance, tubes, pumps, sachets and small-format packaging suited to kiosk and duka retail
Distributors, wholesalers and import agents with existing Nairobi and Mombasa trade networks looking for new brand agencies
Beauty technology and retail-solutions providers: e-commerce platforms, salon booking and POS software, payment and M-Pesa integration services for beauty retail
Regulatory, testing and certification service providers supporting Kenya Bureau of Standards and import-documentation compliance for cosmetics
Product categories
Key solution areas showcased across the event.
Personal care and skin care products
Colour cosmetics, makeup and accessories
Hair care and professional salon products
Perfumes and fragrances
Wellness and spa equipment
Beauty and cosmetics manufacturing and packaging machinery
Location & Facilities
Venue
Nairobi, Kenya
Attend
Entry & tickets
General admission
Single room accommodation package including breakfast and taxes.
$670.00General admission
Double room accommodation package including breakfast and taxes.
$1,000.00General admission
Two separate rooms accommodation package including breakfast and taxes.
$1,400.00
Who runs the show
Organisers
Grow Exhibitions
How the last edition performed
Previous edition
Last edition
2026
Completed
Edition #: 7
Next edition
Not announced yet
Edition recap
The 7th Beauty Kenya 2026 took place at Sarit Expo Center in Nairobi. It was covered by trade media and event video. The show is part of the Beauty Kenya series organised by Grow Exhibitions.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Nairobi, Kenya
Why it matters
Visitors will gain access to the latest beauty products and innovations from leading brands. Networking opportunities abound with industry professionals, allowing for potential partnerships and collaborations.
Industry trends
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
The beauty and cosmetics industry in Kenya - Africa Business
ReadCosmetics and Beauty market in Kenya - Sagaci Research
ReadKenya Cosmetic Products Market (2022-2028) - 6Wresearch
Read7th Beauty Kenya 2026: East Africa's Beauty Industry Moves from Import ...
ReadFrom Home Kitchens to Corporate Giants: The Skincare Industry Boom
ReadKenya Beauty and Personal Care Products Market 2026-2031
ReadPlan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Nairobi CBD convention-district hotels
Nairobi CBD
Best value for visitors who want to be close to the halls. Ask about standby power, secure parking and airport pickup before booking.
Upper Hill business hotels
Upper Hill
Quiet business district with meeting facilities, gyms and reliable connectivity; a practical base for exhibitor teams.
Westlands upscale hotels
Westlands
Surrounded by restaurants, malls and late-opening venues; the usual choice for international exhibitors who want after-hours options.
Gigiri and Village Market hotels
Gigiri / Village Market
Close to the UN complex and diplomatic quarter. Good for delegations that value quiet and space over proximity to the fairground.
JKIA airport-corridor hotels
Mombasa Road / JKIA
Sensible for late arrivals or early departures; less convenient for daily show attendance during peak hours.
Serviced apartments and lodges (Karen, Langata, Lavington)
Karen / Langata / Lavington
Useful for teams staying a week or more, with kitchen facilities and space for sample stock.
Local transport
Get around the city with these convenient transport options.
Ride-hailing (Uber, Bolt) and metered taxi
Estimated costApprox. USD taxi/rideshare from NBO to venue (estimate; confirm before travel)
Best forJomo Kenyatta International Airport (NBO) to the venue
Ride-hailing is the most practical option for business visitors; allow extra time in morning and evening peak traffic.
Matatu / city bus (KBS and private operators)
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forNairobi CBD and residential districts toward the venue area
Cheap and frequent but crowded at peak; use for daytime CBD hops rather than airport transfers with luggage.
taxi
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forWilson Airport
taxi
Estimated costApprox. USD taxi/rideshare from WIL to venue (estimate; confirm before travel)
Best forWilson Airport (WIL) to the venue
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
Nairobi in May is the tail of the long rainy season. Expect mild days, cool mornings and evenings, and frequent afternoon showers. Pack a light waterproof layer and an umbrella for the walk between halls. Captured weather sources put the May high near 23 C with roughly 16 rain days.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Kenya.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and business greeting
English is the working language of Kenyan business and government, with Swahili widely spoken and appreciated in greeting. A handshake and a short exchange of names before getting to commercial terms is the norm; rushing straight into pricing can read as abrupt.
Entry formalities
Most foreign business visitors need an electronic Travel Authorisation (eTA) approved before departure through the official Kenyan government portal, and some nationalities are exempt. Carry the approval with your passport and check the current requirement for your nationality before booking.
Money and mobile payments
The currency is the Kenyan shilling. M-Pesa mobile money is used for everything from ride-hailing to parking and small purchases, and many business buyers expect suppliers to be able to settle or invoice locally. Cards are accepted at hotels and larger retailers but not everywhere else.
Security awareness and moving around
Nairobi is a major business capital but visitors are advised to use pre-booked or app-based transport rather than hailing on the street, avoid displaying valuables, and take local advice on which areas to walk after dark. Hotels and malls run bag checks as standard.
May weather on the ground
May sits at the tail of the long rains: mild daytime temperatures, cool mornings and evenings, and frequent afternoon showers. A light waterproof layer and an umbrella are more useful than heavy cold-weather clothing, and shoes that cope with wet pavements make the walk between halls and car parks easier.
Appointments, punctuality and follow-up
Meetings can start with relationship-building conversation and may run on flexible timing, while trade fair stand appointments are usually tighter. Confirm meetings the day before, exchange contact details on WhatsApp as well as email, and follow up within a couple of days rather than weeks.
Tipping and hospitality
Tipping is not mandatory but is appreciated for good service in restaurants, hotels and for drivers. Many restaurants add a service charge; check the bill before adding a tip.
Business dress and stand etiquette
Smart business dress is the norm at Nairobi trade events, with jacket and tie common for formal meetings and smart-casual acceptable on exhibition stands. Exchange business cards with both hands or a brief greeting, and ask before photographing a stand or a product display.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Nairobi; confirm ground transport on the organiser site.
Visa
Kenya requires an electronic Travel Authorisation (eTA) for most foreign visitors, including business travellers, applied for online in advance; certain nationalities are exempt. Check your eligibility on the official Kenyan eTA portal.
Processing: Varies by nationality; apply several weeks before travel.
Use only the official Kenyan government eTA portal (evisa.go.ke) rather than third-party sites. Apply well ahead of the May 2027 show dates so approval is in hand before booking flights.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Nairobi; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near : Nairobi CBD: Nairobi CBD convention-district hotels; Upper Hill: Upper Hill business hotels; Westlands: Westlands upscale hotels.
Ride-hail: Ride-hailing apps are commonly used in Nairobi; confirm local availability before travel.
Public transit: Nairobi has no metro or commuter rail link to the main exhibition district. Visitors rely on matatus (minibuses), KBS city buses, and ride-hailing apps; Moovit lists Nairobi bus routes and schedules. Budget extra time around morning and evening peak traffic.
Weather
Plan and pack for the event climate.
Month: May 2027
Temperature: Approx. 23 C daytime high, cooler mornings and evenings (May averages)
Seasonality: May falls in the long-rains tail: frequent showers and about 16 rain days are typical, so plan indoor transfers and keep sessions inside the venue.
Packing: Light layers for mild days and cool evenings, a compact umbrella or rain shell, comfortable shoes for walking the halls, and business-casual dress for buyer meetings.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Beauty Kenya 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your travel authorisation (eTA) is approved
T-2
Check vaccination and health entry rules
T-3
Book NBO flights and a hotel in the venue district
T-4
Register for Beauty Kenya as a trade visitor
T-5
Request the current exhibitor list and floor plan
T-6
Set up local payments
T-7
Load ride-hailing apps and plan airport transfer
T-8
Prepare your buying brief and documentation
T-9
Check the May weather and pack accordingly
T-10
Confirm venue address, hall opening times and badge collection
T-11
Work the halls in priority order and log leads
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at the venue
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Beauty Kenya 2027 registration concourse
the venue
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
the venue
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 670 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 670 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Beauty Kenya 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Beauty Kenya 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
You buy or stock beauty and personal care lines for the Kenyan and wider East African market.
Best for
East African importers, distributors and salon or spa buyers sourcing skin care, colour cosmetics and hair care lines.
Min. budget
$400.00
Timeline
4-8 weeks before 21 May 2027 for eTA, flights and hotel booking.
Risks
Nairobi May showers and peak-hour traffic can slow transfers - plan around them.
Session times for 2027 are not yet published.
exhibit
You want distributor meetings or a product launch in the East African beauty market.
Best for
Cosmetics, skin care, hair care and spa equipment suppliers targeting Kenyan distributors and retail chains.
Min. budget
$2,500.00
Timeline
3-6 months for stand application, freight clearance and marketing to Nairobi buyers.
Risks
Stand pricing is not published in captured sources - confirm with Grow Exhibitions.
Import and customs handling for cosmetics stock needs lead time.
skip
Your catalogue is not aimed at beauty retail, salon or spa channels in East Africa.
Best for
Suppliers outside beauty, personal care and wellness whose products do not fit the Kenyan buyer profile.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is Beauty Kenya 2027 held?
Beauty Kenya 2027 runs 21-23 May 2027 in Nairobi, Kenya, organised by Grow Exhibitions. Confirm hall and entry details on the official growexh.com/beautykenya/ page before travelling.
Is Beauty Kenya free to attend for trade visitors?
Captured listings show free entry for industry professionals. Register online through the organiser rather than buying from resellers, and bring business identification to collect your badge.
How do I get to the venue from Jomo Kenyatta International Airport?
NBO is the main international gateway. Ride-hailing apps and metered taxis are the most practical option with luggage; allow 30-60 minutes depending on traffic. There is no metro or commuter rail link to the exhibition district.
What is the weather like in Nairobi during the fair?
May is mild with daytime highs near 23 C and frequent showers as the long rains taper off. Bring light layers, a compact umbrella and comfortable shoes for walking the halls.
Do I need a visa to attend Beauty Kenya 2027?
Most foreign visitors need a Kenyan electronic Travel Authorisation (eTA) applied for online before departure; some nationalities are exempt. Check eligibility on the official evisa.go.ke portal.
Glossary
- OEM / ODM contract manufacturing
- A model where a Kenyan or regional brand owner orders finished cosmetics from a factory that formulates and fills the product under the buyer's label. Common at Beauty Kenya for buyers who want local stock without building a plant.
- Private label
- Product sold under a retailer's or salon chain's own brand rather than the manufacturer's. Kenyan supermarket and pharmacy chains use private label to differentiate on price and to test new beauty categories.
- CGMP / ISO 22716
- Good manufacturing practice standards for cosmetics production. Buyers sourcing for Kenyan retail or for export into East African Community markets typically ask suppliers for CGMP or ISO 22716 documentation.
- INCI list
- International Nomenclature of Cosmetic Ingredients, the standard ingredient declaration printed on packaging. Kenyan import documentation and label review commonly rely on INCI names.
- KEBS standard mark
- The conformity mark issued by the Kenya Bureau of Standards for products covered by national standards. Importers of cosmetics and personal-care goods regularly ask about KEBS certification and batch documentation.
- Import permit and pre-export verification
- Kenyan importers must clear certain goods through pre-export verification of conformity and hold the relevant import permits. Exhibitors selling samples or taking orders at the show should know which paperwork their Kenyan partner must file.
- Salon professional channel
- The B2B route in which products reach consumers through hairdressers, barbers and beauty therapists rather than supermarkets. In Nairobi this channel drives demand for professional colour, relaxers, treatment lines and styling tools.
- Sachet and small-format pack
- Single-use or low-price packs sized for daily-wage and kiosk shopping. A structure that shapes beauty packaging decisions across Kenya and much of East Africa.
- Cosmeceutical
- A cosmetic positioned with functional or near-pharmaceutical claims such as brightening, acne control or anti-ageing. Claims in this segment are watched closely and often require supporting testing data.
- Halal cosmetics
- Products formulated and certified to halal requirements, covering ingredient origin and production lines. Relevant for Kenyan brands exporting to Gulf and wider Muslim markets.
- Distributor margin and listing fee
- The commercial terms a Kenyan distributor or retail chain asks for: trade discount, marketing support, and in some cases a listing or shelf fee. Negotiated before a brand gets onto shelves.
- M-Pesa settlement
- Mobile-money payment used by most Kenyan consumers and a growing share of B2B transactions. Beauty retailers and salons increasingly expect suppliers and booking systems to support M-Pesa settlement.
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Also known as
Alternate names and search phrases for this event.
- Beauty products East Africa
- Beauty Kenya 2027 Nairobi
- Beauty Kenya Nairobi 2027
- Nairobi Kenya
- Beauty & Cosmetics Nairobi 2027
- Beauty & Personal Care
- Health & Wellness
- Beauty & Cosmetics Trade Show Nairobi
- Personal Care Products
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.