Que dia e horário acontecerá a Beauty Fair 2026?

De 5 a 8 de setembro de 2026. Dia 05 de setembro (sábado): 12h às 20h. Dias 06, 07 e 08 de setembro (domingo à terça-feira): 10h às 20h

Onde acontece a Beauty Fair?

No Expo Center Norte, utilizando todos os pavilhões do local. Endereço: Rua José Bernardo Pinto 333, Vila Guilherme, São Paulo SP, CEP: 02055-000

O evento é aberto ao público?

Não, a Beauty Fair é um evento exclusivo para profissionais do mercado de beleza e visitantes empresariais registrados

Como posso chegar na Beauty Fair?

A estação de metrô mais próxima é a Portuguesa-Tietê. A Beauty Fair oferece transfer gratuito desse metrô até o Expo Center Norte

Beauty Fair | TradeShowIntel

Event overview

Overview

Beauty Fair is the largest beauty fair in the Americas and the second largest in the world. The 2026 edition will be held from September 5 to 8, 2026 at the Expo Center Norte, utilizing all pavilions.

The event connects professionals, brands, and trends that are transforming the beauty market. It features over 2,000 brands, 500 exhibitors, and attracts 200,000 visitors, generating R$800 million in business volume.

The fair is sectorized to facilitate visitation for professionals from all beauty market segments

TL;DR

1Largest beauty trade show in the Americas, 21st edition, 4 days (Sep 5–8, 2026)
2Over 2,000 brands, 500+ exhibitors, 200,000+ visitors, R$800 million in business volume
3Sectorized floor plan covering hair, makeup, skincare, nails, aesthetics, barbering, perfumery, and retail
4Free professional accreditation for beauty practitioners, retailers, distributors, and industry buyers until August 28

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Beauty professionals: hairdressers, makeup artists, aestheticians, manicurists, nail designers, eyelash extensionists, barbers

Retailers and distributors: perfumery owners, pharmacy and supermarket buyers, e-commerce sellers, wholesalers, importers/exporters

Cosmetics and packaging industry professionals: manufacturers, R&D, packaging suppliers, brand owners

Students and educators in beauty and aesthetics

Press and influencers

End consumers and beauty enthusiasts (via paid ticket)

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Hair care brands and equipment manufacturers

Skincare and aesthetics product companies

Makeup and cosmetic brands

Nail care and design brands

Perfumery and fragrance houses

Professional beauty technology and equipment providers

Barbering and men's grooming brands

Retail and salon furniture/fixture suppliers

Product categories

Key solution areas showcased across the event.

Hair care and hair products (shampoos, conditioners, treatments, color, styling)

Skincare and facial treatments (creams, serums, sunscreens, anti-aging)

Makeup and color cosmetics (foundation, lipstick, eyeshadow, mascara)

Nail care and nail art (polishes, gels, accessories, nail tools)

Aesthetics and professional treatments (esthetic equipment, peels, devices)

Barbering and men's grooming (shaving, beard care, barber tools)

Perfumery and fragrances (perfumes, body splashes, deodorants)

Hygiene and body care (soaps, body washes, deodorants)

Accessories and equipment (brushes, applicators, salon furniture, styling tools)

Packaging and supply chain solutions (bottles, jars, labels, primary packaging)

Location & Facilities

Venue

Open in Google Maps

Halls & areas

Pavilhão VerdePavilhão VermelhoPavilhão BrancoPavilhão AmareloPavilhão Azul

Expo Center Norte

Rua José Bernardo Pinto, 333, 02055-000 São Paulo, Brazil

Entrances & gates

Main Entrance

All pavilions

Access from Rua José Bernardo Pinto

Facilities

Parking

Estacionamento privado no local. Tarifa única de R$ 95,00 para veículos de passeio por um período de 6 horas. Motos: R$ 40,00. Hora adicional: R$ 5,00. Ônibus/micro-ônibus: R$ 150,00 (12 horas).

R$95.00/day

Accessibility

O Expo Center Norte oferece acessibilidade para visitantes com deficiência, incluindo acesso para cadeiras de rodas, banheiros adaptados, sinalização em Braille e equipamentos extras.

On-site shuttle

A Beauty Fair oferece um serviço de traslado gratuito entre a estação de metrô Portuguesa-Tietê e o Expo Center Norte. O serviço opera uma hora antes da abertura até uma hora após o fechamento do evento.

Food options

Praça de Alimentação do Shopping Center Norte, Lanchonetes e Quiosques

On-site dining

Parking: Parking available at the venue complex

Gate: Main entrance accessible from Rua José Bernardo Pinto

Attend

Entry & tickets

Event days & opening times

DayOpening hours

Saturday, September 5:12:00 PM – 8:00 PM

Sunday, September 6 – Tuesday, September 8:10:00 AM – 8:00 PM

Business Passport holders gain early access on Friday, September 4 from2:00 PM – 8:00 PM and on Saturday from 10:00

Non-professional – 1st batch (until July 31, 2026)
Valid for all four days of the event (September 5–8)
R$50.00
Non-professional – 2nd batch (until August 30, 2026)
Valid for all four days of the event (September 5–8)
R$150.00
Non-professional – 3rd batch (from August 31, 2026)
Valid for all four days of the event (September 5–8)
R$200.00
Professional – On-site (per day)
For beauty professionals who have not registered in advance
R$200.00
Non-professional – On-site (per day)
For general public not registered in advance
R$200.00
Children (2–12 years) – On-site (per day)
Children under 1 year are free
R$50.00

Ticket info

Badge collection

All registered attendees must present their QR code (mobile or printed) and a photo ID at the entrance

Ticket notes

Free accreditation is available for beauty professionals (hairdressers, manicurists, makeup artists, aestheticians, eyelash extensionists, etc.) and business passport holders (retailers, distributors, wholesalers, importers/exporters, cosmetics and packaging industry) upon proof of activity (CNPJ, certificate, or professional Instagram). Non-professionals and the general public require a paid ticket. Children under 1 year are free; children 2–12 years pay R$50 per day; attendees 13 years and older pay R$200 per day at the door. Minors under 16 must be accompanied by a legal guardian and sign a liability waiver; minors are not admitted to congresses

Who runs the show

Organisers

Beauty Fair Eventos e Promoções Ltda

Organizer

Email Call Website

What's on

Programme

Congress

Event days

09:00–19:00

Typical time

Speakers

Priscila Ferrari

Curadora

Estética Avançada

Daniel Zucchi

Curador

Estética Avançada

Daniele Meurer

Professora, Biomédica e Perita Judicial

HIFU — remodelagem tissular com efeito lifting

Raquel Spositto

Curadora

Maquiagem Profissional

Arthur Igreja

Especialista em Inovação

Transformação Digital

Paulo Guedes

Economista e ex-Ministro da Fazenda

Cenário econômico brasileiro e impactos para os negócios

Bianca Andrade (Boca Rosa)

Influenciadora

Bruna Tavares

Influenciadora

Camila Pudim

Influenciadora

Quando a influência vira negócio

Mari Maria

Influenciadora

Dupla Aliança

Saturday, Sep 5, 2026

09:00 – 18:00

21st Advanced Aesthetics Congress

Congress

Sunday, Sep 6, 2026

09:00 – 18:00

21st Advanced Aesthetics Congress

Congress

10:00 – 18:00

16th Professional Makeup Congress

Congress

10:00 – 19:00

Hair Summit Congress

Congress

Monday, Sep 7, 2026

09:00 – 18:00

21st Advanced Aesthetics Congress

Congress

10:00 – 19:00

Hair Summit Congress

Congress

10:00 – 18:00

15th Waxing Congress

Congress

10:00 – 18:00

5th Micropigmentation Congress

Congress

10:00 – 19:00

18th Podiatry Congress

Congress

Tuesday, Sep 8, 2026

10:00 – 18:00

5th Eyebrow Design Congress

Congress

Topic tracks

Advanced AestheticsProfessional MakeupHairNailsWaxing & Hair RemovalMicropigmentationEyebrow DesignPodiatry

Co-located events

Congresso Científico de Técnicas Avançadas em Injetáveis

Separate ticket

Congresso Avançado de Remoção

Separate ticket

Congresso de Extensão de Cílios

Separate ticket

Co-located seminars

Seminário em Gestão de Negócios de Beleza

Paid

Awards

Live Fashion Hair Awards

Annual

An international award ceremony celebrating beauty talent in South America, held within the Hair Summit event organized by Beauty Fair Co. Categories include Best Beauty Salon, Best Commercial Look, and Best Male Hairdresser

Best Beauty SalonBest Commercial LookBest Male Hairdresser

source

Government supporters

Sebrae

Supporting partner for business missions

How the last edition performed

Previous edition

Current edition

2026 · 200,000 visitors · 500 exhibitors

2026

Forecast — not final

Visitors

215,000

Exhibitors

500

Floor area (sqm)

82,000

Exhibitor countries

Growth over time

Edition recap

20Beauty Fair2025969Expo Center Norte,215,000.500,2,000,82,000,21.

R$ 13,202430%.1,000,5006,325.

,2,“Aura Brasileira”.ABIHPECApexBrasil,13047832.

,,.,.,202670%.

New this edition

1
Pavilhão Exclusivo de Perfumes
2025,2.Vollmens“Aura Brasileira”
Source
2
Beautycare Brazil
ABIHPECApexBrasil,13047832
Source

Testimonials

Encerrar a edição de 20 anos da Beauty Fair com esses resultados é motivo de enorme alegria. Esse sucesso só foi possível graças aos parceiros, profissionais da beleza e varejistas que fazem essa indústria girar
Cesar Tsukuda · CEO · Beauty Fair · 2025

Next edition outlook

2026-09-05 – 2026-09-08

confirmed

A edição de 2026 da Beauty Fair promete ser ainda maior, com mais de 70% dos espaços já comercializados com base no sucesso da edição de 2025. A expectativa é superar os números históricos de 2025, consolidando ainda mais a feira como a principal vitrine da beleza nas Américas. A organização já anunciou a estreia do Setor de Embalagens e Soluções Industriais e a expansão da área de Perfumaria para a edição de 2026, indicando um crescimento na oferta de soluções para a indústria. O evento continua sendo um ponto de encontro essencial para profissionais, marcas e varejistas que buscam lançamentos, tendências e negócios no mercado de beleza

Estreia do Setor de Embalagens e Soluções Industriais, um espaço 100% B2B para conectar fornecedores com tomadores de decisão das indústrias de cosméticos. Expansão significativa da área de Perfumaria, com mais de 100 marcas expositoras e uma arena de live commerce. Realização do Beauty Fair Forum para varejistas, reunindo 1.000 profissionais das principais redes de beleza do Brasil Maior participação internacional, com programas de missão empresarial e rodadas de negócios

Impact

A bigger and stronger platform

A 20ª edição da Beauty Fair, realizada de 6 a 9 de setembro de 2025 no Expo Center Norte, em São Paulo, consolidou-se como a maior feira de beleza das Américas e a segunda maior do mundo, com números recordes. O evento recebeu 215 mil visitantes, superando a marca da edição anterior, e contou com a presença de 1.000 influenciadores digitais, mais de 500 jornalistas e 6.325 congressistas. O impacto econômico foi expressivo: a feira movimentou R$ 1,3 bilhão em negócios, um crescimento de 30% em relação a 2024. Mais de 70% da próxima edição, em 2026, já está comercializada. A feira também foi uma vitrine para lançamentos de produtos capilares, maquiagem, unhas e estética, refletindo tendências globais como sustentabilidade, produtos veganos, cruelty free e clean beauty.

Audience quality

High-value decision-makers

O público da Beauty Fair 2025 foi composto predominantemente por profissionais qualificados do setor de beleza, incluindo varejistas, empresários, maquiadores, cabeleireiros e esteticistas. A presença de 1.000 influenciadores digitais, mais de 500 jornalistas e 6.325 congressistas evidencia o alto nível de engajamento e a capacidade de gerar conteúdo e visibilidade para as marcas expositoras. O evento também atraiu caravanas de empreendedores de diversas regiões do Brasil, como a missão do Sebrae-SP que levou cerca de 200 empresários de sete cidades do interior paulista, demonstrando o interesse de profissionais de todo o país em buscar atualização, tendências e oportunidades de negócio.

Exhibitor outcomes

Real business growth

O retorno sobre o investimento para os expositores foi substancial, com a feira gerando R$ 1,3 bilhão em negócios, um crescimento de 30% em relação ao ano anterior. O evento contou com mais de 2 mil marcas expositoras, que utilizaram a feira como vitrine para lançamentos e para fortalecer suas estratégias de marketing e vendas. A alta qualificação do público, aliada às rodadas de negócios internacionais que conectaram 130 empresas brasileiras a 47 compradores da América Latina, ampliou significativamente o potencial de geração de novos contratos e expansão de mercado. O fato de mais de 70% da edição de 2026 já estar comercializada é um forte indicador da confiança dos expositores no evento e do ROI percebido.

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Latin America

Why it matters

Beauty Fair is Latin America's largest professional beauty trade show and the second-largest globally-. Brazil ranks as the world's third-largest beauty market, with $37.4 billion in consumption (2024) and a forecast of $56.11 billion by 2031 at 7.2% CAGR-. The event serves as the primary B2B gateway for international brands entering Brazil and Latin America, featuring over 1,450 exhibitors and 13,000+ professional visitors. The 2026 edition expands its scope with a dedicated Packaging & Industrial Solutions sector, an expanded perfumery area, and a Live Commerce Arena – reflecting the industry's digital transformation and sustainability demands. With Brazil accounting for 43.4% of the Latin American beauty and personal care market-, Beauty Fair provides unmatched access to the region's fastest-growing beauty consumer base, particularly as the EU-Mercosur trade agreement opens new export opportunities. For exhibitors and buyers, the event is the definitive platform for product launches, distributor relationships, and trend intelligence in a market where over 1.1 million small beauty businesses are actively seeking innovation

Industry trends

Key trends shaping this market and its wider industry.

Premiumisation and digital acceleration

Brazil's premium beauty market grew 10% in Q1 2026, outpacing the global average, with e-commerce sales surging 21% and accounting for nearly one-third of revenue-. Circana data shows Latin America beauty growing close to 26% in mass and 12% in prestige-. Digital-first consumer behaviour is reshaping retail, with e-commerce expanding at a 25% CAGR over the past five years – the fastest globally

Source

Sustainability and natural ingredients

Demand for natural and organic formulations is accelerating, with natural/organic products projected to grow at a 7.95% CAGR through 2031. Recyclable material usage in beauty packaging increased from 22% in 2021 to 47% in 2025-. In-cosmetics Latin America 2026 highlights sustainability-focused innovations, with many solutions for natural-origin ingredients

Source

Anti-ageing and sun protection

Brazilian consumers increasingly prioritise skincare with hyaluronic acid, retinol, and antioxidants, alongside high-SPF broad-spectrum sunscreens. Multifunctional products combining moisturisation with SPF and anti-ageing properties are gaining traction. This trend is especially strong in the Northeast and Southeast regions

Source

K-Beauty and international brand influx

Brazil has emerged as K-Beauty's next growth market, with Brazilian beauty and personal care consumption reaching approximately $37.4 billion in 2024, ranking third globally-. Beauty Show 2026 features over 40 new brands, including Seoul Lab, reinforcing the internationalisation of Brazil's beauty market

Source

Regulatory evolution and cosmetovigilance

ANVISA published RDC No. 1,029/2026 (revised list of restricted substances) and RDC No. 1,030/2026 (updated prohibited substances list), internalising MERCOSUR/GMC Resolution No. 07/2025-. A new Technical Chamber of Cosmetovigilance (CTEC) was established in 2026 to strengthen post-market monitoring

Source

Entrepreneurship and professional beauty services boom

Brazil has over 1.1 million active small beauty businesses, with more than 230,000 new companies formalised annually – over 640 new registrations per day. Micro-entrepreneurs represent over 90% of new formalisations, driving demand for professional training and B2B solutions across hair, nails, aesthetics, and barbering

Source

Market news

Latest updates from across the market.

2026-08-31

Beauty Fair International 2026 launches new packaging sector and expands perfumery area

The 2026 edition introduces a dedicated Packaging & Industrial Solutions sector (September 2-4, B2B only) and expands the perfumery area with over 100 exhibiting brands. The event also debuts a Live Commerce Arena featuring five major perfume retailers. Free professional accreditation remains available for industry professionals

Read

2026-08-13

Beauty Fair Retail Forum gathers 1,000 retailers to discuss data, channels and trends

The exclusive Beauty Fair Retail Forum takes place on September 4 at Expo Center Norte, bringing together 1,000 professionals from Brazil's leading beauty retail chains. Topics include retail performance data, channel transformation, global trends, and consumer behaviour

Read

2026-07-03

ANVISA updates cosmetic ingredient regulations with RDC 1,029/2026 and 1,030/2026

Brazil's health regulator published new rules revising restricted substances (RDC 1,029/2026) and updating prohibited substances for personal hygiene, cosmetics, and perfumes (RDC 1,030/2026), internalising MERCOSUR harmonisation-. The changes strengthen cosmetovigilance and align with international standards

Read

2026-05-12

Brazil beauty industry remains resilient despite economic headwinds, says ABIHPEC

Brazil's personal care and beauty sector – the world's third-largest – expanded 6.8% in 2025, generating R$175 billion in retail sales. ABIHPEC represents ~400 member companies accounting for 90% of sector GDP. The EU-Mercosur trade agreement and tax reform are viewed as positive for future growth and exports

Read

2026-03-09

Beauty Fair launches 'Líderes de Distribuição' to connect industry and distributors

Beauty Fair launched a new B2B event dedicated to connecting cosmetics manufacturers with distributors across Brazil. The first edition took place March 17-20 in Atibaia (SP), gathering ~60 distributors and 30 industry companies. The initiative aims to strengthen commercial relationships and open new distribution channels

Read

2026-02-20

Beauty Fair inaugurates dedicated packaging exhibition sector for 2026

Beauty Fair 2026 will feature a new B2B sector exclusively for packaging and industrial solutions, running September 2-4 at Expo Center Norte. The sector targets finished-product industry executives from R&D, marketing, innovation, procurement, and product development, reflecting packaging's growing role in brand value and sustainability

Read

Beauty Fair 2026 – Regional and Global Beauty Trade Show Circuit

June 2026 – October 2026

Beauty Fair sits at the centre of a vibrant Latin American beauty trade show circuit. The region hosts multiple B2B events across the year, each with distinct specialisations. In São Paulo alone, Beauty Fair (September) is complemented by in-cosmetics Latin America (September, ingredients focus) and FCE Cosmetique (June, technology and trends). Elsewhere in the region, Cosmoprof North America (Las Vegas, July) and Expo Beauty Show Mexico (Mexico City, October) serve as key North American hubs, while Belleza y Salud (Bogotá, August) covers the Andean market. The circuit offers opportunities for brands to align product launches, source ingredients, and build distribution networks across the Americas

1–3 Jun 2026

FCE Cosmetique 2026

São Paulo, Brazil

Central platform for innovation, technology and trends in the Latin American cosmetics industry

website

5–6 Jul 2026

Cosmo Beauty Professional 2026

Lima, Peru

Brings together stylists, manicurists, cosmeticians, makeup artists and the general public

13–15 Jul 2026

Cosmoprof North America 2026

Las Vegas, USA

All-encompassing B2B beauty event covering cosmetics, personal care, packaging, contract manufacturing, spa, wellness, professional hair, nails and tools

website

13–17 Aug 2026

Belleza y Salud 2026

Bogotá, Colombia

International showcase for esthetics, health, hairdressers and integral cosmetics for the Andean region

5–8 Sep 2026

Beauty Fair Brasil 2026

São Paulo, Brazil

Latin America's largest professional beauty trade show; over 1,450 exhibitors, 82,000 sqm, 13,000+ professional visitors

website

23–24 Sep 2026

in-cosmetics Latin America 2026

São Paulo, Brazil

Leading Latin American event for personal care ingredients, lab equipment, testing and regulatory solutions. Held at the same venue (Expo Center Norte)

website

21–22 Oct 2026

Clean Beauty Summit 2026

São Paulo, Brazil

São Paulo-based seminar focused on clean beauty, sustainability, and natural formulations

website

24–26 Oct 2026

Expo Beauty Show (EBS) Mexico 2026

Mexico City, Mexico

Returning October 24-26, 2026 at Centro Banamex, Mexico City. Considered a key South American trade show for beauty professionals

June – August 2026 (Pre-Beauty Fair circuit)

FCE Cosmetique 2026Cosmo Beauty Professional 2026Cosmoprof North America 2026Belleza Y Salud 2026

These events lead into Beauty Fair, offering opportunities for pre-launch networking, ingredient sourcing, and regional market testing ahead of the main São Paulo showcase

September 2026 (São Paulo beauty month)

Beauty Fair Brasil 2026In-Cosmetics Latin America 2026

Two major São Paulo events in the same venue (Expo Center Norte) within three weeks. Beauty Fair covers finished products and professional beauty; in-cosmetics covers ingredients and formulation – a comprehensive São Paulo beauty season

October 2026 (Post-Beauty Fair circuit)

Clean Beauty Summit 2026Expo Beauty Show (EBS) Mexico 2026

Post-Beauty Fair events in São Paulo and Mexico City allow for follow-up on leads, deeper dives into sustainability (Clean Beauty Summit), and expansion into the Mexican market (EBS)

Event dates and descriptions compiled from organiser websites and trade show directories. Dates are as published; confirm closer to event

Plan your trip

Travel & logistics

Local currency · BRL

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

GRU

Aeroporto Internacional de São Paulo-Guarulhos

Principal aeroporto internacional. Táxis, aplicativos de transporte e traslados privados estão disponíveis.

~20–25 km

to venue

~25–30 minutos (tráfego fluido)

by car

CGH

Aeroporto de Congonhas

Aeroporto nacional, mais próximo do centro. Conexão por táxi, aplicativo ou ônibus.

~16–18 km

to venue

~30–45 minutos (dependendo do tráfego)

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

Próximo ao Expo Center Norte / Vila Guilherme / Santana

USD 40–70 / night

Hotéis econômicos e pousadas próximas ao centro de convenções. Exemplos: Living Hotel Flex Inn (a 2,7 km do Expo), Option Hotel São Paulo Anhembi (3 estrelas)

Mid-range

Vila Guilherme / Santana / Centro

USD 70–130 / night

Hotéis confortáveis com boa relação custo-benefício. Exemplos: Best Guest Hotel Expo Anhembi (a 2,3 km, a partir de ~R$ 475/dia), Plaza Inn Small Town Flat (a partir de ~R$ 422/dia), Holiday Inn Parque Anhembi (a partir de ~R$ 656/dia)

Premium

Vila Guilherme / Próximo ao Center Norte

USD 130–250 / night

Hotéis de alto padrão, muitos integrados ao complexo Center Norte. Exemplos: Novotel Sao Paulo Center Norte (4 estrelas, a 900 m, a partir de ~R$ 671/dia), Wyndham Garden São Paulo Convention Nortel (a 8 min do Expo), FH Floresta Hotel (a 5 min do Expo)

Local transport

Get around the city with these convenient transport options.

Metrô (Subway) + Free Shuttle

Estimated costR 5.00 (Metrô fare, estimate) + free shuttle

Best forLinha 1–Azul to Portuguesa–Tietê station, then free event shuttle to Expo Center Norte

The nearest metro station is Portuguesa–Tietê on the Blue Line. A free shuttle bus operated by Beauty Fair runs from the station to the Expo Center Norte during event hours. Shuttle operates one hour before opening until one hour after closing

Public Bus

Estimated costR 4.40–R 5.00 (estimate)

Best forLines 2012-10 (Vila Medeiros – Metrô Tietê) or 2033-10 (Vila Sabrina – Shopping D) stop in front of Expo Center Norte on Rua José Bernardo Pinto

Regular SPTrans bus lines stop directly in front of the venue. Check SPTrans website for routes and schedules

Ride-hailing App / Taxi

Estimated costVaries by distance; e.g. Uber X from Liberdade ~R 20–R 27

Best forDrop-off/pick-up point at Rua José Bernardo Pinto, 300 (exclusive for app vehicles and taxis)

Designated app drop-off zone at Rua José Bernardo Pinto, 300. Access via Marginal Tietê and Av. Otto Baumgart. Convenient for groups or those with heavy luggage

Private Car (Self-drive)

Estimated costR 95.00 (cars, 12-hour period, 2026 official rate)

Best forAccess via Portão 10 (Av. Otto Baumgart) or Portão 16 (Rua Miguel Mentem) for on-site parking

Expo Center Norte offers over 4,000 parking spaces. Official 2026 parking rates: cars R 95.00, 𝑚 𝑜 𝑡 𝑜 𝑟 𝑐 𝑦 𝑐 𝑙 𝑒 𝑠 𝑅 95.00,motorcyclesR 40.00, buses/minibuses R 150.00 ( 12 − ℎ 𝑜 𝑢 𝑟 𝑝 𝑒 𝑟 𝑖 𝑜 𝑑 ); 𝑎 𝑑 𝑑 𝑖 𝑡 𝑖 𝑜 𝑛 𝑎 𝑙 ℎ 𝑜 𝑢 𝑟 𝑅 150.00(12−hourperiod);additionalhourR 5.00. Managed by Estapar

Bicycle

Estimated costFree

Best forBike racks available at Expo Center Norte

Secure bike parking provided for cyclists

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa not required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
Tourist / Business Visa	Citizens of countries without visa-free access to Brazil	$80.00	5–10 business days
e-Visa	Eligible nationalities listed on the official Brazilian visa portal	$80.00	Up to 5 business days

Citizens of the US, Canada, Australia, Japan, and most EU countries do not require a visa for stays up to 90 days. Always verify with the nearest Brazilian consulate before travel.

ATA(ATA Carnet).“”(Admissão Temporária).,.

Official visa page

Weather

Setembro é primavera em São Paulo. As temperaturas médias variam entre 14°C e 26°C. A previsão para setembro de 2026 indica máximas em torno de 24,6°C e mínimas de 15°C. O mês tem cerca de 6 dias de chuva, com precipitação média de 71 mm. Leve um casaco leve e guarda-chuva para os dias de chuva ocasional

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

O Expo Center Norte está bem conectado. A estação de metrô mais próxima é a Portuguesa-Tietê (Linha 1-Azul), a pouco mais de 2 km do local. A Beauty Fair oferece traslado gratuito entre a estação e o centro de convenções. Duas linhas de ônibus (2012-10 e 2033-10) passam em frente ao Expo Center Norte. O acesso de carro é facilitado pelas avenidas próximas, com estacionamento no local. O complexo Center Norte também abriga um shopping center com mais de 300 lojas e opções de alimentação.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Saudação e Contato Visual

Apertos de mão firmes com contato visual são a saudação padrão em ambientes de negócios. Entre pessoas que já se conhecem, um abraço ou um beijo no rosto (geralmente um, em São Paulo) é comum.

Código de Vestimenta

O traje de negócios em São Paulo tende a ser formal ou 'business casual'. Vestir-se de forma elegante e profissional é valorizado.

Pontualidade e Relacionamentos

Embora a pontualidade seja esperada, o tempo pode ser visto de forma mais flexível. Construir relacionamentos pessoais ('confiança') é uma parte crucial dos negócios no Brasil.

Comunicação e Idioma

O português é o idioma oficial. Embora muitos profissionais em São Paulo falem inglês, ter materiais de marketing em português é um grande diferencial. A comunicação tende a ser calorosa e expressiva

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: Aeroporto Internacional de São Paulo-Guarulhos (GRU)

Recomenda-se reservar voos com antecedência, especialmente durante a alta temporada de eventos. A TAM e a Gol são as principais companhias aéreas domésticas, com conexões internacionais pela LATAM, American Airlines, Air France-KLM, entre outras

Visa

Beauty Fair,(e-Visa)VIVIS.30

Estimated cost: Not yet confirmed

Processing: 30.VFS Global

(VIVIS)90,.e-Consular(https://ec-toquio.itamaraty.gov.br/).:(6),(https://formulario-mre.serpro.gov.br/),,,,,

Official

Hotels

Find a stay near the venue with options for every budget.

Check-in (recommended)

2026-09-04

Check-out (recommended)

2026-09-09

Areas to stay

Vila Guilherme · Santana · Anhembi · Centro (próximo à Linha Azul do Metrô)

Budget

US$ 40 – US$ 70 por noite

Mid-range

US$ 70 – US$ 130 por noite

Premium

US$ 130 – US$ 250 por noite

Transport

Get to the venue and around the city with these options.

Airport → venue: Do Aeroporto Internacional de Guarulhos (GRU), táxis e aplicativos de transporte estão disponíveis (cerca de 25-30 min em tráfego normal). O Aeroporto de Congonhas (CGH) fica a cerca de 16 km

Hotel → venue: Muitos hotéis na região oferecem fácil acesso ao Expo Center Norte. O complexo Center Norte conta com shopping center e opções de alimentação

Ride-hail: Uber e 99 são amplamente utilizados em São Paulo. O trajeto de hotéis próximos ao Expo Center Norte custa entre R$ 20 e R$ 50, dependendo da distância

Public transit: A estação de metrô mais próxima é a Portuguesa-Tietê (Linha 1-Azul), a pouco mais de 2 km do Expo. A Beauty Fair oferece traslado gratuito entre a estação e o centro de convenções. Linhas de ônibus 2012-10 e 2033-10 passam em frente ao Expo

Parking: O estacionamento do Expo Center Norte é gerenciado pela Estapar. Preços para 2026: veículos de passeio R$ 95,00 (período de 12h); motos R$ 40,00; ônibus/micro-ônibus R$ 150,00. Hora adicional: R$ 5,00

Weather

Plan and pack for the event climate.

Month: Setembro

Temperature: 14°C – 26°C (57°F – 79°F)

Seasonality: Primavera, com cerca de 6 dias de chuva no mês. Transição para um clima mais quente.

Packing: Leve roupas leves para o dia, mas inclua um casaco ou suéter para as noites mais amenas. Um guarda-chuva ou capa de chuva é recomendado para chuvas rápidas e ocasionais

Itinerary builder

Add priorities and side trips to make the most of your visit.

Add side trips

Default day plan

08:00Breakfast at hotel
09:00Travel to Expo Center Norte
10:00Fair opens; visit key exhibitors
13:00Lunch at venue or nearby
14:00Continue networking / attend seminars
18:00Fair closes; return to hotel
19:30Dinner at a local restaurant

Plan your trip

Planning

Best day to visit: 2026-09-05

September 5 is the first official day of the event (Saturday)-. Business Passport holders get early access at 10 AM (two hours before general public at noon), allowing for quieter floor time and better networking with key buyers and distributors. The Advanced Aesthetics Congress also begins on this day-. For those seeking maximum B2B opportunities, September 5 offers the best combination of early access and fresh exhibitor energy

T-90

Define clear objectives: Are you visiting to discover trends, source products, or network? — Guidance: align your goals with the event's professional B2B focus. Beauty Fair is Latin America's largest professional beauty event

T-60

Register for free professional accreditation (Passaporte Negócios) if eligible (retailers, distributors, sales reps, industry) — Free accreditation for beauty chain professionals. Offers early entry on September 4 (from 2 PM) and 2-hour early access on September 5

T-45

Book flights and accommodation near Expo Center Norte or along the Blue Metro Line — Guidance: hotels near the venue include Novotel São Paulo Center Norte (2 km away)-, Flex Inn-, and Floresta Hotel

T-30

Research exhibitor list and floor plan (when released) to prioritize must-visit booths — Guidance: check the official website for the exhibitor directory and floor plan. Over 1,450 exhibitors expected

T-14

Purchase congress tickets (e.g., Advanced Aesthetics, Professional Makeup, Brow Design) if interested — Guidance: congresses sell out. Check Sympla pages for tickets

T-7

Confirm shuttle schedule from Portuguesa–Tietê metro station to Expo Center Norte — Guidance: a free shuttle runs during event hours from the nearest metro station (Blue Line) to the venue

T-3

Prepare business cards, portfolio, and any product samples for meetings — Guidance: networking is a key part of the event. Bring Portuguese-language materials if possible

T-1

Check event app or website for last-minute schedule changes and congress room locations — Guidance: the official website is beautyfair.com.br

Sample visitor itinerary

Route-optimised day