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    Trade showB2B

    Beauty Expo Australia

    Beauty Expo Australia is the premier B2B beauty trade event in Australia, taking place on 15-16 August 2026 at ICC Sydney Darling Harbour. With 200+ exhibitors and 7,000+ attendees, it offers a conference, live demos, and networking for beauty professionals including salon owners, clinic operators, and entrepreneurs.

    Cosmetics & BeautyProfessional Beauty

    Dates

    15–16 Aug 2026

    City / country

    Sydney, Australia

    Venue

    ICC Sydney Exhibition Centre, Darling Harbour

    Time

    9:00 AM – 5:00 PM

    20 Floor Picks

    Matched booths for Beauty Expo Australia

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    Notable exhibitors

    Companies exhibiting at Beauty Expo Australia include 4OURSKIN Inc, 9SKIN Australia, Advanced, Aesthetic & Beauty Industry Council and Aesthetic Bureau.

    • 4OURSKIN Inc
    • 9SKIN Australia
    • Advanced
    • Aesthetic & Beauty Industry Council
    • Aesthetic Bureau

    Event overview

    Overview

    Beauty Expo Australia is Australia's leading professional beauty trade show, held annually at ICC Sydney Darling Harbour.

    It brings together over 200 brands and 7,000+ industry professionals for two days of networking, education, live demonstrations, and product discovery across skincare, K-Beauty, aesthetics, makeup, grooming, and wellness.

    The event is organized by RX Australia and features a conference with 60+ sessions, the Face2Face Makeup Awards, and a focus on sustainability.

    TL;DR

    1. 1Australia's largest B2B beauty trade event with 200+ brands and 7,000+ industry professionals.
    2. 2Held annually at ICC Sydney Darling Harbour on 15-16 August 2026, 9am-5pm daily.
    3. 3Features a 60+ session conference, live demonstrations, and Face2Face Makeup Awards.
    4. 4Exclusive to beauty trade professionals, requiring a valid ABN or proof of business for overseas visitors.
    5. 5Official accommodation partner Ozaccom+ offers best rates for attendees.

    Why visit

    Beauty Expo Australia offers beauty professionals a unique opportunity to discover over 200 brands, trial new products, and attend 60+ educational sessions led by industry experts across skincare, aesthetics, makeup, and wellness. The event provides hands-on experience with live demonstrations, networking with peers, and access to the Face2Face Makeup Awards. It is a trade-only event, ensuring a focused business environment for salon owners, clinic operators, and industry entrepreneurs.

    Why exhibit

    Beauty Expo Australia provides access to over 7,000 motivated buyers, salon owners, and decision-makers in one venue across two days. Exhibitors can showcase products to a targeted professional audience, generate qualified leads through digital tools like Lead Manager App and Lead Booster, and enhance brand visibility with upgraded profiles and sponsorship options. The event's focus on innovation and education ensures face-to-face engagement with key industry players.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Salon owners and managers
    Beauty therapists and estheticians
    Clinic operators and medical aesthetic practitioners
    Beauty students and educators
    Industry media and influencers
    Entrepreneurs and beauty distributors

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers and distributors of professional beauty products
    Skincare, cosmetics, and aesthetic device companies
    Wellness and grooming brands
    Beauty tech and AI tools providers
    Private label and cosmetic formulation companies

    Product categories

    Key solution areas showcased across the event.

    Skincare
    K-Beauty products
    Aesthetics and aesthetic devices
    Makeup
    Grooming
    Wellness
    Beauty tech & AI tools
    Hair & scalp products & devices
    Bath & body products
    Cosmetic formulation / private label
    Natural and sustainable products

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    1
    Level 1 / Exhibition Concourse Level

    ICC Sydney Exhibition Centre, Darling Harbour

    14 Darling Dr, 2000 Sydney, Australia

    Entrances & gates

    Main Exhibition Centre Entrance

    Level 1 / Exhibition Concourse Level

    Registration desks are located along the Exhibition Centre Concourse facing Darling Drive.

    Facilities

    Parking

    Two 24-hour car parks on-site (P1 and P2) with a total of 826 spaces. Rates: 0-1h $20, 1-2h $30, 2-3h $40, 3-4h $45, 4+ hours (to 4am only) $50. P1 has 620 spaces incl. 8 accessible bays and 20 electric charging stations (servicing 40 bays). P2 has 206 spaces incl. 3 accessible bays and 5 charging stations. Vehicle height limit 2.1-2.2m.

    826 spaces · A$50.00/day

    Accessibility

    ICC Sydney is a purpose-built accessible venue. Features include: step-free access to all venues, wheelchair seating with adjacent carer seats in theatre venues, lowered counters, wheelchair and ambulant accessible restrooms, and lift access from car parks. Accessible parking spaces are available. Wheelchairs are available for hire free of charge from Customer Service Desks. Quiet Rooms and parents/carers rooms are also available.

    Prayer rooms

    Prayer rooms, parents and carers rooms, and quiet rooms are available at ICC Sydney.

    Charging points

    20 electric vehicle charging stations are available in Car Park 1, servicing 40 bays. Mobile device charging points may be available throughout the venue; check with Customer Service.

    On-site shuttle

    No onsite shuttle service is provided by ICC Sydney. The venue is well-served by public transport, taxis, and rideshare.

    Food options

    Harbourside Shopping Centre, External Venue Outlets, On-site Concessions

    On-site dining

    Parking: Enter ICC Sydney Car Park 1 (Exhibition Centre) via Darling Drive. Lift and escalator access leads straight into the main exhibition concourse. ICC Sydney has two 24-hour car parks within the Exhibition Centre and First State Super Theatre, totaling 826 spaces. Additional secure parking is available at Wilsons Harbourside.

    Gate: Main entry doors and registration desks are located along the Exhibition Centre Concourse facing Darling Drive. This is a trade-only event; attendees must show their digital or printed pass along with a valid ID at the registration gates. Light Rail Access drops off directly outside the entrance gates. Pedestrian entry is accessible via the Darling Harbour promenade walking routes.

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Saturday 15 August 2026,9:00 AM – 5:00 PM
    Sunday 16 August 2026,9:00 AM – 5:00 PM

    • Expo Pass (2 Day)

      Drop 1 pricing. Access to show floor, 200+ brands, live demonstrations, competitions, and business advice.

      A$20.00

    • 1 Day Conference & Expo Pass

      Drop 1 pricing. Includes one day of conference sessions plus expo access.

      A$170.00

    • 2 Day Conference & Expo Pass

      Drop 1 pricing. Includes two days of conference sessions plus expo access.

      A$290.00
    Register

    Ticket info

    Badge collection

    Collect badges at Registration on arrival. Keep them visible; re-entry is permitted with a valid badge.

    Ticket notes

    All transactions are final. No refunds are permitted except where required by relevant legislation/regulations. Each ticket order incurs a 2.5% processing fee for Visa, Mastercard, and Amex. Prices are in AUD and include GST. Early bird pricing applies before the early bird closing date.

    Who runs the show

    Organisers

    RX Australia

    Event organiser

    EmailCallWebsite

    Rosie Mitchell

    Exhibiting Enquiries

    EmailCallWebsite

    Tayla Robin

    Media Enquiries

    EmailCallWebsite

    What's on

    Programme

    Speakers

    GA

    Gillian Adams

    Co-founder & Director @ Day Spa

    Wellness and holistic beauty

    DS

    Dr Shauna Watts

    SKINTIFIX

    MM

    Martina McCormakc

    The NeuroWellness Movement

    JA

    Jamal Ammar

    Back to Basics: Focusing on Skin Health, Wellness and Regenerative Medicine

    ID

    Isabelle De Vries

    Creative Director and Judge @ Face2Face Makeup Awards

    Makeup artistry and creative excellence

    MW

    Matt Williams

    Professional Beauty Solutions

    Tech that Pays

    Topic tracks

    The Art of AestheticsThe Business of BeautyDermal Health & Wellness

    Awards

    Face2Face Makeup Awards

    Annual

    A competition for makeup artists to showcase their craft, creativity, and passion, held in conjunction with Beauty Expo Australia. Categories include Creative Makeup, Bridal Makeup, Beauty Editorial, and Fashion Editorial.

    Creative Makeup: Haute EntomologyBridal Makeup: the Signature BrideBeauty Editorial: Colour AlchemyFashion Editorial: Runway Ready
    source

    How the last edition performed

    Previous edition

    Current edition

    2026 · 7,000 visitors · 180 exhibitors

    Forecast — not final

    Exhibitors

    200

    Floor area (sqm)

    15,000

    Exhibitor countries

    23

    Visitor countries

    30

    Growth over time

    Edition recap

    Beauty Expo Australia 2025 once again proved why it remains the country's leading professional beauty event, drawing thousands of industry professionals to ICC Sydney for two days of inspiration, education and connection.

    The expo floor buzzed with energy as attendees came ready to learn, network and discover the latest innovations shaping the future of beauty. Key industry players spotted across the weekend included Maria Enna-Cocciolone (O Cosmedics), Emma Hindmarsh (Murad), Kylie Elms from LASH-V, Gidon Silverman from Venus Concept, and Elke Richter.

    The educational program featured panel discussions and talks from respected voices including Gay Wardle, Tamara Reid, and Samantha Appel of Skin Bar. Sessions covered clinical aesthetics to business growth. More than 40 Elly Lukas students attended, marking an inspiring moment for the next generation of skin professionals.

    The event concluded with the announcement of Ellie Riddle as the winner of the Colleqt competition, taking home $500 after successfully finding six exhibitors onsite.

    Planning is already underway for 2026, returning to ICC Sydney on 15–16 August 2026.

    New this edition

    • 1

      Colleqt Competition

      2025 edition introduced a Colleqt QR code competition where attendees could find six exhibitors and scan codes to win $500.

      Source
    • 2

      Dermalogica Awards

      Inaugural Dermalogica Awards launched in partnership with Laseraid and Phorest to recognise and reward clinic partners.

      Source
    • 3

      Sustainability Initiatives

      Water refill stations introduced in 2024 to reduce plastic bottle usage.

      Source

    Photos

    Beauty Expo Australia 2025 event logo
    Beauty Expo Australia 2025 event logo

    Testimonials

    Beauty Expo is Australia's number one national beauty industry event and this year's edition was our largest in several years. We had a 45 per cent increase in exhibitors from 2017, which exemplifies the extent to which the industry is booming.

    Cory Watson · Event Director · Beauty Expo Australia · 2018

    Getting around to all the stands was exhausting but also exhilarating. The sheer scale and variety on offer was incredible.

    · Attendee · 2025

    It's a great event filled with amazing speakers, learning so much, great to catch up with everybody, see your suppliers and discover new brands.

    · Visitor · 2025

    The show has been amazing – Murad only launched at the beginning of this year, so as much exposure as we can get is absolutely vital for us. We've invested in this particular spot [on the show floor] for Expo this year and it's worked extremely well… In terms of leads, for us, it's been amazing.

    David Whyte · Asia-Pacific Global Educator · Murad · 2017

    The Global Beauty Group have been really happy with Beauty Expo Australia 2018, it's been one of our most successful expos so far. The people who have visited are really our kind of market; they're ready to buy, they're decision-makers, which is really good for us coming all the way from Melbourne!

    Rachel Taylor · Digital Marketing Specialist · The Global Beauty Group · 2018

    Next edition outlook

    2026-08-15 – 2026-08-16
    medium

    Beauty Expo Australia returns to ICC Sydney, Darling Harbour on 15-16 August 2026, confirmed directly by organisers following the close of the 2025 edition.

    Continued expansion of the exhibitor Digital Solutions Suite (Lead Manager App, business matchmaking, ROI dashboards) Anticipated continued growth in aesthetic clinic, K-Beauty, wellness and medi-spa visitor segments based on 2025 YoY trend

    Impact

    A bigger and stronger platform

    Beauty Expo Australia 2025 drew thousands of industry professionals to ICC Sydney for two days of education, live demonstrations and networking, reinforcing its position as the country's leading professional beauty event. The edition featured 190 leading brands, 90+ education sessions and 39 product categories, with organisers reporting 15 percent year-on-year growth in overall attendance, particularly in aesthetic clinic, K-Beauty, brows, fragrance and wellness categories.

    Audience quality

    High-value decision-makers

    The 2025 audience skewed toward decision-makers, with organisers citing 6,000-plus beauty professionals including salon owners, clinicians, retailers, aesthetic clinic operators, and educators. Growth was strongest among aesthetic clinic, K-Beauty, brows, fragrance/perfume, laser therapy, makeup, spa and wellness, and male grooming visitor segments, indicating a broadening of the traditional salon-focused base toward clinical and wellness buyers.

    Exhibitor outcomes

    Real business growth

    Exhibitors at the 2025 edition had access to lead-scanning technology, a business matchmaking service, and ROI dashboards to track measurable results, alongside direct floor exposure to 6,000+ active buyers across 39 product and service categories. Retail Beauty's recap highlighted strong crowd engagement at both established brands like Synergie Skin and newer entrants like Tissue Repair, suggesting good lead and brand-visibility outcomes for a range of exhibitor sizes.

    Intelligence

    Exhibitors

    191

    Exhibitors

    22

    Categories

    9

    Countries

    9

    Pavilions

    Top exhibitor countries

    Top 9 by exhibitor count — estimates based on published directory.

    • Australia
      143
    • China
      21
    • South Korea
      20
    • Japan
      2
    • UAE
      1
    • Singapore
      1
    • United States
      1
    • Malaysia
      1
    • New Zealand
      1

    ~75% of listed exhibitors are from Australia.

    Category breakdown

    1~57
    estimate
    2~21
    estimate
    3~14
    estimate
    4~12
    estimate
    5~12
    estimate
    6~12
    estimate
    7~9
    estimate
    8~8
    estimate
    9~7
    estimate
    10~5
    estimate
    11~4
    estimate
    12~4
    estimate
    13~4
    estimate
    14~3
    estimate
    15~3
    estimate

    National pavilions

    Australia

    ~143 stands
    estimate

    China

    ~21 stands
    estimate

    South Korea

    ~20 stands
    estimate

    Japan

    ~2 stands
    estimate

    UAE

    ~1 stands
    estimate

    Singapore

    ~1 stands
    estimate

    United States

    ~1 stands
    estimate

    Malaysia

    ~1 stands
    estimate

    New Zealand

    ~1 stands
    estimate

    Buyer targets

    High priority

    Buyers sourcing

    Skincare, Cosmeceutical & Dermal Product Suppliers

    Buyers sourcing

    Aesthetic Laser, IPL & Energy Device Suppliers

    Buyers sourcing

    Makeup & Colour Cosmetics Suppliers

    Buyers sourcing

    Jewelry & Fashion Accessories for Beauty Retail Suppliers

    Buyers sourcing

    OEM, ODM & Contract Beauty Manufacturing Suppliers

    Medium priority

    Buyers sourcing

    Cosmetic Packaging & Container Suppliers

    Buyers sourcing

    Other Beauty & Aesthetics Suppliers

    Buyers sourcing

    Perfume, Fragrance & Scented Oil Suppliers

    Buyers sourcing

    Lash, Brow & Lash Lift Product Suppliers

    Buyers sourcing

    Hair Care, Styling Tools & Salon Hair Suppliers

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Australia / Asia-Pacific

    Why it matters

    Beauty Expo Australia is the country's definitive B2B beauty trade event, serving as the annual gathering point for salon owners, beauty therapists, clinic operators, and industry decision-makers. With the Australian hair and beauty services market worth approximately $12.4 billion and the broader beauty and personal care market projected to reach US$7.90 billion in 2026, the expo provides a critical platform for product discovery, education, and networking. The event's unique position as Australia's only national event combining expert-led talks, brand activations, and competitions makes it indispensable for professionals seeking to stay ahead in a rapidly redistributing market where 40,000+ businesses are competing for clients.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Wellness integration into beauty

    Wellness continues to transform the beauty industry, with salons, spas and clinics embracing a more holistic approach to client care. Beauty Expo's Wellness Edit zone showcases clean beauty breakthroughs, advanced health technologies, and mindful living tools.

    Source
    02

    AI adoption in beauty businesses

    AI has found its way to the front desk — 43% of beauty leaders already use it to run the business, and the booking platform has quietly become the industry's operating system.

    Source
    03

    Natural and sustainable products surge

    Australia's beauty and personal care market is experiencing a surge in demand for natural and organic products, driven by a growing consumer preference for sustainable and eco-friendly options.

    Source
    04

    Regulatory tightening in aesthetics

    AHPRA's crackdown on before-and-after imagery and testimonials in cosmetic medicine advertising has forced clinics to rethink how results are communicated, shifting focus toward sustainable outcomes.

    Source
    05

    Quiet aesthetics and conservative treatments

    Clients are increasingly requesting less intervention and treatments that prioritise long-term skin quality over immediate results. Collagen-stimulating treatments and skin barrier repair are gaining momentum.

    Source
    06

    Online sales channel growth

    It is projected that 35.7% of total revenue in Australia's Beauty & Personal Care market will be generated through online sales by 2026.

    Source

    Market news

    Latest updates from across the market.

    Beauty Isn't Shrinking, It's Being Redistributed

    Read

    Beauty Expo Australia 2026 Returns to ICC Sydney

    Read

    Why Beauty Expo Australia 2026 Is the Not-To-Be-Missed Industry Event

    Read

    Where Beauty Meets Wellbeing: Wellness Takes Centre Stage

    Read

    Cosmetics to Cost More Due to Oil Supply Disruptions

    Read

    Asia-Pacific Beauty Trade Show Circuit 2026–2027

    June 2026 – February 2027

    The Asia-Pacific region hosts a密集 calendar of beauty trade shows serving professional B2B buyers, suppliers, and industry professionals. Beauty Expo Australia (August) anchors the Australian market, while regional hubs in Southeast Asia and Northeast Asia offer complementary sourcing and networking opportunities throughout the year.

    13–16 Jun 2026

    IBE International Beauty Expo

    Kuala Lumpur, Malaysia

    Features 28+ countries and five international pavilions.

    website
    24–26 Jun 2026

    Cosmoprof CBE ASEAN

    Bangkok, Thailand

    2026 edition saw a 7% increase in participation with visitors from 95 countries.

    website
    15–16 Aug 2026

    Beauty Expo Australia

    Sydney, Australia

    Trade-only event for beauty professionals.

    website
    30 Sep – 2 Oct 2026

    COSME Week Osaka

    Osaka, Japan

    Part of COSME Week series, with Tokyo edition in February 2027.

    website
    3–5 Nov 2026

    in-cosmetics Asia

    Bangkok, Thailand

    2026 edition features a new Fragrance Zone and is co-located with COSMEX.

    website
    10–13 Nov 2026

    Cosmoprof Asia

    Hong Kong, China

    Held at Hong Kong Convention & Exhibition Centre and AsiaWorld-Expo.

    website
    17–19 Feb 2027

    COSME Week Tokyo

    Tokyo, Japan

    Features four specialised shows and attracts 33,000 visitors.

    website

    Mid-year ASEAN sourcing

    IBE International Beauty ExpoCosmoprof CBE ASEAN

    June 2026 offers two major ASEAN B2B events in Kuala Lumpur and Bangkok — ideal for sourcing manufacturers, ingredients, and finished products.

    Australian industry anchor

    Beauty Expo Australia

    August 2026 is the definitive gathering for the Australian professional beauty market, combining education, product discovery, and networking.

    Northeast Asian innovation & ingredients

    COSME Week OsakaIn-Cosmetics AsiaCosmoprof AsiaCOSME Week Tokyo

    September–November 2026 and February 2027 offer access to Japanese cosmetic innovation, Asian ingredient sourcing, and the region's largest finished-product showcases.

    Event dates are sourced from official organiser websites and third-party exhibition databases. Some dates are confirmed by organisers; others are based on historical patterns and may be subject to change.

    Plan your trip

    Travel & logistics

    Local currency · AUD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    SYD

    Sydney Airport (Kingsford Smith)

    Sydney's primary international and domestic airport. Transport options include train (T8 Airport & South Line to Central, then L1 Light Rail to Convention/Exhibition Centre stops), taxi, Uber, and bus. Total public transport journey approx. 27-37 minutes.

    8 km

    to venue

    20-25 minutes

    by car

    NTL

    Newcastle Airport

    Secondary regional airport north of Sydney. Limited domestic flights; suitable only if flying from within Australia. Requires train or car transfer to Sydney CBD.

    160 km

    to venue

    2-2.5 hours

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    budget
    Darling Harbour / Pyrmont

    USD 90–150 / night

    Basic, no-frills options within walking distance to ICC Sydney. ibis Sydney Darling Harbour (3-star) is adjacent to ICC with rooms from ~$116 USD. The Pyrmont Budget Hotel offers rates from $79 AUD (~$52 USD) for no-frills stays.

    mid range
    Darling Harbour / CBD

    USD 150–250 / night

    Comfortable 4-star hotels with good amenities and convenient access. Novotel Sydney Darling Harbour (4-star) is a 3-minute walk from ICC with rates from ~$116 USD. Metro Aspire Hotel Sydney is within walking distance. Holiday Inn Darling Harbour is a 5-minute walk to ICC.

    premium
    Darling Harbour / CBD

    USD 250–400 / night

    Upscale 4.5-5 star hotels with harbour views and premium services. Sofitel Sydney Darling Harbour (5-star) is directly at the venue with rates from ~$289 AUD (~$190 USD). PARKROYAL Darling Harbour (4.5-star) is a 10-minute walk to ICC. Crowne Plaza Darling Harbour is another premium option.

    Local transport

    Get around the city with these convenient transport options.

    Light Rail

    Estimated cost$2-5 AUD (Opal card or contactless)
    Best forL1 Dulwich Hill Line – Convention and Exhibition Centre stop

    Direct service to ICC Sydney. Starts at Central Station in the CBD and travels to Dulwich Hill in the inner west. The Convention Centre station is right in front of Novotel Sydney Darling Harbour.

    Train

    Estimated cost$3-6 AUD (Opal card or contactless)
    Best forCityRail – Central or Town Hall stations

    Central and Town Hall stations are a 10-minute walk from ICC Sydney. The T8 Airport & South Line connects Sydney Airport directly to Central Station.

    Ferry

    Estimated cost$6-10 AUD (Opal card or contactless)
    Best forCircular Quay, King St Wharf or Pyrmont Bay Wharf

    Direct ferry services from Circular Quay, King St Wharf or Pyrmont Bay Wharf to Darling Harbour. Offers scenic harbour views during the commute.

    Bus

    Estimated cost$2-4 AUD (Opal card or contactless)
    Best forRoutes 389 and 501 – Harris St near Allen St stop

    ICC Sydney has its own bus stop. Routes 389 and 501 stop at Harris St near Allen St, a 10-minute walk to the ICC.

    Taxi / Rideshare

    Estimated cost$10-40 AUD (depending on distance)
    Best forIron Warf Place or Zollner Circuit

    Best drop-off and pick-up locations: Iron Warf Place next to Harbourside Shopping Centre and Zollner Circuit on the southern end of First State Theatre, both accessed via Darling Drive.

    Walking / Cycling

    Estimated costFree
    Best forCBD and Darling Harbour precinct

    Sydney CBD, Barangaroo, and many hotels are within walking distance of ICC Sydney. Bike racks with shower facilities are available in Exhibition Carpark 1 (personal locks required).

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Visitor visa (Subclass 600) - Business Visitor streamBusiness travellers from countries not eligible for eVisitor or ETA, including India, China, and most non-European/non-Five Eyes nationalities$165.00Most decided within 29 days (base fee AUD 205, roughly USD 135-165 depending on exchange rate)
    eVisitor (Subclass 651)Passport holders from the EU, UK, and select European countries (e.g. France, Germany, Ireland, Italy, Switzerland, Norway)—Typically same day to a few days once applied online
    Electronic Travel Authority - ETA (Subclass 601)Passport holders from the US, Canada, Japan, Singapore, Malaysia, Brunei, and other select countries$12.00Usually near-instant to a few days via app or travel agent/airline

    Australia does not offer true visa-free entry to any nationality; every non-citizen must hold some form of visa before arrival. However, citizens of many European countries qualify for the free eVisitor (subclass 651), and citizens of the US, Canada, Japan, Singapore and several others qualify for the low-cost electronic ETA (subclass 601). All other nationalities, including India and China, must apply for the standard Visitor visa (subclass 600) Business Visitor stream to attend a trade show like Beauty Expo Australia [web:84].

    Australia accepts ATA Carnets for temporary imports, explicitly covering commercial samples, professional equipment, and goods for display or use at events, fairs and exhibitions such as Beauty Expo Australia. Carnets must be issued by a chamber of commerce that is a member of the World Chambers Federation, and processed through the Australian Border Force [web:85].

    Official visa page

    Weather

    August is late winter in Sydney. Daytime temperatures average 18°C, with nighttime lows around 9°C. Expect 7 hours of daily sunshine and moderate rainfall – typically 10 rainy days with 96mm total for the month. Sea temperature is 17°C. Pack layers: light jacket or sweater for indoor venues, warmer coat for evenings, and an umbrella for possible showers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    ICC Sydney is exceptionally well-connected. It is an 8 km, 20-25 minute drive from Sydney Airport (SYD). The venue is served by the L1 Dulwich Hill light rail line with two stops – Convention and Exhibition – directly at the ICC precinct. Central and Town Hall train stations are a 10-minute walk away. Multiple bus routes serve the area (stops 389 and 501 stop at Harris St near Allen St, a 10-minute walk), and ferries operate from Circular Quay, King St Wharf, and Pyrmont Bay Wharf to Darling Harbour. The venue is within walking distance of Sydney's CBD, Barangaroo, and major landmarks like the Sydney Harbour Bridge and Opera House.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping Culture

    Tipping is not expected in Australia and is not part of the local culture. Staff are paid fair wages, and the Goods and Services Tax (GST) is always included in the displayed price. If you receive exceptional service, a tip of around 10% is appreciated but entirely optional. Tipping at cafes, fast food outlets, or for hotel housekeeping is unusual.

    Business Etiquette

    Australians value direct, informal, and friendly communication. Business meetings are generally relaxed, but punctuality is important. A handshake is the standard greeting. It's common to use first names even in initial business encounters. The dress code for the expo is smart casual to business attire – comfort is key for navigating the show floor.

    Cashless Venue

    ICC Sydney is a cashless venue. Payment is accepted via EFTPOS, major credit and debit cards, and mobile/watch pay (Apple Pay, Google Pay, Samsung Pay). Alipay and WeChat Pay are not accepted at the venue. While cards are widely accepted throughout Sydney, it's wise to carry a small amount of cash for taxis or small vendors.

    Public Transport & Opal Card

    Sydney's public transport network (trains, buses, ferries, light rail) uses the Opal smartcard system. You can tap on and off with a contactless credit/debit card or mobile device, or purchase an Opal card from convenience stores and stations. Daily and weekly fare caps apply for cost-effective travel.

    Sun Protection

    Australia has high UV levels even in winter. If spending time outdoors, wear sunscreen, a hat, and sunglasses, especially if you plan to explore Sydney's harbour or coastal walks.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Sydney Kingsford Smith Airport (SYD)

    Sydney Airport (SYD) is Australia's busiest international gateway. Book flights early for August as this is a popular travel period. Direct flights from most major global hubs. Consider flexible fares due to potential schedule changes.

    Book flights

    Visa

    All non-Australian, non-New Zealand citizens need a visa to attend Beauty Expo Australia as a business visitor. The specific visa type (eVisitor, ETA, or Subclass 600 Business Visitor stream) depends on the traveller's nationality, but all permit attendance at trade fairs and conferences while prohibiting paid work in Australia.

    Processing: eVisitor/ETA: near-instant to a few days; Subclass 600: most decided within 29 days

    Cost and processing time vary significantly by nationality and visa type. This event is trade-only and requires a valid ABN for registration, so international exhibitors/visitors should also confirm business visitor documentation such as an invitation letter or conference registration details when applying [web:83].

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-08-14

    Check-out (recommended)

    2026-08-17

    Areas to stay

    Darling Harbour · Sydney CBD · Pyrmont · Chinatown

    budget

    $90-150 USD / night

    Book

    mid range

    $150-250 USD / night

    Book

    premium

    $250-400+ USD / night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Sydney Airport (SYD) is 8 km from ICC Sydney. Options: CityRail train (T8 line to Central, then L1 Light Rail to Convention/Exhibition stop), taxi, or Uber. Journey time ~20-25 minutes.

    Hotel → venue: Most Darling Harbour and CBD hotels are within walking distance (5-15 minutes). Light Rail, buses, and taxis also serve the area.

    Ride-hail: Uber and taxis available. Best drop-off: Iron Warf Place or Zollner Circuit.

    Public transit: Opal card or contactless payment accepted on trains, buses, ferries, and light rail. Plan trips via Transport NSW.

    Parking: ICC Sydney has two 24-hour car parks with 826 spaces. Rates: 0-1h $20, 1-2h $30, 2-3h $40, 3-4h $45, 4+ hours $50 AUD. Additional secure parking nearby.

    Weather

    Plan and pack for the event climate.

    Month: August

    Temperature: 9°C – 18°C

    Seasonality: Late winter; 10 rainy days on average with 96mm total rainfall; moderate UV; 7 hours daily sunshine.

    Packing: Pack layers: light sweaters, a waterproof jacket, comfortable walking shoes, and an umbrella. Indoor venues are air-conditioned – bring a light layer. Sunscreen and sunglasses recommended for outdoor exploration.

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Plan your trip

    Planning

    T-30

    Register for a Beauty Expo Australia trade visitor pass and confirm ABN eligibility — This is a trade-only event; a valid ABN is required, or overseas visitors must contact customer service for proof-of-business assistance.

    T-21

    Confirm visa or ETA/eVisitor eligibility for Australia — Visa type depends on nationality (eVisitor, ETA, or Subclass 600 Business Visitor stream); apply early since standard visitor visas can take up to 29 days.

    T-18

    Book flights and accommodation near Darling Harbour — Ozaccom+ is the official accommodation partner and guarantees best rates near ICC Sydney.

    T-14

    Shortlist target exhibitors and education sessions — Use the online Exhibitor Directory and Session Directory to plan a route across 200+ brands and 60+ sessions.

    T-10

    Prepare meeting requests and outreach templates for priority exhibitors — Reach out to key brands ahead of time; many run live demos with limited slots.

    T-7

    Download the official event tools for networking and lead collection — Prepare to scan exhibitor codes or provide your digital pass for information exchange.

    T-3

    Confirm badge, print or save digital pass, and check venue entry rules — Digital or printed pass plus valid ID is required at registration gates on the ICC Sydney Exhibition Concourse.

    T-1

    Plan travel to ICC Sydney via light rail, ferry, or train — Venue is at 14 Darling Dr, Darling Harbour; the L1 Light Rail drops off directly outside the entrance gates.

    Sample visitor itinerary

    Route-optimised day
    Day 1, 9:00 AM

    Arrive at ICC Sydney via light rail, collect trade badge at the registration gate

    ICC Sydney Exhibition Centre Concourse
    Day 1, 9:30 AM

    Walk the exhibitor floor, prioritising skincare, aesthetics and K-Beauty zones

    Exhibition Floor
    Day 1, 11:00 AM

    Attend an education session or live demo

    Conference/Education Stage
    Day 1, 1:00 PM

    Lunch break and networking with peers

    ICC Sydney concourse or nearby Darling Harbour waterfront
    Day 1, 2:00 PM

    Continue exhibitor visits and scan Lead Booster offers

    Exhibition Floor
    Day 1, 4:00 PM

    Watch Face2Face Makeup Awards heats or live presentations

    F2F Awards Stage
    Day 2, 9:30 AM

    Revisit shortlisted exhibitors for in-depth follow-up conversations

    Exhibition Floor
    Day 2, 11:30 AM

    Attend a second education session (wellness, business, or aesthetics track)

    Conference/Education Stage
    Day 2, 1:30 PM

    Final networking and business card/lead exchange before show closes

    Exhibition Floor
    Day 2, 4:30 PM

    Depart ICC Sydney, review collected leads and offers via app or email

    ICC Sydney Exhibition Centre

    Side trips

    4

    Darling Harbour

    Entertainment

    0 km (on-site)

    The venue is located directly in the heart of Darling Harbour, providing immediate access to dining and entertainment post-show.

    Barangaroo

    Dining

    15 minute walk

    A high-end waterfront dining precinct perfect for hosting exhibitor team dinners or client meetings.

    Surry Hills

    Dining & Nightlife

    10 minute drive

    Trendy neighborhood filled with popular cafes and bars, highly favored by younger beauty industry professionals for casual networking.

    Sydney CBD

    Business & Dining

    10 minute walk

    Central business district providing premium restaurant options, luxury hotels, and high-end retail inspiration.

    Networking spots

    4

    Darling Harbour waterfront bars and restaurants

    recommendation

    Walking distance from ICC Sydney; a popular informal networking spot for attendees after show hours, not officially affiliated with the event.

    Barangaroo dining precinct

    recommendation

    A short walk or ferry from the venue with restaurants suited to small group business dinners; not an official event venue.

    Sydney CBD hotel lobby lounges

    recommendation

    Many exhibitors and international visitors stay in the CBD; lobby bars are common informal meetup points, unaffiliated with the organiser.

    Surry Hills cafes and bars

    recommendation

    A short drive or public transport ride away, popular with younger beauty industry professionals for casual after-hours networking.

    Budget

    Costs & budget

    Shell scheme

    AUD 905–1105 / m²

    Raw space

    AUD 774–859 / m²

    Standard booth

    9 m²

    Pricing is tiered by location (Gold, Silver, Bronze) and stand size. All prices are in AUD and include GST. Shell scheme stands include lighting, power, and basic furniture. Space-only stands require custom build and exclude lighting/power. Additional costs apply for furniture packages, flooring, and branding upgrades.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × A$704.00/m²A$6,336.00
    • Hotel × 3 nightsA$474.00
    • Per diem × 3A$300.00
    • VisaA$144.00
    • InsuranceA$75.00
    Estimated totalA$7,329.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Discovery Stand (4 sqm)

    exhibitor · Entry

    AUD 3000 / per stand

    officialAs of 2026-07-28

    Shell Scheme booth (9 sqm, Gold tier)

    exhibitor · Gold

    AUD 9224 / per stand

    officialAs of 2026-07-28

    Raw/Space Only stand (18 sqm, Gold tier)

    exhibitor · Space Only

    AUD 15456 / per stand

    officialAs of 2026-07-28

    Hotel - budget tier near Darling Harbour

    both · budget

    AUD 150–300 / per night

    estimateAs of 2026-02-24

    Hotel - mid-range tier near Darling Harbour

    both · mid

    AUD 220–450 / per night

    estimateAs of 2026-02-24

    Hotel - premium/luxury tier near Darling Harbour

    both · premium

    AUD 450–1200 / per night

    estimateAs of 2026-02-24

    Visitor visa (Subclass 600, Business Visitor stream)

    both · standard

    AUD 205 / per application

    officialAs of 2026-07-17

    Travel insurance (short business trip)

    both · standard

    USD 50–100 / per trip

    estimateAs of 2026-07-28

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 8

    Is your target buyer a salon owner, clinic operator, or beauty retailer in Australia or the Asia-Pacific region?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You need direct access to 200+ beauty brands and industry education without committing exhibitor-level budget or lead time

    Best for

    Salon owners, estheticians, clinic operators, distributors, and students who want to source products, learn from 60+ education sessions, and network without the cost of a stand

    Min. budget

    $700.00

    Timeline

    2-6 weeks

    Risks

    Visa processing delays for some nationalities

    Trade-only entry requires proof of business/ABN

    Domestic flights and Sydney accommodation costs can rise closer to August

    exhibit

    Your product fits skincare, aesthetics, makeup, hair, wellness or K-Beauty categories and you have 3+ months to prepare a stand, staff, and follow-up process

    Best for

    Beauty, skincare, aesthetic device, and wellness brands seeking direct access to 7,000+ salon owners, clinicians and retailers in the Australian/APAC market

    Min. budget

    $8,000.00

    Timeline

    3+ months

    Risks

    Stand costs (AUD 3,000-30,000+) plus freight, staff travel and visas can add up quickly

    Limited lead time may restrict stand location or size choices

    ROI depends heavily on stand readiness, staffing, and follow-up execution

    skip

    Your buyers, products, or budget do not align with the Australian professional beauty trade audience

    Best for

    Businesses with no overlap in beauty/aesthetics categories, no Australia/APAC buyer relevance, or severe budget/timeline constraints

    Timeline

    N/A

    Risks

    Wasted travel and registration cost if audience fit is poor

    Opportunity cost versus a better-matched regional event

    Book with

    Partners

    Ozaccom+

    Accommodation

    Official accommodation agent for Beauty Expo Australia 2026 in Sydney. Offers best rates on accommodation near ICC Sydney.

    Confidence: confirmed

    Named as official travel and accommodation company on the event's public materials.

    Recommended providers

    Hotels

    Ozaccom

    Ozaccom is the official accommodation agent for Beauty Expo Australia, guaranteeing the best rates on a wide range of hotels from budget to luxury. Early booking is recommended to secure preferred options and avoid sell-out during the event period.

    Gallery

    Photos

    Beauty Expo Australia 2025 event logo
    Beauty Expo Australia 2025 event logo

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Lead Manager App
    An app that allows exhibitors to scan visitor badges, capture contacts, and qualify leads on-the-go, formerly known as Emperia.
    2
    Business Builder
    A suite of digital services for exhibitors including Exhibitor Profile, Lead Manager App, and Exhibitor Dashboard to boost event results.
    3
    Colleqt
    A browser-based tool for visitors to collect information from exhibitors at the show; also a QR code feature for exhibitors (not yet available at Life InStyle).
    4
    Lead Booster
    A service that allows exhibitors to create offers emailed to registered visitors to generate leads.
    5
    Priority Profile
    An upgraded exhibitor profile with double listing size and extra business details for higher visibility.
    6
    Priority Plus Profile
    The optimal exhibitor profile including a promotional banner on the homepage and guaranteed top placement in category.

    Trust footer

    Sources

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card