
Pro listing
Beauty Expo Australia
Beauty Expo Australia is the premier B2B beauty trade event in Australia, taking place on 15-16 August 2026 at ICC Sydney Darling Harbour. With 200+ exhibitors and 7,000+ attendees, it offers a conference, live demos, and networking for beauty professionals including salon owners, clinic operators, and entrepreneurs.
Beauty Expo Australia is the premier B2B beauty trade event in Australia, taking place on 15-16 August 2026 at ICC Sydney Darling Harbour. With 200+ exhibitors and 7,000+ attendees, it offers a conference, live demos, and networking for beauty professionals including salon owners, clinic operators, and entrepreneurs.
Beauty Expo Australia is Australia's leading professional beauty trade show, held annually at ICC Sydney Darling Harbour. It brings together over 200 brands and 7,000+ industry professionals for two days of networking, education, live demonstrations, and product discovery across skincare, K-Beauty, aesthetics, makeup, grooming, and wellness. The event is organized by RX Australia and features a conference with 60+ sessions, the Face2Face Makeup Awards, and a focus on sustainability.
At a glance
- Australia's largest B2B beauty trade event with 200+ brands and 7,000+ industry professionals.
- Held annually at ICC Sydney Darling Harbour on 15-16 August 2026, 9am-5pm daily.
- Features a 60+ session conference, live demonstrations, and Face2Face Makeup Awards.
- Exclusive to beauty trade professionals, requiring a valid ABN or proof of business for overseas visitors.
- Official accommodation partner Ozaccom+ offers best rates for attendees.
Product categories
- Skincare
- K-Beauty products
- Aesthetics and aesthetic devices
- Makeup
- Grooming
- Wellness
- Beauty tech & AI tools
- Hair & scalp products & devices
- Bath & body products
- Cosmetic formulation / private label
- Natural and sustainable products
Exhibitor profile
- Manufacturers and distributors of professional beauty products
- Skincare, cosmetics, and aesthetic device companies
- Wellness and grooming brands
- Beauty tech and AI tools providers
- Private label and cosmetic formulation companies
Visitor profile
- Salon owners and managers
- Beauty therapists and estheticians
- Clinic operators and medical aesthetic practitioners
- Beauty students and educators
- Industry media and influencers
- Entrepreneurs and beauty distributors
Why exhibit
Beauty Expo Australia provides access to over 7,000 motivated buyers, salon owners, and decision-makers in one venue across two days. Exhibitors can showcase products to a targeted professional audience, generate qualified leads through digital tools like Lead Manager App and Lead Booster, and enhance brand visibility with upgraded profiles and sponsorship options. The event's focus on innovation and education ensures face-to-face engagement with key industry players.
Why visit
Beauty Expo Australia offers beauty professionals a unique opportunity to discover over 200 brands, trial new products, and attend 60+ educational sessions led by industry experts across skincare, aesthetics, makeup, and wellness. The event provides hands-on experience with live demonstrations, networking with peers, and access to the Face2Face Makeup Awards. It is a trade-only event, ensuring a focused business environment for salon owners, clinic operators, and industry entrepreneurs.
Why it matters
Beauty Expo Australia is the country's definitive B2B beauty trade event, serving as the annual gathering point for salon owners, beauty therapists, clinic operators, and industry decision-makers. With the Australian hair and beauty services market worth approximately $12.4 billion and the broader beauty and personal care market projected to reach US$7.90 billion in 2026, the expo provides a critical platform for product discovery, education, and networking. The event's unique position as Australia's only national event combining expert-led talks, brand activations, and competitions makes it indispensable for professionals seeking to stay ahead in a rapidly redistributing market where 40,000+ businesses are competing for clients.
Venue
name: ICC Sydney Exhibition Centre, Darling Harbour
- Level 1 / Exhibition Concourse Level
address
city: Sydney
street: 14 Darling Dr
country: Australia
postal code: 2000
map url: https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d3311.701671356934!2d151.19954031519568!3d-33.87499648065389!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x6b12ae3f5d1e7b
latitude: -33.875
- Main Exhibition Centre Entrance
longitude: 151.2017
facilities
parking
notes: Two 24-hour car parks on-site (P1 and P2) with a total of 826 spaces. Rates: 0-1h $20, 1-2h $30, 2-3h $40, 3-4h $45, 4+ hours (to 4am only) $50. P1 has 620 spaces incl. 8 accessible bays and 20 electric charging stations (servicing 40 bays). P2 has 206 spaces incl. 3 accessible bays and 5 charging stations. Vehicle height limit 2.1-2.2m.
spaces: 826
status: confirmed
currency: AUD
daily price: 50
cloakroom
notes: Cloakroom services may be available during the event; check with Customer Service on arrival.
status: unknown
- Harbourside Shopping Centre
- External Venue Outlets
- On-site Concessions
prayer rooms
notes: Prayer rooms, parents and carers rooms, and quiet rooms are available at ICC Sydney.
status: confirmed
- https://www.iccsydney.com/about/venue-information/accessibility-and-inclusion-for-visitors/
accessibility
notes: ICC Sydney is a purpose-built accessible venue. Features include: step-free access to all venues, wheelchair seating with adjacent carer seats in theatre venues, lowered counters, wheelchair and ambulant accessible restrooms, and lift access from car parks. Accessible parking spaces are available. Wheelchairs are available for hire free of charge from Customer Service Desks. Quiet Rooms and parents/carers rooms are also available.
status: confirmed
- https://iccsydney.com.au/about/venue-information/faqs/travel-location/
- https://www.iccsydney.com/about/venue-information/accessibility-and-inclusion-for-visitors/
onsite shuttle
notes: No onsite shuttle service is provided by ICC Sydney. The venue is well-served by public transport, taxis, and rideshare.
status: not_available
charging points
notes: 20 electric vehicle charging stations are available in Car Park 1, servicing 40 bays. Mobile device charging points may be available throughout the venue; check with Customer Service.
status: confirmed
- https://iccsydney.com.au/about/venue-information/accessibility-and-inclusion-for-visitors/parking-and-public-transport/
luggage storage
notes: Luggage storage may be available; inquire at Customer Service Desks. Plan to store luggage at your hotel if possible.
status: unknown
gate notes: Main entry doors and registration desks are located along the Exhibition Centre Concourse facing Darling Drive. This is a trade-only event; attendees must show their digital or printed pass along with a valid ID at the registration gates. Light Rail Access drops off directly outside the entrance gates. Pedestrian entry is accessible via the Darling Harbour promenade walking routes.
parking notes: Enter ICC Sydney Car Park 1 (Exhibition Centre) via Darling Drive. Lift and escalator access leads straight into the main exhibition concourse. ICC Sydney has two 24-hour car parks within the Exhibition Centre and First State Super Theatre, totaling 826 spaces. Additional secure parking is available at Wilsons Harbourside.
floor plan url: https://www.iccsydney.com.au/plan-your-event/venue-maps
google place id: ChIJ6Wt7Hj8uEmsRDMJs2GEX0FA
floor plan page url: https://www.iccsydney.com.au/plan-your-event/venue-maps
floor plan asset url: https://www.iccsydney.com.au/plan-your-event/venue-maps
floor plan schematic
notes: No event-specific floor plan found; refer to ICC Sydney venue maps.
google maps embed url: https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d3311.701671356934!2d151.19954031519568!3d-33.87499648065389!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x6b12ae3f5d1e7b
official venue page url: https://www.iccsydney.com.au
venue navigation map url: https://www.iccsydney.com.au/plan-your-event/venue-maps
Entry & registration
min age: 18
trade only: true
event hours: Saturday 15 August 2026, 9:00am - 5:00pm; Sunday 16 August 2026, 9:00am - 5:00pm
ticket notes: All transactions are final. No refunds are permitted except where required by relevant legislation/regulations. Each ticket order incurs a 2.5% processing fee for Visa, Mastercard, and Amex. Prices are in AUD and include GST. Early bird pricing applies before the early bird closing date.
registration url: https://www.beautyexpoaustralia.com.au/en-gb/register.html
badge collection notes: Collect badges at Registration on arrival. Keep them visible; re-entry is permitted with a valid badge.
Organisers
- RX Australia
- Ticket & General Enquiries
- Rosie Mitchell
- Tayla Robin
Programme
- Face2Face Makeup Awards
- Gillian Adams
- Dr Shauna Watts
- Martina McCormakc
- Jamal Ammar
- Isabelle De Vries
- Matt Williams
agenda url: https://www.beautyexpoaustralia.com.au/en-gb/sessions-directory.html#/sessions
- The Art of Aesthetics
- The Business of Beauty
- Dermal Health & Wellness
agenda status: partial
Previous edition
stats
year: 2025
notes: 2025 edition featured 200+ brands and 23 countries for exhibitors. Visitor count not published; industry reports indicate thousands in attendance. Floor area and country counts from third-party exhibition database.
end date: 2025-08-17
start date: 2025-08-16
deals count: 0
edition number: 0
floor area sqm: 15000
visitors count: 0
pavilions count: 0
exhibitors count: 200
visitor countries: 30
exhibitor countries: 23
recap html: <p><strong>Beauty Expo Australia 2025</strong> once again proved why it remains the country's leading professional beauty event, drawing thousands of industry professionals to ICC Sydney for two days of inspiration, education and connection.</p><p>The expo floor buzzed with energy as attendees came ready to learn, network and discover the latest innovations shaping the future of beauty. Key industry players spotted across the weekend included Maria Enna-Cocciolone (O Cosmedics), Emma Hindmarsh (Murad), Kylie Elms from LASH-V, Gidon Silverman from Venus Concept, and Elke Richter.</p><p>The educational program featured panel discussions and talks from respected voices including Gay Wardle, Tamara Reid, and Samantha Appel of Skin Bar. Sessions covered clinical aesthetics to business growth. More than 40 Elly Lukas students attended, marking an inspiring moment for the next generation of skin professionals.</p><p>The event concluded with the announcement of Ellie Riddle as the winner of the Colleqt competition, taking home $500 after successfully finding six exhibitors onsite.</p><p>Planning is already underway for 2026, returning to ICC Sydney on 15–16 August 2026.</p>
- Colleqt Competition
- Dermalogica Awards
- Sustainability Initiatives
- Cory Watson
- David Whyte
- Rachel Taylor
exhibitor roi: Exhibitors at the 2025 edition had access to lead-scanning technology, a business matchmaking service, and ROI dashboards to track measurable results, alongside direct floor exposure to 6,000+ active buyers across 39 product and service categories. Retail Beauty's recap highlighted strong crowd engagement at both established brands like Synergie Skin and newer entrants like Tissue Repair, suggesting good lead and brand-visibility outcomes for a range of exhibitor sizes.
impact summary: Beauty Expo Australia 2025 drew thousands of industry professionals to ICC Sydney for two days of education, live demonstrations and networking, reinforcing its position as the country's leading professional beauty event. The edition featured 190 leading brands, 90+ education sessions and 39 product categories, with organisers reporting 15 percent year-on-year growth in overall attendance, particularly in aesthetic clinic, K-Beauty, brows, fragrance and wellness categories.
current edition
year: 2026
end date: 2026-08-16
source url: https://www.thetradeshowcalendar.com/
start date: 2026-08-15
value status: organiser_forecast
visitors count: 7000
exhibitors count: 180
estimated visitors count: 7000
estimated exhibitors count: 180
- 200
- 23
- 30
- 15000
- 200
- 7000
- 300
- 10000
- 7700
- 7651
- 180
- 7000
audience quality: The 2025 audience skewed toward decision-makers, with organisers citing 6,000-plus beauty professionals including salon owners, clinicians, retailers, aesthetic clinic operators, and educators. Growth was strongest among aesthetic clinic, K-Beauty, brows, fragrance/perfume, laser therapy, makeup, spa and wellness, and male grooming visitor segments, indicating a broadening of the traditional salon-focused base toward clinical and wellness buyers.
- Beauty Expo Australia 2018
- Beauty Expo Australia 2024
- Beauty Expo Australia 2025
- 2026
next edition outlook
year: 2026
summary: Beauty Expo Australia returns to ICC Sydney, Darling Harbour on 15-16 August 2026, confirmed directly by organisers following the close of the 2025 edition.
end date: 2026-08-16
confidence: medium
start date: 2026-08-15
- Continued expansion of the exhibitor Digital Solutions Suite (Lead Manager App, business matchmaking, ROI dashboards)
- Anticipated continued growth in aesthetic clinic, K-Beauty, wellness and medi-spa visitor segments based on 2025 YoY trend
Exhibitors
total: 191
- Gyeonggi-do
- Guangdong
- Seoul
- Sydney
- Zhejiang
- Beijing
- Melbourne
- Chatswood
- Adelaide
- Brookvale
- Tokyo
- Parramatta
- Eagle Farm
- Kunda Park
- Burleigh Heads
- Moorabbin
- Jeollabuk-do
- St Leonards
- Mount Waverley
- DUBAI
- Mascot
- Parkwood
- Knoxfield
- Edgecliff
- SURRY HILLS
- Skincare, cosmeceutical & dermal product suppliers
- Aesthetic laser, IPL & energy device suppliers
- Makeup & colour cosmetics suppliers
- Jewelry & fashion accessories for beauty retail suppliers
- OEM, ODM & contract beauty manufacturing suppliers
- Cosmetic packaging & container suppliers
- Other beauty & aesthetics suppliers
- Perfume, fragrance & scented oil suppliers
- Lash, brow & lash lift product suppliers
- Hair care, styling tools & salon hair suppliers
- Nail care, gel polish & nail art suppliers
- Beauty education, training & academy suppliers
- Wellness, nutraceutical & inner beauty suppliers
- Beauty wholesale, distribution & agency suppliers
- Sun care, sunscreen & sunless tanning suppliers
- Australia
- China
- South Korea
- Japan
- United Arab Emirates
- Singapore
- United States
- Malaysia
- New Zealand
domain enrich
notes: Domains came from the TSI Pro analysis CSV. Trigger DomainEnrich only if deeper company enrichment is needed.
status: not_started
- 4ourskin.com
- 9skin.au
- advancedcosmeceuticals.com.au
- theabic.org.au
- aestheticbureau.com.au
- aestheticea.com
- ahhajewelry.com
- shop.alharamainperfumes.com
- alma-lasers.com.au
- aussiezincsunscreen.com.au
- beaute-pacifique.com
- beautyfarmers.com
- beautytechnology.com.au
- eyelash-serum-manufacturer.com
- sanhemedical.com
- biobeautyconcepts.com.au
- bomcosmatics.com
- drmelaxin.us
- au.drs-secret.com
- bynikol.com
- calmerceuticals.com
- candelamedical.com
- cangrowholesale.com.au
- caronlab.com.au
- cheekyglo.com
- cjpbeauty.com
- clinicalpro.com.au
- clinimed.com.au
- comfortel.com.au
- xoderm.com.au
- c-roland.co.jp
- costec.com.au
- k-headspapro.com
- crownbrush.com.au
- cutera.com.au
- lashessupplies.com
- dazzledryaustralia.com.au
- deadlyskincare.com.au
- dermaviduals.com.au
- saintminerals.com.au
- dermaplanepro.com.au
- dermaplaningaustralia.com.au
- dermaskintraining.com
- diramuskincare.com.au
- ketrinabeauty.com
- jesindustrial.com
- aestheticsconsults.com.au
- emkaycosmetics.com.au
- dermapenworld.com
- drpen.com.au
- estheticaacademy.com.au
- everfavorcosmetics.com
- elleebana.com
- facedunk.com
- fansea.com.cn
- arocell.co.kr
- fmnn.com.au
- madforcos.com
- fresha.com
- fulfilmentaustralia.com.au
- future.clinic
- geniebody.com.au
- goodgieskin.com.au
- amypt.com
- euroasia-aerosol.com
- panyuepacking.com
- klardie.com
- kbeautydistributor.com
- headspasolutions.co
- healthlife.com.au
- heelalujah.com.au
- hsyecheng.com
- hightechmedical.com.au
- hydrafacial.com.au
- icona.net.au
- ultraderm.com.au
- indibasia.com
- infectious.com.au
- inmode.com.au
- innovationbeautylab.au
- inque.com.au
- inskincosmedics.com.au
- intraceuticals.com
- skinformeacademy.com
- fillerina.com.au
- ninelessshop.com
- jellyko.com
- xiruiblade.com
- alliestrade.com
- kbeautysell.com.au
- karsiyahbeauty.com
- kernelmedint.com
- bijukorea.com
- kloudpalette.com
- thekoeco.com
- laperlasmiles.com.au
- laseraid.com.au
- lashtherapyaustralia.com.au
- lycon.com.au
- madamekorner.com
available domain count: 188
exhibitor analysis quality
total rows: 191
rows with hall: 0
classified rows: 191
rows with booth: 0
unclassified rows: 0
classification coverage pct: 100
Market
region: Australia / Asia-Pacific
why it matters: Beauty Expo Australia is the country's definitive B2B beauty trade event, serving as the annual gathering point for salon owners, beauty therapists, clinic operators, and industry decision-makers. With the Australian hair and beauty services market worth approximately $12.4 billion and the broader beauty and personal care market projected to reach US$7.90 billion in 2026, the expo provides a critical platform for product discovery, education, and networking. The event's unique position as Australia's only national event combining expert-led talks, brand activations, and competitions makes it indispensable for professionals seeking to stay ahead in a rapidly redistributing market where 40,000+ businesses are competing for clients.
- Wellness integration into beauty
- AI adoption in beauty businesses
- Natural and sustainable products surge
- Regulatory tightening in aesthetics
- Quiet aesthetics and conservative treatments
- Online sales channel growth
similar event circuit
title: Asia-Pacific Beauty Trade Show Circuit 2026–2027
- IBE International Beauty Expo
- Cosmoprof CBE ASEAN
- Beauty Expo Australia
- COSME Week Osaka
- Cosmoprof Asia
- in-cosmetics Asia
- COSME Week Tokyo
summary: The Asia-Pacific region hosts a密集 calendar of beauty trade shows serving professional B2B buyers, suppliers, and industry professionals. Beauty Expo Australia (August) anchors the Australian market, while regional hubs in Southeast Asia and Northeast Asia offer complementary sourcing and networking opportunities throughout the year.
- Mid-year ASEAN sourcing
- Australian industry anchor
- Northeast Asian innovation & ingredients
source note: Event dates are sourced from official organiser websites and third-party exhibition databases. Some dates are confirmed by organisers; others are based on historical patterns and may be subject to change.
planning window: June 2026 – February 2027
Logistics
visa
required: true
official url: https://immi.homeaffairs.gov.au/visas/getting-a-visa/visa-listing/visitor-600/business-visitor-stream
ata carnet notes: Australia accepts ATA Carnets for temporary imports, explicitly covering commercial samples, professional equipment, and goods for display or use at events, fairs and exhibitions such as Beauty Expo Australia. Carnets must be issued by a chamber of commerce that is a member of the World Chambers Federation, and processed through the Australian Border Force [web:85].
ata carnet accepted: true
free nationalities notes: Australia does not offer true visa-free entry to any nationality; every non-citizen must hold some form of visa before arrival. However, citizens of many European countries qualify for the free eVisitor (subclass 651), and citizens of the US, Canada, Japan, Singapore and several others qualify for the low-cost electronic ETA (subclass 601). All other nationalities, including India and China, must apply for the standard Visitor visa (subclass 600) Business Visitor stream to attend a trade show like Beauty Expo Australia [web:84].
weather notes: August is late winter in Sydney. Daytime temperatures average 18°C, with nighttime lows around 9°C. Expect 7 hours of daily sunshine and moderate rainfall – typically 10 rainy days with 96mm total for the month. Sea temperature is 17°C. Pack layers: light jacket or sweater for indoor venues, warmer coat for evenings, and an umbrella for possible showers.
- Tipping Culture
- Business Etiquette
- Cashless Venue
- Public Transport & Opal Card
- Sun Protection
- Sydney Airport (Kingsford Smith)
- Newcastle Airport
connectivity notes: ICC Sydney is exceptionally well-connected. It is an 8 km, 20-25 minute drive from Sydney Airport (SYD). The venue is served by the L1 Dulwich Hill light rail line with two stops – Convention and Exhibition – directly at the ICC precinct. Central and Town Hall train stations are a 10-minute walk away. Multiple bus routes serve the area (stops 389 and 501 stop at Harris St near Allen St, a 10-minute walk), and ferries operate from Circular Quay, King St Wharf, and Pyrmont Bay Wharf to Darling Harbour. The venue is within walking distance of Sydney's CBD, Barangaroo, and major landmarks like the Sydney Harbour Bridge and Opera House.
local currency code: AUD
Visitor persona
visa
notes: Cost and processing time vary significantly by nationality and visa type. This event is trade-only and requires a valid ABN for registration, so international exhibitors/visitors should also confirm business visitor documentation such as an invitation letter or conference registration details when applying [web:83].
official url: https://immi.homeaffairs.gov.au/visas/getting-a-visa/visa-listing/visitor-600
estimated cost: 165
processing time: eVisitor/ETA: near-instant to a few days; Subclass 600: most decided within 29 days
requirement summary: All non-Australian, non-New Zealand citizens need a visa to attend Beauty Expo Australia as a business visitor. The specific visa type (eVisitor, ETA, or Subclass 600 Business Visitor stream) depends on the traveller's nationality, but all permit attendance at trade fairs and conferences while prohibiting paid work in Australia.
hotels
- Darling Harbour
- Sydney CBD
- Pyrmont
- Chinatown
recommended check in: 2026-08-14
recommended check out: 2026-08-17
flights
partner url: https://events.ozaccom.com.au/beauty-expo-2026/accommodation/Site/Register
- Asia-Pacific (Singapore, Hong Kong, Tokyo, Seoul, Shanghai, Kuala Lumpur, Bangkok)
- Middle East (Dubai, Doha, Abu Dhabi)
- North America (Los Angeles, San Francisco, Vancouver)
- Europe (London, Frankfurt, Paris, Rome)
- New Zealand (Auckland, Wellington, Christchurch)
booking notes: Sydney Airport (SYD) is Australia's busiest international gateway. Book flights early for August as this is a popular travel period. Direct flights from most major global hubs. Consider flexible fares due to potential schedule changes.
destination airport: Sydney Kingsford Smith Airport (SYD)
weather
month: August
packing notes: Pack layers: light sweaters, a waterproof jacket, comfortable walking shoes, and an umbrella. Indoor venues are air-conditioned – bring a light layer. Sunscreen and sunglasses recommended for outdoor exploration.
temperature range: 9°C – 18°C
rain or seasonality: Late winter; 10 rainy days on average with 96mm total rainfall; moderate UV; 7 hours daily sunshine.
transport
parking: ICC Sydney has two 24-hour car parks with 826 spaces. Rates: 0-1h $20, 1-2h $30, 2-3h $40, 3-4h $45, 4+ hours $50 AUD. Additional secure parking nearby.
ride hail: Uber and taxis available. Best drop-off: Iron Warf Place or Zollner Circuit.
hotel to venue: Most Darling Harbour and CBD hotels are within walking distance (5-15 minutes). Light Rail, buses, and taxis also serve the area.
public transit: Opal card or contactless payment accepted on trains, buses, ferries, and light rail. Plan trips via Transport NSW.
airport to venue: Sydney Airport (SYD) is 8 km from ICC Sydney. Options: CityRail train (T8 line to Central, then L1 Light Rail to Convention/Exhibition stop), taxi, or Uber. Journey time ~20-25 minutes.
- Confirm event pass and badge details
- Confirm visa and travel documents
- Book flights and hotel
- Shortlist target exhibitors/sessions
- Prepare meeting calendar
itinerary builder
- Darling Harbour
- Barangaroo
- Surry Hills
- Sydney CBD
Exhibitor persona
compliance
notes: Detailed electrical, safety, and stand design rules are typically issued in the organiser's exhibitor manual, which was not publicly accessible for this research.
insurance required: Public Liability Insurance is included in Shell Scheme and Space Only packages per the official rate card.
lead capture
notes: Official exhibitor lead-capture tool provided as part of the Business Builder Digital Solutions Suite. Exhibitors scan visitor badge QR codes via the app to capture contact and lead insights beyond just business cards. Main contact receives a welcome email with the Company ID and access code to share with the team. Offline scanning is supported.
- Badge QR code scanning via mobile app
- Digital brochure sharing
- Lead Booster email offers with visitor opt-in
- [https://www.beautyexpoaustralia.com.au/en-gb/for-exhibitors/business-builder.html](https://www.beautyexpoaustralia.com.au/en-gb/for-exhibitors/business-builder.html)
- [https://www.beautyexpoaustralia.com.au/en-gb/for-exhibitors/digital-solutions-faq-exhib.html](https://www.beautyexpoaustralia.com.au/en-gb/for-exhibitors/digital-solutions-faq-exhib.html)
- [https://www.beautyexpoaustralia.com.au/en-gb/Exhibitor-information.html](https://www.beautyexpoaustralia.com.au/en-gb/Exhibitor-information.html)
provider name: Lead Manager App (formerly Emperia)
compliance notes: The app only captures information visitors provided at registration; contact details cannot be edited by exhibitors. Visitors give consent via badge scan.
availability status: unknown
badge scanner available: true
recommended followup sla: Contact all captured leads within 24 to 48 hours of the show closing, prioritising high-intent badge scans to maximise conversion while interest is fresh.
- Confirm booth package and payment deadlines
- Submit stand design and contractor forms
- Book staff travel and accommodation
- Prepare freight and customs documents
- Prepare lead capture, collateral, and follow-up workflow
freight shipping
notes: No official freight handler or shipping deadline was published on the public-facing site; exhibitors must request the exhibitor manual for logistics details.
Planning
exhibitor
lead capture
notes: Official exhibitor lead-capture tool provided as part of the Business Builder Digital Solutions Suite. Exhibitors scan visitor badge QR codes via the app to capture contact and lead insights beyond just business cards. Main contact receives a welcome email with the Company ID and access code to share with the team. Offline scanning is supported.
compliance notes: The app only captures information visitors provided at registration; contact details cannot be edited by exhibitors. Visitors give consent via badge scan.
recommended followup sla: Contact all captured leads within 24 to 48 hours of the show closing, prioritising high-intent badge scans to maximise conversion while interest is fresh.
- Darling Harbour
- Barangaroo
- Surry Hills
- Sydney CBD
- Darling Harbour waterfront bars and restaurants
- Barangaroo dining precinct
- Sydney CBD hotel lobby lounges
- Surry Hills cafes and bars
- Plan Your Transport in Advance
- Use Official Accommodation Partners
- Pre-register for Your Badge
- Dress Comfortably and Prepare for Indoor Climate
- Download the Event App
- Arrive Early and Plan Your Day
- Leverage Networking Opportunities
- Explore Beyond the Expo
- Exhibition Floor
- Education & Conference
- Awards & Entertainment
- Networking
Costs
calculator
currency: AUD
per diem usd: 100
booth sqm max: 36
booth sqm min: 6
visa cost usd: 144
nights default: 3
booth sqm default: 9
insurance cost usd: 75
shell per sqm low usd: 634
shell per sqm high usd: 774
hotel mid per night usd: 235
hotel budget per night usd: 158
hotel premium per night usd: 578
booth prices
notes: Pricing is tiered by location (Gold, Silver, Bronze) and stand size. All prices are in AUD and include GST. Shell scheme stands include lighting, power, and basic furniture. Space-only stands require custom build and exclude lighting/power. Additional costs apply for furniture packages, flooring, and branding upgrades.
source: Official Beauty Expo Australia Rate Card PDF
currency: AUD
standard booth sqm: 9
raw space per sqm low: 774
raw space per sqm high: 859
shell scheme per sqm low: 905
shell scheme per sqm high: 1105
Decision tools
quiz result config
mode: visit_exhibit_skip
intro: Pick the closest answer for each. Your recommendation updates live.
- Yes - visit.
- Yes - exhibit.
- No - not this edition.
tie label: Worth considering.
tie description: Your answers are split between visiting and exhibiting; review the attend/exhibit comparison table below before deciding.
Partners
- Ozaccom+
Media
- Beauty Expo Australia Home Icon
- Isabelle De Vries - Creative Director
- Creative Makeup Category Image
- Bridal Makeup Category Image
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Answers
- Cory Watson
- David Whyte
- Rachel Taylor
Sources
- Beauty Expo Australia Home
- Sessions Directory
- Face2Face Makeup Awards
- Face2Face Awards Gallery
- Face2Face Awards Categories
- Enter the Face2Face Awards
- Digital Solutions FAQ for Exhibitors
- Exhibit with Us - Beauty Expo Australia
- Beauty Expo Australia 2025 wraps with energy, education and innovation
- Post-Show Report (2018)
- Beauty Expo Australia 2024 | J-messe
- Beauty Expo Australia 2025 | Grand Stand Events
- Beauty Expo Australia - Official Homepage
- ICC Sydney - Venue Information
- Registration Terms & Conditions
- Ticket Info
- Business Builder
- Exhibitor Information