Beauty Expo

Attendees, exhibitors & solutions

Who this event is for

Industry trends

Key trends shaping this market and its wider industry.

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Frequently asked

Glossary

1

Dermocosmetics

Skincare positioned between cosmetics and dermatology, usually sold through pharmacies, drugstores and clinics; Swiss pharmacy and clinic buyers use Beauty Expo to compare dermocosmetic ranges.

2

Cosmeceuticals

Cosmetic products with active ingredients marketed for a visible skin effect (for example retinol, vitamin C or peptide serums). They remain cosmetics under Swiss law, so claims must stay within cosmetics rules.

3

Medical aesthetics

Non-surgical aesthetic treatments such as skin resurfacing, laser and light devices, microneedling and injectables, delivered in clinics or medical-aesthetic studios rather than by retail cosmetics counters.

4

Aesthetic clinic

A practice offering medical-aesthetic treatments under medical supervision; a key buyer group for professional skincare, devices and consumables presented at Beauty Expo.

5

Halotherapy / salt grotte

Dry-salt-air therapy delivered in a salt room or salt cave (grotte). Several wellness and health-treatment exhibitors on beautyexpo.ch present salt-grotte concepts and related equipment.

6

Spa and wellness concept

A packaged mix of treatments, products and facility design (for example massage, hydrotherapy, sauna, salt room) sold to hotels, day spas and wellness centres.

7

Private label (OEM / ODM)

A retail or salon brand supplied by a manufacturer that produces the formula under the brand owner's name; common in cosmetics, supplements and salon-only lines.

8

Natural and clean cosmetics certification

Third-party schemes such as COSMOS and NaTrue that set criteria for organic and natural cosmetic ingredients and processing; Swiss retailers often ask for certification before listing.

9

K-beauty

Korean-origin skincare and beauty formats (essences, sheet masks, cushion products, multi-step routines) that Swiss distributors import and adapt for local retail.

10

Professional-only products

Lines sold exclusively to trained salons, spas or clinics rather than to consumers, often with restricted distribution and professional pricing tiers.

11

Salon retail

Take-home products sold from a salon or studio to clients. It is a separate buying decision from back-bar (in-treatment) products and a main reason salon owners visit the show.

12

Treatment protocol

The defined sequence of products, devices and timings used for a specific service (for example a facial or body treatment); protocols are what salon and spa teams compare when choosing suppliers.

13

Complementary medicine

Non-conventional health approaches used alongside standard care (for example naturopathy or massage therapy); relevant to the wellness and health exhibitors appearing at Swiss beauty trade events.

14

Retail-ready SKU

A finished product with labelling, barcodes, packaging and regulatory documentation complete enough for a Swiss retailer or distributor to list it immediately.

15

Swissmedic

The Swiss agency for therapeutic products. It oversees medicines and medical devices, so aesthetic devices and injectable products shown in Switzerland sit under its rules rather than cosmetics rules.

16

Swiss cosmetics notification

Before a cosmetic is placed on the Swiss market, the responsible person must notify the product to the Swiss authorities and keep a product information file, in line with Swiss cosmetics legislation aligned with EU practice.