Join us at BEAUTY 2027 from April 9-11 in Düsseldorf for an immersive experience in the beauty industry.
Dates
9–11 Apr 2027
City / country
Düsseldorf, Germany
Venue
Messe Düsseldorf
Are you the organiser of this event?
Event overview
The BEAUTY event in Düsseldorf is set to take place from April 9 to April 11, 2027.
This premier beauty trade fair will feature over 150 masterclasses, lectures, and live demos across six stages, showcasing the latest trends and innovations in the beauty industry.
Attendees can expect to learn from top experts and engage with leading brands.
TL;DR
Visitors will gain access to exclusive insights from industry leaders, participate in hands-on masterclasses, and discover the latest products and innovations. Dates & Venue: BEAUTY is scheduled for April 9-11, 2027 at Messe Düsseldorf in Düsseldorf, Germany. Industry Networking: The event brings beauty brands, buyers and sector leaders together for direct business contact. Ticketing: All masterclasses and live demos are included in the ticket price for attendees.
Exhibitors will benefit from direct access to a targeted audience of beauty professionals, enhancing brand visibility and generating leads. Industry Networking: The event brings beauty brands, buyers and sector leaders together for direct business contact. The beauty industry is rapidly evolving, with new trends and technologies emerging constantly. This event serves as a crucial platform for professionals to stay updated, network, and enhance their skills, making it a.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Düsseldorf, Germany
Attend
Who runs the show
Messe Düsseldorf
What's on
hair Düsseldorf
Make-up ARTIST AWARD
A competition recognizing outstanding talent in the beauty industry.
Permanent BEAUTY Masters
A competition showcasing the best PMU artists.
How the last edition performed
This edition
2027
Next edition
Not announced yet
Impact
The BEAUTY event in Düsseldorf is set to take place from April 9 to April 11, 2027. This premier beauty trade fair will feature over 150 masterclasses, lectures, and live demos across six stages, showcasing the latest trends and innovations in the beauty industry. Attendees can expect to learn from top experts and engage with leading brands. The beauty industry is rapidly evolving, with new trends and technologies emerging constantly. This event.
Audience quality
Visitors typically include Beauty professionals seeking the latest trends, Spa and wellness center owners, Makeup artists and beauty consultants, Nail technicians and podiatrists. Dates & Venue: BEAUTY is scheduled for April 9-11, 2027 at Messe Düsseldorf in Düsseldorf, Germany. Programme Scale: The show stages over 150 masterclasses and live demonstrations for beauty professionals. Stage Line-Up: Six stages host top beauty experts and hands-on technique sessions across the run.
Exhibitor outcomes
Exhibitors will benefit from direct access to a targeted audience of beauty professionals, enhancing brand visibility and generating leads. The beauty industry is rapidly evolving, with new trends and technologies emerging constantly. This event serves as a crucial platform for professionals to stay updated, network, and enhance their skills, making it a must-attend for anyone in the sector. Exhibitor categories include Beauty product manufacturers, Cosmetic brands, Spa and wellness service providers, Nail care.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
BEAUTY Düsseldorf is a core European B2B meeting point for cosmetics, nail, foot, spa and wellness, held at a venue with strong international reach and traditionally co-located with TOP HAIR International so that the professional beauty and hair channels meet under one roof. For suppliers and buyers, the show gives direct access to German and wider DACH salon, spa, pharmacy and retail channels, to Benelux and French distributors, and to private-label and packaging partners — a compact, three-day route to the European professional beauty market rather than a consumer event.
Key trends shaping this market and its wider industry.
Digital buyer journeys
Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.
Sustainability in procurement
Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.
Automation and labour efficiency
Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.
Regional supply-chain resilience
Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.
Hybrid engagement models
Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.
BEAUTY Düsseldorf sits in a dense circuit of professional beauty, cosmetics and personal-care fairs. Most European buyers plan one flagship spring trip plus a regional autumn show, so BEAUTY is best clustered with Cologne, Bologna and London dates rather than treated as a standalone trip.
March–April
European spring beauty season — BEAUTY Düsseldorf and TOP HAIR International, plus Professional Beauty London.
September–November
Autumn circuit — Beautyworld Middle East and regional European/Asian trade shows.
Circuit assembled from public trade-show listings and the organiser's own co-location of BEAUTY with TOP HAIR; verify dates, venues and hall allocations with each organiser before planning.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Primary gateway for Messe Düsseldorf and the Rhine-Ruhr.
~8 km
to venue
15–25 min
by car
Secondary hub with ICE rail links to Düsseldorf.
~45 km
to venue
45–60 min
by car
Major long-haul gateway with frequent ICE trains to Düsseldorf.
~220 km
to venue
1 h 35 min by ICE
by car
A range of accommodation options near the venue and across key areas.
USD 75–140 / night
Functional rooms with good S-Bahn/U-Bahn access to the fairgrounds; trade-fair weeks push rates towards the upper end of the range, so book early with free cancellation.
sourceUSD 130–240 / night
Best balance for show visitors: 15–20 minutes to the fairgrounds by U-Bahn and walking distance to Altstadt restaurants for evening networking.
sourceUSD 270–490 / night
Closest options to the halls and best for hosting supplier meetings; premium rates spike during the spring beauty trade-fair week.
sourceGet around the city with these convenient transport options.
taxi
15–25 minutes off-peak via the A44; allow more during the morning trade-fair peak. Taxis rank outside the terminal arrivals level.
public_transit
Roughly 35–45 minutes door to door; the U78/U79 stop sits directly at the fairgrounds' east entrance.
metro
Fastest city-centre option at show times; services run frequently through the day and into the evening.
rideshare
Pick-up/drop-off at the designated fairground points; surge pricing is common during the opening and closing hours of the show.
car_parking
Follow the electronic signage to the nearest free lot; park-and-ride plus U-Bahn is a good fallback on the busiest show days.
rail
Book ICE seats early for lower fares; from Düsseldorf Hbf continue on U78/U79 to the fairgrounds.
taxi
Cologne/Bonn Airport — ICE rail to Düsseldorf Hbf is often faster than road.
taxi
Frankfurt Airport connects directly to regional rail for Messe Frankfurt.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay visa (Type C) | Business visitors from nationalities without a Schengen visa-free agreement who are travelling to a German trade fair for up to 90 days in any 180-day period | $98.00 | Typically around 15 calendar days after the consulate appointment; applications can be lodged up to 6 months in advance and no later than 15 days before travel | |
| Visa-free short stay (business) | EU/EEA and Swiss nationals plus visa-exempt passport holders (UK, US, Canada, Australia, Japan, South Korea and others) visiting for business, meetings or a trade fair | — | No application required; entry granted at the border |
Check the German Federal Foreign Office country list before booking: many business-travel nationalities need no visa for short trips, but passport validity of at least 3 months beyond the planned exit date is required.
Germany accepts ATA carnets for the temporary import of trade-fair exhibits, professional equipment and product samples; arrange the carnet with your national issuing body before dispatch to Messe Düsseldorf.
Official visa pageWeather
April in Düsseldorf is mild but changeable: daytime highs around 14–16 °C and overnight lows near 5–6 °C, with roughly 40–55 mm of rain across the month and frequent short April showers. Pack layers, a light waterproof jacket and a compact umbrella, and expect cool mornings at the fairgrounds.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Germany.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business etiquette
Punctuality matters and meetings start on time; use titles and surnames (Herr/Frau) until invited otherwise, and open with a firm handshake. Exchange business cards and keep small talk brief before moving to commercial topics.
Tipping and payment
Card payment is widely accepted in Düsseldorf. In restaurants and cafés, round up or add 5–10% and state the total you want to pay when the bill is presented; taxi drivers also expect a rounded-up fare.
Sunday closing and show-day logistics
Shops in North Rhine-Westphalia close on Sundays, so buy supplies on Saturday if you are staying through the closing day (11 April 2027). Pharmacies operate a Sunday emergency rota — ask your hotel for the nearest Notdienst.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: DUS
Compare flights to the nearest international gateway serving Düsseldorf; confirm ground transport on the organiser site.
Germany is in the Schengen area, so standard Schengen rules apply. EU/EEA and Swiss nationals travel freely; UK, US, Canadian, Australian, Japanese, South Korean and many other passport holders may enter visa-free for business visits of up to 90 days in any 180-day period. Other nationalities need a Schengen short-stay visa (Type C): EUR 90 for adults (EUR 45 for children aged 6–12), typically decided within about 15 calendar days of the appointment — apply several weeks before the show and carry your trade-fair registration or invitation as supporting evidence.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
Children aged 6–12 pay EUR 45; children under 6 are exempt. Bring the BEAUTY registration confirmation/invitation, proof of accommodation and travel medical insurance (min. EUR 30,000 cover). 90 days maximum in any 180-day period across the Schengen area; carry proof of the fair visit and return travel.
OfficialGet to the venue and around the city with these options.
Airport → venue: Düsseldorf Airport (DUS) to Messe Düsseldorf: EUR 25–35 taxi estimate (approx. USD 27–38). 15–25 minutes off-peak via the A44; allow more during the morning trade-fair peak. Taxis rank outside the terminal arrivals level.
Hotel → venue: Precinct hotels near Messe Düsseldorf: Düsseldorf Airport / Ratingen and around Düsseldorf Hbf: ibis budget Düsseldorf Airport Ratingen, B&B Hotel Düsseldorf-Airport, ibis Düsseldorf Hauptbahnhof; Düsseldorf city centre / Hbf and Pempelfort: Motel One Düsseldorf Hauptbahnhof, Mercure Hotel Düsseldorf City Center, NH Düsseldorf City; Near Messe Düsseldorf / Stockum, airport and Königsallee: Hilton Düsseldorf (Georg-Glock-Straße, near the fairgrounds), Maritim Hotel Düsseldorf (at Düsseldorf Airpo
Ride-hail: Ride-hailing apps are commonly used in Düsseldorf; confirm local availability before travel.
Public transit: U78/U79 trams run directly to Messe Düsseldorf fairgrounds.
Parking: On-site parking is available at Messe Düsseldorf; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: April 2027
Temperature: April: daytime highs about 14–16 °C, night-time lows about 5–6 °C
Seasonality: Changeable spring weather with frequent short showers — around 40–55 mm of rain over roughly 10–12 rain days; sun and rain often alternate within the same day.
Packing: April in Düsseldorf is mild but changeable: daytime highs around 14–16 °C and overnight lows near 5–6 °C, with roughly 40–55 mm of rain across the month and frequent short April showers. Pack layers, a light waterproof jacket and a compact umbrella, and expect cool mornings at the fairgrounds.
Plan your trip
Best day to visit: 2027-04-10 (Saturday, middle show day)
The middle day combines a full exhibitor line-up with the education and trend programme running at peak: opening-day launches have already been presented, appointment calendars are still active, and the closing Sunday (11 April) sees exhibitors begin pack-down with shorter effective floor time.
Confirm visa and passport validity — Check Schengen entry rules for Germany based on your nationality and ensure your passport is valid well beyond the April 2027 trip.
Register online and request your badge — Use the official registration on beauty.de to secure your visitor badge before travelling to Düsseldorf.
Book flights to Düsseldorf — Compare fares to Düsseldorf for arrival on April 8, 2027, one day before the show opens on April 9.
Reserve a hotel near Messe Düsseldorf — Choose accommodation within easy reach of Messe Düsseldorf and confirm check-in for April 8, 2027.
Plan airport-to-venue transfer — Decide between taxi, rail and shuttle options for the trip from Düsseldorf airport to Messe Düsseldorf.
Download hall plan and programme — Review the masterclass schedule and stage line-up to shortlist the sessions you must attend.
Shortlist sessions and stages — Prioritise the six stages and 150+ masterclasses most relevant to your buying and training goals.
Pre-schedule B2B meetings — Contact target beauty brands and suppliers to arrange meetings during the three show days.
Arrange local transport — Check metro, tram and taxi options between your hotel and Messe Düsseldorf for each show day.
Prepare meeting documents and materials — Bring business cards, buyer credentials and a product interest list for on-site conversations.
Pack for April in Düsseldorf — Expect cool spring weather, so pack layered clothing and comfortable shoes for walking the halls.
Arrive and collect your badge on Day 1 — Plan to arrive early on April 9, 2027 for badge collection, orientation and security screening.
Trade-visitor lounges and B2B meeting zones, Messe Düsseldorf
Venue
Purpose-built meeting areas inside the halls where exhibitors host buyer appointments during the show — the most efficient place to hold supplier conversations.
Düsseldorf Altstadt brewery houses (e.g. Zum Uerige, Brauerei im Füchschen)
City
Traditional Altbier venues a short U-Bahn ride from the fairgrounds; a common choice for informal evening dinners with exhibitors and distributors.
MedienHafen and Rheinturm waterfront bars
City
Modern harbour district with riverside bars and restaurants, suited to larger group dinners and receptions away from the show floor.
Budget
Official cost items and estimated ranges for exhibitors.
visa_fee
visitor · standard
EUR 90 / per person (Schengen short-stay visa Type C, adult)
visa_fee
visitor · child_6_12
EUR 45 / per person (Schengen visa, child aged 6–12)
visa_fee
visitor · Schengen short-stay visa (Type C)
USD 98 / per application
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visa_fee | visitor | standard | EUR 90 / per person (Schengen short-stay visa Type C, adult) | official | |
| visa_fee | visitor | child_6_12 | EUR 45 / per person (Schengen visa, child aged 6–12) | official | |
| visa_fee | visitor | Schengen short-stay visa (Type C) | USD 98 / per application | official |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You want product discovery, trend scouting and supplier meetings without committing to a stand, and you can travel for at least two show days.
Best for
Brand owners, buyers, distributors, salon/spa professionals, nail and foot technicians and press scouting cosmetics, nail, foot and spa innovation in one European hub.
Min. budget
$580.00
Timeline
4–8 weeks: ticket, hotel and (where applicable) a Schengen visa appointment
Risks
Budget estimate from listing cost signals — confirm live rates.
Spring beauty trade-fair week lifts Düsseldorf hotel rates; book refundable rooms early.
Visa appointment slots in some consulates are scarce in the March–May peak.
Closing day (11 April) sees exhibitors pack down early — plan core meetings for the first two days.
exhibit
You have a concrete DACH/EU distribution plan, a differentiated product range and staff who can run the stand across all three show days.
Best for
Cosmetics, nail, foot, spa and wellness brands plus distributors targeting German, Austrian, Swiss and Benelux salon, spa and retail channels with a physical presence.
Min. budget
$2,400.00
Timeline
6–12 months: stand space booking, stand design/build, sample logistics and staffing
Risks
Budget estimate from listing cost signals — confirm live rates.
Exhibit space at Messe Düsseldorf is allocated by hall and product segment and sells early for the spring cycle.
Sample and equipment imports need customs paperwork (ATA carnet for temporary goods).
Stand and travel costs scale quickly with square metres and staffing — build a full P&L before committing.
skip
Your target buyers do not attend European beauty trade fairs and the travel/sampling budget is better spent on regional events or digital channel work.
Best for
Companies with no German or European channel interest, or whose buyers are already covered through distributors or region-specific shows.
Timeline
n/a
Risks
No major risks listed.
Trust footer
7
References
2
Publishers
0
Date checked
Display a free company card at your booth, or share your professional card on the show floor.
