Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Beaufort Christmas Fair is the ultimate destination for Christmas shopping, taking place on 24 November 2026 at Newnton Dairy Farm in Chippenham, UK. With over 130 carefully selected stallholders, the fair offers a diverse range of high-quality products, including locally sourced food, artwork, and unique gifts.
Visitors can enjoy a café serving refreshments and a fully licensed bar, making it a perfect day out for families and friends. Beaufort Christmas Fair takes place in Chippenham,.
TL;DR
- 1Dates and Venue: The Beaufort Christmas Fair takes place on 24 November 2026 at Newnton Dairy Farm, Chippenham, UK.
- 2Scale and Focus: This fair features over 130 carefully selected stallholders offering a wide range of Christmas gifts.
- 3Organiser: The event is organised by Julie and All About Sites, with details available on their official website.
- 4Buyer Authority: Visitors include families and individuals looking for unique Christmas gifts and local products.
- 5Entry: Tickets are £10, with free entry for children under 16, and the fair runs from 9:30 AM to 8:00 PM.
Why visit
Experience a unique shopping atmosphere with over 130 stallholders offering a variety of Christmas gifts. Enjoy delicious food and drinks at the café and bar while supporting local businesses. The fair is a great opportunity to find unique presents and enjoy a festive day out with family and friends.
Why exhibit
Exhibiting at the Beaufort Christmas Fair provides access to a large audience of potential customers looking for unique Christmas gifts. Stallholders benefit from extensive promotion and a supportive environment, making it an excellent opportunity for sales and brand visibility. Meet qualified buyers and partners including Artisans selling handmade crafts and gifts, Local food producers offering specialty items, Vendors of unique home decor and decorations.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Families from Chippenham, Corsham, Malmesbury and Tetbury planning a single-day Christmas market outing at Newnton Dairy Farm
Home cooks and Christmas food shoppers buying locally sourced meat, cheese, preserves, bakes and festive drinks directly from the producer
Gift buyers looking for original artwork, prints, cards and handmade decorations instead of high-street presents
Craft and home-decor enthusiasts comparing handmade wreaths, textiles, ceramics and festive table pieces
Local food and drink trade buyers such as farm shops, delis and pubs scouting Wiltshire producers for the Christmas period
Weekend visitors combining the fair with a short stay in the Cotswolds and Wiltshire countryside
Shoppers who want to meet the maker behind a present and buy small-batch items that are not sold in supermarkets
Dog-free? not assumed: countryside visitors treating the fair as a relaxed alternative to city Christmas markets
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Small Wiltshire and Cotswold food producers selling Christmas lines such as cheese, chutneys, preserves, bakes, cured meat and festive drinks
Drink makers offering locally produced beer, cider, gin or soft festive drinks for take-home Christmas tables
Artists and printmakers selling original artwork, limited-edition prints and Christmas cards
Craft makers with handmade decorations, wreaths, garlands, textiles, ceramics and festive tableware
Gift stall holders selected to keep the present offer distinct from the food and drink stands
Rural lifestyle and homeware sellers targeting Wiltshire shoppers buying for their own homes and for gifting
Small farm and smallholder businesses around Chippenham using the fair as a direct-to-consumer Christmas sales day
Local makers who sell at one-day village fairs and need a compact, weather-proof stall setup rather than a multi-day exhibition stand
Product categories
Key solution areas showcased across the event.
Locally sourced food and drink
Artwork and prints
Christmas presents and gifts
Festive decorations
Handmade crafts and homeware
Liqueur, wine and spirit stalls
Location & Facilities
Venue
Halls & areas
1Newnton Dairy Farm Fairground
Newnton Dairy Farm
Long Newton, SN16 9SR
Facilities
Parking
Newnton Dairy Farm in Chippenham typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Newnton Dairy Farm in Chippenham typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Newnton Dairy Farm for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
24 November 2026:9:30 AM – 8:00 PM
General admission
Tickets available on the day; free for children under 16.
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Who runs the show
Organisers
Julie
All About Sites
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Chippenham, United Kingdom
Why it matters
On 2026-11-24 to 2026-11-24, Beaufort Christmas Fair in Chippenham covering Handmade crafts and decorations, Locally sourced food and drink, Artworks and prints, Christmas gifts and accessories, H gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · GBP
Hotel tiers
A range of accommodation options near the venue and across key areas.
Whatley Manor Hotel & Spa
luxury
Cotswold District, approx. 5.4 km from Newnton Dairy Farm5-star hotel captured in Google Hotels results for the fair date; listed amenities include indoor pool, spa, fitness centre, air conditioning, free Wi-Fi and free parking.
Pettifers Hotel
midscale
Approx. 3.2 km from Newnton Dairy Farm3-star hotel in the same Google Hotels capture; amenities include free Wi-Fi, free parking, bar, restaurant, room service and accessible rooms.
The Snooty Fox Hotel
midscale
Approx. 3.3 km from Newnton Dairy Farm3-star hotel with breakfast, free Wi-Fi, bar, restaurant, room service and kid-friendly, smoke-free accommodation.
The Royal Oak
budget
Chippenham area, closest of the captured 3-4 star options4-star inn-style property in the capture; free breakfast, free Wi-Fi, free parking, bar and restaurant, kid-friendly and smoke-free.
Merchants Farm
budget
Approx. 1.2 km from Newnton Dairy FarmClosest listed stay in the capture (1.2 km), described as kid-friendly; small property with few reviews.
Local transport
Get around the city with these convenient transport options.
Taxi
Estimated costGBP 9-20 airport or regional rail single journey
Best forChippenham railway station to Newnton Dairy Farm
Licensed taxis and minicabs rank at Chippenham station. No fair shuttle service is documented, so agree the fare or meter before setting off and book a return pickup in advance from the rural lanes.
Local bus
Estimated costApprox. GBP 2.50-3.50 single adult fare; confirm the current Wiltshire timetable and fare before travel
Best forChippenham bus services toward the lanes around Newnton Dairy Farm
Village services around Chippenham are infrequent, especially on a weekday, and the nearest stop may leave a walk along unlit lanes. Check the timetable for 24 November 2026 in advance.
Rail
Estimated costGBP 9-20 airport or regional rail single journey
Best forGreat Western Railway mainline to Chippenham from London Paddington, Bath Spa or Swindon
Chippenham sits on the Great Western mainline with no metro or tram in the town, so the train stops in the town centre and the last leg to the farm is by taxi or car. Advance tickets are far cheaper than walk-up fares.
Car and parking
Estimated costApprox. GBP 0-5 for on-site farm parking; parking rates for the fair day are not published, so confirm with the organiser
Best forA350 and M4 Junction 17 toward Newnton Dairy Farm
A working farm venue of this kind normally provides on-site field or yard parking. Arrive earlier than the gates open peak, as single-track Wiltshire lanes back up quickly on event days.
Bicycle
Estimated costGBP 0 (no fare); bring a lock
Best forChippenham town to Newnton Dairy Farm on local lanes
The lanes around Chippenham are quiet but narrow and unlit after dark, and late November daylight fades before 16:30. Only suitable if you are confident riding in winter conditions; cycle parking at the farm is not documented.
Weather
Late November in Wiltshire typically brings daytime temperatures of about 6-10 °C with overnight lows near 2-4 °C, plus frequent rain and blustery wind. The Beaufort Christmas Fair is a one-day farm event with outdoor stall areas at Newnton Dairy Farm, so expect wet or muddy ground underfoot, dress in windproof and waterproof layers, and note that daylight fades before 16:30. Check the forecast in the 48 hours before 24 November 2026 and confirm any weather call on the organiser's channels, as a single-day fair has no alternative date.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK mobile networks offer prepaid SIM and eSIM options for visitors; venue Wi‑Fi availability varies - confirm with the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Market stall etiquette
Small producers at a one-day village fair often work alone behind the stall, so queue rather than lean over the table, and ask before photographing artwork or taking the last of a batch. Card readers are common but cash speeds up low-value purchases such as cards and preserves.
Weekday timing
24 November 2026 falls on a Tuesday, so the crowd is likely to be a mix of local residents, trade buyers and visitors making a day of it rather than a packed weekend Christmas market. Stall holders may start packing down before dusk, so shop the outdoor stands in the morning.
Tipping and service
Tipping is not expected at market stalls in the UK. In sit-down restaurants and pubs in Chippenham and the surrounding villages, 10-12.5 percent is normal and a discretionary service charge is often added to the bill.
Countryside access
Newnton Dairy Farm sits on rural lanes outside Chippenham with no street lighting on the final approach. If you are walking or cycling after the fair, plan for dark, possibly muddy ground and carry a torch; drivers should watch for slow farm traffic and pedestrians on narrow verges.
Seasonal context
The fair sits in the UK pre-Christmas market season, after Remembrance Sunday and before Advent, when village halls, churches and farms across Wiltshire run their own festive sales. Expect locally made produce, charity stalls and cash-friendly pricing as part of that tradition.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Chippenham; confirm ground transport on the organiser site.
Visa
Most visitors do not need a visa for a short business or leisure visit to the UK, but many nationalities must obtain a Standard Visitor visa before travel; check GOV.UK eligibility before booking, including the permitted business visitor activities.
Estimated cost: Paid visa fee set by the Home Office and varies by visa type and length; check the official Home Office fee tool before applying.
Processing: Standard Visitor visa decisions are typically issued within a few weeks of the application and biometrics appointment; use the GOV.UK guidance for current service times.
A Standard Visitor visa can be issued for 2, 5 or 10 years, with a maximum stay of 6 months per visit. Carry a passport or travel document valid for the whole stay.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Chippenham; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Newnton Dairy Farm: Cotswold District, approx. 5.4 km from Newnton Dairy Farm: Whatley Manor Hotel & Spa; Approx. 3.2 km from Newnton Dairy Farm: Pettifers Hotel; Approx. 3.3 km from Newnton Dairy Farm: The Snooty Fox Hotel.
Ride-hail: Ride-hailing apps are commonly used in Chippenham; confirm local availability before travel.
Public transit: Chippenham is served by Great Western Railway mainline trains from London Paddington and Bath; from Chippenham station the final leg to Newnton Dairy Farm is by taxi or car, with no metro or tram in the town.
Parking: On-site parking is available at Newnton Dairy Farm; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Approx. 6-10 °C by day, dropping to around 2-4 °C after dusk in Chippenham and the surrounding Wiltshire lanes during late November; confirm the forecast in the week before 24 November 2026.
Seasonality: Late November is a wet, windy and often overcast stretch of the Wiltshire year, with showers likely and muddy ground at a working farm venue. Because the fair runs for a single day at Newnton Dairy Farm, there is no alternative date to fall back on: pack waterproof footwear and a rain shell, and check the organiser's site or social channels on the morning of the fair for any weather announcement.
Packing: Approx. 6-10 °C by day, dropping to around 2-4 °C after dusk in Chippenham and the surrounding Wiltshire lanes during late November; confirm the forecast in the week before 24 November 2026. Late November is a wet, windy and often overcast stretch of the Wiltshire year, with showers likely and muddy
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Beaufort Christmas Fair usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Re-check the date and opening hours on beaufortchristmasfair.co.uk two weeks out: the fair is a single day, 24 November 2026, so a missed date cannot be recovered later in the week
T-2
Budget for the GBP 10 general admission ticket, with under-16s free, so a family group only pays for the adults
T-3
Book accommodation early: Whatley Manor, Pettifers, The Snooty Fox and The Royal Oak are the captured options within roughly 3-6 km of Newnton Dairy Farm
T-4
Plan the final leg in advance: Great Western Railway runs into Chippenham from London Paddington, Bath Spa and Swindon, then a taxi covers the rural run to the farm
T-5
Check GOV.UK visitor visa requirements if travelling from outside the UK and allow enough processing time before the 24 November date
T-6
Set a stall shortlist by category: food and drink first if you are buying Christmas provisions, art and craft first if you are gift shopping
T-7
Bring cash as well as a contactless card, since small producers at one-day village fairs often prefer cash for low-value items
T-8
Pack waterproof footwear and a windproof layer: the venue is a working farm and late-November ground around the stalls is often wet
T-9
Plan around daylight, with sunset in Wiltshire before 16:30 in late November, and aim to arrive in the morning for outdoor stalls
T-10
Ask makers about reserving larger items such as framed artwork or wreaths if you are travelling home by train rather than car
T-11
Check the Tuesday date against your own calendar: a weekday fair runs to different stallholder and visitor rhythms than a weekend Christmas market
T-12
Save the organiser's site to your phone before travelling, since mobile coverage on rural Wiltshire lanes can be patchy
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Newnton Dairy Farm
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Beaufort Christmas Fair registration concourse
Newnton Dairy Farm
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Newnton Dairy Farm
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights£190.00
- Per diem × 2£150.00
Estimated total£340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
GBP 10 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | GBP 10 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Beaufort Christmas Fair fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Beaufort Christmas Fair, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Handmade crafts and decorations and Locally sourced food and drink solutions and benchmarking suppliers at Beaufort Christmas Fair in Chippenham.
Min. budget
$460.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Handmade crafts and decorations and Locally sourced food and drink products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Chippenham show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- Beaufort Christmas Fair
- A one-day Christmas market held at Newnton Dairy Farm near Chippenham, brought together by Beaufort Hunt Club Merchandise, mixing locally sourced food and drink stalls with art, craft and decoration sellers.
- Newnton Dairy Farm
- The working farm venue near Chippenham that hosts the fair; a rural site with on-site parking, which means the final approach is by car or taxi rather than public transport.
- Stall holder
- A selected exhibitor trading from a stall at the fair. The organiser curates the line-up so food, drink, art and craft categories stay balanced rather than repeating the same product type.
- Curated stall mix
- The organiser's selection process for stall holders, which keeps the fair balanced across locally sourced food and drink, original artwork, and handmade craft and decorations.
- Locally sourced
- Food and drink made by producers in Wiltshire and the surrounding counties and sold by the maker or a short-chain reseller, rather than shipped-in supermarket brands.
- Artisan maker
- A small-scale producer or craftsperson selling their own work at the fair, such as a printmaker, ceramicist, wreath maker or preserve producer, usually in limited quantities.
- One-day fair
- The Beaufort Christmas Fair runs for a single day, 24 November 2026, so all buying, meeting and restocking decisions happen within one trading day and there is no second-day return visit.
- General admission ticket
- The standard visitor ticket priced at GBP 10 per person according to the captured ticket information, with children under 16 admitted free; tickets are available on the day.
- Festive stall dressing
- The organiser's request that stall holders style their stands with a Christmassy look, which shapes how makers plan displays, signage and lighting for the day.
- Direct-to-consumer selling
- Selling straight to the public from a stall rather than through a wholesaler, the model most Beaufort stall holders use, which makes card readers, cash floats and allergen labelling part of the stall setup.
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Also known as
Alternate names and search phrases for this event.
- Christmas fair in Chippenham
- Christmas shopping event UK
- holiday markets UK
- local crafts and gifts
- Beaufort Christmas Fair 2026
- Beaufort Christmas Fair Chippenham 2026
- Chippenham United Kingdom
- Christmas Fair Fair Chippenham
- Handmade crafts and decorations
Trust footer
Sources
1
References
1
Publishers
0
Date checked
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Beaufort Christmas Fair Official Website
- event_website
Digital business cards for the show floor
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