Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at Be+Well NYC include #1 Private Label: Blanka, ( plated ) Skin Science, (WINBACK) AESTHETICS & WELLNESS, 3 PRO SURGICAL COMPANY and 360 Exosomes.
- #1 Private Label: Blanka
- ( plated ) Skin Science
- (WINBACK) AESTHETICS & WELLNESS
- 3 PRO SURGICAL COMPANY
- 360 Exosomes
Event overview
Overview
Be+Well NYC is the premier event for beauty, spa, and wellness professionals, taking place from March 7-9, 2027, at the Jacob K. Javits Convention Center in New York.
This dynamic conference features over 80 expert-led sessions across 16 specialized tracks, providing attendees with innovative tools and actionable strategies to elevate their craft and career. Be+Well NYC takes place in New York, USA.
TL;DR
- 1Dates and Venue: Be+Well NYC runs from March 7-9, 2027, at the Jacob K. Javits Convention Center in New York, USA.
- 2Scale and Focus: This event is a key gathering for beauty, spa, and wellness professionals, featuring over 80 sessions and 50+ speakers.
- 3Organiser: The event is organized by Questex, with more details available at bewellshownewyork.com.
- 4Buyer Authority: Attendees include beauty professionals, spa owners, and wellness experts looking to enhance their skills and business.
- 5Entry / Access: Registration is available online, with various ticket options including VIP and Expo passes.
Why visit
Visitors to Be+Well NYC will gain access to cutting-edge education, networking opportunities with industry leaders, and insights into the latest products and services. Dates and Venue: Be+Well NYC runs from March 7-9, 2027, at the Jacob K. Javits Convention Center in New York, USA. Buyer Authority: Attendees include beauty professionals, spa owners, and wellness experts looking to enhance their skills and business. Educational Opportunities: Attendees can participate in.
Why exhibit
Exhibiting at Be+Well NYC offers brands unparalleled visibility among key decision-makers in the beauty and wellness sectors. Buyer Authority: Attendees include beauty professionals, spa owners, and wellness experts looking to enhance their skills and business. Be+Well NYC serves as a vital platform for professionals in the beauty and wellness sectors to connect, learn, and grow. The event highlights the latest trends and innovations, making it essential for those looking.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Beauty salon owners and managers seeking the latest trends and products.
Spa professionals looking to enhance their service offerings and client experiences.
Wellness coaches and practitioners interested in holistic health solutions.
Makeup artists and cosmetologists wanting to learn advanced techniques.
Estheticians and skincare specialists focused on innovative treatments.
Students and emerging professionals eager to learn from industry leaders.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Beauty product manufacturers showcasing skincare and makeup innovations.
Spa equipment suppliers offering the latest in wellness technology.
Educational institutions promoting training programs for beauty professionals.
Health and wellness brands focusing on holistic and natural products.
Cosmetic companies looking to connect with salon and spa owners.
Service providers offering tools and resources for beauty professionals.
Product categories
Key solution areas showcased across the event.
Skincare products for various skin types and concerns.
Makeup products including cosmetics and application tools.
Spa equipment and technology for enhanced treatment experiences.
Wellness products focusing on holistic health and self-care.
Hair care products and tools for styling and treatment.
Nail care products and enhancements for professional use.
Location & Facilities
Venue
Jacob K. Javits Convention Center
429 11th Avenue, New York, NY, 10001
Facilities
Parking
Jacob K. Javits Convention Center in New York typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Jacob K. Javits Convention Center in New York typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Jacob K. Javits Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
:10:00 AM – 5:00 PM daily
Who runs the show
Organisers
EXO-GROW from DermapenWorld
Organiser
How the last edition performed
Previous edition
Last edition
2026
reported
Exhibitors: 450
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
New York, USA
Why it matters
Attending Be+Well NYC on 2027-03-07 to 2027-03-09 in New York lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
John F. Kennedy International
New York's main long-haul gateway. AirTrain connects the terminals to Jamaica, where you transfer to the LIRR or the E, J and Z subway lines toward Midtown. Typical drive-time range only - confirm live traffic before travel.
Approx. 16 mi / 26 km southwest of Midtown
to venue
Approx. 45-60 min by road outside peak; allow longer in rush hour
by car
LaGuardia
Closest airport to the Javits Center but with no direct rail link. The Q70-SBS bus connects to the 7, E, F, M and R trains at Jackson Heights-Roosevelt Avenue. Typical range only - confirm live traffic.
Approx. 9 mi / 14 km east of Midtown
to venue
Approx. 25-45 min by taxi or rideshare
by car
Newark Liberty
NJ Transit trains run from the Newark Airport station to New York Penn Station, from where the Javits Center is a walk or one subway stop away. Tunnel traffic can extend road transfers significantly - confirm live conditions.
Approx. 14 mi / 22 km southwest, in New Jersey
to venue
Approx. 30-50 min by road via the Lincoln Tunnel
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Hell's Kitchen / Midtown West, 0.6–0.9 mi from Javits CenterUSD 150–220 / night
3-star limited-service hotels (e.g. Holiday Inn Express Midtown West). Free breakfast often included. March is a heavy convention month — book free-cancellation rates early; confirm before travel.
Mid-range
Midtown West / Times Square, 0.4–1.0 mi from Javits CenterUSD 230–350 / night
4-star full-service hotels (e.g. DoubleTree Times Square West). Walkable to the venue in around 10 minutes. Rates spike during major events — confirm before travel.
Premium
Hudson Yards / Central Midtown, 0.3–0.8 mi from Javits CenterUSD 400–600 / night
4.5–5-star properties with full amenities and easy access to the High Line and Hudson Yards. Expect dynamic pricing in March; confirm before travel.
Local transport
Get around the city with these convenient transport options.
subway
Estimated costUSD 2.90 per ride (OMNY/MetroCard); ~USD 34 for a 7-day unlimited MetroCard
Best for34 St-Hudson Yards (7 train) to Javits Center
Closest station to the venue, about two blocks from the main entrance. Subways run 24 hours; confirm current fares and service before travel.
subway
Estimated costUSD 2.90 per ride (OMNY/MetroCard)
Best for34 St-Penn Station (A, C, E trains) to Javits Center
10–15 minute walk west along 34th Street, or one stop on the M34-SBS. Confirm before travel.
bus
Estimated costUSD 2.90 per ride (OMNY/MetroCard); pay before boarding
Best forM34-SBS along 34th Street to Javits Center
Select Bus Service runs crosstown on 34th Street and stops close to the venue. Confirm route and fare before travel.
taxi / rideshare
Estimated costUSD 70–100 flat rate or metered; rideshare USD 60–120 depending on demand
Best forJFK Airport to Javits Center
Allow 45–60 minutes outside peak hours and longer in rush hour. Confirm live traffic and pricing before travel.
taxi / rideshare
Estimated costUSD 40–70 metered; rideshare USD 35–85 depending on demand
Best forLaGuardia (LGA) to Jacob K. Javits Convention Center
Shortest airport transfer of the three, typically 25–45 minutes. No rail link; use taxi, rideshare, or the Q70-SBS bus. Confirm before travel.
train
Estimated costUSD 13–20 (AirTrain USD 8.50 + NJ Transit USD 5–12 depending on time); then walk or M34-SBS
Best forNewark Liberty (EWR) to Jacob K. Javits Convention Center
AirTrain connects terminals to the Newark Airport rail station; NJ Transit reaches New York Penn Station. Confirm schedules and fares before travel.
taxi
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forJohn F. Kennedy International (JFK) to Jacob K. Javits Convention Center
Approx. 45-60 min by road outside peak; allow longer in rush hour; New York's main long-haul gateway. AirTrain connects the terminals to Jamaica, where you transfer to the LIRR or the E, J and Z subway lines toward Midtown. Typical drive-time range only - confirm live traffic bef
Weather
March 2027 falls in New York's transitional early-spring period. Typical daytime highs sit around 8-11 C (mid-40s to low-50s F) with overnight lows near 1-3 C (mid-30s F), and rain falls on roughly 10-11 days across the month. Light late-season snow or sleet is possible but usually brief. Wind off the Hudson can make the walk between Hudson Yards and the Javits Center feel colder than the air temperature suggests. These are climatological bands, not a forecast - check the live forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage is dense across Manhattan, including the Javits Center area, and 5G service from the major US carriers is widely available in Midtown. International visitors should check roaming costs before flying and consider a US eSIM or prepaid SIM for the show week. Wi-Fi inside the halls varies by organiser and exhibitor, so ask at the show desk rather than assuming free access; download the floor plan and your badge offline as a backup. US power is 120 V at 60 Hz with Type A and B plugs, so most European and Asian visitors need a plug adapter and a voltage check for anything without a dual-voltage supply.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Tipping
Tipping is expected in New York: typically 18-20% at sit-down restaurants, around USD 1-2 per drink at bars, and USD 1-2 per bag for hotel or coat-check staff. Card terminals usually offer preset tip options.
Business dress
Business casual is the norm at wellness and beauty trade events, with exhibitors often dressing to their brand. Halls can feel cool in March, so a light layer works better than a heavy suit.
Subway etiquette
Stand right on escalators, let passengers exit before boarding, and tap in with OMNY or a MetroCard. The subway runs 24 hours and is usually the fastest way between Midtown and the Javits Center.
Timing and rush hour
New York meetings start on time. Peak transit runs roughly 7-10 am and 4-7 pm, so allow extra time for transfers between hotels and the Javits Center during those windows.
Sampling and photography
Wellness and beauty shows rely on product sampling. Ask before photographing a stand or a new product line, and take samples only from the trays or displays the exhibitor offers.
Currency and payment
US English is the working language and the US dollar is the only currency. Contactless card payment is accepted almost everywhere, and posted prices often exclude New York sales tax, which is added at checkout.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: JFK
Flight searches for 7 March 2027 arrival returned options into New York JFK from Dubai, Los Angeles, London Heathrow, Tokyo, Singapore and Sydney. Google Flights noted that the cheapest booking window for LAX-JFK is usually 19 Nov-17 Feb, and that SYD-JFK prices were currently low for the search. Fares and seat availability were not shown in the captures, so compare live fares before booking. Travellers can also target LaGuardia (LGA) and Newark Liberty (EWR) as alternates; both are closer to the Javits Center by road, but check connection times and transfer costs rather than headline fare alone. Allow a buffer for early-March weather delays and arrive the day before the show opens on 7 March.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: John F. Kennedy International (JFK): Approx. 45-60 min by road outside peak; allow longer in rush hour; LaGuardia (LGA): Approx. 25-45 min by taxi or rideshare; Newark Liberty (EWR): Approx. 30-50 min by road via the Lincoln Tunnel. Allow road or rail time to Jacob K. Javits Convention Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Jacob K. Javits Convention Center: Hell's Kitchen / Midtown West, 0.6–0.9 mi from Javits Center: Hell's Kitchen / Midtown West, 0.6–0.9 mi from Javits Center; Midtown West / Times Square, 0.4–1.0 mi from Javits Center: Midtown West / Times Square, 0.4–1.0 mi from Javits Center; Hudson Yards / Central Midtown, 0.3–0.8 mi from Javits Center: Hudson Yards / Central Midtown, 0.3–0.8 mi from Javits Center.
Ride-hail: Uber and Lyft both operate across New York City alongside the metered yellow taxi fleet, so ride-hailing is a realistic option for airport transfers and evening meetings during Be+Well NYC. At the Javits Center, use the signed taxi and rideshare pick-up and drop-off areas around the main entrances on 34th Street and 11th Avenue rather than stopping mid-block. Surge pricing is common during morning and evening rush hour and immediately after large events clear, so compare the app quote with a metered cab before booking and allow extra time when several shows are running at the venue.
Public transit: The Javits Center sits at 34th Street and 11th Avenue. The closest subway stop is 34 St-Hudson Yards on the 7 line, roughly two blocks from the main entrance; the A, C and E trains stop at 34 St-Penn Station, about a 10-15 minute walk east. The M34-SBS bus runs crosstown along 34th Street and stops near the venue. MTA subways and buses run 24 hours and you tap in with OMNY or a MetroCard. Approx. USD 2.90 per subway or bus ride - confirm live MTA fares before travel. For visitors staying in Times Square, Penn Station or Hudson Yards, the subway plus a short walk is normally faster than a taxi during rush hour.
Parking: The Javits Center operates an on-site parking garage, but rates and event-day availability are set by the venue and change with show size, so confirm the current rate with the venue or the organiser and pre-book if that option is offered. Off-site garages along 11th and 12th Avenues and around Hudson Yards are alternatives but fill quickly on large convention days. Driving into Midtown also means tunnel or bridge tolls plus any Manhattan congestion charge in force at the time, so check current rules before committing to a car for Be+Well NYC.
Weather
Plan and pack for the event climate.
Month: March 2027 (transitional early spring in New York)
Temperature: Approx. 1-11 C (mid-30s to low-50s F) covering typical overnight lows and daytime highs in early March - confirm the live forecast before travel
Seasonality: Rain is the main risk in March, falling on roughly 10-11 days across the month, and light late-season snow or sleet is possible but usually short-lived. Wind off the Hudson makes the Hudson Yards walk to the Javits Center feel colder than the air temperature suggests.
Packing: Pack layers, a waterproof outer layer and a compact umbrella, plus comfortable waterproof walking shoes for the walk between Midtown hotels and the Javits Center. Bring a warm mid-layer or light coat for early mornings and evenings, and pack one smarter business-casual outfit for evening meetings. A small day bag works better than a large case on the show floor, and a universal power adapter is needed for most non-US devices.
Plan your trip
Planning
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at Be+Well NYC usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Networking spots
2Be+Well NYC registration concourse
Jacob K. Javits Convention Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Jacob K. Javits Convention Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$300.00
- Per diem × 2$150.00
Estimated total$450.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Be+Well NYC fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
When and where is Be+Well NYC 2027 taking place?
Be+Well NYC 2027 runs 7-9 March 2027 at the Jacob K. Javits Convention Center in New York City. Daily opening hours, hall layout and door times are published on the official site, bewellshownewyork.com, so check the current schedule before you travel.
What product categories does Be+Well NYC cover?
The show sits in the wellness, beauty and personal-care sector. Expect the scope to span skincare and clean beauty, supplements, functional food and drink, spa and recovery equipment, aromatherapy and wellness technology and retail services. Confirm the confirmed 2027 category list in the official exhibitor directory.
How do I register and collect my badge for Be+Well NYC?
Registration is handled through the official show site. Register in advance, check whether your pass is for the trade audience, the consumer audience or both, and bring photo ID that matches the name on your registration when you collect your badge at the Javits Center.
How do I get to the Javits Center from JFK, LaGuardia or Newark?
JFK is roughly 16 mi / 26 km from Midtown, with a 45-60 minute road transfer outside peak hours plus the AirTrain and LIRR or subway link. LaGuardia is about 9 mi / 14 km east, typically 25-45 minutes by taxi or rideshare, with the Q70-SBS bus to Jackson Heights for onward subway connections. Newark Liberty is about 14 mi / 22 km southwest in New Jersey, typically 30-50 minutes by road through the Lincoln Tunnel, or NJ Transit to New York Penn Station.
Which subway stops serve the Jacob K. Javits Convention Center?
The closest station is 34 St-Hudson Yards on the 7 line, roughly two blocks from the main entrance. The A, C and E trains stop at 34 St-Penn Station, about a 10-15 minute walk east, and the M34-SBS bus runs along 34th Street. MTA subways operate 24 hours; tap in with OMNY or a MetroCard. Approx. USD 2.90 per subway or bus ride - confirm live MTA fares.
Is there parking at the Javits Center?
The Javits Center operates an on-site parking garage, and event-day rates and availability change with show size. Confirm the current rate with the venue or the organiser and pre-book where offered. Off-site garages along 11th and 12th Avenues and near Hudson Yards are alternatives but fill early on large convention days, and tunnel tolls plus any Manhattan congestion charge apply if you drive in.
What is the weather like in New York in early March?
Early March is a transitional period in New York. Typical daytime highs sit around 8-11 C (mid-40s to low-50s F) with overnight lows near 1-3 C (mid-30s F), rain falls on roughly 10-11 days across the month, and light late-season snow or sleet is possible. Wind off the Hudson can make the walk to the Javits Center feel colder than the air temperature. Confirm the forecast before travel.
What should I pack for Be+Well NYC in March?
Pack layers and a waterproof outer layer, a compact umbrella and comfortable waterproof walking shoes. Halls at the Javits Center can feel cool, so bring a warm mid-layer for the walk between Hudson Yards and the venue, and one smarter business-casual outfit for evening meetings.
Do international visitors need a visa to attend Be+Well NYC 2027?
Most international visitors need a visa or an approved ESTA before flying to the United States. Travellers from Visa Waiver Program countries apply for ESTA online and should submit it at least 72 hours before departure; travellers who are not eligible generally need a B-1 business visitor visa from a US embassy or consulate. Carry your passport, authorisation confirmation, hotel address and a copy of your registration confirmation. This is a general summary, not immigration advice.
Where should I stay near the Javits Center?
The practical hotel belt is Midtown West and Hudson Yards, within walking distance of 34th Street and 11th Avenue. Captured listings include the DoubleTree by Hilton Hotel New York Times Square West about 0.4 mi from the Javits Center, the Holiday Inn Express Manhattan Midtown West by IHG about 0.6 mi away, and the Holiday Inn New York City - Times Square by IHG a slightly longer walk or a short taxi ride. March is a busy convention month, so book a free-cancellation rate early.
Can I exhibit at Be+Well NYC 2027?
Exhibitor applications, stand options and the current floor plan are published on the official site. Booth pricing and package details are set by the organiser, so request the current prospectus directly rather than relying on third-party listings, and check the exhibitor manual for freight, rigging and electrical deadlines at the Javits Center.
What else is around the Javits Center during the show?
The venue sits at the southern edge of Hudson Yards, so the High Line, Hudson River Park and the Hudson Yards shops and restaurants are all within a short walk, and Times Square is roughly a 15-20 minute walk east. That makes it easy to combine show days with evening meetings without crossing the city.
Glossary
- Clean beauty
- Formulation and marketing category for skincare, hair and personal-care products that avoid a declared list of contested ingredients and prioritise transparent labelling.
- Adaptogen
- Botanical ingredient such as ashwagandha, rhodiola or reishi marketed for a claimed stress-modulating effect; appears in functional drinks, powders and capsules.
- Functional beverage
- Ready-to-drink product positioned for a stated benefit beyond hydration, for example energy, calm, gut health or immunity.
- Ingestible beauty
- Nutricosmetics category: capsules, powders, gummies and drinks positioned to support skin, hair and nail health from within.
- Nutraceutical
- Food-derived ingredient or finished product delivered in a supplement-style format and sold with a health-positioning claim.
- CBD topical
- Skin-applied product containing cannabidiol, sold through wellness and spa channels and subject to state and federal labelling rules in the United States.
- Ayurveda
- Traditional Indian system of medicine and self-care that underpins many herbal, oil and massage protocols sold in Western spa and wellness retail.
- Spa and wellness tourism
- Travel segment where the trip is booked around treatments, retreats, thermal circuits or a structured wellbeing programme.
- Biohacking and longevity
- Consumer optimisation category covering recovery devices, wearables, cold and heat therapy, sleep tracking and supplement stacks.
- Recovery modality
- Equipment or service used after physical exertion, such as infrared sauna, cold plunge, compression therapy, percussion massage or red-light therapy.
- Aromatherapy
- Practice and product category using essential oils, diffusers and blends positioned for mood, sleep or stress support.
- Third-party certification
- Independent verification of a wellness claim, for example USDA Organic, Leaping Bunny cruelty-free, Non-GMO Project Verified, or B Corp status for the operating company.
- Private label and contract manufacturing
- Arrangement where a brand sells a product formulated or produced by a third-party facility under the brand's own name and packaging.
- Wellness retail buyer
- Merchandising role at a pharmacy, grocery chain, department store, spa group or online retailer that selects wellness and personal-care ranges and negotiates listings.
- Functional fungi
- Mushroom-derived ingredients such as lion's mane, chaga and cordyceps sold in powders, tinctures, coffees and supplements with cognitive or immune positioning.
- Hormonal and menopause wellness
- Fast-growing sub-category covering supplements, topical products, cooling and sleep aids, and clinical services aimed at perimenopause and menopause support.
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Also known as
Alternate names and search phrases for this event.
- Be+Well NYC
- Be+Well NYC 2027
- Be+Well New York 2027
- Be+Well NYC New York
- Be+Well Show New York
- Be+Well beauty spa wellness expo
- Be+Well NYC exhibitor list
- Be+Well NYC tickets
- Beauty spa and wellness conference New York
- Professional beauty expo New York 2027
10 more alternate names hidden
Trust footer
Sources
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References
1
Publishers
0
Date checked
1
Questex
- event_website
- event_faq
- event_why_visit
- event_why_exhibit
- event_schedule
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.