Be+ Well Beauty & Wellness Show

Name: Be+ Well Beauty & Wellness Show
Start: 2027-03-07
End: 2027-03-09
Location: Javits Convention Center

Event overview

Overview

Join us at the Be+ Well Beauty & Wellness Show from March 7-9, 2027, at the Javits Convention Center in New York.

This event unites beauty and wellness professionals for unparalleled education and networking opportunities.

TL;DR

1Scale: The New York edition is promoted with more than 450 exhibitors and 180+ classes on a single show floor.
2Buyer Authority: Attendees span salon owners, hairstylists, barbers, estheticians, spa directors, cosmetic buyers and wellness practitioners.
3Programme Scope: Hands-on workshops, expert-led sessions and product launches cover beauty, hair, nail, skin care, salon equipment and spa.
4Sector Hook: The 2027 show continues the union of the International Beauty Show (IBS) and IECSC under the Be+Well brand.
5Venue: The event runs 7-9 March 2027 at the Javits Center, 429 11th Ave, New York, served by JFK, LaGuardia and Newark Liberty.

Why visit

Meet 450+ beauty, hair, esthetics, spa and wellness brands in one place and see the launches before they reach your shelves. New York combines the heritage of the International Beauty Show (IBS) and IECSC, so visitors get both a buying floor and a 180+ class education programme in a single trip. Salon owners, estheticians, spa directors, cosmetologists and cosmetic buyers come to compare treatments hands on, book show specials and build supplier relationships for the year ahead. The Javits Center at 429 11th Ave keeps arrival simple from JFK, LaGuardia and Newark Liberty, and Midtown hotels are within walking distance. Pre-book sessions, then walk the floor with a supplier shortlist so you leave with signed orders, new service menus and pricing benchmarks rather than brochures.

Why exhibit

Exhibitors gain visibility among key industry players, the chance to showcase new products, and the opportunity to connect with potential clients and partners, making it a valuable investment for business growth. The Be+ Well Beauty & Wellness Show is essential for professionals seeking to stay ahead in the rapidly evolving beauty and wellness industry. It offers insights into the latest trends, products, and techniques that can enhance business growth and customer.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Salon owners looking to enhance their business offerings

Hairstylists and colorists seeking the latest techniques

Barbers interested in new grooming products

Beauty supply retailers wanting to connect with brands

Wellness professionals exploring new trends

Students and future professionals in the beauty industry

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Beauty product manufacturers

Salon equipment suppliers

Wellness product brands

Cosmetics companies

Hair care product developers

Educational institutions offering beauty programs

Skin care and skin treatment brands

Nail care and nail product suppliers

Professional beauty distributors and supply retailers

Barbering and men's grooming brands

Product categories

Key solution areas showcased across the event.

Hair styling tools and appliances

Skincare and wellness products

Nail care and cosmetics

Salon furniture and fixtures

Barbering supplies

Private label and white label products

Location & Facilities

Venue

Open in Google Maps

Javits Convention Center

New York, USA

Attend

Entry & tickets

Who runs the show

Organisers

Be+Well Media & Events

Website

Questex LLC

What's on

Programme

Speakers

Kell Grace

Master Stylist @ KellGrace

David Lopez

Celebrity Hairstylist, Beauty Expert & Content Creator

Keya Neal

Hair Color Expert & Cultural Wellness Consultant

Texture vs. Race

Nick Arrojo

Owner @ ARROJO

Jalia Pettis

Visionary @ 3Jay Productions

How the last edition performed

Previous edition

Last edition

—

reported

Exhibitors: 450

This edition

2027

Next edition

Not announced yet

New this edition

1
IBS and IECSC unite as Be+Well
Be+Well is the new brand for the combined International Beauty Show (IBS) and International Esthetics, Cosmetics and Spa Conference (IECSC), bringing two long-running industry events into one beauty and wellness show.
Source
2
Expanded exhibitor and education footprint
The unified New York show is promoted with more than 450 exhibitors and 180+ classes, giving buyers a larger single-floor sourcing and education programme.
Source

Testimonials

The biggest and most valuable education event for beauty professionals of the year. I wouldn’t dare miss it.
Courtney McDonald · First Look Med Spa · 2026

Coming from Baltimore as the founder of a growing beauty supply business, attending the Be+Well Show in New York was a special experience for me. It was exciting to meet and interact with hair care brands that I’ve followed and would love to collaborate with in the future. The professional development sessions I attended were excellent, and as a first-time attendee, I left feeling inspired, better informed, and energized to bring new ideas back to my business.
Zandolyn Moore · FLAIR Beauty+ · 2026

I love attending the Be+Well show in NY to connect with my fellow beauty industry people. It keeps the excitement for being in this industry alive!
Nicole DeMaria · TEASE HAIR & BEAUTY BAR · 2026

Impact

A bigger and stronger platform

Prior-edition figures sourced from post-show reporting for 2026; confirm against organiser press release when available. Join us at the Be+ Well Beauty & Wellness Show from March 7-9, 2027, at the Javits Convention Center in New York. This event unites beauty and wellness professionals for unparalleled education and networking opportunities. The Be+ Well Beauty & Wellness Show is essential for professionals seeking to stay ahead in the rapidly evolving beauty and wellness.

Audience quality

High-value decision-makers

Visitors typically include Salon owners looking to enhance their business offerings, Hairstylists and colorists seeking the latest techniques, Barbers interested in new grooming products, Beauty supply retailers wanting to connect with brands. Dates: March 7-9, 2027. Location: Javits Convention Center, New York. Over 450 exhibitors showcasing the latest trends. Hands-on workshops and expert-led sessions. Be+ Well Beauty & Wellness Show attracts an audience aligned with the organiser's published visitor positioning.

Exhibitor outcomes

Real business growth

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Northeast United States — New York City metro area, anchored at the Javits Center in Manhattan and drawing buyers from New Jersey, Connecticut, Pennsylvania, New England and the wider East Coast salon, spa and wellness trade.

Why it matters

Attending Be+ Well Beauty & Wellness Show on 2027-03-07 to 2027-03-09 in New York lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

Industry trends

Key trends shaping this market and its wider industry.

Digital buyer journeys

Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

Sustainability in procurement

Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

Automation and labour efficiency

Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

Regional supply-chain resilience

Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

Hybrid engagement models

Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

Be+Well editions and the wider professional beauty trade-show circuit

Plan the circuit 6-9 months ahead: New York in March, Las Vegas in June and Florida in late August, with visa appointments and hotel bookings 2-3 months before each edition. Pair a New York trip with Cosmoprof North America or Premiere Orlando when you are validating US retail and distribution partners.

Be+Well is the unified brand for the former International Beauty Show (IBS) and International Esthetics, Cosmetics and Spa Conference (IECSC), with linked editions in New York, Las Vegas and Florida across the year. Around that circuit sit the major independent US and international professional beauty shows where the same buyers, distributors and educators appear.

New York edition

March

Las Vegas edition

June

Florida edition

late August

Source: Be+Well Media & Events brand pages and trade-press summaries captured by the extension research missions, together with the published programmes of the peer US beauty trade shows listed above.

Plan your trip

Travel & logistics

Local currency · USD

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

JFK

John F. Kennedy International

Primary international gateway; AirTrain connects terminals to subway and LIRR services into Manhattan.

Approx. 15-20 miles (labelled estimate)

to venue

Approx. 45-70 minutes by road depending on traffic (labelled estimate)

by car

LGA

LaGuardia

Closest of the three airports to Midtown Manhattan; served by buses, taxis and shuttles.

Approx. 8-10 miles (labelled estimate)

to venue

Approx. 25-45 minutes by road (labelled estimate)

by car

EWR

Newark Liberty

AirTrain Newark links terminals to NJ Transit and Amtrak services into New York Penn Station.

Approx. 12-16 miles (labelled estimate)

to venue

Approx. 30-60 minutes by road (labelled estimate)

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Hotel Executive Suites

New York metro

The Central Park North

Central Park North, Upper Manhattan

DoubleTree by Hilton Hotel Newark Airport

Newark Airport corridor, New Jersey

Local transport

Get around the city with these convenient transport options.

subway_rail

Estimated costApprox. USD 9-12 for AirTrain plus subway or LIRR (labelled estimate)

Best forJohn F. Kennedy International (JFK) to Javits Convention Center

AirTrain connects all JFK terminals to the subway and LIRR; pay subway and bus fares with OMNY contactless. Subway to bus transfers are free within 2 hours on the same OMNY card.

subway_rail

Estimated costApprox. USD 15-20 for AirTrain Newark plus NJ Transit (labelled estimate)

Best forNewark Liberty (EWR) to Javits Convention Center

AirTrain Newark links terminals to NJ Transit and Amtrak trains into New York Penn Station.

taxi

Estimated costApprox. USD 35-60 by taxi or ride-hail (labelled estimate); bus plus subway is the cheaper option

Best forLaGuardia (LGA) to Javits Convention Center

LaGuardia is served by buses with subway connections, plus taxis, shuttles and ride-hail.

subway_bus

Estimated costApprox. USD 2.90 per subway or bus ride (labelled estimate); transfers free within 2 hours on the same OMNY card

Best forManhattan hotels to the Javits Center

Use the MTA trip planner or NYC Moov for live routes, fares and estimated arrival times.

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa not required

ATA Carnet: check with organiser

Type	Who needs it	Fee	Processing
B-1 Temporary Business Visitor	Foreign nationals travelling to the United States for temporary business, including attending a business convention or conference and negotiating contracts, who do not qualify for the Visa Waiver Program.	$185.00	Interview appointment plus several weeks to months for issuance; apply well before travel.
B-1/B-2 Combined Visitor Visa	Visitors entering the United States for a combination of business (B-1) and tourism (B-2) purposes in a single trip.	$185.00	Interview appointment plus several weeks to months for issuance; apply well before travel.

Citizens of Visa Waiver Program countries may enter the United States without a visa for temporary business or tourism visits; check the U.S. Department of State for the current eligible-country list.

Official visa page

Weather

New York in early March is cool and changeable: daytime highs typically reach 45–52°F (7–11°C) while nights drop to 32–38°F (0–3°C), and the wind along the Hudson makes the walk to the Javits Center's Crystal Palace entrance feel several degrees colder. Expect roughly 8–10 wet days across the month and the occasional late-season snow shower in the first half of March, so a waterproof outer layer and a compact umbrella are worth carrying. The halls themselves are well heated, so dress in layers you can shed on the show floor and keep footwear comfortable for long hours on the aisle carpet.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Confirm mobile roaming or a local SIM for business visitors to the United States.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Tipping

Tipping is expected in New York: 18–20% on restaurant bills, $2–3 per drink at bars, $2–3 per bag for hotel bell staff and a few dollars per day for housekeeping. Many payment terminals now default to an 18–20% tip screen.

Business dress for a beauty show

The professional beauty industry dresses a step ahead of standard corporate casual — smart, current and often statement-led. Comfortable, closed-toe shoes matter more than formality when you are standing on a concrete-floored exhibit hall for three days; bring a light layer since Javits Center halls alternate between heated and drafty.

Meetings, cards and payment

US business introductions are quick and first-name based, and meetings run to the scheduled minute, so arrive on time. Exchange cards or scan a badge QR code and send a short follow-up within 48 hours. Prices quoted at the show are before tax — New York City sales tax is added at checkout, so confirm the tax-inclusive figure before you commit to an opening order.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: JFK

Book flights to JFK when possible for the shortest transfer to the venue; compare LGA only if fares are materially lower.

Visa

Foreign nationals travelling to the United States to conduct temporary business, including attending a business convention or conference, must hold a visitor visa (B) unless they qualify for entry under the Visa Waiver Program. Visa application fees are non-refundable and non-transferable, and interviews are scheduled at the U.S. embassy or consulate in your country of residence or nationality.

Estimated cost: USD 185 nonimmigrant visitor visa application fee (labelled US government fee; verify the current amount with the U.S. Department of State before applying).

Processing: Varies by nationality; apply several weeks before travel.

Attending a business convention or conference is listed by the U.S. Department of State as an approved temporary business activity. B-1 and B-1/B-2 applicants should apply through the Consular Electronic Application Center and book an interview slot early, as appointment availability varies by post.

Official

Transport

Get to the venue and around the city with these options.

Airport → venue: Primary gateways: John F. Kennedy International (JFK): Approx. 45-70 minutes by road depending on traffic (labelled estimate); LaGuardia (LGA): Approx. 25-45 minutes by road (labelled estimate); Newark Liberty (EWR): Approx. 30-60 minutes by road (labelled estimate). Allow road or rail time to Javits Convention Center; on-site parking is usually available at major exhibition venues.

Hotel → venue: Precinct hotels near Javits Convention Center: New York metro: Hotel Executive Suites; Central Park North, Upper Manhattan: The Central Park North; Newark Airport corridor, New Jersey: DoubleTree by Hilton Hotel Newark Airport.

Ride-hail: Ride-hailing apps are commonly used in New York; confirm local availability before travel.

Public transit: New York subway and local bus services are the main way to reach the Javits Center area. Use OMNY contactless payment or an MTA card; transfers between subway and local bus are free within 2 hours when using the same OMNY card or contactless payment. Plan routes in advance with the MTA trip planner or NYC Moov, which give real-time directions and estimated arrival times.

Parking: On-site parking is available at Javits Convention Center; confirm daily rates and hall access on the organiser or venue site.

Weather

Plan and pack for the event climate.

Month: March 2027

Temperature: 45–52°F (7–11°C) daytime, 32–38°F (0–3°C) overnight

Seasonality: Late-winter turning point: March brings about 8–10 wet days and roughly 3.5–4 in (90–100 mm) of precipitation, with a handful of late-season snow showers possible in the first half of the month. Days lengthen noticeably and the last week of March often warms several degrees above the start of the show week.

Packing: Pack for a cold, damp city: a warm coat or insulated jacket with a water-resistant shell, a compact umbrella, a scarf and gloves for the evening walk to dinner, and closed-toe shoes with broken-in soles for long hours on the exhibit floor. Bring a light blazer or knit to layer over show-floor outfits, a crossbody bag for badges and samples, and a spare pair of comfortable shoes if the show week runs alongside evening networking.

Plan your trip

Planning

Best day to visit: Monday, 8 March 2027 (Day 2)

The New York show runs Sunday 7 to Tuesday 9 March 2027, and Day 2 is the strongest single day for a professional buyer. Sunday draws the opening-day rush and the biggest crowds at launch booths, Tuesday slows as exhibitors begin packing down, while Monday carries a full education programme alongside the deepest concentration of salon owners, estheticians and spa buyers on the floor. If you are sourcing rather than learning, start Sunday morning for first look at new launches, then return Monday for scheduled supplier meetings and show-special negotiations before prices reset with the next season's order books.

Check passport validity and visa eligibility — Confirm whether you need a B-1 business visitor visa or qualify for the Visa Waiver Program; book an interview slot early if a visa is required.

Book flights to JFK, LaGuardia or Newark Liberty — Compare the three New York gateways against your hotel; AirTrain plus rail is the standard link from JFK and Newark.

Reserve a hotel for 7-9 March 2027 — Midtown West near the Javits Center is walkable; Newark Airport and Central Park North properties are cheaper with transit access.

Complete visitor registration and secure your badge — Register through the official Be+Well New York channels and save the confirmation for badge collection.

Download the exhibition hall plan and programme — Mark the Javits Center halls you need and shortlist IBS and IECSC conference sessions before they fill.

Pre-schedule meetings and show specials — Contact priority exhibitors for appointments and ask about show-floor pricing available only during the three show days.

Plan airport to hotel transport — Decide between taxi, ride-hail, AirTrain, LIRR, NJ Transit or shuttle; check NYC Tourism and MTA options.

Set up local transit payment — Load OMNY contactless or an MTA card; subway to bus transfers are free within 2 hours on the same OMNY card.

Pack for March in New York — Layer for cold, changeable early-spring weather and bring business casual attire for meetings and classes.

Prepare meeting materials — Print service menus, price lists and buying targets, and set up a lead note template on your phone.

Confirm travel, hotel and registration details — Re-check flight times, hotel check-in, badge confirmation and your session shortlist the day before departure.

Arrival day: collect badge and orient at the Javits Center — Arrive early at 429 11th Ave, collect your badge, walk the hall plan and confirm your day-one appointments.

Side trips

Hudson Valley and Beacon, New York

Philadelphia, Pennsylvania

Budget

Costs & budget

Exhibitor cost guides captured for the New York market note that booth rental at major New York City shows runs higher than in most other US markets because of venue demand; confirm current stand rates and space sizes directly with Be+Well Media & Events (Questex).

Cost reference

Official cost items and estimated ranges for exhibitors.

visa_fee

visitor · B-1 Temporary Business Visitor

USD 185 / per application

official

visa_fee

visitor · B-1/B-2 Combined Visitor Visa

USD 185 / per application

official

Item	For	Tier	Estimated range	Status	As of
visa_fee	visitor	B-1 Temporary Business Visitor	USD 185 / per application	official
visa_fee	visitor	B-1/B-2 Combined Visitor Visa	USD 185 / per application	official

Decision

Visit, exhibit, or skip?

Should you go?

Pick the closest answer for each. Your recommendation updates live.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

You buy, specify or retail beauty, hair, esthetics, spa or wellness products and want one trip to source brands and education.

Best for

Salon owners, estheticians, nail and spa technicians, cosmetic buyers and wellness practitioners who want to compare 450+ brands, attend classes and book show specials.

Min. budget

$350.00

Timeline

4-6 weeks to secure a visitor visa slot if required, plus 6-8 weeks for flights and a Midtown or airport-area hotel.

Risks

March is a busy New York travel month, so Midtown hotel rates near the Javits Center rise quickly.

Visitor visa interview scheduling can add several weeks for international attendees.

Popular IBS and IECSC classes fill up before opening day.

exhibit

You want direct access to salon owners, estheticians and spa buyers on the East Coast and can commit to a full build-up plus three show days.

Best for

Beauty, hair care, skin care, nail and spa equipment brands, plus distributors and professional education providers targeting New York and Northeast US salon and spa buyers.

Min. budget

$2,200.00

Timeline

4-6 months: stand space and build contractor by 90 days out, freight and staff travel by 45 days out.

Risks

New York booth rental and drayage run above most US markets, which can push build and freight budgets up.

Hall allocation and demo space can shift as the floor plan fills.

Hotel and staffing costs spike during show week.

skip

Your products or services do not serve beauty, spa or wellness professionals and you have no US distribution plans.

Best for

Vendors outside the beauty, hair, esthetics, spa and wellness supply chain, or teams with no Northeast US distribution plans.

Timeline

No lead time required.

Risks

Skipping the New York edition means missing the first look at launches that set the US salon and spa buying calendar.

Book with

Partners

Recommended providers

Visa

US Department of State

Gallery

Photos

Official imagery from Be+ Well Beauty & Wellness Show

FAQs & glossary

Answers

Frequently asked

Why should I attend the Be+Well Beauty & Wellness Show?

Attendees will benefit from access to leading brands, educational sessions, and networking opportunities that can elevate their professional skills and business strategies.

Who should attend the Be+Well Beauty & Wellness Show?

The event is ideal for salon owners, hairstylists, barbers, beauty supply retailers, wellness professionals, and students in the beauty industry.

What are the ticket options for the Be+Well Beauty & Wellness Show?

Various ticket options are available, including VIP, Premium, and Expo passes, each offering different levels of access and benefits.

What can exhibitors expect at the Be+Well Beauty & Wellness Show?

Exhibitors gain visibility among key industry players, the chance to showcase new products, and the opportunity to connect with potential clients and partners.

What types of products will be showcased at the event?

The event will feature a wide range of products including hair styling tools, skincare products, nail care items, and salon equipment.

Are there educational sessions available?

Yes, the Be+Well Beauty & Wellness Show will offer hands-on workshops and expert-led sessions covering the latest trends and techniques.

Do international visitors need a visa to attend?

Yes. Foreign nationals travelling to the United States for temporary business, including attending a business convention or conference, must hold a visitor visa (B) unless they qualify for entry under the Visa Waiver Program. Business visa guidance and the application process are published by the U.S. Department of State.

Where is the show held?

The show takes place at the Javits Center, 429 11th Ave, New York, NY 10001, easily reachable from JFK, LaGuardia and Newark Liberty airports.

Glossary

VIP Pass: A ticket option that includes full access to the expo and multiple conference sessions.
Exhibitor: A company or individual that displays products or services at the event.
Networking: The act of interacting with others to exchange information and develop professional or social contacts.
Workshops: Hands-on educational sessions where participants can learn and practice new skills.
Beauty Professionals: Individuals working in the beauty industry, including hairstylists, makeup artists, and salon owners.
Wellness: A holistic approach to health that includes physical, mental, and emotional well-being.
IBS (International Beauty Show): The long-running New York beauty trade show that, together with IECSC, now forms the Be+Well Beauty & Wellness Show.
IECSC (International Esthetics, Cosmetics & Spa Conference): The esthetics, cosmetics and spa education conference that united with IBS under the Be+Well brand.
Be+Well: The umbrella brand created by merging IBS and IECSC into a single beauty and wellness trade show, run by Be+Well Media & Events (Questex).
Esthetician: A licensed skin care professional providing facials, skin treatments and cosmetic services; a core visitor group at the show.
B-1 Business Visitor Visa: The U.S. nonimmigrant visa category that covers attending a business convention or conference; visitors from Visa Waiver Program countries may be exempt.
AirTrain: The rail link connecting JFK and Newark Liberty airport terminals to subway, LIRR and NJ Transit services into Manhattan.

Trust footer

Sources

References

Publishers

Date checked

Be+Well Media & Events

Be+Well New York
Lang: EN
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Ticket Pricing
Lang: EN
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Why Attend?
Lang: EN
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Who Should Attend?
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Conference Schedule
Lang: EN
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