The Festive Good Food Show 2026 is the UK's biggest Christmas food and drink event, held at the NEC Birmingham from 26 to 29 November 2026. It features over 350 artisan producers and big brands, live cooking demos from celebrity chefs, tastings, workshops, and festive shopping. With around 45,000 visitors, it's a prime opportunity for food, drink, and kitchenware brands to engage with high-spending consumers. The show is part of the Good Food Shows portfolio by Immediate Live.
Dates
Nov 26 – 29, 2026
City / country
Birmingham, United Kingdom
Venue
National Exhibition Centre (NEC)
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Who Exhibits
9 categories represented
Who Attends
8 audience types
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