Trade show

    BBC Good Food Show 2026

    The Festive Good Food Show 2026 is the UK's biggest Christmas food and drink event, held at the NEC Birmingham from 26 to 29 November 2026. It features over 350 artisan producers and big brands, live cooking demos from celebrity chefs, tastings, workshops, and festive shopping. With around 45,000 visitors, it's a prime opportunity for food, drink, and kitchenware brands to engage with high-spending consumers. The show is part of the Good Food Shows portfolio by Immediate Live.

    Dates

    Nov 26 – 29, 2026

    City / country

    Birmingham, United Kingdom

    Venue

    National Exhibition Centre (NEC)

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    Matched booths for BBC Good Food Show 2026

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    Are you the organiser of this event?

    • Exhibiting at the Festive Good Food Show gives your brand direct access to over 45,000 passionate, high-spending food lovers who attend specifically to discover, sample, and buy.
    • The show's loyal consumer demographic loves to shop, cook, and entertain, making it ideal for food, drink, kitchenware, and gifting brands.
    • With hundreds of exhibitors ranging from household names to artisan producers, you'll be part of the UK's most prestigious festive consumer food event.
    • Stand packages and sponsorship opportunities are available to suit all sizes.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    9 categories represented

    • Food producers
    • Drink brands
    • Artisan makers
    • Kitchenware
    • Outdoor cooking and BBQ
    • Gourmet gifts
    • Home and lifestyle brands
    • Start-up food businesses

    Who Attends

    Visitor Profile

    8 audience types

    • Food and drink enthusiasts
    • Christmas shoppers
    • Home cooks
    • Families
    • Culinary tourists
    • Gift buyers
    • Chef fans
    • Artisan food supporters

    Coverage & Spotlights

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    Enquiry

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