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    Dates

    27–28 Feb 2027

    City / country

    Santa Clara, USA

    Venue

    Santa Clara Convention Center

    Time

    confirm daily opening hours, badge collection and admission on the organiser page at travelshows.com

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    Event overview

    Overview

    The Travel & Adventure Show Bay Area 2027 connects serious travel enthusiasts with top destinations and travel providers.

    This event takes place on February 27-28, 2027, at the Santa Clara Convention Center, drawing over 150,000 attendees and 2,500 exhibitors annually.

    TL;DR

    1. 1Dates and Venue: Travel & Adventure Show Bay Area 2027 runs February 27-28, 2027, at Santa Clara Convention Center, USA.
    2. 2Scale and Focus: This event connects over 150,000 travel enthusiasts with 2,500 exhibitors across various travel sectors.
    3. 3Organiser: Hosted by Marketplace Events, visit travelshows.com for registration and programme details.
    4. 4Buyer Authority: Attendees include serious travelers, travel advisors, and industry professionals seeking direct engagement with travel brands.
    5. 5Entry: Registration details and ticket prices can be found on the official website.

    Why visit

    Visitors gain access to exclusive travel deals, expert advice, and the chance to meet top travel brands face-to-face, making it a must-attend event for serious travelers. Dates and Venue: Travel & Adventure Show Bay Area 2027 runs February 27-28, 2027, at Santa Clara Convention Center, USA. Buyer Authority: Attendees include serious travelers, travel advisors, and industry professionals seeking direct engagement with travel brands.

    Why exhibit

    Exhibitors can engage directly with over 150,000 pre-qualified travel enthusiasts, maximizing visibility and potential bookings in a focused marketplace. Scale and Focus: This event connects over 150,000 travel enthusiasts with 2,500 exhibitors across various travel sectors. Organiser: Hosted by Marketplace Events, visit travelshows.com for registration and programme details. Buyer Authority: Attendees include serious travelers, travel advisors, and industry professionals.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Travel enthusiasts looking for vacation options
    Travel advisors seeking the latest industry insights
    Media professionals covering travel trends
    Tour operators promoting unique travel experiences
    Cruise line representatives showcasing their offerings
    Destination marketers connecting with potential travelers

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Travel agencies and tour operators
    Cruise lines and travel service providers
    Destination marketing organizations
    Airlines and transportation services
    Travel technology companies
    Hospitality and accommodation providers

    Product categories

    Key solution areas showcased across the event.

    Adventure travel packages and experiences
    Cultural and heritage tourism offerings
    Cruise and maritime travel options
    Travel insurance and safety products
    Travel planning and booking technology
    Sustainable and eco-friendly travel solutions

    Location & Facilities

    Venue

    Open in Google Maps

    Santa Clara Convention Center

    Santa Clara, USA

    Facilities

    Parking

    Yes. Parking is free on the second and third floors of the venue garage; enter from Great America Parkway at Bunker Hill Lane. Ground-floor and hotel lots are reserved for hotel guests for a fee.

    Parking: Yes. Parking is free on the second and third floors of the venue garage; enter from Great America Parkway at Bunker Hill Lane. Ground-floor and hotel lots are reserved for hotel guests for a fee.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    2728 February 2027 at Santa Clara Convention Center, Santa Clara, California
    Event daysconfirm daily opening hours, badge collection and admission on the organiser page at travelshows.com
    Register

    Ticket info

    Ticket notes

    Admission, show-only deals and any promotions are handled through the official Travel & Adventure Show registration pages; confirm 2027 ticket pricing, badge collection and opening hours on travelshows.com before the show.

    Who runs the show

    Organisers

    Marketplace Events

    Website

    How the last edition performed

    Previous edition

    Impact

    A bigger and stronger platform

    The Travel & Adventure Show Bay Area 2027 connects serious travel enthusiasts with top destinations and travel providers. This event takes place on February 27-28, 2027, at the Santa Clara Convention Center, drawing over 150,000 attendees and 2,500 exhibitors annually. The Travel & Adventure Show series is vital for connecting travelers with destinations and providers, enhancing booking opportunities and industry engagement. Join us at the Travel & Adventure Show Bay Area 2027.

    Audience quality

    High-value decision-makers

    Visitors typically include Travel enthusiasts looking for vacation options, Travel advisors seeking the latest industry insights, Media professionals covering travel trends, Tour operators promoting unique travel experiences. Dates and Venue: Travel & Adventure Show Bay Area 2027 runs February 27-28, 2027, at Santa Clara Convention Center, USA. Scale and Focus: This event connects over 150,000 travel enthusiasts with 2,500 exhibitors across various travel sectors. Organiser: Hosted by Marketplace Events, visit.

    Exhibitor outcomes

    Real business growth

    Exhibitors can engage directly with over 150,000 pre-qualified travel enthusiasts, maximizing visibility and potential bookings in a focused marketplace. Scale and Focus: This event connects over 150,000 travel enthusiasts with 2,500 exhibitors across various travel sectors. Organiser: Hosted by Marketplace Events, visit travelshows.com for registration and programme details. Buyer Authority: Attendees include serious travelers, travel advisors, and industry professionals.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Santa Clara, USA

    Why it matters

    Attending Travel & Adventure Show Bay Area 2027 on 2027-02-27 to 2027-02-28 in Santa Clara lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Experience-led travel demand

    Travellers are prioritising immersive and adventure-oriented trips over standard package holidays.

    02

    Direct-to-consumer destination marketing

    Tourism boards and destinations are promoting themselves directly to travellers rather than only through travel agents.

    03

    Cruise and river-cruise growth

    Cruise lines are expanding capacity and using consumer expos to sell sailings directly to travellers.

    04

    Expert advice and personalisation

    Travellers want expert-led guidance and personalised trip planning rather than generic brochures.

    05

    Adventure and outdoor travel demand

    Adventure, wellness and outdoor travel continue to expand within the consumer travel market.

    Marine trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering marine often plan Travel & Adventure Show Bay Area 2027 alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for Travel & Adventure Show Bay Area 2027.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costFree

    Parking is free on the second and third floors of the Santa Clara Convention Center garage; enter from Great America Parkway at Bunker Hill Lane. Ground-floor spaces and hotel lots outside are reserved for hotel guests for a fee.

    taxi

    Estimated costAbout USD 5 for a short single trip

    Santa Clara Valley Transportation Authority (VTA) bus lines and light rail serve the convention center; trips from nearby Santa Clara stations take roughly 8-10 minutes.

    taxi

    Estimated costFrom about USD 5 on short local hops

    Rideshare and taxi pick-up and drop-off sit on the Great America Parkway side of the venue, just off the 101 freeway.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    B-1 business visitor visaForeign nationals travelling to the United States for temporary business, including attending a business convention or conference, unless they qualify for the Visa Waiver Program.$NaNApply well ahead of travel; interview wait times vary by consulate, so confirm current timelines on the U.S. Department of State portal.
    ESTA under the Visa Waiver ProgramCitizens or eligible nationals of Visa Waiver Program countries travelling for business or pleasure for 90 days or less who do not hold a U.S. visitor visa.$NaNUsually approved online, often within 72 hours; apply before booking non-refundable travel.

    Citizens or eligible nationals of Visa Waiver Program countries may enter the United States for business for up to 90 days with an approved ESTA instead of a B-1 visa; confirm country eligibility and apply on the official ESTA site.

    Official visa page

    Weather

    Santa Clara in late February is cool and often wet: daily highs around 62-64F (17-18C), lows around 45-48F (7-9C), with roughly 7-9 rain days and about 43-100 mm of rain across the month. Pack a light waterproof layer for the 27-28 February 2027 show days.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    US mobile networks generally require a prepaid local SIM or eSIM for data, calls and tethering; many business visitors buy a US eSIM before departure. Hotel and Santa Clara Convention Center Wi-Fi covers most on-site business needs.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business dress

    Business casual is the norm at the show; destination and tour operator stands are informal and comfortable shoes suit full days on the floor.

    Arrival and timing

    Arrive early on the first morning for badge collection and to catch the opening seminar slots before the show floor fills.

    Language and payments

    English is the working language and the US dollar is the local currency; cards are accepted almost everywhere, with small amounts of cash useful for tips.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Compare flights to the nearest international gateway serving Santa Clara; confirm ground transport on the organiser site.

    Visa

    International trade visitors may need a US visitor visa (B-1 business visitor visa, ESTA under the Visa Waiver Program) or Visa Waiver Program (ESTA) eligibility depending on nationality. Confirm requirements on the official US government site.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Citizens or eligible nationals of Visa Waiver Program countries may enter the United States for business for up to 90 days with an approved ESTA instead of a B-1 visa; confirm country eligibility and apply on the official ESTA site.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use the nearest international airport serving Santa Clara; Metro, train or taxi links are typically available to the venue district.

    Hotel → venue: Use the nearest international airport serving Santa Clara; Metro, train or taxi links are typically available to the venue district.

    Ride-hail: Ride-hailing apps are commonly used in Santa Clara; confirm local availability before travel.

    Public transit: Santa Clara Valley Transportation Authority (VTA) bus lines and light rail serve the Santa Clara Convention Center at 5001 Great America Parkway. The venue sits just off the 101 freeway, with short VTA trips of about 8-10 minutes from nearby Santa Clara stations; use the Transit.wiki and Moovit route planners for live schedules.

    Parking: On-site parking is available at Santa Clara Convention Center; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: February 2027

    Temperature: Daily highs 62-64F (17-18C) and nightly lows 45-48F (7-9C); rarely below 38F or above 72F.

    Seasonality: Winter in Santa Clara is short, wet and partly cloudy. February typically records about 7-9 rain days and 43-100 mm of rain, with March the wettest month of the year.

    Packing: Layer for cool mornings and mild afternoons, and bring a compact rain jacket or umbrella plus comfortable walking shoes for hall days. Business casual dress works for seminars and supplier meetings.

    Plan your trip

    Planning

    12

    Confirm visa or ESTA status for travel to the United States — Check whether you need a B-1 business visitor visa or an approved ESTA under the Visa Waiver Program before booking non-refundable travel.

    11

    Book flights to the Bay Area — Santa Clara Convention Center sits within 5-37 miles of three regional airports; compare fares into San Jose, San Francisco and Oakland.

    10

    Reserve a hotel near the venue — Walkable options include Hilton Santa Clara and Delta Hotels Santa Clara Silicon Valley; Sunnyvale and the San Jose airport corridor offer alternatives.

    9

    Complete online registration and choose a ticket — Register through the official Travel & Adventure Show pages for the 27-28 February 2027 show and check for show-only deals.

    8

    Download the hall plan and seminar schedule — Plan which destination and tour operator stands to visit and which celebrity seminars to attend.

    7

    Pre-schedule meetings with destinations and tour operators — Shortlist exhibitors for the trip you want to plan and note their stand numbers in advance.

    6

    Plan local transport to Santa Clara Convention Center — Free on-site garage parking is available; VTA bus and light rail also serve the venue from nearby Santa Clara stations.

    5

    Check late-February weather and pack accordingly — Expect highs near 62-64F with rain possible; pack layers and a compact rain jacket.

    4

    Prepare documents and questions for suppliers — Bring your passport, itinerary notes and a shortlist of destinations, cruise lines and tour operators to discuss.

    3

    Confirm badge collection and arrival time — Check badge collection hours and venue opening times on the organiser site before travelling.

    2

    Reconfirm flights, hotel and airport transfer — Allow extra time around the 101 freeway and Great America Parkway during peak show hours.

    1

    Arrive in Santa Clara and collect your badge — Pick up your badge at the Santa Clara Convention Center and map the halls for Day 1.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2$150.00
    Estimated total$150.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Individual travellers and small groups planning a trip, plus travel agents and honeymoon or adventure planners who want to meet destinations, cruise lines and tour operators face to face and access show-only deals.

    Min. budget

    $350.00

    Timeline

    4-6 weeks ahead for flights, hotel and any visa or ESTA application.

    Risks

    Late-February hotel pricing rises near Silicon Valley tech and Levi's Stadium events.

    Foreign visitors need a B-1 visa or an approved ESTA well before travel.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Tour operators, cruise lines, destination marketing organisations and adventure suppliers targeting Bay Area consumers and travel trade buyers.

    Min. budget

    $2,200.00

    Timeline

    3-6 months for stand booking, build, freight and marketing.

    Risks

    Freight and booth deliveries must reach the Santa Clara Convention Center before build-up.

    Prime floor positions and staff hotel rooms fill early in Silicon Valley.

    skip

    Assess how this option fits your objectives.

    Best for

    Suppliers outside the travel, tourism or adventure sectors, or those unable to commit staff and budget for a consumer-focused weekend show.

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable.

    Risks

    Missing direct consumer engagement and show-only deal visibility in the Bay Area market.

    Book with

    Partners

    Recommended providers

    Visa

    US Department of State

    Gallery

    Photos

    Official imagery from Travel & Adventure Show Bay Area 2027
    Official imagery from Travel & Adventure Show Bay Area 2027

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    B-1 visa
    A U.S. nonimmigrant business visitor visa used by foreign nationals attending trade shows, conventions and business meetings.
    2
    ESTA
    Electronic System for Travel Authorization, the online pre-travel approval required for business or leisure visits under the U.S. Visa Waiver Program.
    3
    Visa Waiver Program
    A U.S. program letting citizens of participating countries travel for business or pleasure for up to 90 days without a visitor visa, with an approved ESTA.
    4
    Pavilion
    A grouped exhibit area representing a country, region or theme; the Taiwan Pavilion won Best in Show at the 2026 Bay Area edition.
    5
    Tour operator
    A company that assembles and sells packaged travel itineraries covering flights, accommodation and excursions, and here exhibits to reach travellers directly.
    6
    Destination marketing organization
    A tourism board or agency that promotes a city, region or country to travellers and trade buyers, and often exhibits at consumer travel shows.
    7
    Cruise line
    A company operating cruise ships and selling itineraries; cruise lines exhibit here to showcase sailings and on-board experiences.
    8
    Consumer travel show
    A public-facing exhibition where travellers meet destinations, tour operators and suppliers and access show-only deals, unlike a trade-only fair.
    9
    Show-only deals
    Discounted travel packages and promotions offered exclusively to attendees on the show floor and during the event period.
    10
    VTA
    Santa Clara Valley Transportation Authority, the local agency running the bus and light rail services that connect Santa Clara with the convention center.

    Trust footer

    Sources

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    References

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    Publishers

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    Date checked

    1

    Marketplace Events

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