Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Barrett-Jackson Scottsdale Auction is a premier event in the collector car community, taking place from January 23 to 31, 2027. Hosted at WestWorld of Scottsdale, this auction will showcase an extensive lineup of over 2,000 collectible vehicles, attracting car enthusiasts and families alike.
With two full weekends of action, this event promises to be a highlight for both buyers and sellers in the automotive world. Barrett-Jackson Scottsdale Auction takes place in Scottsdale, United States.
TL;DR
- 1Dates and Venue: Barrett-Jackson Scottsdale Auction runs January 23-31, 2027 at WestWorld of Scottsdale, Arizona.
- 2Scale and Focus: This auction features over 2,000 collectible vehicles across two weekends.
- 3Organiser: The event is organised by Barrett-Jackson, a leader in collector car auctions.
- 4Buyer Authority: Attendees include car collectors, enthusiasts, and families looking for unique vehicles.
- 5Entry: Bidder packages start at $400, with registration available online.
Why visit
Barrett-Jackson Scottsdale is a live collector-car auction where you can watch vehicles cross the block, inspect muscle cars, Resto-Mods, classics, exotics, and trucks in the preview areas, and browse automobilia displays. Attendees include car collectors, enthusiasts, and families looking for unique vehicles.
Why exhibit
Exhibitors gain access to a targeted audience of affluent buyers, showcasing their products and services to thousands of attendees. The event is organised by Barrett-Jackson, a leader in collector car auctions. Attendees include car collectors, enthusiasts, and families looking for unique vehicles.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Car collectors looking for unique vehicles
Automotive enthusiasts interested in rare finds
Families seeking engaging activities and experiences
Investors exploring collectible car opportunities
Vendors showcasing automotive-related products
Media representatives covering the event
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Automobile manufacturers displaying new models
Accessory and parts suppliers for collectors
Luxury goods vendors targeting affluent buyers
Artisans offering custom automotive products
Service providers in vehicle restoration and maintenance
Merchandise vendors selling branded apparel and collectibles
Product categories
Key solution areas showcased across the event.
Classic and vintage cars for collectors
Luxury automotive accessories and parts
Automobilia and memorabilia for enthusiasts
Custom automotive designs and modifications
High-performance vehicles and parts
Automotive lifestyle products and apparel
Location & Facilities
Venue
WestWorld of Scottsdale
Scottsdale, United States
Facilities
Parking
WestWorld of Scottsdale in Scottsdale typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: WestWorld of Scottsdale in Scottsdale typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at WestWorld of Scottsdale for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Barrett-Jackson
Organiser
How the last edition performed
Previous edition
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Scottsdale, United States
Why it matters
On 2027-01-23 to 2027-01-31, Barrett-Jackson Scottsdale Auction in Scottsdale covering Classic and vintage cars for collectors, Luxury automotive accessories and parts, Automobilia and memorabilia for enthus gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Phoenix Sky Harbor
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Legacy Golf Resort
3-star
ScottsdaleUSD 122 / night
Google Hotels sample for Jan 23-31, 2027 showed USD 122 nightly, 39% below usual. Free Wi-Fi, parking, outdoor pool, hot tub, fitness center, bar, restaurant.
Hilton Vacation Club Scottsdale Villa Mirage
3-star
Scottsdale, about 2.2 mi from WestWorld of ScottsdaleUSD 179 / night
Near-venue Google Hotels sample at USD 179 for the Jan 23-31, 2027 window. Free Wi-Fi, free parking, outdoor pool, hot tub, fitness center, breakfast, bar.
Hilton Vacation Club Scottsdale Links Resort
3-star
Scottsdale, about 1.3 mi from WestWorld of ScottsdaleUSD 115–145 / night
Closest sampled property to the venue at about 1.3 mi. Free Wi-Fi, free parking, outdoor pool, hot tub, fitness center, breakfast, kitchen in rooms.
The McCormick Scottsdale
3-star
Scottsdale, about 6.4 mi from WestWorld of ScottsdaleUSD 115–145 / night
Free Wi-Fi, free parking, outdoor pool, pet-friendly, fitness center, bar; breakfast is paid. A lakefront Scottsdale base with a short drive to WestWorld.
Kimpton Miralina Resort & Villas
4-star
ScottsdaleUSD 175–220 / night
4-star option sampled at 16% below usual rates. Breakfast and parking are paid; outdoor pool, hot tub, pet-friendly, fitness center.
Hilton Phoenix Tapatio Cliffs Resort
3-star
PhoenixUSD 115–145 / night
Free Wi-Fi, free parking, outdoor pool, hot tub, pet-friendly, fitness center; breakfast is paid. A Phoenix option with a longer drive to WestWorld.
Local transport
Get around the city with these convenient transport options.
rideshare
Estimated costCost TBA
Best forPhoenix Sky Harbor (PHX) to WestWorld of Scottsdale
Uber and similar services publish PHX to WestWorld and PHX to Scottsdale route guides. Use the airport rideshare pickup zone and allow extra time during auction weekends.
taxi
Estimated costCost TBA
Best forPhoenix Sky Harbor (PHX) to WestWorld of Scottsdale
Taxis are available at PHX curbside zones. Confirm the fare estimate with the driver before departure and allow for event-day traffic near WestWorld.
shared airport shuttle
Estimated costCost TBA
Best forPhoenix Sky Harbor (PHX) to Scottsdale and WestWorld area
Shared-ride airport shuttle operators advertise PHX to Scottsdale service. Booking ahead is recommended for arrival-day transfers, and travel time depends on other drop-offs.
bus
Estimated costCost TBA
Best forValley Metro local bus including Route 81 toward WestWorld
Valley Metro buses serve the Scottsdale area, including routes toward WestWorld; Rome2rio and Moovit publish line 81 and connecting options from central Scottsdale. Service is slower than rideshare and may require transfers.
rental car
Estimated costCost TBA
Best forPhoenix Sky Harbor (PHX) to WestWorld of Scottsdale
PHX has an on-airport rental-car center served by shuttle. Book ahead for January auction week and confirm parking fees at your hotel and at WestWorld.
venue parking
Estimated costCost TBA
Best forWestWorld of Scottsdale on-site lots
Large on-site parking areas serve WestWorld, with event-day fees and traffic management. Arrive early, note your lot, and follow staff directions.
light rail plus bus
Estimated costCost TBA
Best forValley Metro Rail and connecting bus toward Scottsdale/WestWorld
Valley Metro Rail does not run directly to WestWorld; a rail-to-bus connection may be possible but is slower and not ideal with auction-day crowds. Check Valley Metro's trip planner.
Weather
Late January is Scottsdale's cool, dry winter. Average daytime highs are around 18-22 C (65-72 F), with overnight lows near 5-9 C (41-48 F). Rain is uncommon but not impossible; a passing storm can bring cool, windy conditions. The free-sources weather lookup did not return a 2027 forecast for this run, so check a local forecast 7-10 days before departure. Desert sun can still be strong at midday even in winter.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Major U.S. carriers provide 4G/5G coverage across Scottsdale and Phoenix, but coverage inside WestWorld's large halls and outdoor lots can vary. If you rely on data for bidding, work, or ride-hailing, consider an eSIM or local prepaid SIM and download the auction app and lot lists before arrival. Venue Wi-Fi availability and capacity are not guaranteed; bring a power bank for long days.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is standard in Scottsdale; resort casual is acceptable at evening receptions and outdoor venues. Wear comfortable shoes for walking between auction halls and outdoor lots.
Tipping
U.S. tipping norms apply: 15-20% at restaurants, a few dollars per bag for hotel staff, and optional tips for shuttle drivers.
Heat and sun
Even in winter, the desert sun is strong at midday. Carry water, wear sunscreen and sunglasses, and plan shade breaks when moving between outdoor lots.
Auction bidding etiquette
Register before bidding and keep your credential visible. Do not bid unless you intend to buy, and confirm the buyer's premium and payment terms before the gavel falls.
Vehicle inspection etiquette
Ask before opening doors, hoods, or trunks, and do not start a vehicle without permission from auction staff. Photograph documentation and note any imperfections before bidding.
Alcohol and venue rules
The legal drinking age in Arizona is 21. Venue alcohol policies and outside-food rules vary; check the official event guide before bringing your own beverages.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: PHX
PHX is a major hub with nonstop service from many U.S. cities and international connections. A sampled New York JFK round trip for Jan 23, 2027 started around USD 337; fares vary by origin, carrier, and bag fees. Book 6-10 weeks ahead for peak January dates, compare PHX with AZA for budget carriers, and allow 30-45 minutes by car from PHX to WestWorld. Re-check live prices before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Phoenix Sky Harbor (PHX). Allow road or rail time to WestWorld of Scottsdale; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near WestWorld of Scottsdale: Scottsdale: Legacy Golf Resort; Scottsdale, about 2.2 mi from WestWorld of Scottsdale: Hilton Vacation Club Scottsdale Villa Mirage; Scottsdale, about 1.3 mi from WestWorld of Scottsdale: Hilton Vacation Club Scottsdale Links Resort.
Ride-hail: Uber and Lyft operate throughout Phoenix and Scottsdale. At PHX, follow signs to the rideshare pickup zone; at WestWorld, use the designated drop-off area. Fares can surge during auction weekends and evening exodus; budget approx. USD 45-70 one way from PHX and USD 15-30 for shorter Scottsdale hotel trips. Confirm the app's pickup pin and allow extra time.
Public transit: Valley Metro buses serve Scottsdale, including Route 81, but there is no direct light-rail link to WestWorld. A local single ride is about USD 2.00 (confirm current fare); routes may require transfers and longer travel times, especially on weekends. Check Valley Metro's trip planner for auction week and use rideshare for the final leg if time matters.
Parking: WestWorld has large on-site parking areas; expect event-day fees and possible congestion near the main gates. Arrive early, follow staff directions, and note your lot location. ADA parking is typically available; confirm current rates and accessibility details on the venue or organiser site. Rideshare drop-off avoids parking but can queue at peak times.
Weather
Plan and pack for the event climate.
Month: Late January 2027 (auction week)
Temperature: Expect daytime highs around 18-22 C (65-72 F) and overnight lows around 5-9 C (41-48 F) in late January; mornings and evenings feel cool.
Seasonality: Late January falls in Scottsdale's dry winter season with low rain probability, but a passing storm can bring cool, windy conditions. The free-sources weather lookup returned no forecast for this run, so confirm the local forecast closer to arrival.
Packing: Pack light layers for cool mornings and evenings, a light jacket for outdoor fairground walking, sunglasses and sunscreen for the strong desert sun, and comfortable shoes for sprawling outdoor lots. A refillable water bottle and a power bank are useful for long auction days; add a smart-casual outfit for evening receptions.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Barrett-Jackson Scottsdale Auction usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Book a hotel near WestWorld or in Scottsdale; request free parking if you plan to drive to the auction.
Day 2
Reserve flights into PHX and arrange an airport transfer, rideshare, or rental car.
Day 3
Buy spectator tickets or complete bidder registration, including any deposit or credential steps required by the auction house.
Day 4
Download the lot list and mark the vehicles you want to inspect in person.
Day 5
Arrange financing or pre-approval if you plan to bid on a vehicle.
Day 6
Confirm insurance and transport options for any car you might purchase.; Check the local weather forecast 7-10 days out and pack layers, sunscreen, and comfortable shoes.
Day 7
Plan for parking, food, and incidental costs; confirm whether cards are accepted throughout the venue.
Day 8
Save the WestWorld address and the designated rideshare drop-off point.
Day 9
Review bidder terms, buyer's premium, payment deadlines, and title-transfer steps.
Day 10
Charge devices and bring a portable battery for long auction days.
Day 11
Confirm child, pet, and accessibility policies if attending with family.
Day 12
Confirm the Barrett-Jackson Scottsdale daily schedule, gate times, and auction start times on the official site.; Arrange post-auction storage or shipping contacts in case you buy a vehicle.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at WestWorld of Scottsdale
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Barrett-Jackson Scottsdale Auction registration concourse
WestWorld of Scottsdale
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
WestWorld of Scottsdale
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Barrett-Jackson Scottsdale Auction fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Barrett-Jackson Scottsdale Auction, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Classic and vintage cars for collectors and Luxury automotive accessories and pa solutions and benchmarking suppliers at Barrett-Jackson Scottsdale Auction in Scottsdale.
Min. budget
$590.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Classic and vintage cars for collectors and Luxury automotive accessories and pa products who need qualified meetings with the event's trade audience.
Min. budget
$2,655.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Scottsdale show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where is Barrett-Jackson Scottsdale in 2027?
The January 2027 auction is scheduled for Jan 23-31, 2027 at WestWorld of Scottsdale, 16601 N Pima Rd, Scottsdale, AZ. Confirm exact daily gate times and auction start times on barrett-jackson.com before you travel.
Do I need a bidder credential to attend?
Spectator tickets are typically available, but bidding requires registration and approval with Barrett-Jackson. Check the current bidder requirements, deposits, and fees on the official site before you plan to bid.
What kinds of vehicles are auctioned at Barrett-Jackson Scottsdale?
The Scottsdale docket spans American muscle, Resto-Mods, classics, exotics, trucks, SUVs, and automobilia, with both No Reserve and reserve lots. Review the online lot list before you travel to shortlist cars for inspection.
Can I inspect a car before bidding?
Preview areas allow close inspection of consigned vehicles. Check the official schedule for preview hours and any restrictions on opening hoods, doors, or starting engines, and bring a flashlight to check VIN, trim tags, and paperwork.
Is Barrett-Jackson Scottsdale family-friendly?
The event typically includes family activities, exhibits, food vendors, and automotive displays alongside the auction arena. Children should be supervised around moving vehicles and crowded preview areas.
How do I get to WestWorld of Scottsdale from Phoenix Sky Harbor?
PHX is about 25 mi / 40 km from WestWorld, roughly 30-45 minutes by car depending on traffic. Use rideshare, taxi, a shared-ride shuttle, or a rental car; Valley Metro bus connections are possible but slower and may require transfers.
Is parking available at WestWorld of Scottsdale?
WestWorld has large on-site parking areas, but event-day fees and traffic patterns vary. Arrive early, follow staff directions, and confirm current parking rates and accessibility details on the venue or organiser site.
What should I bring to the auction?
Comfortable shoes, layers for cool mornings, sunscreen and a hat for outdoor lots, a charged phone, and your bidder credentials if applicable. A flashlight helps for vehicle inspection, and a power bank is useful for long days.
Can I ship a vehicle I buy at the auction?
Yes, buyers typically arrange transport through specialized carriers, and Barrett-Jackson may provide recommended shipper lists. Confirm payment, title transfer, and pickup timing with the auction house before bidding.
Are food and drinks available on site?
WestWorld and the auction typically have food and beverage vendors, but options and hours vary by day. Check the official event guide for current offerings and outside-food policies.
What is a buyer's premium at a collector-car auction?
A buyer's premium is a fee added to the hammer price and paid by the buyer. The exact percentage and application vary by lot and consignment, so confirm the current fee schedule in the bidder agreement before you bid.
Glossary
- Lot
- A single vehicle or automobilia item offered for sale in the auction docket; each lot has a number, description, and scheduled auction slot.
- Hammer price
- The final bid amount acknowledged by the auctioneer when the gavel falls, before buyer's premium and any taxes or fees.
- Buyer's premium
- A fee added to the hammer price and paid by the buyer; the percentage and rules are set out in the bidder agreement.
- No Reserve
- A lot sold to the highest bidder regardless of price; there is no minimum bid that must be met for the sale to complete.
- Reserve
- A confidential minimum price set by the consignor; if bidding does not reach it, the vehicle may not sell.
- Consignment
- The agreement under which an owner entrusts a vehicle to the auction house for sale, including commission and reserve terms.
- Resto-Mod
- A classic vehicle updated with modern drivetrain, brakes, suspension, or comfort features while retaining its vintage body and character.
- Numbers matching
- A vehicle whose engine, transmission, and other key components carry the same identification numbers documented for that car.
- Provenance
- The documented ownership and history chain of a vehicle, including titles, build sheets, service records, and prior sales.
- VIN
- Vehicle Identification Number; a 17-character code used to verify identity, title, and history.
- Docket
- The published list or schedule of lots for an auction, often available online before the event.
- Automobilia
- Collectible automotive memorabilia such as signs, pedal cars, tools, posters, and petroliana sold alongside vehicles.
- Pre-bid or absentee bid
- A bid submitted before the live auction, allowing a buyer to compete without being in the arena; rules vary by auction house.
- Barn find
- A vehicle discovered after long storage, often unrestored and sold as-is; condition and paperwork should be inspected carefully.
- Pro Touring
- A build style that adds modern performance, handling, and reliability to a classic car, often with upgraded engine, brakes, and suspension.
- Concours
- A judged show or restoration standard focused on authenticity, finish, and period-correct detail.
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Also known as
Alternate names and search phrases for this event.
- Barrett-Jackson Scottsdale Auction 2027
- Barrett 2027
- Barrett Scottsdale 2027
- Scottsdale United States
- Classic and vintage cars for collectors
- Luxury automotive accessories and parts
- Automobilia and memorabilia for enthusiasts
- Custom automotive designs and modifications
- Trade show B2B Trade Expo Scottsdale
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.