Dates

    17–20 May 2027

    City / country

    Shanghai, China

    Venue

    National Exhibition and Convention Center (Shanghai) NECC

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    Event overview

    Overview

    Bakery China, organized by China Association of Bakery and Confectionery Industry and Bakery China Exhibitions Co. , Ltd.

    , is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The 29th Bakery China will be held on May 17-20, 2027, at the National Exhibition and Convention Center in Shanghai, covering 330,000 sqm of show space with over 2,200 exhibitors and 400,000 expected visits.

    TL;DR

    1. 1Event Name: Bakery China 2027
    2. 2Dates: May 17-20, 2027
    3. 3Location: National Exhibition and Convention Center, Shanghai
    4. 4Expected Exhibitors: Over 2,200
    5. 5Expected Visitors: 400,000

    Why visit

    Visitors will gain access to a wide range of products and services, networking opportunities with industry leaders, and insights into the latest market trends and innovations in the bakery sector.

    Why exhibit

    Exhibitors can showcase their products to a large audience, connect with potential buyers, and enhance their brand visibility in the competitive bakery market. Bakery China is crucial for industry professionals to connect, share innovations, and explore the latest trends in the bakery and confectionery sectors. It serves as a platform for networking and collaboration among key stakeholders.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Bakery product manufacturers
    Confectionery producers
    Retail buyers from supermarkets and specialty stores
    Food service professionals
    Ingredient suppliers
    Packaging solution providers

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Equipment manufacturers
    Ingredient suppliers
    Packaging companies
    Baking technology providers
    Food safety and quality assurance firms
    Logistics and distribution companies

    Product categories

    Key solution areas showcased across the event.

    Baking ingredients and additives
    Bakery equipment and machinery
    Packaging solutions for baked goods
    Confectionery products and ingredients
    Frozen bakery products
    Baking technology and software

    Location & Facilities

    Venue

    National Exhibition and Convention Center (Shanghai) NECC

    Shanghai, China

    Attend

    Entry & tickets

    Who runs the show

    Organisers

    中国焙烤食品糖制品工业协会

    北京贝克瑞会展服务有限责任公司

    How the last edition performed

    Previous edition

    Last edition

    2025

    Completed

    Visitors: 320,000

    Floor area: 320,000 sqm

    Exhibitor countries: 30

    This edition

    2027

    Exhibitors: 2,200

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    Bakery China, organized by China Association of Bakery and Confectionery Industry and Bakery China Exhibitions Co., Ltd., is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The 29th Bakery China will be held on May 17-20, 2027, at the National Exhibition and Convention Center in Shanghai, covering 330,000 sqm of show space with over 2,200 exhibitors and 400,000 expected visits. Bakery China is crucial.

    Audience quality

    High-value decision-makers

    Visitors typically include Bakery product manufacturers, Confectionery producers, Retail buyers from supermarkets and specialty stores, Food service professionals. Event Name: Bakery China 2027. Dates: May 17-20, 2027. Location: National Exhibition and Convention Center, Shanghai. Expected Exhibitors: Over 2,200. Documented attendance reached 320,000+ visitors in the reference edition. Bakery China 2027 attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors can showcase their products to a large audience, connect with potential buyers, and enhance their brand visibility in the competitive bakery market. Expected Exhibitors: Over 2,200. Bakery China is crucial for industry professionals to connect, share innovations, and explore the latest trends in the bakery and confectionery sectors. It serves as a platform for networking and collaboration among key stakeholders. Meet qualified buyers and partners including. Exhibitor categories include Equipment.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Shanghai (Yangtze River Delta), East China

    Why it matters

    Bakery China is the largest bakery and confectionery trade fair in Asia and one of the biggest anywhere by exhibition area, covering the whole chain in one venue — industrial bakery lines, frozen dough, ingredients, packaging, chocolate and retail coffee. Shanghai is China's bakery, café and new-tea retail epicentre, and the surrounding Yangtze River Delta concentrates a large share of national bakery consumption and chain-store expansion, so a single May trip supports sourcing, competitor benchmarking and distributor recruitment simultaneously.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Global bakery and bakery-equipment circuit

    Space and hotel demand peak 4–6 months out for the Asia edition; European and US peers are booked 6–12 months ahead.

    Bakery China sits at the centre of an annual/triennial circuit covering industrial baking equipment, artisan pastry and food manufacturing. Buyers typically pair an Asia trip (Bakery China) with a European or US peer show for machinery launches, or use Gulfood/SIAL for broader food and beverage sourcing.

    Mid-to-late May, annual, NECC Shanghai

    Bakery China

    European autumn/winter cycle — book space 6–12 months ahead

    Iba / SIGEP / SIAL Paris

    US autumn cycle on a multi-year rotation — verify the current edition year

    IBIE

    February, Dubai — useful for Middle East and Africa coverage

    Gulfood

    Peer-event names and official domains listed as planning references; confirm dates and edition cycles on each organiser's website before booking.

    Plan your trip

    Travel & logistics

    Local currency · CNY

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    PVG

    Shanghai Pudong

    Maglev + metro or taxi to Pudong expo clusters.

    to venue

    45–70 min to SNIEC

    by car

    SHA

    Shanghai Hongqiao

    Hongqiao is closer to central Shanghai halls.

    to venue

    30–45 min

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Hongqiao CBD / East Xujing (Metro Line 2), roughly 2–5 km from NECC

    USD 45–80 / night

    Standard limited-service rooms; book early — the NECC calendar fills the Hongqiao cluster and rates rise sharply during large shows.

    source
    Mid-range
    Hongqiao CBD / Zhudi and Huacao, roughly 3–8 km from NECC, Metro Line 2 access

    USD 80–150 / night

    Best value trade-off: 10–20 minute taxi or a short metro ride to the venue, with more dining options than the immediate venue zone.

    source
    Premium
    On or immediately adjacent to the NECC campus / Hongqiao core

    USD 150–300 / night

    Walking distance to the halls — the practical choice for exhibitors and buyers with back-to-back meeting schedules; rates spike during Bakery China week.

    source

    Local transport

    Get around the city with these convenient transport options.

    metro

    Estimated costCNY 3–6 (≈USD 0.5–1) per ride
    Best forEast Xujing Station (Metro Line 2) → NECC North Entrance

    Closest metro station to the venue; short walk to the north entrance. Buy a Shanghai Public Transport Card or use Alipay/WeChat Pay metro QR codes.

    metro

    Estimated costCNY 8–10 (≈USD 1.2–1.5)
    Best forShanghai Pudong (PVG) → NECC via Metro Line 2 (transfer at Guanglan Road)

    Cheapest option but 90–110 minutes door to door; awkward with large luggage during peak hours.

    taxi

    Estimated costCNY 40–70 (≈USD 6–10) taxi/DiDi estimate
    Best forShanghai Hongqiao (SHA) to National Exhibition and Convention Center (Shanghai) NECC

    10–25 min off-peak; Hongqiao airport and the adjacent high-speed rail station are the closest gateways to the venue.

    taxi

    Estimated costCNY 250–350 (≈USD 35–50) taxi estimate
    Best forShanghai Pudong (PVG) to National Exhibition and Convention Center (Shanghai) NECC

    60–90 min depending on traffic; pre-book a DiDi or hotel car for arrival during evening peak.

    train_plus_local

    Estimated costCNY 5–15 (≈USD 1–2) metro/taxi estimate
    Best forShanghai Hongqiao Railway Station → NECC

    Hongqiao Railway Station is about 2 km from NECC — convenient for delegates arriving by high-speed rail from Suzhou, Hangzhou or Nanjing.

    rideshare_app

    Estimated costCNY 30–120 (≈USD 4–17) typical city fares
    Best forCity-wide point-to-point (DiDi / Gaode)

    DiDi is widely used; set the destination in Chinese characters and expect surge pricing after halls close on show days.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser

    China's unilateral visa-free lists are updated frequently; check the Chinese embassy/consulate site for your nationality and the latest policy validity date before booking flights.

    China's ATA Carnet acceptance is limited and not reliably available for exhibition goods; exhibitors should plan temporary importation through the organiser's official freight forwarder and confirm customs bonding requirements well in advance.

    Official visa page

    Weather

    May in Shanghai is late spring: daytime highs typically 24–27°C with nights around 17–20°C, moderate humidity and around 10–14 rain days (approximately 110–120 mm for the month). Pack light layers, a compact umbrella and comfortable walking shoes — the heat of July–August and the June 'plum rain' downpours fall outside the show window.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to China.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Payments and tipping

    Tipping is not customary and is not expected in taxis or restaurants. Mobile payment (WeChat Pay / Alipay) is the default everywhere; international cards work at hotels and larger merchants but rarely at small vendors, so set up Alipay or WeChat Pay with an international card before travel and carry a small amount of CNY cash as backup.

    Business etiquette

    Exchange business cards with both hands and present/receive them with a brief look before pocketing. Use surnames with appropriate titles, arrive punctually for meetings, and expect relationship-building before commercial detail. Banquet seating and toasting follow seniority — follow your host's lead.

    Dress, access and connectivity

    Smart-casual business dress works for the halls; venues are heavily air-conditioned, so a light jacket helps. Carry your passport for hotel registration and any exhibition re-entry checks. Public Wi-Fi at hotels requires passport registration; consider a local tourist SIM or eSIM at PVG/SHA for reliable data, and confirm your home apps still work from mainland China.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: PVG

    Book flights to PVG when possible for the shortest transfer to the venue; compare SHA only if fares are materially lower.

    Visa

    China requires a visa for many nationalities, but business visitors to Bakery China 2027 have three practical routes: (1) 30-day unilateral visa-free entry for passport holders of a growing list of countries (e.g. France, Germany, Italy, Spain, Netherlands, Switzerland, Ireland, Belgium, Austria, Hungary, Luxembourg, Malaysia, plus several Asia-Pacific and Latin American states) — the policy was extended through 31 Dec 2026, so confirm it still applies for May 2027 travel; (2) 240-hour (10-day) visa-free transit for nationals of 55 eligible countries routing to a third country via Shanghai Pudong (PVG) or Hongqiao (SHA), with a confirmed onward ticket; (3) an M (business) visa issued through the Chinese Visa Application Service Centre for everyone else, typically 4–7 working days and USD 60–185 depending on nationality (USD 185 for US citizens). Apply at least 4–6 weeks before travel; exhibitors should request invitation letters from the organiser.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    China extended the 30-day visa-free policy through 31 Dec 2026; confirm eligibility for your passport and that the policy is still in force for May 2027 travel before booking. Requires a confirmed onward ticket to a third country (not back to your origin) and travel within the permitted area; business meetings are permitted during the stay.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Shanghai Pudong (PVG): 45–70 min to SNIEC; Shanghai Hongqiao (SHA): 30–45 min. Allow road or rail time to National Exhibition and Convention Center (Shanghai) NECC; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near National Exhibition and Convention Center (Shanghai) NECC: Hongqiao CBD / East Xujing (Metro Line 2), roughly 2–5 km from NECC: ibis Shanghai Hongqiao, Jinjiang Inn Shanghai Hongqiao, Home Inn (Hongqiao NECC area); Hongqiao CBD / Zhudi and Huacao, roughly 3–8 km from NECC, Metro Line 2 access: Novotel Shanghai Hongqiao, Ramada Plaza Shanghai Hongqiao, Holiday Inn Express Shanghai Hongqiao; On or immediately adjacent to the NECC campus / Hongqiao core: Hilton Shanghai Hongqia

    Ride-hail: Ride-hailing apps are commonly used in Shanghai; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to National Exhibition and Convention Center (Shanghai) NECC.

    Parking: On-site parking is available at National Exhibition and Convention Center (Shanghai) NECC; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: May 2027

    Temperature: 24–27°C daytime highs / 17–20°C overnight (Shanghai, May)

    Seasonality: Late spring with occasional showers — roughly 10–14 rainy days and about 110–120 mm for May; the humid 'plum rain' season typically starts mid-June, after the show.

    Packing: May in Shanghai is late spring: daytime highs typically 24–27°C with nights around 17–20°C, moderate humidity and around 10–14 rain days (approximately 110–120 mm for the month). Pack light layers, a compact umbrella and comfortable walking shoes — the heat of July–August and the June 'plum rain' do

    Plan your trip

    Planning

    Best day for qualified buyer meetings: Day 2 — Tuesday 18 May 2027

    Opening day (17 May) is dominated by the official opening ceremony, press activity and peak crowds, while day 2 combines full hall coverage with the highest density of forum, matchmaking and supplier-meeting slots — and machinery stands are still fully staffed and running demos (from day 3 onwards exhibitors begin breaking down larger equipment and staffing thins).

    Side trips

    3

    The Bund and Yu Garden, downtown Shanghai

    Zhujiajiao Water Town

    Suzhou

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · standard

    CNY 100 / per person / full show

    estimate

    visa_fee

    visitor · M visa (business)

    USD 60–185 / per applicant

    estimate

    booth_space

    exhibitor · shell scheme (per sqm)

    USD 250–450 / per sqm

    estimate

    exhibitor_stand

    exhibitor · 9 sqm minimum booth

    USD 2250–4500 / per stand

    estimate

    visa_fee

    visitor · Entry visa

    USD 185 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You need supplier shortlists, competitor benchmarking or distribution partners and can commit 2–3 days on the floor.

    Best for

    Buyers, importers, distributors, café and bakery-chain operators and R&D teams sourcing equipment, ingredients, frozen dough or retail formats; also first-time China market scouts who want the full supplier landscape in one trip.

    Min. budget

    $570.00

    Timeline

    4–8 weeks (registration, visa if required, flights and Hongqiao-area hotels)

    Risks

    Opening day is the busiest — pre-plan halls and meeting slots.

    Budget estimate from listing cost signals — confirm live rates.

    China entry rules change; verify visa-free or transit eligibility for your passport before booking.

    NECC is far from downtown, so hotel location drives daily transfer time.

    exhibit

    You already have (or are actively building) an Asia sales channel and can staff a stand for the full show.

    Best for

    Suppliers of bakery equipment, ovens and lines, ingredients, frozen dough, packaging, retail technology and services targeting Chinese and wider Asian bakery buyers.

    Min. budget

    $3,400.00

    Timeline

    6–9 months (space contract, stand build, freight/temporary import, staffing and visas)

    Risks

    Budget estimate from listing cost signals — confirm booth pricing with the organiser.

    Stand build, sea/air freight and customs clearance add significant cost and lead time.

    Goods require temporary import handling — confirm the organiser's official freight forwarder.

    Four consecutive show days need adequate staffing and Chinese-speaking support.

    skip

    You can reach the same suppliers at a regional peer show (iba Munich, IBIE Las Vegas, SIGEP Rimini, SIAL Paris) or through agents — or your budget/visa position makes May travel impractical.

    Best for

    Teams with no China/Asia sourcing or sales mandate this cycle, or those unable to travel in May.

    Timeline

    Not applicable

    Risks

    You may miss benchmark launches, live equipment demos and direct-from-market supplier pricing.

    Trust footer

    Sources

    4

    References

    1

    Publishers

    0

    Date checked

    1

    Bakery China

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