Trade showB2B
Bad Direction
Bad Direction is a trade fair for SHK (sanitary, heating, and air conditioning) professionals, held in Münster, Neumarkt, and Salzburg in 2026/2027. The event features over 35 exhibitors, a stage program, new products, and networking opportunities. It celebrates its 10th anniversary in 2026.
SanitaryHeatingService
35+
Exhibitors
Dates
Oct 7, 2026 – Feb 4, 2027
City / country
Salzburg, Austria
Venue
Messezentrum Salzburg GmbH
Type
B2B · Annual
Official Website
Are you the organiser of this event?
- Bad Direction offers a unique opportunity to connect directly with SHK professionals, including installers, architects, and real estate professionals in a relaxed atmosphere.
- With over 35 exhibitors and a targeted audience, exhibitors can showcase new products, gain practical insights, and build lasting business relationships.
- The event's 10-year history and multi-location format ensure broad reach and engagement.
Audience at a Glance
Who Exhibits
Exhibitor Profile
5 categories represented
- Sanitary products
- Heating systems
- Furnishings
- Software solutions
- Energy systems
Who Attends
Visitor Profile
5 audience types
- Installers
- Interior designers
- Real estate professionals
- SHK trainees
- Architects
Industries & Sectors
SanitaryHeatingService
Coverage & Spotlights
No exhibitor spotlights published yet for this event.
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