Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Baby+Kind 2027 is a premier trade show dedicated to pregnancy, baby, and child care products. Taking place from March 19 to 21, 2027, at Messe Freiburg, this event brings together a wide range of exhibitors offering the latest innovations and trusted brands.
Attendees can explore various product categories, participate in informative sessions, and enjoy a family-friendly atmosphere with activities for children. Baby+Kind 2027 takes place in Freiburg, Germany.
TL;DR
- 1Dates and venue: 19-21 March 2027 at Messe Freiburg, the city's exhibition ground in the north-west of Freiburg; confirm hall and entrance allocation with the organiser closer to the show.
- 2Sector focus: baby and toddler equipment - prams and buggies, child car seats, nursery furniture, co-sleepers, feeding and hygiene products, maternity and nursing wear, toys, textiles and family services such as midwife and early-years advice.
- 3Audience: expectant and new parents, grandparents and family shoppers from Freiburg, the Upper Rhine and across Baden-Wuerttemberg, alongside midwives, day-care staff and early-years professionals who work with families.
- 4Format: a consumer-facing exhibition weekend with exhibitor stands and an advice-led supporting programme; the 2027 stage timetable and any product-testing areas are published on baby-messe.freiburg.de.
- 5Organiser: FWTM GmbH & Co. KG (Freiburg Wirtschaft Touristik und Messe), the city's trade fair and tourism company, listed on the event domain as the organiser contact.
Why visit
Discover the latest trends in baby and child care products. Dates and Venue: Baby+Kind 2027 runs from March 19 to 21, 2027 at Messe Freiburg, Germany. Buyer Authority: Targeted attendees include young parents, expectant couples, and families. Baby+Kind 2027 is a premier trade show dedicated to pregnancy, baby, and child care products. Taking place from March 19 to 21, 2027, at Messe Freiburg, this event brings together a wide range of exhibitors offering the latest.
Why exhibit
Exhibiting at Baby+Kind 2027 provides direct access to a targeted audience of young families and parents. Scale and Focus: The event showcases the latest products and services for pregnancy, babies, and children up to 6 years. Buyer Authority: Targeted attendees include young parents, expectant couples, and families.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Expectant parents seeking baby products
Parents with children aged 0-6 years
Childcare professionals and educators
Retail buyers from family-oriented stores
Health and wellness advocates for families
Influencers and bloggers in parenting and family sectors
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of baby and child care products
Retailers specializing in family-oriented goods
Service providers for parenting and childcare
Educational organizations focused on family health
Brands offering maternity and baby clothing
Suppliers of toys and educational materials
Product categories
Key solution areas showcased across the event.
Baby care products and accessories
Maternity clothing and accessories
Child safety equipment and furniture
Toys and educational games for children
Nutritional products for infants and toddlers
Family travel and leisure products
Location & Facilities
Venue
Messe Freiburg
Freiburg, Germany
Facilities
Parking
Messe Freiburg in Freiburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messe Freiburg in Freiburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe Freiburg for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
March 19 to 21, 2027Friday 2:00 PM – 7:00 PM
Saturday & Sunday10:00 AM – 6:00 PM
Who runs the show
Organisers
FWTM GmbH & Co. KG
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Freiburg, Germany
Why it matters
Attending Baby+Kind 2027 on 2027-03-19 to 2027-03-21 in Freiburg lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
B&B Hotel Freiburg-Nord
budget
Freiburg North1.9 km from Messe Freiburg to venueEco-certified, free Wi-Fi and free parking, air conditioning and pet-friendly rooms; guest rating 3.9 from roughly 2,000 reviews. Good value if you drive to the fair.
Premier Inn Freiburg City Nord Hotel
midscale
Freiburg City Nord820 m from Messe Freiburg to venueClosest captured hotel to the fairground - walkable for an early hall entry. Breakfast and parking at extra cost; free Wi-Fi, bar, accessible and kid-friendly rooms.
Premier Inn Freiburg City Sued hotel
midscale
Freiburg City Sued2.9 km from Messe Freiburg to venueGuest rating 4.2; breakfast and parking extra, free Wi-Fi, air conditioning, restaurant and bar, kid-friendly and smoke-free. Handy for evenings in the Altstadt.
Aparthotel Adagio Access Freiburg
apart-hotel
FreiburgCentral Freiburg, tram or taxi to Messe Freiburg to venueGuest rating 4.1; kitchen in rooms, free Wi-Fi, air conditioning, pet-friendly and accessible. Suited to families or exhibitor teams staying several nights.
Local transport
Get around the city with these convenient transport options.
Walk
Estimated costFree - about 820 m on foot from the hotel
Best forPremier Inn Freiburg City Nord to Messe Freiburg
The shortest captured hotel-to-fairground walk; allow 10-12 minutes with a pram and use the marked crossings on the main road.
Tram / city bus
Estimated costApprox. EUR 3.00-3.40 single adult journey in the city fare band; a day ticket is roughly EUR 6.50-7.50
Best forFreiburg Hauptbahnhof and city districts to the Messe Freiburg stop
VAG Freiburg and RVF operate the network; validate the ticket before boarding and confirm the current line and fare band in the VAG app. Approximate fares, confirm live prices.
Taxi
Estimated costApprox. EUR 10-16 for a 1-3 km metered city trip
Best forCity Nord / City Sued hotel clusters to Messe Freiburg
Short city hops only - the captured hotels are 0.8 km to 2.9 km from the fairground, so a fare above this band suggests a longer route. Confirm the meter at the start.
Ride-hailing app
Estimated costApprox. EUR 9-15 for a short city trip, subject to app surge
Best forAltstadt or Hauptbahnhof to Messe Freiburg
App coverage in Freiburg is thinner than in Berlin or Munich; check availability before relying on it and keep the taxi rank at the Hauptbahnhof as a fallback.
Car / venue parking
Estimated costApprox. EUR 5-10 per day for venue parking; B&B Hotel Freiburg-Nord offers free parking for guests
Best forMesse Freiburg on-site parking areas
Weekend family fairs fill the closest bays by mid-morning. Rates are set by the venue - confirm at the ticket machine or the Messe Freiburg site.
Regional train
Estimated costApprox. EUR 10-25 for a regional single from Offenburg or Basel; ICE fares from Frankfurt are higher and vary by booking window
Best forBasel, Offenburg or Karlsruhe to Freiburg Hauptbahnhof
Use Deutsche Bahn spar fares for longer journeys and allow 20-30 minutes from Hauptbahnhof to the fairground by tram plus walking. Confirm live rail fares before booking.
taxi
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forEuroAirport Basel-Mulhouse-Freiburg (BSL / MLH / EAP) to Messe Freiburg
taxi
Estimated costApprox. EUR taxi/rideshare from ZRH to venue (estimate; confirm before travel)
Best forZurich Airport (ZRH) to Messe Freiburg
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
March in Freiburg is early spring in the Upper Rhine valley: cold mornings near 3-5 C, mild afternoons around 12-14 C, and a mix of sunshine and showers. Snow is uncommon in the city but can return on the Black Forest ridges, so a waterproof layer and closed shoes are more useful than a heavy coat. These are climatological bands, not a forecast - check the 7-day forecast before the 19-21 March 2027 weekend.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
German mobile networks (Telekom, Vodafone, O2) provide strong 4G/5G coverage across Freiburg and the Messe Freiburg halls; EU visitors can use roam-like-at-home allowances. Buy a prepaid data SIM from a supermarket or network shop in the Altstadt if you need a local number, and ask the organiser or venue about free Wi-Fi in the foyer - hall Wi-Fi is usually limited. Power sockets are Type F (Schuko) at 230 V, so UK and US visitors need an adapter.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Opening hours and Sundays
Shops in Freiburg close on Sundays, and the fair weekend runs across a Sunday. Buy nappies, formula or snacks on Friday or Saturday, or use the Hauptbahnhof shops, which keep longer Sunday hours than the Altstadt.
Cash and cards
Cards are widely accepted in Freiburg, but small stands, market stalls and some bakery counters still prefer cash. Carry a few euro coins for lockers, tram machines and cloakroom tips.
Language
German is the default at the fair and in shops. A short 'Guten Tag' and 'Sprechen Sie Englisch?' goes a long way, and many younger stand staff and hotel teams switch to English readily.
Tram and queue etiquette
On VAG trams, validate your ticket before boarding, keep the aisle clear for prams, and give up the priority seats near the doors. Pushchairs normally board through the wider double doors in the middle of the tram.
Tipping and service
Restaurant bills usually include service, but rounding up by 5-10 percent is normal. Say the total you want to pay when handing over the card or cash rather than leaving coins on the table.
Family-friendly city
Freiburg is a compact, cycling-heavy university city with good baby-changing facilities in department stores and the Hauptbahnhof. The Bächle water channels in the Altstadt are a hazard for pram wheels - watch the kerb edges.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Book into EuroAirport Basel-Mulhouse-Freiburg (BSL/MLH/EAP) for the shortest transfer, or into Zurich (ZRH) or Frankfurt (FRA) if the Basel route is expensive or inconvenient - both have frequent rail connections to Freiburg Hauptbahnhof. For German domestic travel, compare Deutsche Bahn spar fares against flights, since the ICE route along the Rhine is often faster door to door. No 2027 fare bands are published in this listing; compare live prices and allow an overnight buffer before 19 March 2027 if you are exhibiting or flying long-haul.
Visa
Non-EU visitors travelling to Germany for a trade fair generally enter on a Schengen short-stay visa; the German missions portal lists a dedicated business visa category alongside airport transit visas and the digital EES entry registration that replaced passport stamping in the Schengen area.
Processing: Varies by nationality; apply several weeks before travel.
The German missions visa portal also publishes an ETIAS information page and a visa FAQ, and notes the abolition of the remonstration procedure from 1 July 2025. Travellers should check whether their nationality is visa-exempt before applying and register entry digitally under the EES scheme.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Freiburg; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Messe Freiburg: Freiburg North: B&B Hotel Freiburg-Nord; Freiburg City Nord: Premier Inn Freiburg City Nord Hotel; Freiburg City Sued: Premier Inn Freiburg City Sued hotel.
Ride-hail: Ride-hailing apps work in Freiburg but coverage is patchier than in Berlin or Munich, especially outside the centre and at shift-change times. Check the app before you rely on it for a tight hall-entry slot, and keep the taxi ranks at Freiburg Hauptbahnhof and near the Messe as a fallback. Local taxi firms take app and phone bookings, and short trips of 1-3 km are usually quicker by taxi than by waiting for a rideshare match.
Public transit: VAG Freiburg runs the city's tram and bus network, with a stop serving Messe Freiburg and connections from Freiburg Hauptbahnhof through the city centre. Journeys from the City Nord and City Sued hotel clusters are short, typically 10-20 minutes including walking. Buy a single ticket in the city fare band (around EUR 3.00-3.40, approximate) or a day ticket if you plan several trips, validate it before boarding, and confirm the current line numbers and RVF tariff in the VAG app before travelling.
Parking: Messe Freiburg has on-site parking areas beside the halls, with further street parking in the surrounding City Nord district. Family fairs fill the nearest bays by mid-morning on Saturday and Sunday, so arrive at opening or use the tram. Daily rates are set by the venue and were not captured here - check the Messe Freiburg site or the ticket machine. Guests at B&B Hotel Freiburg-Nord park free at the hotel and walk or drive the short distance to the fairground.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: Approx. 3-14 C - cold early mornings around 3-5 C and mild afternoons of 12-14 C, based on seasonal norms for Freiburg rather than a firm forecast.
Seasonality: March is a changeable month in the Upper Rhine valley: fast-moving showers alternate with bright, mild spells, and the Black Forest hills can still hold snow while the city is green. Daylight lengthens noticeably by the third week of March, which helps if you plan an evening walk in the Altstadt after the halls close.
Packing: Pack layers rather than one heavy coat: a waterproof shell, a warm mid-layer, closed comfortable shoes for tram stops and the walk from the Messe car parks, and a compact umbrella. Add a spare change of baby clothes and a rain cover for the pram if you are visiting with an infant, plus sunscreen for bright March afternoons on the Schlossberg.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Baby+Kind 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-14
confirm the 2027 opening days and hours on baby-messe.freiburg.de and note which hall entrance is in use for the weekend.
T-14
buy or reserve your ticket through the organiser channel and save the confirmation offline on your phone.
T-12
book the hotel - Premier Inn Freiburg City Nord is roughly 820 m from the fairground, B&B Hotel Freiburg-Nord about 1.9 km and Premier Inn Freiburg City Sued about 2.9 km.
T-10
check Deutsche Bahn connections to Freiburg Hauptbahnhof and, if arriving by car, note the Messe Freiburg parking areas and any weekend rate.
T-10
list the products you actually want to compare - pram chassis and fold size, car seat height band and ISOFIX fit, cot mattress dimensions - so you are not deciding under stand pressure.
T-7
measure your car boot and rear seat, and photograph the ISOFIX anchor points, if a child car seat is on your list.
T-7
check the 7-day Freiburg forecast and pack a waterproof layer; March in the Upper Rhine valley swings between mild afternoons and cold mornings.
T-5
download the VAG Freiburg app or check RVF fare bands so tram travel to the Messe stop is quick on arrival day.
T-3
confirm baby-changing, feeding and pram-parking arrangements with the organiser if you are visiting with an infant.
T-2
pack a changing kit, snacks and water for the halls, since family fair catering queues peak around midday.
T-1
check the exhibitor list one last time and mark three or four priority stands rather than trying to walk every aisle.
T-12
Show day: arrive at opening, do the big-ticket stands first, then use the afternoon for advice desks and the stage programme.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Messe Freiburg
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Baby+Kind 2027 registration concourse
Messe Freiburg
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messe Freiburg
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Baby+Kind 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Baby care products and accessories solutions and benchmarking suppliers at Baby+Kind 2027 in Freiburg.
Min. budget
$450.00
Timeline
4–8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change — confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Baby care products and accessories products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3–6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall — confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Freiburg show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where does the Freiburg baby fair take place in 2027?
The listing runs 19-21 March 2027 at Messe Freiburg. Opening hours per day, hall allocation and the entrance to use are published on baby-messe.freiburg.de; check the site in the week before you travel because family fairs sometimes adjust Sunday closing times.
Who is the Freiburg baby fair aimed at - trade buyers or families?
It is a consumer-facing family fair: expectant parents, new parents, grandparents and family shoppers looking at prams, car seats, nursery furniture, clothing and baby-care services. Midwives, day-care teams and early-years professionals also attend to see products and meet local service providers, but the programme is written for end consumers rather than wholesale buyers.
Can I bring my baby, toddler or pram to the show?
Yes - a baby fair is built around families, and prams are the normal way to move through the halls. Ask the organiser in advance about dedicated pram parking, baby-changing rooms and any quiet or feeding area, since these vary by hall layout at Messe Freiburg.
Do I need to buy a ticket in advance?
Ticketing is handled through the organiser's channels listed on baby-messe.freiburg.de. The listing here does not publish 2027 prices or deadlines, so check the official ticket page before travelling and keep the confirmation on your phone for the entrance check.
How do I get from Freiburg Hauptbahnhof to Messe Freiburg?
Take a VAG Freiburg tram or bus from the Hauptbahnhof towards the Messe Freiburg stop - the ride is short, usually under 20 minutes depending on the connection. Single tickets are bought from machines or the VAG app; confirm the current line number and fare band with VAG or RVF on the day.
Is there parking at Messe Freiburg?
The exhibition ground has its own parking areas next to the halls, and nearby hotels such as B&B Hotel Freiburg-Nord offer free parking. Daily rates and any weekend flat fee are set by the venue, so check the Messe Freiburg site or the ticket machine rather than relying on a quoted figure.
Will exhibitors fit or check child car seats at the fair?
Car-seat stands typically demonstrate installation and ISOFIX fitting, and some retailers offer a fitting check with purchase. Which brands run checks in 2027 is confirmed by the exhibitor list on the organiser site - ask ahead if you want your own seat inspected.
What language is used at the Freiburg baby fair?
German is the working language for stage talks, advice desks and most stand staff. Many exhibitors in the baby and nursery sector speak English, especially international pram and car-seat brands, but bring key questions written in German if you need detailed fitting or safety advice.
Is the venue accessible for wheelchairs and prams?
Messe Freiburg is a modern exhibition ground with step-free hall access, but the practical details - lifts, accessible toilets, seating in the talk area - should be confirmed with the organiser before you travel, especially if you are visiting with both a wheelchair and a pram.
Can I buy products on site and take them home the same day?
Many consumer stands sell directly and hold stock for collection, while larger furniture and prams are often ordered for later delivery. Bring a bag or trolley for small items, and confirm delivery costs, assembly service and return terms at the stand before paying.
What else is there to do in Freiburg around the show?
The Altstadt with the Muenster, the Bächle water channels and the Schlossberg viewpoint are walkable from the Hauptbahnhof, and the city is a base for the Black Forest and Kaiserstuhl vineyards. Plan one extra half-day if you are travelling with family.
Glossary
- Kinderwagen
- The German word for a pram or pushchair; at a German baby fair you will see it used for both lie-flat newborn prams and upright buggies, with exhibitors quoting wheel type, folding size and chassis weight.
- Erstausstattung
- The 'first equipment' or newborn layette - the bundled list of pram, cot, car seat, changing mat, bottles, clothing sizes and hygiene items that German parents assemble before birth. Many stands at this fair are effectively one-stop Erstausstattung shopping.
- i-Size / UN R129
- The European child car seat regulation that replaced R44/04. Seats are grouped by child height rather than weight, and i-Size seats must pass side-impact testing; ask exhibitors which seats are R129-approved and whether they fit your car's ISOFIX points.
- Reboarder
- A rear-facing car seat used well beyond infancy, common in Germany and Scandinavia. Exhibitors at a baby fair typically demonstrate reboarder models for children up to roughly four years and explain the extra legroom and installation angle.
- Beistellbett
- A co-sleeper or side-bed that attaches to the parents' bed for the first months. Shown at nursery furniture stands together with cot mattresses, nest inserts and the relevant safety notes on mattress fit and gaps.
- Tragetuch and Tragehilfe
- A woven or stretchy wrap (Tragetuch) versus a buckle carrier (Tragehilfe). Sling-advice stands at baby fairs demonstrate tying methods and check hip position, and some offer weighted try-on with a doll.
- Hebamme
- A midwife. In Germany midwives provide antenatal checks, home visits in the Wochenbett (postpartum period) and postnatal recovery courses; baby fairs often host midwife advice desks and lists of local Hebammen accepting new families.
- Wochenbett
- The six-to-eight week postpartum period during which German families typically stay close to home with midwife support. Related fair topics include Rueckbildung (postnatal recovery exercise) and breastfeeding counselling.
- U-Untersuchungen
- The scheduled German child health screening programme, U1 to U9 plus the J1 youth check. Information stands for paediatric practices or health insurers sometimes explain the yellow U-Heft booklet at family fairs.
- Krabbelgruppe and Pekip
- A parent-and-baby playgroup (Krabbelgruppe) and the Prager-Eltern-Kind-Programm (Pekip) movement classes for the first year. Local providers use baby fairs to recruit families for weekly courses in Freiburg districts.
- Familienkasse and Elterngeld
- The family benefits office and the German parental allowance. Consumer fairs frequently include advice stands on parental leave, Kindergeld and the paperwork that follows a birth.
- Messe Freiburg
- Freiburg's exhibition centre, served by city tram and bus routes and with on-site parking areas. Hall numbering matters when planning a route through a multi-hall baby fair - check the hall plan at the entrance.
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Also known as
Alternate names and search phrases for this event.
- Baby+Kind 2027 Freiburg 2027
- Baby 2027
- Baby Freiburg 2027
- Kind Freiburg 2027
- Freiburg Germany
- Family and Childcare Freiburg 2027
- Family and Childcare Trade Show Freiburg
- Baby care products and accessories
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.