Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

B2BookingsMed 2026 is a premier B2B and B2C event focused on medical tourism, taking place in Rome from November 18-20, 2026.
Dates
18–20 Nov 2026
City / country
Rome, Italy
Venue
Hilton Airport Roma
Event overview
B2BookingsMed 2026 is an international B2B event designed to connect buyers, travel agencies, facilitators, and industry professionals with exhibitors in the medical, wellness, and tourism sectors.
The event will feature pre-scheduled meetings, networking sessions, and conferences, showcasing the latest innovations in healthcare and medical tourism.
B2BookingsMed B2B & B2C Meetings - Networking - Conferences - Trainings- Awards takes place in Rome, Italy.
TL;DR
Attendees will gain access to a wide range of healthcare providers and medical tourism facilitators, enhancing their international patient flows. Dates and Venue: B2BookingsMed 2026 takes place from November 18-20, 2026, at Hilton Airport Roma, Rome, Italy. B2BookingsMed 2026 is an international B2B event designed to connect buyers, travel agencies, facilitators, and industry professionals with exhibitors in the medical, wellness, and tourism sectors.
Exhibiting at B2BookingsMed provides organizations with direct access to qualified international buyers and the chance to present their services to a global audience. Scale and Focus: This event connects buyers, travel agencies, and healthcare professionals in the medical tourism sector. Buyer Authority: Participants include clinics, hospitals, medical spas, and pharmaceutical companies from over 50 countries. Entry: Registration is available online for buyers and exhibitors.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Rome, Italy
Hilton Airport Roma in Rome typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Hilton Airport Roma in Rome typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Hilton Airport Roma for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
World Fine Selections srl
BookingsMed.com
M&M Servizi srls
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending B2BookingsMed B2B & B2C Meetings - Networking - Conferences - Trainings- Awards on 2026-11-18 to 2026-11-20 in Rome lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Leonardo da Vinci International Airport (Fiumicino)
Rome's main intercontinental gateway, with direct flights from major European, Gulf, North American and Asian hubs. Confirm the current terminal-to-hotel connection, shuttle schedule and signage with the hotel or organiser
The venue hotel, Hilton Rome Airport, sits at the airport itself, so terminal-to-hotel transfer is short and does not require a city journey
to venue
TBA
by car
Ciampino Airport (Giovan Battista Pastine)
Secondary Rome airport used mainly by low-cost and charter carriers. Rail and bus links run to Roma Termini, from where you can continue to Fiumicino by train or taxi. Confirm current schedules locally
Ciampino lies on the south-east side of Rome, on the opposite side of the city from Fiumicino, so allow extra time to cross Rome if you land there
to venue
TBA
by car
A range of accommodation options near the venue and across key areas.
Hilton Rome Airport
Directly at the airport; 3.8 guest rating with about 6.5K reviews; amenities include breakfast (extra charge), free Wi-Fi, parking (extra charge), indoor pool, hot tub, air conditioning, pet-friendly, fitness center.
Hilton Garden Inn Rome Airport
About 1.7 km from Hilton Rome Airport; 3.8 guest rating; breakfast (extra charge), free Wi-Fi, parking (extra charge), air conditioning, pet-friendly, fitness center, bar and restaurant.
Hilton Rome Eur La Lama
About 18.4 km from Hilton Rome Airport; 4.3 guest rating; breakfast (extra charge), Wi-Fi (extra charge), parking (extra charge), air conditioning, pet-friendly, fitness center, bar and restaurant.
Hilton Garden Inn Rome Claridge
About 24.5 km from Hilton Rome Airport; 4.3 guest rating; breakfast (extra charge), free Wi-Fi, parking (extra charge), air conditioning, pet-friendly, fitness center, bar and restaurant.
Hilton Garden Inn Rome Colosseum
About 23.5 km from Hilton Rome Airport; 4.3 guest rating; breakfast (extra charge), free Wi-Fi, air conditioning, pet-friendly, fitness center, parking, bar and restaurant.
The Spring House Hotel Rome Vatican, Tapestry Collection by Hilton
About 20.7 km from Hilton Rome Airport; 4.4 guest rating; breakfast (extra charge), free Wi-Fi, parking (extra charge), hot tub, air conditioning, fitness center, bar and restaurant.
Rome Cavalieri, A Waldorf Astoria Hotel
About 21.2 km from Hilton Rome Airport; 4.6 guest rating; breakfast (extra charge), free Wi-Fi, parking (extra charge), pools, hot tub, air conditioning, pet-friendly, fitness center.
Get around the city with these convenient transport options.
Leonardo Express train
Non-stop airport-to-city service taking roughly half an hour. The most predictable option if you stay in central Rome and travel out to the venue hotel.
FL1 regional train
Cheaper than the Leonardo Express and stops at city stations that connect with the Metro and tram network, but the journey is longer.
Metro (lines A and B)
Useful for hotel-to-station and city trips, but the Metro does not reach Fiumicino airport, so a rail or taxi leg is always required first.
Bus and tram (ATAC)
Good for short hotel-to-venue and evening trips inside Rome. Validate your ticket before boarding and keep it until you exit.
Taxi
Use official white taxis at the airport rank or a licensed app. Agree the fixed fare or check the meter before departure and keep the receipt.
Ride-hailing
Licensed ride-hailing operates in Rome. Availability at the airport and at peak exhibition hours can be slower than the taxi rank.
Hotel shuttle and walking
Because the venue hotel is at the airport, many delegates will simply walk or take the hotel shuttle from the terminal rather than buy a city ticket.
Weather
Rome in November is mild autumn weather: daytime temperatures typically sit around 16-18 C and nights around 8-10 C, with a genuine chance of rain on several days and shorter daylight hours. These are approximate climate bands rather than a forecast, so check a live forecast for the week of the event. Halls, hotels and conference rooms are normally heated, so bring light layers, a compact rain jacket and comfortable shoes rather than heavy winter clothing.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Italy.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business etiquette
Italian business culture is relationship-led. A firm handshake, a clear introduction of your organisation and a business card exchange are standard, and small talk before commercial discussion is normal rather than wasted time. English is widely used at international medical travel events, but a few Italian phrases are warmly received.
Language at the fair
Italian is the local language. Most exhibitors in the medical tourism, clinic and wellness sector work in English, but Italian clinics often prefer Italian collateral, so bilingual one-pagers and treatment package sheets are a practical advantage.
Meal times and dining
Lunch is typically 13:00-14:30 and dinner starts around 20:00, with many restaurants closing in the mid-afternoon. Coffee bars near the airport and in the city open early, and business lunches are common for building clinic and facilitator relationships.
Tipping and service charges
A per-person cover charge (coperto) is normal at sit-down restaurants, and service is often partly included. Rounding up the bill or leaving five to ten percent is appreciated but not obligatory, including for taxis.
Opening hours and Sundays
Many shops close on Sundays and for a midday break. Pharmacies operate on a rota, with one open overnight in each area, which is useful if you need medication during the event week.
Public transport strikes
Local transport and national rail strikes (scioperi) are announced in advance and can affect airport-to-city journeys on show days. Check the ATAC and Trenitalia websites during the week before you travel and keep a taxi budget as a fallback.
Dress code and hall conditions
Smart business dress is standard at Rome trade events, with comfortable shoes recommended given the walking distances between terminal, hotel and exhibition space. November weather means layers work better than a single heavy coat.
Arrival and badge collection
Because the venue is at Fiumicino airport, arrive early on the first day to clear security screening and collect your badge before the opening session. Confirm the registration desk location and opening hours with the organiser.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Rome; confirm ground transport on the organiser site.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Leonardo da Vinci International Airport (Fiumicino): Rome's main intercontinental gateway, with direct flights from major European, Gulf, North American and Asian hubs. Confirm the current terminal-to-hotel connection, shuttle schedule and signage with the hotel or organiser; Ciampino Airport (Giovan Battista Pastine): Secondary Rome airport used mainly by low-cost and charter carriers. Rail and bus links run to Roma Termini, from where you can continue to Fiumicino by train or
Hotel → venue: Precinct hotels near Hilton Airport Roma: Hilton Rome Airport: Hilton Rome Airport; Hilton Rome Airport vicinity: Hilton Garden Inn Rome Airport; EUR district: Hilton Rome Eur La Lama.
Ride-hail: Ride-hailing apps are commonly used in Rome; confirm local availability before travel.
Public transit: Rome's network covers the Metro (lines A and B), ATAC buses and trams, and the regional rail lines. Fiumicino airport is served by the non-stop Leonardo Express to Roma Termini and by the FL1 regional train to Trastevere, Ostiense, Tuscolana and Tiburtina, both of which connect with the Metro and tram routes. Single city tickets cost approximately EUR 1.50 and are valid for about 100 minutes (approximate, confirm live fares), with day and multi-day passes also available. Because the venue hotel is at Fiumicino airport, delegates staying on site can walk or take the hotel shuttle from the terminal and may not need a city ticket on show days. Validate tickets before boarding, and check for announced strikes (scioperi) that can reduce service on bus, Metro and rail lines.
Parking: On-site parking is available at Hilton Airport Roma; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: November 2026
Temperature: Approximate November range in Rome: around 8-10 C at night rising to 16-18 C in the afternoon, with occasional warmer spells near 20 C. These are climate bands, not a forecast - check live conditions for your travel week and pack accordingly.
Seasonality: November is one of Rome's wetter months, with rain on a number of days and noticeably higher humidity than summer. Daylight is short, with sunset before 17:00 for much of the month, so plan airport transfers, outdoor walking and city sightseeing with limited daylight in mind. Bring a compact umbrella or rain jacket and shoes suitable for wet pavements.
Packing: November 2026
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at B2BookingsMed B2B & B2C Meetings - Networking - Conferences - Trainings- Awards usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day -14: Register for the event through wfsevents.com and check whether the organiser requires business credentials for a trade visitor badge.
Day -14: Book flights into Rome Fiumicino (FCO) or Ciampino (CIA) and decide between the airport venue hotel and a central Rome base.
Day -12: Review Schengen short-stay entry rules for your nationality and start any visa application immediately if one is required.
Day -10: Reserve accommodation; airport-side rooms are the fastest to sell out during an event week, and the Hilton Rome Airport is the venue hotel.
Day -9: Build a shortlist of clinics, medical tourism facilitators, thermal spa operators, longevity centres and device suppliers you want to meet.
Day -7: Download your badge or confirmation, save the schedule page and note daily hall opening and closing times.
Day -6: Prepare travel insurance, any medical travel documentation, business cards and a printed meeting list.
Day -5: Arrange airport-to-hotel transfers; the Leonardo Express to Roma Termini and the FL1 regional train are the main rail options if you stay in the city.
Day -3: Pack for Rome in November - light layers, a rain jacket, smart business dress and comfortable shoes for long hall walks.
Day -2: Confirm hotel, transfers and dinner meetings, and check whether any public transport or rail strike has been announced for your travel week.
Day -1: Arrive, collect your badge if early collection is open, and walk the floor plan so you know your route for the first morning.
Show Day 1: Prioritise clinics, national pavilions and facilitators that match your referral or procurement focus, and take notes on every contact.
Show Day 2: Return to stands for follow-up conversations, attend any workshops or conference sessions and collect quotations or brochures.
Day +1: Send follow-up emails within 48 hours and log each contact with a clear next step before the details go cold.
Registration and hall orientation at Hilton Airport Roma
Supplier meetings and product demos
Final negotiations and follow-up
B2BookingsMed B2B & B2C Meetings - Networking - Conferences - Trainings- Awards registration concourse
Hilton Airport Roma
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Hilton Airport Roma
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether B2BookingsMed B2B & B2C Meetings - Networking - Conferences - Trainings- Awards fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
10 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.