Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The B2B Meetings with School Counsellors in Tbilisi offers a unique opportunity for educational institutions to engage with school counsellors from leading high schools. Scheduled for 19 October 2026, this event will take place at the Sheraton Grand Tbilisi Metechi Palace.
Participants can expect focused networking sessions designed to maximize engagement and foster connections with key educational representatives. B2B Meetings with School Counsellors: Tbilisi 2026 takes place in Tbilisi,.
TL;DR
- 1Dates and Venue: B2B Meetings with School Counsellors takes place on 19 October 2026 at Sheraton Grand Tbilisi Metechi Palace, Tbilisi, Georgia.
- 2Scale and Focus: This event connects international education institutions with school counsellors from top regional high schools.
- 3Organiser: Hosted by Begin Group, known for facilitating educational fairs and meetings.
- 4Entry: Registration fee is EUR 850 for participation in the B2B meetings.
Why visit
This one-day Begingroup fair puts Tbilisi school counsellors face to face with admissions teams from international universities, boarding schools, and pathway providers.
Why exhibit
Exhibiting at this event allows institutions to showcase their programs directly to school counsellors, fostering relationships that can lead to student enrollments. Attendees include school counsellors from prestigious high schools focused on international education. The B2B Meetings with School Counsellors in Tbilisi offers a unique opportunity for educational institutions to engage with school counsellors from leading high schools.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
High school counsellors and career advisors from Tbilisi and the wider Caucasus region
Heads of sixth form and academic directors responsible for university guidance
International school coordinators who manage student applications abroad
Education consultants and agents advising families on overseas study
Admissions and student-services staff from local schools seeking partner institutions
Ministry or school-network representatives involved in guidance policy
Exhibitor profile
Main supplier and exhibitor segments present at the show.
International universities and colleges recruiting from Georgia and the Caucasus
Boarding schools and independent high schools with international student programmes
Pathway, foundation, and language providers preparing students for degree entry
Study abroad agencies and education consultancies with school networks
Test preparation and admissions coaching organisations
Scholarship bodies and government education agencies
Student accommodation and support services for international students
Product categories
Key solution areas showcased across the event.
University and college degree programmes for Georgian school leavers
International and boarding school admissions
Foundation, pathway and language preparation courses
Undergraduate and postgraduate study abroad options
Summer schools and short-term academic programmes
Scholarship and financial aid opportunities
Student visa and application support services
Location & Facilities
Venue
Sheraton Grand Tbilisi Metechi Palace
20 Telavi St.
Facilities
Parking
Sheraton Grand Tbilisi Metechi Palace, 20 Telavi St. in Tbilisi typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Sheraton Grand Tbilisi Metechi Palace, 20 Telavi St. in Tbilisi typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Sheraton Grand Tbilisi Metechi Palace, 20 Telavi St. for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
€850.00
Who runs the show
Organisers
Begin Group
How the last edition performed
Previous edition
Next edition
Not announced yet
Edition recap
The most recent completed edition before the 2026 dates was the 2025 B2B Meetings with School Counsellors in Tbilisi. The event is organised by Begin Group as part of its B2B meetings with school counsellors series. The captured search snippets did not state visitor or exhibitor counts for the prior Tbilisi edition.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Tbilisi, Georgia
Why it matters
On 2026-10-19 to 2026-10-19, B2B Meetings with School Counsellors: Tbilisi 2026 in Tbilisi covering University and college degree programmes for Georgian school leavers, International and boarding school admissions, Foun gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Higher Education News Georgia | Get with the Times
ReadGeorgia Launches New Office of Education and Workforce Strategy
ReadEducation Archives - Georgia Trend Magazine
ReadGeorgia's Higher Education Overhaul Sparks Controversy and Concern
ReadEducation
ReadAtlanta Education News - Atlanta Business Chronicle
ReadPlan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Tbilisi International Airport
Primary gateway for Meetings with School Counsellors Tbilisi I. Taxi, ride-hailing, and bus route 337 connect the airport with the city
TBA
to venue
Approx. 20-30 minutes by taxi or shuttle to central Tbilisi; confirm current transfer options and traffic conditions
by car
Kutaisi International Airport
Secondary option if fares are significantly lower. Allow a full travel day between Kutaisi and Tbilisi
TBA
to venue
Approx. 3.5-4 hours by road to Tbilisi; confirm current road and rail connections before booking
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
ibis budget Tbilisi Center
budget
Tbilisi city centre3-star, eco-certified; breakfast and parking are paid extras, free Wi-Fi and air conditioning.
ibis Tbilisi Stadium
budget
Tbilisi, near the stadium district3-star; breakfast paid, free Wi-Fi and free parking, fitness centre, bar and restaurant.
Old Tbilisi Terrace Hotel
budget
Old Tbilisi3-star with Wi-Fi and air conditioning; limited listed amenities.
ibis Styles Tbilisi Center
midscale
Tbilisi city centre4-star, eco-certified; free breakfast, free Wi-Fi, bar, restaurant and airport shuttle.
Glarros OldTown
upscale
Old Tbilisi5-star; breakfast, free Wi-Fi and free parking, restaurant and airport shuttle.
Local transport
Get around the city with these convenient transport options.
Metro
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forTbilisi Metro network across the city centre and suburbs
Metro card required; fixed fare regardless of distance.
City bus
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forTbilisi bus network, including airport route 337
Same stored-value card as metro; useful for airport to city centre.
Taxi / ride-hailing
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forDoor-to-door within Tbilisi, hotel to fair venue
Metered app taxis are cheaper than street hails; agree fare before boarding.
taxi
Estimated costApprox. USD taxi/rideshare from TBS to venue (estimate; confirm before travel)
Best forTbilisi International Airport (TBS) to Sheraton Grand Tbilisi Metechi Palace, 20 Telavi St.
Approx. 20-30 minutes by taxi or shuttle to central Tbilisi; confirm current transfer options and traffic conditions.; Primary gateway for Meetings with School Counsellors Tbilisi I. Taxi, ride-hailing, and bus route 337 connect the airport with the city.
taxi
Estimated costApprox. USD taxi/rideshare from KUT to venue (estimate; confirm before travel)
Best forKutaisi International Airport (KUT) to Sheraton Grand Tbilisi Metechi Palace, 20 Telavi St.
Approx. 3.5-4 hours by road to Tbilisi; confirm current road and rail connections before booking.; Secondary option if fares are significantly lower. Allow a full travel day between Kutaisi and Tbilisi.
Weather
Mid-October in Tbilisi is mild and changeable: highs near 18 C, lows near 10 C, and about 10 rain days across the month. Indoor fair sessions are unaffected, but plan extra time for outdoor transfers on wet days.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Georgian mobile networks are widely used by business travellers; pick up a local prepaid SIM or activate an eSIM data plan for Georgia on arrival at Tbilisi airport to avoid roaming charges during the fair.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and business etiquette
Georgian is the local language; English is common among Tbilisi university and school staff but slower with older counsellors. Confirm meeting slots in writing before the fair.
Dress and setting
Business casual is standard for B2B counselling meetings in Tbilisi; October evenings are cool, so bring a layer for the walk back from the venue.
Registration
Confirm registration and venue access with the organiser before travelling to Tbilisi.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: TBS
Compare flights to the nearest international gateway serving Tbilisi; confirm ground transport on the organiser site.
Visa
Many nationalities can enter Georgia visa-free for short business visits; others must apply for an e-Visa through the official Georgian e-VISA portal before travel. Check your nationality on the e-Visa country list before booking.
Entry rules are set by Georgia's Ministry of Foreign Affairs; confirm visa-free status for your passport on the official e-Visa country list or the GeoConsul entering-Georgia page before departure.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Tbilisi International Airport (TBS): Approx. 20-30 minutes by taxi or shuttle to central Tbilisi; confirm current transfer options and traffic conditions; Kutaisi International Airport (KUT): Approx. 3.5-4 hours by road to Tbilisi; confirm current road and rail connections before booking. Allow road or rail time to Sheraton Grand Tbilisi Metechi Palace; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Sheraton Grand Tbilisi Metechi Palace: Tbilisi city centre: ibis budget Tbilisi Center; Tbilisi, near the stadium district: ibis Tbilisi Stadium; Old Tbilisi: Old Tbilisi Terrace Hotel.
Ride-hail: Ride-hailing apps are commonly used in Tbilisi; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Sheraton Grand Tbilisi Metechi Palace.
Parking: On-site parking is available at Sheraton Grand Tbilisi Metechi Palace; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Daytime highs around 18 C, overnight lows near 10 C
Seasonality: October is a shoulder-season month in Tbilisi with roughly 10 rain days reported by weather aggregators; expect intermittent showers rather than sustained rain.
Packing: Bring a light jacket or layers for cool evenings, a compact umbrella or rain shell for shower days, and comfortable walking shoes for Tbilisi's hilly streets and uneven pavements.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at B2B Meetings with School Counsellors: Tbilisi 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your registration and badge for Meetings with School Counsellors Tbilisi I — Check the Begingroup confirmation email and bring ID to the venue.
T-2
Review the exhibitor list and shortlist 8-10 universities, boarding schools, or pathway providers — Focus on institutions that match your students' target countries and subject interests.
T-3
Prepare student profiles and a list of questions on entry requirements, scholarships, and deadlines — Bring anonymised examples if you want specific admissions advice.
T-4
Book travel to Tbilisi and a hotel near the venue — The fair is at Sheraton Grand Tbilisi Metechi Palace; confirm current rates and cancellation terms.
T-5
Check visa or entry requirements for Georgia — Rules vary by nationality; verify with the Georgian foreign ministry or your airline.
T-6
Request scheduled meetings with priority institutions — Use the organiser contact or event platform if meeting booking is offered.
T-7
Plan your route to the venue — Tbilisi Metro, city bus, or taxi are options; allow extra time for traffic.
T-8
Print business cards and a one-page school profile — Share your school's curriculum, student numbers, and typical destination countries.
T-9
Download any event app or check the schedule page — Confirm opening hours and session times on the organiser site.
T-10
Pack professional attire and a notebook — The format is meeting-based; comfortable shoes help for a full day at the venue.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Sheraton Grand Tbilisi Metechi Palace, 20 Telavi St.
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2B2B Meetings with School Counsellors: Tbilisi 2026 registration concourse
Sheraton Grand Tbilisi Metechi Palace, 20 Telavi St.
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Sheraton Grand Tbilisi Metechi Palace, 20 Telavi St.
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 850 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 850 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether B2B Meetings with School Counsellors: Tbilisi 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For B2B Meetings with School Counsellors: Tbilisi 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing University and college degree programmes for Georgian school leavers solutions and benchmarking suppliers at B2B Meetings with School Counsellors: Tbilisi 2026 in Tbilisi.
Min. budget
$1,300.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching University and college degree programmes for Georgian school leavers products who need qualified meetings with the event's trade audience.
Min. budget
$5,850.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Tbilisi show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
What is B2B Meetings with School Counsellors: Tbilisi 2026?
It is a Begin Group recruitment event that brings international universities, schools and education providers together with school counsellors from Tbilisi and the wider region for pre-scheduled B2B meetings.
When and where does the Tbilisi edition take place?
The 2026 Tbilisi edition is scheduled for 19 October 2026 in Tbilisi, Georgia. Confirm the exact venue and meeting times with the organiser, Begin Group, before booking travel.
Who should attend as an exhibitor?
Universities, international and boarding schools, language schools and education service providers recruiting students from Georgia and the Caucasus. Exhibitors register through Begin Group's counsellor meetings programme.
How do I get a visa for Georgia?
Many nationalities enter Georgia visa-free for short business trips; others apply through the official e-Visa portal at evisa.gov.ge. Check your nationality on the country list before travelling.
How do I reach the venue from Tbilisi airport?
Tbilisi International Airport (TBS) is the main gateway, with city bus route 337 and taxi transfers into the centre. Metro and bus fares are low and paid with a stored-value card.
Glossary
- School counsellor
- A guidance professional based in a secondary school who helps students choose subjects, prepare applications, and compare study abroad options. At this Tbilisi fair, school counsellors are the primary visitors meeting university and boarding school representatives.
- Counsellor fair
- A recruitment event where school counsellors meet admissions staff from universities, boarding schools, and pathway providers in short scheduled conversations rather than walking a large exhibition hall.
- Table visit
- A short meeting at an exhibitor table during a counsellor fair. Bring specific student profiles and questions about entry requirements, scholarships, and deadlines to make each visit useful.
- International recruitment fair
- An event that brings together institutions recruiting students from a specific region with local counsellors and education advisers. Begingroup Meetings with School Counsellors Tbilisi I focuses on Georgian and Caucasus secondary school audiences.
- Admissions requirements
- The academic and language criteria a student must meet for entry to a university or school, including grades, English test scores, portfolios, and interviews. Counsellors compare these requirements across institutions at the fair.
- Credential evaluation
- The process of assessing a student's secondary school certificate or transcript against another country's standards. Exhibitors may explain how they evaluate Georgian qualifications for admission.
- Pathway programme
- A preparatory course, foundation year, or language programme that helps international students meet degree entry requirements. Pathway providers exhibit at the fair alongside universities.
- Boarding school
- A school where students live on campus during term time. Boarding schools attend the fair to meet counsellors who advise families considering secondary education abroad.
- Scholarship
- Financial aid or merit-based funding offered by an institution to reduce tuition costs. Counsellors gather scholarship details at the fair to share with high-achieving students.
- Gap year
- A planned break between secondary school and university, often used for work, travel, or preparation courses. Some exhibitors at the fair offer structured gap-year or pre-degree programmes.
- Student visa
- The permission a student needs to enter and study in another country. Counsellors should confirm visa timelines with each institution or its official immigration guidance.
- Transcript
- An official record of a student's courses and grades. Admissions teams at the fair may ask for transcripts or predicted grades when discussing applications.
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Also known as
Alternate names and search phrases for this event.
- B2B meetings Tbilisi 2026
- school counsellors meetings
- education fairs Georgia
- Tbilisi education events
- B2B Meetings with School Counsellors: Tbilisi 2026
- B2B Meetings 2026
- School Counsellors 2026
- School Counsellors Tbilisi 2026
- Tbilisi Georgia
- Education Tbilisi 2026
2 more alternate names hidden
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Sources
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References
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Publishers
0
Date checked
1
Begin Group
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.