Dates

    8–10 Mar 2027

    City / country

    Carlsbad, USA

    Venue

    Omni La Costa Resort & Spa

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    Matched booths for B2B Marketing Exchange (B2BMX)

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    Event overview

    Overview

    The B2B Marketing Exchange (B2BMX) is an annual conference designed for B2B marketing professionals.

    Taking place from March 8-10, 2027, at the Omni La Costa Resort & Spa in Carlsbad, California, this event focuses on delivering actionable insights, hands-on workshops, and curated networking opportunities.

    Attendees will engage with over 1,000 marketing leaders and practitioners, exploring key topics such as account-based marketing, AI in marketing, and demand generation strategies.

    TL;DR

    1. 1Dates and Venue: B2B Marketing Exchange (B2BMX) takes place from March 8-10, 2027 at Omni La Costa Resort & Spa, Carlsbad, CA.
    2. 2Scale and Focus: This premier B2B marketing event gathers over 1,000 marketing leaders and practitioners for actionable strategies and networking.
    3. 3Organiser: The event is powered by Advertising Week and hosted by Demand Gen Report and Emerald X, LLC.
    4. 4Buyer Authority: Attendees include CMOs, demand generation directors, and ABM specialists from leading B2B organizations.
    5. 5Entry: Registration is now open with various pricing options available on the official website.

    Why visit

    B2BMX offers unparalleled access to industry leaders and actionable insights that can directly impact your marketing strategies. Attendees will benefit from hands-on workshops, networking opportunities, and sessions led by top experts in the field. This is a chance to connect with peers and gain knowledge that can enhance your marketing efforts.

    Why exhibit

    Exhibiting at B2BMX provides a unique opportunity to showcase your solutions to a targeted audience of B2B marketing professionals. Engage directly with decision-makers, generate high-quality leads, and enhance your brand visibility in a competitive marketplace. The event's focus on practical strategies ensures that your participation will yield tangible results.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    B2B marketing leaders and heads of marketing
    Demand generation and demand capture managers
    Content marketing and content strategy leads
    Account-based marketing (ABM) programme owners
    Marketing operations and marketing technology managers
    Sales enablement and revenue operations professionals
    Agency strategists serving B2B clients
    Event marketing and field marketing managers

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Marketing automation and demand generation platforms
    Account-based marketing (ABM) software providers
    Content marketing and syndication services
    Sales enablement and revenue intelligence tools
    Customer data platforms (CDP) and analytics vendors
    B2B marketing agencies and consultancies
    Event and field marketing technology providers
    Intent data and lead intelligence providers

    Product categories

    Key solution areas showcased across the event.

    Account-based marketing (ABM) platforms
    Marketing automation and orchestration
    Demand generation and lead capture
    Content marketing and syndication
    Sales enablement and revenue intelligence
    Customer data platforms (CDP)
    Marketing analytics and attribution
    Intent data and buyer signals
    Event and field marketing technology
    B2B agencies and consulting services

    Location & Facilities

    Venue

    Open in Google Maps

    Omni La Costa Resort & Spa

    2100 Costa Del Mar Rd, Carlsbad, CA 92009, USA

    Facilities

    Parking

    Omni La Costa Resort & Spa in Carlsbad typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Food options

    On-site catering

    On-site dining

    Parking: Omni La Costa Resort & Spa in Carlsbad typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Gate: Follow organiser signage to the main visitor entrance at Omni La Costa Resort & Spa for badge collection; allow extra time for security screening during peak morning arrival.

    Attend

    Entry & tickets

    Register

    Who runs the show

    Organisers

    Demand Gen Report

    Emerald X, LLC

    Advertising Week

    How the last edition performed

    Previous edition

    Last edition

    2026

    Completed

    Next edition

    Not announced yet

    Edition recap

    B2BMX 2026 centered on AI, trust, and the evolving B2B buying landscape. Attendees and vendors shared lessons on cutting through AI overload and refocusing on authenticity and real pipeline. Coverage also highlighted practical strategies for elevating B2B marketing in the year ahead.

    Impact

    A bigger and stronger platform

    B2BMX 2026 centered on AI, trust, and the evolving B2B buying landscape. Attendees and vendors shared lessons on cutting through AI overload and refocusing on authenticity and real pipeline. Coverage also highlighted practical strategies for elevating B2B marketing in the year ahead.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Carlsbad, USA

    Why it matters

    Attending B2B Marketing Exchange (B2BMX) on 2027-03-08 to 2027-03-10 in Carlsbad lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Market news

    Latest updates from across the market.

    B2b Demand Generation Industry Statistics | 2026 Edition

    Read

    B2B marketing news, trends and how-to guides | MarTech

    Read

    B2b Demand Generation Industry Statistics | 2026 Edition

    Read

    B2B Marketing Insights and Trends | Demand.com

    Read

    B2BMX INSIGHTS - The Latest B2B Marketing News & Trends

    Read

    B2b Demand Generation Industry Statistics | 2026 Edition

    Read

    Plan your trip

    Travel & logistics

    Local currency · USD

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Omni La Costa Resort & Spa

    La Costa, Carlsbad

    Approx. USD 250-450 per night

    Host venue; on-site parking and resort amenities. Confirm rates and policies at booking.

    Various 4-star Carlsbad hotels

    Carlsbad

    Approx. USD 180-320 per night

    Options near the resort; confirm shuttle or drive times.

    Various 3-star Carlsbad hotels

    Carlsbad

    Approx. USD 120-220 per night

    Budget-friendly; likely require a car or rideshare to the venue.

    Local transport

    Get around the city with these convenient transport options.

    Rideshare / taxi

    Estimated costApprox. USD taxi/rideshare from SAN to venue (estimate; confirm before travel)
    Best forSan Diego International Airport (SAN) to Omni La Costa Resort & Spa, Carlsbad

    Direct highway transfer; Lyft and rome2rio list SAN-to-resort routes.

    Shuttle

    Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
    Best forSan Diego International Airport (SAN) to Omni La Costa Resort & Spa

    Private shuttle operators advertise SAN to La Costa transfers.

    Bus / transit

    Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
    Best forSAN airport to Carlsbad via local bus network

    Slower option with transfers; check Moovit and SAN public transportation guidance.

    taxi

    Estimated costApprox. USD taxi/rideshare from CLD to venue (estimate; confirm before travel)
    Best forMcClellan-Palomar Airport (CLD) to Omni La Costa Resort & Spa

    Weather

    Carlsbad has a mild coastal climate. March averages run about 51-63 F (11-17 C) with low rainfall, but marine layer mornings and cool evenings are common, so layers are useful for the resort venue.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or a local SIM for business visitors to the United States.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business dress

    Business casual is typical for B2B marketing conference sessions and networking. The resort setting means comfortable shoes are useful for walking between meeting spaces.

    Arrival and badge pickup

    Arrive early on the first day to collect your badge and settle in. Registration hours are typically posted on the official event schedule.

    Local area

    Carlsbad is a coastal resort city north of San Diego. Evenings can be cool, so bring a light layer for outdoor networking receptions.

    Tipping

    Tipping is customary in the US for restaurant service and rideshare; 15-20 percent is standard for table service.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Compare flights to the nearest international gateway serving Carlsbad; confirm ground transport on the organiser site.

    Visa

    International attendees generally need a US B-1 business visitor visa or ESTA/Visa Waiver Program eligibility for business travel; the B-1 fact sheet from the US Department of State covers allowable business activities such as conferences and consultations.

    B-1 visitor rules and Visa Waiver Program eligibility are set by US authorities; confirm your nationality's requirements with the US embassy or consulate before booking.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use the nearest international airport serving Carlsbad; Metro, train or taxi links are typically available to the venue district.

    Hotel → venue: Precinct hotels near Omni La Costa Resort & Spa: La Costa, Carlsbad: Omni La Costa Resort & Spa; Carlsbad: Various 4-star Carlsbad hotels; Carlsbad: Various 3-star Carlsbad hotels.

    Ride-hail: Ride-hailing apps are commonly used in Carlsbad; confirm local availability before travel.

    Public transit: Public transit from SAN to the Carlsbad resort area requires bus connections and takes significantly longer than driving; rideshare, taxi or pre-booked shuttles are the practical options for conference arrivals.

    Parking: On-site parking is available at Omni La Costa Resort & Spa; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: March 2027

    Temperature: Approx. 51-63 F (11-17 C) daytime averages

    Seasonality: March is one of the drier months on the Carlsbad coast; morning marine layer and cool sea breezes are typical.

    Packing: Pack light layers, a light jacket for cool mornings and evenings, smart-casual business wear for conference sessions, and comfortable shoes for the resort grounds.

    Plan your trip

    Planning

    Best day to visit: Day 2 (mid-show)

    Mid-show days at B2B Marketing Exchange (B2BMX) usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.

    T-1

    Confirm your registration and badge pickup details

    T-2

    Book your hotel room at Omni La Costa or a nearby Carlsbad property

    T-3

    Arrange flights into San Diego International (SAN) or McClellan-Palomar (CLD)

    T-4

    Plan ground transport from the airport to the resort

    T-5

    Download the event app and review the session schedule

    T-6

    Shortlist sessions and build your personal agenda

    T-7

    Prepare questions for exhibitors and sponsors

    T-8

    Pack business casual clothing and layers for cool coastal evenings

    T-9

    Print or save your registration confirmation

    T-10

    Check the weather forecast and plan outdoor activities around sessions

    Sample visitor itinerary

    Route-optimised day
    Day 1 · morning

    Registration and hall orientation at Omni La Costa Resort & Spa

    Day 2 · core sessions

    Supplier meetings and product demos

    Day 3 · wrap-up

    Final negotiations and follow-up

    Networking spots

    2

    B2B Marketing Exchange (B2BMX) registration concourse

    Omni La Costa Resort & Spa

    Central meeting point before and between hall appointments during show days.

    Organiser B2B lounge (if offered)

    Omni La Costa Resort & Spa

    Hosted matchmaking and buyer programmes when published by the organiser.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights$230.00
    • Per diem × 2$150.00
    Estimated total$380.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether B2B Marketing Exchange (B2BMX) fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus aligns with the official product themes.

    Best for

    Buyers, researchers, and delegates evaluating the programme and networking value.

    Min. budget

    $400.00

    Timeline

    4-8 weeks before opening day for registration and travel.

    Risks

    Limited session times published - confirm agenda before booking.

    exhibit

    You have a clear lead-generation or launch goal for this market.

    Best for

    Suppliers and brands seeking qualified meetings with the event audience.

    Min. budget

    $2,500.00

    Timeline

    3-6 months for stand booking, freight, and marketing prep.

    Risks

    Booth pricing not published in captured sources - confirm with organiser.

    skip

    Programme, audience, or commercial goals do not match your plan.

    Best for

    Teams whose category or region fit is weak this edition.

    Timeline

    N/A

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from B2B Marketing Exchange (B2BMX)
    Official imagery from B2B Marketing Exchange (B2BMX)

    FAQs & glossary

    Answers

    Frequently asked

    Where is B2B Marketing Exchange West held?
    The 2027 edition is due at Omni La Costa Resort & Spa in Carlsbad, California, a resort conference setting north of San Diego.
    What visa do I need for a US business conference?
    Most international attendees travel on a B-1 business visitor visa or under the Visa Waiver Program; check US Department of State guidance for your nationality.
    How do I reach the resort from the airport?
    San Diego International Airport (SAN) is the main international gateway; rideshare, taxi and pre-booked shuttles serve the Carlsbad resort. McClellan-Palomar Airport (CLD) is closer but has limited commercial service.
    Who should attend B2B Marketing Exchange West?
    The event is designed for B2B marketing practitioners and leaders, including demand generation, content, ABM, marketing operations and sales enablement roles. Agency strategists and marketing technology vendors also attend.
    What topics are covered on the programme?
    Sessions typically address account-based marketing, demand generation, content strategy, marketing operations, revenue alignment and marketing technology. Check the official schedule for the 2027 edition.
    Is there a dress code for the resort venue?
    Business casual is standard for conference sessions and networking. The resort setting means comfortable shoes are useful for moving between meeting spaces.
    What is the closest airport to Omni La Costa Resort & Spa?
    McClellan-Palomar Airport (CLD) is the closest regional airport. San Diego International Airport (SAN) is the primary international gateway and offers more flight options.
    How do I get from San Diego International Airport to the resort?
    Rideshare, taxi and pre-booked shuttles are the most direct options. Public transit requires bus connections and takes significantly longer.
    Where can I park at the venue?
    On-site parking is available at Omni La Costa Resort & Spa. Confirm daily rates with the venue or organiser before travel.

    Glossary

    1
    Account-based marketing (ABM)
    A strategic approach in B2B marketing that focuses sales and marketing resources on a defined set of target accounts, creating personalised campaigns for each account.
    2
    Demand generation
    The marketing processes and programmes designed to create awareness and interest in a company's products or services, ultimately driving leads and pipeline.
    3
    Marketing qualified lead (MQL)
    A lead that has been identified by marketing as more likely to become a customer compared to other leads, based on engagement and fit criteria.
    4
    Sales qualified lead (SQL)
    A lead that has been vetted and accepted by sales as ready for a direct sales conversation, often after further qualification.
    5
    Content syndication
    The practice of distributing content to third-party websites or networks to reach a broader audience and generate leads.
    6
    Marketing automation
    Software that automates repetitive marketing tasks such as email campaigns, social media posting, and lead nurturing, often used to scale personalised outreach.
    7
    Intent data
    Data that signals a buyer's interest or research activity, such as content consumption or search behaviour, used to prioritise outreach and personalise campaigns.
    8
    Sales enablement
    The process of providing sales teams with the content, tools, and training they need to engage buyers effectively and close deals.
    9
    Customer data platform (CDP)
    A packaged software that creates a persistent, unified customer database accessible to other systems, enabling consistent messaging and analytics.
    10
    Revenue operations (RevOps)
    A business function that aligns sales, marketing, and customer success operations to drive revenue growth through shared data, processes, and technology.

    Also known as

    Alternate names and search phrases for this event.

    • B2B Marketing Exchange 2027
    • B2BMX 2027
    • B2B marketing conference
    • marketing events in Carlsbad
    • B2B marketing strategies
    • B2B Marketing Exchange (B2BMX) 2027
    • B2B Marketing Exchange (B2BMX) Carlsbad 2027
    • B2B Marketing Exchange Carlsbad 2027
    • B2BMX Carlsbad 2027
    • Carlsbad USA

    3 more alternate names hidden

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