Join AW 2027 from March 3-5, 2027, at Coex, Seoul, South Korea, for the latest in smart manufacturing and automation technologies.
Dates
3–5 Mar 2027
City / country
Seoul, South Korea
Venue
Coex
Time
10:00 AM – 6:00 PM daily
Event overview
AW 2027 is a premier exhibition focusing on smart manufacturing and automation, taking place from March 3 to 5, 2027, at Coex in Seoul, South Korea.
The event will showcase cutting-edge technologies and solutions in the automation sector.
AW (Smart Factory + Automation World) takes place in Seoul, South Korea.
TL;DR
Visitors will gain insights into the latest trends and technologies in smart manufacturing and automation, network with industry leaders, and explore innovative solutions that can enhance operational efficiency and productivity. Dates and Venue: AW 2027 runs from March 3 to 5, 2027, at Coex, Seoul, South Korea. Scale and Focus: The event expects 500 exhibitors and 80,000 visitors, showcasing innovations in smart manufacturing and automation.
Exhibitors will have the opportunity to showcase their latest products and technologies, connect with potential buyers and partners, and enhance their visibility in the growing smart manufacturing sector. Scale and Focus: The event expects 500 exhibitors and 80,000 visitors, showcasing innovations in smart manufacturing and automation. Buyer Authority: Targeted attendees include industry leaders, decision-makers, and professionals in manufacturing and automation sectors.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
513 Yeongdong-daero, Gangnam-gu, Seoul, South Korea
Food options
On-site catering
On-site diningParking: Coex in Seoul typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Coex for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
How the last edition performed
Current edition
80,000 visitors · 500 exhibitors
Impact
The 2026 edition of AW showcased significant advancements in automation technologies, attracting over 80,000 visitors and 500 exhibitors. The event highlighted key trends in smart manufacturing and provided a platform for networking and collaboration.
Audience quality
The event attracted high-quality attendees, including decision-makers from leading manufacturing companies, technology innovators, and industry experts, all seeking to explore the latest trends and solutions in automation.
Exhibitor outcomes
Exhibitors reported strong leads and successful product launches, with many noting increased visibility and engagement with potential clients during the event.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending AW (Smart Factory + Automation World) on 2027-03-03 to 2027-03-05 in Seoul lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Primary international gateway serving Seoul.
to venue
by car
Get around the city with these convenient transport options.
airport railroad (AREX)
Most predictable airport-to-city option. Confirm train type (express vs all-stop) and transfer times before travel.
airport limousine bus
Drops at major Gangnam hotels; schedules vary by route — confirm service hours before travel.
Seoul Metro
Both stations are a short walk from the venue. Avoid weekday commuter peaks with luggage.
taxi
Door-to-door and useful with equipment; journey time depends heavily on Seoul traffic. Confirm estimated fare before travel.
taxi (short hop)
Short metered rides within the district; walking is often quicker at show opening and closing times.
Weather
AW 2027 runs 3-5 March 2027 at Coex, Seoul, South Korea. Early March is early spring in Seoul: expect a cool daytime band of roughly 0 C to 11 C, with mornings often at or slightly below freezing and noticeably milder afternoons. March is comparatively dry, but spring showers and yellow-dust (Asian dust) episodes can occur, so check a live forecast and daily air-quality readings during the show week. Indoor halls at Coex are heated, so layering works better than one heavy coat.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
South Korea has very strong mobile coverage, with 4G and 5G available across Seoul and the Gangnam district around Coex, plus free Wi-Fi in most hotels and public venues. Short-stay visitors typically use an eSIM or buy a prepaid tourist SIM at Incheon Airport arrivals, where the main national carriers have counters; roaming with a home operator also works but check data pricing. Power is 220V at 60 Hz with Type C and Type F sockets, so most European plugs fit directly and UK, US and Australian visitors need an adapter. Bring a power bank, since long days on the AW floor and live demos drain phones quickly.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Greetings and business cards
Business greetings in Korea often begin with a slight bow, and business cards are exchanged early. Offer and receive a card with both hands, take a moment to read it, and keep it in a card holder rather than a pocket.
Punctuality and hierarchy
Arrive on time or slightly early for meetings. Seniority shapes who speaks first, so greet the most senior person present and let them set the pace of the discussion.
Meetings and technical detail
Korean engineering buyers often want specifications, test data and delivery commitments in writing. Bring datasheets and be ready to discuss lead times, service support and local partner arrangements.
Dining and after-hours
Business dinners are common and often shared. Wait for the host to start and to be seated, and expect to pour for others rather than yourself as a courtesy.
Tipping and payment
Tipping is not customary in South Korea. Cards are widely accepted in hotels, taxis and shops, but carry some cash for small vendors and markets.
Shopping, shoes and personal space
Shoes are removed in some traditional restaurants and private homes, so follow your host's lead. Coex and the metro are busy during commuter peaks, so allow extra time when moving between halls and hotels.
Language at the venue
Korean is the main language on the floor. Many exhibitors and hotel staff handle English, but for technical negotiations a local interpreter or bilingual colleague makes meetings considerably faster.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: ICN
Seoul is served by Incheon International Airport (ICN) for most international arrivals and Gimpo International Airport (GMP) for many regional and domestic connections. For AW 2027 on 3-5 March 2027, book long-haul flights roughly 8-12 weeks ahead and compare an ICN arrival against a GMP routing, which shortens the transfer to Coex. If you are hand-carrying demo hardware or sample components, check baggage rules and lithium battery restrictions with the airline. Arriving a day before the opening is useful for jet lag, badge collection and a first walk through the halls.
Find a stay near the venue with options for every budget.
5 star
Not yet confirmed
3 star
Not yet confirmed
3 star
Not yet confirmed
3 star
Not yet confirmed
3 star
Not yet confirmed
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Seoul (ICN): Primary international gateway serving Seoul.. Allow road or rail time to Coex; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Coex: Oakwood Premier Coex Center Seoul; Shilla Stay Samsung; Ibis style hotels.
Ride-hail: Kakao T is the dominant ride-hailing and taxi app in Seoul, and Uber also operates in the city through a taxi partnership. Both generally need an app account and a payment method, and some functions work best with a local phone number, so set the app up before you arrive or use the taxi ranks outside Coex and at Incheon Airport arrivals. Metered street taxis are plentiful in the Samseong district, and drivers rarely expect tips.
Public transit: Coex is served by Samseong Station on Seoul Metro Line 2 and Bongeunsa Station on Line 9, both a short walk from the exhibition halls. Use a rechargeable T-money card, available at convenience stores and station machines, for metro and bus fares; base metro fare is approximately KRW 1,400 and rises with distance. Trains run from early morning until late evening. Check live timetables and fares, and allow extra time during the weekday commuter peaks.
Parking: Coex has on-site parking connected to the exhibition halls, and nearby hotels and office towers provide additional paid parking within walking distance. Daily fees, caps, height limits for vans carrying exhibits and any requirement for exhibitor vehicle permits are set by the venue and organiser; check the Coex website or the AW visitor guide for current rates before driving to the show. Public transport is usually simpler on show days than searching for parking in the Samseong district.
Plan and pack for the event climate.
Month: March 2027 (early spring in Seoul)
Temperature: Approx. 0 C to 11 C across the daytime band, with mornings often at or slightly below freezing and warmer afternoons. Confirm a live forecast before departure.
Seasonality: March is one of the drier months in Seoul, but spring rain showers are possible and yellow-dust (Asian dust) episodes can affect air quality in spring. Check daily air-quality readings during the show week, especially if you have respiratory sensitivities.
Packing: Pack layers rather than one heavy coat: a warm jacket and scarf for cold early mornings, lighter clothing for heated Coex halls and milder afternoons, and a compact umbrella for spring showers. Comfortable walking shoes matter, as Coex is a large complex and the Samseong hotel cluster to hall route adds up over a show day. Bring a 220V Type C or Type F adapter, a power bank for long days on the floor, and business cards for exhibitor meetings.
Plan your trip
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at AW (Smart Factory + Automation World) usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
AW (Smart Factory + Automation World) registration concourse
Organiser B2B lounge (if offered)
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether AW (Smart Factory + Automation World) fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Min. budget
Not yet confirmed
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
9 more alternate names hidden
Trust footer
5
References
1
Publishers
0
Date checked
AW 2027
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