October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    20–22 Jan 2027

    City / country

    Las Vegas, United States

    Venue

    Virgin Hotels Las Vegas, Curio Collection by Hilton

    20 Floor Picks

    Matched booths for AVN Novelty Expo 2027

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    Notable exhibitors

    Companies exhibiting at AVN Novelty Expo 2027 include Aneros, BANANAKIT, BATOR BALM, BEYOURLOVER and CYBERSKIN.

    • Aneros
    • BANANAKIT
    • BATOR BALM
    • BEYOURLOVER
    • CYBERSKIN

    Event overview

    Overview

    The AVN Novelty Expo 2027 is a premier B2B event taking place from January 20th to 22nd at Virgin Hotels Las Vegas.

    This expo brings together leading vendors and buyers in the pleasure products industry for three days of exhibits, networking, and expert seminars.

    Attendees can expect to engage with over 15,000 industry professionals and explore the latest innovations in the sector.

    TL;DR

    1. 1Date: January 20-22, 2027
    2. 2Location: Virgin Hotels Las Vegas
    3. 3Expected attendees: 15,000+ industry professionals
    4. 4Exhibitors: 250+ brands
    5. 5Networking events: 30+ opportunities

    Why visit

    Attendees will benefit from networking with industry leaders, gaining insights from expert seminars, and exploring the latest products and innovations. The event offers a unique opportunity to connect with peers and enhance business relationships. Date: January 20-22, 2027. Location: Virgin Hotels Las Vegas. The AVN Novelty Expo 2027 is a premier B2B event taking place from January 20th to 22nd at Virgin Hotels Las Vegas. This expo brings together leading vendors and buyers.

    Why exhibit

    Exhibiting at the AVN Novelty Expo provides brands with unparalleled visibility among industry professionals, access to a targeted audience, and the chance to showcase new products and innovations. The AVN Novelty Expo is crucial for industry professionals to connect, learn, and discover the latest trends in pleasure products. It serves as a hub for networking and collaboration, helping to shape the future of the industry.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Retailers looking to expand their product offerings
    Distributors seeking new suppliers and partnerships
    Industry professionals interested in networking opportunities
    Buyers from adult novelty stores
    E-commerce representatives in the pleasure products sector
    Media outlets covering the adult industry

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of pleasure products
    Distributors of adult novelty items
    Retailers in the adult industry
    E-commerce platforms specializing in adult products
    Marketing agencies focused on adult brands
    Content creators in the adult entertainment space

    Product categories

    Key solution areas showcased across the event.

    Adult toys and accessories for personal use
    Novelty items for adult parties and events
    Lingerie and intimate apparel
    Sexual wellness products and education
    BDSM and fetish gear
    Lubricants and personal care products

    Location & Facilities

    Venue

    Virgin Hotels Las Vegas, Curio Collection by Hilton

    Las Vegas, United States

    Attend

    Entry & tickets

    Trade-only
    Free registration
    • Trade Pass

      Access to all show floors and events

      $300.00
    Register

    Ticket info

    Badge collection

    Pick up your badge at the registration desk located in the Opal Tower Lobby.

    Who runs the show

    Organisers

    AVN Media Network

    What's on

    Programme

    1

    Awards

    2

    Education

    1

    Event days

    08:00–20:00

    Typical time

    Wednesday, Jan 20, 2027

    08:00 – 20:00

    Registration

    Registration
    Opal Tower Lobby
    08:00 – 10:00

    VIBE Breakfast

    Networking
    VIBE
    10:00 – 17:00

    B2B Expo

    Expo
    Sage
    10:00 – 11:00

    So You Want to Open Your Own Store

    Education
    Studio 1A - Opal Tower
    11:00 – 12:00

    State of the Pleasure Product Industry

    Education
    Studio 1A - Opal Tower
    12:00 – 17:00

    AVN Business Lounge

    Lounge
    The Theater
    12:00 – 20:00

    AVN Expo Floor

    Expo
    Convention Center
    12:00 – 14:00

    Networking

    Networking
    The Theater
    19:00 – 20:00

    The 'O' Awards

    Awards
    Skybox

    How the last edition performed

    Previous edition

    Current edition

    2027

    Forecast — not final

    Testimonials

    AVN has proved time and time again to be a beneficial show for maintaining and generating new business.

    Paradise Marketing

    We had the best show we ever had in our 20-year history, and that is no joke. We ended up writing the most show orders we ever have.

    Rascal Toys/ Boneyard Toys

    I am so glad that I decided to exhibit at ANE. We made a lot of connections from all over the world.

    Vabomb

    Every year, we look forward to AVN week. It is a show that takes all of the aspects of our incredible industry and puts them under one roof. How does it get any better than that?

    Maia Toys

    Impact

    A bigger and stronger platform

    The AVN Novelty Expo 2027 is a premier B2B event taking place from January 20th to 22nd at Virgin Hotels Las Vegas. This expo brings together leading vendors and buyers in the pleasure products industry for three days of exhibits, networking, and expert seminars. Attendees can expect to engage with over 15,000 industry professionals and explore the latest innovations in the sector. The AVN Novelty Expo is crucial for industry professionals to.

    Audience quality

    High-value decision-makers

    Visitors typically include Retailers looking to expand their product offerings, Distributors seeking new suppliers and partnerships, Industry professionals interested in networking opportunities, Buyers from adult novelty stores. Date: January 20-22, 2027. Location: Virgin Hotels Las Vegas. Expected attendees: 15,000+ industry professionals. Exhibitors: 250+ brands. AVN Novelty Expo 2027 attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibiting at the AVN Novelty Expo provides brands with unparalleled visibility among industry professionals, access to a targeted audience, and the chance to showcase new products and innovations. The AVN Novelty Expo is crucial for industry professionals to connect, learn, and discover the latest trends in pleasure products. It serves as a hub for networking and collaboration, helping to shape the future of the industry. Exhibitor categories include Manufacturers of pleasure products, Distributors of adult.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Las Vegas, Nevada, United States — the global centre of the adult entertainment and pleasure-products trade. The city hosts AVN Show week every January, when the Adult Entertainment Expo, the AVN Novelty Expo B2B floor and the AVN Awards bring manufacturers, distributors, retail chains and trade media into a single destination. Nevada's no-state-income-tax environment, direct international access through Harry Reid International Airport and a resort corridor built for large-scale conventions make Las Vegas the default meeting point for North American buyers sourcing novelty and pleasure products.

    Why it matters

    Attending AVN Novelty Expo 2027 on 2027-01-20 to 2027-01-22 in Las Vegas lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Market news

    Latest updates from across the market.

    Why Adults Are Playing with Toys

    Read

    'Funflation' is on the rise as hobbies get pricier, but consumers keep spending anyway

    Read

    Pleasure-product and adult-retail trade circuit

    Book Las Vegas hotels and supplier meetings 8–12 weeks before 20 January 2027; the European peers run in the autumn, so a January Las Vegas trip plus an October European swing covers both buying cycles.

    Buyers and brands covering adult novelty, lingerie and pleasure products plan AVN Novelty Expo 2027 alongside the sector's peer trade shows to compare product ranges, wholesale terms and distribution coverage across North America and Europe.

    Pre-show

    Confirm exhibitor meetings, request wholesale price lists and book demo slots for the Sage and The Manor halls.

    Show week

    Hall walk-throughs, Business Lounge negotiations and VIBE networking across AVN Show week.

    Post-show

    Follow up on quotes and place first orders ahead of the spring retail reset.

    Peer events are established sector trade fairs; confirm dates on each organiser's website before booking.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    LAS

    Harry Reid International

    Harry Reid International is the main gateway; rideshare pickup zones are signed at each terminal.

    ~8 mi (13 km)

    to venue

    15–25 min off-peak

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Virgin Hotels Las Vegas, Curio Collection by Hilton

    On-site / host venue
    4455 Paradise Road, adjacent to the B2B hallsOn site (0 km) to venue

    Westgate Las Vegas Resort & Casino

    Premium 4-star resort
    3000 Paradise Road, walking distance of the venue~0.6 mi (1 km); 8–10 min walk or 5 min drive to venue

    MGM Grand

    Premium 4-star resort
    Las Vegas Strip South~1.4 km; 10 min drive to venue

    Planet Hollywood Las Vegas Resort & Casino

    Mid-range 4-star resort
    Las Vegas Strip, opposite the venue corridor~1.5 km; 10 min drive to venue

    Embassy Suites by Hilton Las Vegas Convention Center

    Mid-range
    Paradise Road at the Convention Center~1.5 mi (2.4 km); 6 min drive to venue

    Alexis Park Resort

    Budget
    375 East Harmon Avenue~1 mi (1.6 km); 5 min drive to venue

    Las Vegas Serene Hotel

    Budget
    East of the Strip, short drive to Paradise Road~2 mi (3 km); 8 min drive to venue

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costUSD 25-45
    Best forHarry Reid International (LAS) to Virgin Hotels Las Vegas, Curio Collection by Hilton

    About 15-25 min off-peak; taxi and rideshare pickup zones are signed at each LAS terminal.

    rideshare

    Estimated costUSD 20-40
    Best forLAS terminals to Virgin Hotels Las Vegas

    Uber and Lyft operate from designated LAS rideshare zones; allow extra time during convention peaks.

    rental car / self-park

    Estimated costUSD 15-30 per day parking
    Best forOn-site at Virgin Hotels Las Vegas

    The airport is about 8 mi (13 km) from the resort, which offers on-site parking for drive-in attendees.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Weather

    January is Las Vegas' coolest month, with sunny daytime highs of 14–17°C (57–63°F) and overnight lows dropping to 4–8°C (39–46°F). Rain is light — about 13 mm (0.5 in) spread across three to five days — and the desert air is dry, so evenings along Paradise Road feel far colder than the daytime high suggests. Pack a warm jacket or coat for the evening, comfortable shoes for long days on the Sage and The Manor floors, and sunglasses, because clear skies dominate the show week.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or a local SIM for business visitors to the United States.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Industry-only access

    ANE is a B2B event open only to qualified industry members, and badges are issued to individuals and are non-transferable.

    Business dress

    Business casual is standard on the trade floor; evening networking events and the 'O' Awards skew slightly dressier.

    Tipping

    Tipping is customary in Las Vegas for taxi drivers, hotel staff, and restaurant service, typically 15-20 percent.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: LAS

    Book flights into LAS (Las Vegas, Harry Reid International) for the shortest transfer to Virgin Hotels Las Vegas, about 8 mi from the airport. For a January 20-22, 2027 arrival, reserve well ahead; Google Flights price insights flagged late-October through early-January as the usual cheapest booking window for US routes into Las Vegas.

    Visa

    International visitors travel to the United States either on an approved ESTA authorisation under the Visa Waiver Program (USD 21, valid for two years, applied for at least 72 hours before departure through the official portal at esta.cbp.dhs.gov) or on a B-1 business visitor visa (USD 185 application fee, in-person interview at a US embassy or consulate, best started three to six months ahead). Canadian citizens travelling for business are visa-exempt and need only a valid passport. Visa Waiver Program travellers must hold a biometric (e-passport) and have no disqualifying travel history. At the port of entry, carry your AVN Novelty Expo registration confirmation, proof of a hotel booking at or near Virgin Hotels Las Vegas, and evidence of onward travel; business visitors may attend the show, meet suppliers and negotiate contracts, but may not take up paid employment in the United States.

    Processing: Varies by nationality; apply several weeks before travel.

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2027-01-20

    Check-out (recommended)

    2027-01-22

    Areas to stay

    3000 Paradise Road, walking distance of the venue · 375 East Harmon Avenue · 4455 Paradise Road, adjacent to the B2B halls · East of the Strip, short drive to Paradise Road · Las Vegas Strip South

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Harry Reid International (LAS): 15–25 min off-peak. Allow road or rail time to Virgin Hotels Las Vegas, Curio Collection by Hilton; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Virgin Hotels Las Vegas, Curio Collection by Hilton: 4455 Paradise Road, adjacent to the B2B halls: Virgin Hotels Las Vegas, Curio Collection by Hilton; 3000 Paradise Road, walking distance of the venue: Westgate Las Vegas Resort & Casino; Las Vegas Strip South: MGM Grand.

    Ride-hail: Ride-hailing apps are commonly used in Las Vegas; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Virgin Hotels Las Vegas, Curio Collection by Hilton.

    Parking: On-site parking is available at Virgin Hotels Las Vegas, Curio Collection by Hilton; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: January 2027

    Temperature: Daytime 14–17°C (57–63°F); overnight 4–8°C (39–46°F)

    Seasonality: January is Las Vegas' wettest month by number of rain days, though totals stay low at about 13 mm (0.5 in) falling on three to five days of the month. Skies are clear for most of the show week, mornings are crisp, and gusty afternoon winds blow through the valley; light snow is rare in the city but dusts the nearby Spring Mountains.

    Packing: January 2027

    Plan your trip

    Planning

    Best day to visit: Wednesday 20 January 2027 (opening day)

    Opening day carries the densest published programme: registration opens in the Opal Tower Lobby at 08:00, the VIBE breakfast runs 08:00–10:00, both Studio 1A education sessions (So You Want to Open Your Own Store at 10:00 and State of the Pleasure Product Industry at 11:00) fall on this day, the B2B Expo runs 10:00–17:00 and the AVN Expo floor plus the AVN Business Lounge stay open until 17:00. Attend on 20 January to combine market-intelligence sessions with a full supplier walk-through, then use later days for follow-up appointments and booth negotiations.

    14

    Confirm passport validity and check US ESTA or visa requirements — Travelers from Visa Waiver countries need an approved ESTA before departure for the January 20-22, 2027 show.

    12

    Book flights into Harry Reid International (LAS) — LAS is about 8 mi (13 km) from Virgin Hotels Las Vegas; arriving January 19 leaves time to settle in before Day 1.

    10

    Reserve a hotel room near the venue — Use the discounted room block referenced in the ANE FAQ at Virgin Hotels Las Vegas, or compare Strip resorts such as MGM Grand and Planet Hollywood.

    9

    Complete free buyer registration and secure your badge confirmation — Qualified buyers register free at noveltyexpo.com; bring the confirmation email to the registration desk.

    7

    Download the exhibitor directory and floor map — Browse 50+ pleasure product brands across the Sage and The Manor show floor and shortlist booths by category.

    6

    Pre-schedule B2B meetings and VIBE Program sessions — The VIBE Program offers one-on-one meetings and networking for the industry's largest buyers.

    5

    Plan your agenda around key seminars and networking events — Block time for sessions such as State of the Pleasure Product Industry and the VIBE Breakfast.

    4

    Arrange airport-to-hotel transport — Taxi or rideshare from LAS runs about USD 25-45 and takes 15-25 min off-peak.

    3

    Pack business casual attire and meeting materials — January in Las Vegas is mild; bring layers for cool evenings and plenty of business cards for the floor.

    2

    Review product shortlists and prepare purchase questions — Bring a list of target SKUs, price points, and supplier questions for on-stand discussions.

    1

    Arrive, collect your badge, and scout the show floor layout — Registration opens on site; pick up your badge at the Opal Tower Lobby and walk the floor before meetings.

    Side trips

    2

    Hoover Dam & Boulder City

    Red Rock Canyon National Conservation Area

    Networking spots

    3

    AVN Business Lounge

    VIBE networking stage

    Sage and The Manor expo floors

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Trade Pass

    USD 300 / per person

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Qualified retail buyers, distributors, and e-commerce merchandisers sourcing pleasure products and adult novelty lines for volume purchase.

    Min. budget

    $600.00

    Timeline

    4-6 weeks to book LAS flights and a hotel room around January 20-22, 2027.

    Risks

    January is a peak Las Vegas convention month, so rates and availability tighten early.

    Badges are non-transferable, so each attendee must register individually.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Pleasure product brands and suppliers wanting to reach 1,500+ media outlets and qualified buyers across the Sage and The Manor show floor.

    Min. budget

    $2,700.00

    Timeline

    3-6 months to secure booth space, build the stand, and arrange freight to Virgin Hotels Las Vegas.

    Risks

    Booth space is limited and the organiser advises applying early.

    Las Vegas freight and drayage costs rise for last-minute stand builds.

    skip

    Assess how this option fits your objectives.

    Best for

    Non-industry consumers, since ANE is a B2B event open only to qualified industry members.

    Timeline

    No lead time; monitor noveltyexpo.com for future dates.

    Risks

    No consumer access, as registration is restricted to qualified trade buyers and media.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    B2B
    Business-to-business, referring to transactions between businesses.
    2
    VIBE Program
    An exclusive program for the industry's largest buyers, offering one-on-one meetings and networking opportunities.
    3
    The 'O' Awards
    Awards recognizing outstanding achievements in the pleasure products industry.
    4
    Adult Novelty
    Products designed for adult entertainment and pleasure.
    5
    Networking
    The act of interacting with others to exchange information and develop professional or social contacts.
    6
    Exhibitor
    A company or individual that displays products at a trade show.
    7
    AVN Novelty Expo (ANE)
    The annual B2B pleasure products trade show hosted by AVN Media Network at Virgin Hotels Las Vegas.
    8
    Buyer Badge
    The free registration category at ANE for qualified volume buyers such as distributors, retailers, exporters, and mail-order companies.
    9
    Pleasure Products
    The adult novelty and sexual wellness lines exhibited and sourced on the ANE show floor.
    10
    Show Floor
    The exhibit area at ANE, located in the Sage and The Manor halls of Virgin Hotels Las Vegas.

    Trust footer

    Sources

    3

    References

    1

    Publishers

    0

    Date checked

    1

    AVN Media Network

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