Automotoretro is the premier exhibition for classic cars, taking place from March 5 to 7, 2027, at Fiere di Parma, Italy. Join thousands of enthusiasts and discover a vast array of vintage vehicles.
Dates
5–7 Mar 2027
City / country
Parma, Italy
Venue
Fiere di Parma
Are you the organiser of this event?
Companies exhibiting at Automotoretro include A.M.A. AUTOMOBILI S.R.L., ACISPORT, ACT Entertainment, ALBERTO HUOBER and ALPHAMINIATURE DI ALFONSO PIZZULO.
Event overview
Automotoretro, taking place from March 5 to 7, 2027, at Fiere di Parma, is a significant event dedicated to classic cars and motorcycles. This exhibition attracts collectors and enthusiasts from all over Europe, showcasing a diverse range of vintage vehicles, parts, and memorabilia.
With over 50,000 square meters of exhibition space, attendees can explore thematic areas dedicated to automotive history, restoration, and collectables. Automotoretro takes place in Parma, Italy.
TL;DR
Visitors can explore a wide variety of classic cars and motorcycles, meet industry professionals, and discover rare parts and memorabilia. Dates and Venue: Automotoretro takes place from March 5 to 7, 2027, at Fiere di Parma, Italy. Buyer Authority: Attendees include collectors, restorers, and automotive enthusiasts from across Europe.
Exhibitors gain visibility among a targeted audience of collectors and automotive enthusiasts, providing opportunities for sales and networking. The event serves as a platform to showcase vintage vehicles and connect with potential buyers and partners. Meet qualified buyers and partners including Dealers of vintage cars and motorcycles, Restoration specialists and workshops, Suppliers of automotive parts and accessories. Position your offer across classic cars.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Parma, Italy
Fiere di Parma in Parma typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Fiere di Parma in Parma typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Fiere di Parma for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Online
At the door
Who runs the show
Fiere di Parma Spa
How the last edition performed
Last edition
2026
Exhibitors: 148
Next edition
Not announced yet
Edition recap
New this edition
—
Organiser coverage links the 2026 edition programme to rally legends and notes the historic car market is now valued at over EUR 100 billion.
SourceImpact
Automotoretro's 2026 edition at Fiere di Parma is documented on the organiser's official 2026 edition page. A third-party exhibitor list for the 2026 show reports 148 companies. The provided search results did not include a published visitor count or detailed post-show recap.
Audience quality
Automotoretro's 2026 edition at Fiere di Parma is documented on the organiser's official 2026 edition page. A third-party exhibitor list for the 2026 show reports 148 companies. The provided search results did not include a published visitor count or detailed post-show recap.
Exhibitor outcomes
The 2026 edition hosted 148+ exhibiting companies. Automotoretro's 2026 edition at Fiere di Parma is documented on the organiser's official 2026 edition page. A third-party exhibitor list for the 2026 show reports 148 companies. The provided search results did not include a published visitor count or detailed post-show recap.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Automotoretro on 2027-03-05 to 2027-03-07 in Parma lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
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Latest updates from across the market.
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ReadPlan your trip
Choose from the following airports, with convenient access to the event and venue.
Parma Airport
Closest airport to the venue, but scheduled service is limited and seasonal, so check which routes operate in the show month before relying on it
TBA
to venue
Approx. 10-15 minutes to Fiere di Parma
by car
Bologna Guglielmo Marconi Airport
The most practical large airport for Parma, with good Italian and European connections and a direct rail link from Bologna to Parma station for the TEP fair shuttle
TBA
to venue
Approx. 1 hour 15 minutes by car or train to Parma
by car
Milan Linate Airport
Convenient for northern European flights; take a hire car or transfer to Parma, or connect to Parma by train from Milan
TBA
to venue
Approx. 1 hour 30 minutes by car to Parma
by car
Milan Malpensa Airport
Best choice for intercontinental arrivals; allow extra time for the transfer to Parma and check train connections from Milan to Parma station
TBA
to venue
Approx. 2 hours by car to Parma
by car
Verona Villafranca Airport
Useful alternative for low-cost European flights; a hire car is the simplest option for the onward drive to Fiere di Parma
TBA
to venue
Approx. 1 hour 20 minutes by car to Parma
by car
A range of accommodation options near the venue and across key areas.
B&B Al Battistero d'Oro
Guest rating 4.8 (83 reviews); free breakfast, free Wi-Fi, paid parking, air conditioning. Listed as having an excellent location.
La Luna nel Pozzo
4-star hotel with free breakfast, free Wi-Fi, free parking, air conditioning; guest rating 4.7.
Palazzo Dalla Rosa Prati
Guest rating 4.7; paid breakfast, free Wi-Fi, paid parking, bar, restaurant, room service, kitchen in some rooms; described as roomy, clean and affordable.
Hotel NH Parma
4-star eco-certified hotel with free Wi-Fi, paid breakfast and parking, fitness centre, bar and restaurant; guest rating 4.4.
Get around the city with these convenient transport options.
Shuttle bus
Dedicated fair shuttle linking the city centre and Parma train station with the Fiere di Parma exhibition ground.
Urban bus
TEP lists Fiere di Parma among its points of interest with dedicated urban lines and timetables.
Taxi
Short metered ride between the compact city centre and the fairground; useful on arrival with luggage.
taxi
Approx. 10-15 minutes to Fiere di Parma; Closest airport to the venue, but scheduled service is limited and seasonal, so check which routes operate in the show month before relying on it.
taxi
Approx. 1 hour 15 minutes by car or train to Parma; The most practical large airport for Parma, with good Italian and European connections and a direct rail link from Bologna to Parma station for the TEP fair shuttle.
taxi
Approx. 1 hour 30 minutes by car to Parma; Convenient for northern European flights; take a hire car or transfer to Parma, or connect to Parma by train from Milan.
taxi
Approx. 2 hours by car to Parma; Best choice for intercontinental arrivals; allow extra time for the transfer to Parma and check train connections from Milan to Parma station.
taxi
Approx. 1 hour 20 minutes by car to Parma; Useful alternative for low-cost European flights; a hire car is the simplest option for the onward drive to Fiere di Parma.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
March in Parma is early spring: daytime temperatures are mild but mornings and evenings stay cool, and rain is possible across the show days, so pack a light waterproof layer and comfortable walking shoes for the fairground halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Italy uses standard European GSM/5G networks. EU roaming applies for visitors from other EU countries; non-EU exhibitors should arrange an Italian eSIM or local SIM for data during build-up and show days.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Fair rhythm and Sunday trade
Italian trade and collector fairs start early and slow down in the early afternoon, and the final day is often the busiest for private buyers. Plan serious vehicle inspections for the morning and leave parts and automobilia browsing for later in the day.
Aperitivo and evening meals
Parma dining runs late by northern European standards, with aperitivo around 18:00-20:00 and restaurants filling after 20:30. Many central kitchens close one weekday, so check opening hours before booking a business dinner.
Cash, cards and negotiation
Card payment is common at dealer stands, but private sellers in the parts and swap-meet areas may prefer cash. Agree the price, payment method and collection time in writing, especially for large parts or vehicles.
Driving and parking in Parma
Parma's historic centre has limited-traffic zones, so do not drive into the core unless your hotel confirms access. Use the fairground parking or the TEP shuttle from the station and keep the car for regional transfers.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: PMF
Compare flights to the nearest international gateway serving Parma; confirm ground transport on the organiser site.
Schengen short-stay rules govern entry to Italy. Many nationalities, including US, UK, and EU citizens, travel visa-free for business visits; others must obtain a Schengen visa from an Italian embassy or consulate before departure.
Processing: Varies by nationality; apply several weeks before travel.
Official guidance is published by the Italian Ministry of Foreign Affairs and by Italian consulates; visa centre appointments are handled through VFS Global in many countries.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Parma Airport (PMF): Approx. 10-15 minutes to Fiere di Parma; Bologna Guglielmo Marconi Airport (BLQ): Approx. 1 hour 15 minutes by car or train to Parma; Milan Linate Airport (LIN): Approx. 1 hour 30 minutes by car to Parma; Milan Malpensa Airport (MXP): Approx. 2 hours by car to Parma. Allow road or rail time to Fiere di Parma; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Fiere di Parma: Parma city centre: B&B Al Battistero d'Oro; Parma: La Luna nel Pozzo; Parma city centre: Palazzo Dalla Rosa Prati.
Ride-hail: Ride-hailing apps are commonly used in Parma; confirm local availability before travel.
Public transit: Fiere di Parma is served by a dedicated TEP shuttle between the city centre, Parma railway station, and the fairground, plus regular TEP urban bus lines stopping at the Fiere di Parma stop. Parma station sits on the Milan-Bologna line, making day trips from Bologna and Milan feasible.
Parking: On-site parking is available at Fiere di Parma; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: March 2027
Temperature: March in Parma is early spring: expect daytime highs of roughly 13-16 C and overnight lows of about 4-7 C, with the fairground halls and morning queues feeling noticeably cooler than the afternoon.
Seasonality: Spring rain is common in the Po Valley in March, often as showery spells rather than all-day storms. Pack a light waterproof layer and an umbrella for the walk between car parks, shuttle stops and the Fiere di Parma entrances, and check the forecast in the week before travel.
Packing: March in Parma is early spring: daytime temperatures are mild but mornings and evenings stay cool, and rain is possible across the show days, so pack a light waterproof layer and comfortable walking shoes for the fairground halls.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Automotoretro usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Fix your travel dates around the March show window and book a flight into Bologna (BLQ), Milan Linate (LIN), Milan Malpensa (MXP) or Parma (PMF); BLQ and LIN usually give the widest choice, while PMF is closest to the fairground.
Buy the EUR 12 online ticket on automotoretro.it instead of paying EUR 16 at the door, and save the confirmation on your phone for badge collection at Fiere di Parma.
Reserve a Parma hotel inside the city centre so you can walk to dinner after the halls close and still reach Fiere di Parma by the TEP shuttle or a short taxi ride.
Plan your route from Parma railway station or your hotel to the fairground using the dedicated TEP fair shuttle or the TEP urban lines that stop at Fiere di Parma.
Pack for early-spring Parma: a waterproof outer layer, comfortable shoes for concrete exhibition halls, and a bag for catalogues, parts and automobilia purchases.
Reconfirm flights, hotel and shuttle times, check that your passport or Schengen visa is valid for Italy, and download offline maps before travelling.
Registration and hall orientation at Fiere di Parma
Supplier meetings and product demos
Final negotiations and follow-up
Automotoretro registration concourse
Fiere di Parma
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Fiere di Parma
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Online
EUR 12 / per person
visitor_ticket
visitor · At the door
EUR 16 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Online | EUR 12 / per person | organiser_published | |
| visitor_ticket | visitor | At the door | EUR 16 / per person | organiser_published |
Decision
Use this quick check to decide whether Automotoretro fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.
