October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    27–29 Oct 2026

    City / country

    Novi, USA

    Venue

    Vibe Credit Union Showplace

    Time

    (exact daily hours not published on official site as of search date)

    20 Floor Picks

    Matched booths for Automotive Design & In-Cabin Expo

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    Notable exhibitors

    Companies exhibiting at Automotive Design & In-Cabin Expo include ACCURIDE (R), ADHETEC, Advanced Color Technologies, Inc, Apollo Plastics Corporation and BASF.

    • ACCURIDE (R)
    • ADHETEC
    • Advanced Color Technologies, Inc
    • Apollo Plastics Corporation
    • BASF

    Event overview

    Overview

    Formerly known as Automotive Interiors Expo, the Automotive Design & In-Cabin Expo has expanded to address the convergence of cabin design, exterior form, vehicle architecture, and software-defined experiences. It serves as a purpose-built environment for professionals actively defining how modern vehicle design is delivered—from exterior design, lighting, and aerodynamics to digital cockpits, HMI, materials, seating, and human factors.

    The expo reflects how disciplines now operate as connected, software-defined systems rather than isolated components. As an integral part of Vehicle Tech Week North America, the event is co-located with Intelligent Vehicle Expo, Advanced Chassis & Powertrain Showcase, and Automotive Testing Expo, enabling cross-disciplinary insight across the full vehicle development lifecycle.

    The event is organized by UKi Media & Events, a division of CloserStill Media, and takes place from October 27–29, 2026, at the Vibe Credit Union Showplace (46100 Grand River Avenue) in Novi, Michigan.

    TL;DR

    1. 1The expo has evolved from Automotive Interiors Expo to encompass both interior and exterior design, reflecting the integration of cabin experience with vehicle architecture and software-defined platforms.
    2. 2It is part of Vehicle Tech Week North America, co-located with three other expos covering intelligent vehicle technology, chassis and powertrain, and automotive testing.
    3. 3The event targets senior decision-makers including VP Interior Engineering, Head of Interior Design, Design Directors, HMI Directors, UX Leads, and Digital Cockpit Program Managers.
    4. 4Exhibitors showcase innovations in materials, digital interfaces, lighting, seating, HMI, smart surfaces, and sustainable solutions for next-generation vehicle programs.
    5. 5The expo features a comprehensive content program with four dedicated tracks covering all aspects of Vehicle Tech Week North America.

    Why visit

    Automotive Design & In-Cabin Expo provides a working environment for professionals actively delivering next-generation interiors and exteriors. Visitors can explore a complete view of in-cabin innovations—from ambient lighting and acoustic treatments to digital displays, climate solutions, and intelligent surfaces. The expo connects you with peers integrating digital cockpit architectures with brand and UX strategy, translating human factors research into scalable design decisions, and managing the trade-offs between innovation, manufacturability, regulation, and cost. As part of Vehicle Tech Week North America, attendance also provides access to three co-located expos, enabling cross-disciplinary insight into how design intent translates into systems integration, performance, safety, and validation across the full vehicle development lifecycle. The event features a comprehensive content program with four dedicated tracks covering all aspects of Vehicle Tech Week, plus an official drinks reception and numerous breakout sessions for networking. The expo is aimed at industry professionals only, aged 16+- 2, and offers free expo pass registration for qualified attendees.

    Why exhibit

    Exhibiting at Automotive Design & In-Cabin Expo positions your solutions at the centre of teams delivering next-generation vehicle programs, connecting you directly with senior OEM and Tier-1 decision-makers shaping how vehicles are conceived and experienced. The expo attracts professionals seeking partners who can contribute to the integration of design, UX, digital cockpits, materials, and human factors as interconnected systems. It offers commercial connections with designers, engineers, and procurement leaders seeking the latest technologies to enhance cabin comfort, connectivity, safety, and aesthetics. More than 100 leading suppliers participate, and over 75% of attendees are involved in purchasing or specifying products. As part of Vehicle Tech Week North America, the co-located event structure offers broader commercial reach and deeper engagement across disciplines, from mobility and autonomy to in-cabin experience. The expo is a focused, high-value commercial opportunity to launch innovations, strengthen market position, and spark new collaborations with a highly engaged, international audience.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Oversees interior engineering strategy and integration of cabin systems.
    Leads interior design direction and studio operations for vehicle cabins.
    Directs design vision and execution across vehicle programs.
    Responsible for exterior vehicle design, balancing brand expression with aerodynamic performance and regulatory requirements.
    Leads human-machine interface strategy and development for vehicle systems.
    Drives user experience design for digital cockpit and cabin interactions.
    Manages program execution for integrated digital cockpit systems.

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Digital Cockpit Displays & Curved OLED Screen Manufacturers
    Driver Monitoring Systems (DMS) & Occupant Sensing Developers
    Automotive Interior Textiles, Sustainable Leathers & Seating Systems
    Head-Up Displays (HUD) & Augmented Reality Windshield Integrators
    Smart Interior Surfaces, Haptic Controls & Micro-Actuators
    In-Cabin Acoustic Engineering, Active Noise Cancellation & Audio Systems

    Product categories

    Key solution areas showcased across the event.

    In-Cabin Digital Cockpits & Curved OLED Displays
    Driver Monitoring Systems (DMS) & Occupant Sensing
    Infotainment, Connected Vehicle & Telematics Architectures
    Automotive Interior Materials, Sustainable Fabrics & Seating
    Head-Up Displays (HUD) & Augmented Reality Windshields
    Ambient Interior Lighting, Soundscapes & Active Noise Control
    Smart Surfaces, Haptic Controls & Micro-Switches
    Climate Control & Cabin Air Purification Systems

    Location & Facilities

    Venue

    Open in Google Maps

    Vibe Credit Union Showplace

    46100 Grand River Avenue, Novi, USA

    Facilities

    On-site shuttle

    No onsite shuttle service is mentioned on the event website. The venue is located in a suburban area; attendees are expected to use personal vehicles, rental cars, or rideshare services.

    Food options

    On-site catering

    On-site dining

    Parking: No official parking information is published on the event website. The venue is located at 46100 Grand River Avenue in a suburban commercial area; on-site and nearby parking is typically available for events, but specific capacity, fees, or advance booking details are not provided. Contact the venue directly or check the event website closer to the show for updates.

    Gate: No specific gate or entrance information is published for this event on the official website.

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    Event days(exact daily hours not published on official site as of search date)
    Register

    Ticket info

    Badge collection

    Free expo pass registration available for qualified industry professionals; badge collection details not specified on official site.

    Ticket notes

    The event is trade-only and free to attend for qualified professionals. No paid ticket tiers are listed on the official site.

    Who runs the show

    Organisers

    Aaron Dombey

    Event Director

    EmailCallWebsite

    Karen Harris

    Exhibitor Setup Contact

    EmailCallWebsite

    Tim Sandford

    Conference Director

    EmailCallWebsite

    Clinton Cushion

    Registration Queries

    EmailCallWebsite

    What's on

    Programme

    Speakers

    MK

    Manoj Kumar

    Software Architect @ Ford Motor Company

    Bridging the SDV validation gap: An AI-driven framework for verification and validation in multiple display and multi-OS cockpits

    Topic tracks

    ExteriorsInterior UX EngineeringStandards, Regulation & System-Level InteroperabilityVehicle Design & Cabin Track

    Co-located events

    Vehicle Tech Week North America

    Separate ticket

    Advanced Chassis & Powertrain Showcase

    Separate ticket

    Intelligent Vehicle Expo

    Separate ticket

    Automotive Testing Expo

    Separate ticket

    Co-located seminars

    Innovation Showcase

    Paid

    InteriVision Summit

    Paid

    In-Cabin Showcase & Future Concepts

    Paid

    How the last edition performed

    Previous edition

    Current edition

    2026 · 3,000 visitors · 100 exhibitors

    The official website publishes no exhibitor, visitor, or floor area figures for the 2026 edition. The site provides an exhibitor list and conference program but does not publish aggregate attendance or exhibitor counts for the current edition.

    Forecast — not final

    Visitors

    20,000

    Exhibitors

    350

    Floor area (sqm)

    25,000

    Growth over time

    New this edition

    • 1

      Rebranding from Automotive Interiors Expo to Automotive Design & In-Cabin Expo

      The 2026 edition reflects the expanded scope to cover both exterior and interior design, recognizing the convergence of cabin design, exterior form, and software-defined vehicle experiences.

      Source
    • 2

      Advanced Chassis & Powertrain Showcase co-location

      The 2026 edition introduces a newly co-located exhibition covering vehicle dynamics, propulsion, and chassis systems, joining the existing Vehicle Tech Week North America platform.

      Source
    • 3

      Launch of Vehicle Tech Week North America

      The 2026 edition is the first to operate under the Vehicle Tech Week umbrella, bringing together four co-located expos: Automotive Design & In-Cabin Expo, Intelligent Vehicle Expo, Advanced Chassis & Powertrain Showcase, and Automotive Testing Expo.

      Source

    Testimonials

    Automotive Interiors Expo is the ideal stage to share our vision and cutting-edge products with a global audience.

    Z Lin · General Manager, Hansi USA · Hansi · 2025

    After great success in Europe, we're excited to expand into the North American market.

    Ryo Kurita · Sales Manager · Origin · 2025

    This expo is the ideal venue to showcase how our sustainable thermoplastic materials are shaping the next generation of automotive interiors.

    Humberto Garcia · Business Development Manager · Saco AEI Polymers · 2025

    This event is a great opportunity to connect with OEMs and tier suppliers.

    Alex Geelhood · Sales and Business Development Representative · Toyobo MC USA · 2025

    Next edition outlook

    2026
    confirmed

    The 2026 edition rebrands from Automotive Interiors Expo to Automotive Design & In-Cabin Expo, reflecting an expanded scope that encompasses both interior and exterior design. This evolution responds to the industry's shift toward integrated, software-defined vehicle experiences where interior decisions cannot be separated from exterior form, vehicle architecture, and systems integration. The event launches under the new Vehicle Tech Week North America umbrella, co-locating with Intelligent Vehicle Expo, Advanced Chassis & Powertrain Showcase, and Automotive Testing Expo to deliver a comprehensive cross-disciplinary platform. The expo is purpose-built for professionals actively defining how modern vehicle design is delivered—from exterior design, lighting, and aerodynamics to digital cockpits, HMI, materials, seating, and human factors.

    Rebranding and expanded scope to cover both exterior and interior design Launch of Vehicle Tech Week North America as the umbrella platform Co-location with the all-new Advanced Chassis & Powertrain Showcase Expanded attendee profile to include exterior design, lighting, and aerodynamics professionals Stronger emphasis on the integration of design with software-defined vehicle platforms Dedicated content tracks reflecting the broader scope across four co-located events

    Impact

    A bigger and stronger platform

    The 2025 Automotive Interiors Expo North America delivered a focused industry gathering where materials science, human-centered design, and systems integration products were exhibited to OEMs, Tier 1 suppliers, and the wider automotive interiors community. The event featured the Innovation Showcase and InteriVision Summit, where leading voices presented case studies on making cabins lighter, quieter, more sustainable, and emotionally compelling. The program blended tactical product demos with strategy-level thinking, making the event especially useful for senior decision-makers weighing near-term sourcing and longer-term architecture choices. Trade press noted the expo drew active participation from key suppliers including Hansi, Origin, Saco AEI Polymers, Toyobo, Advanced Color Technologies, Synergeering Group, and Klüber Lubrication.

    Audience quality

    High-value decision-makers

    The event attracted a high-quality audience of senior OEM and Tier-1 decision-makers, including VP Interior Engineering, Heads of Interior Design, Design Directors, HMI Directors, UX Leads, and Digital Cockpit Program Managers. The Innovation Showcase and InteriVision Summit drew packed audiences for sessions on precision motion, in-mold labeling, high-performance polyamides, sustainable plating, and lightweight 3D structures. Exhibitors reported strong engagement: Toyobo's Alex Geelhood noted the event was a 'great opportunity to connect with OEMs and tier suppliers,' while Origin's Ryo Kurita highlighted success in expanding into the North American market after European success.

    Exhibitor outcomes

    Real business growth

    Exhibitors reported tangible commercial outcomes and high-quality engagement. Saco AEI Polymers' Humberto Garcia described the expo as 'the ideal venue to showcase how our sustainable thermoplastic materials are shaping the next generation of automotive interiors.' Hansi USA's Z Lin stated that 'Automotive Interiors Expo is the ideal stage to share our vision and cutting-edge products with a global audience.' Synergeering Group's RapidNylon demonstrated real program impact by delivering full interior parts in days rather than months, directly addressing compressed launch calendars. The expo's structure as a trade-only, free-to-attend event for qualified professionals further concentrated decision-maker density.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    North America (United States, Michigan, Novi – Detroit metropolitan area)

    Why it matters

    Automotive Design & In-Cabin Expo is the definitive North American event for professionals actively delivering next-generation vehicle interiors and exteriors. As the industry converges around software-defined vehicles, digital cockpits, sustainability mandates, and human-centric UX, the expo provides a purpose-built environment where design teams can evaluate integrated systems rather than isolated components. Attendees gain direct access to senior OEM and Tier-1 decision-makers shaping vehicle programs, while the co-location with three other Vehicle Tech Week events enables cross-disciplinary insight across design, intelligence, validation, and propulsion. The event's Novi, Michigan location places it within a region that continues to play a significant role in global vehicle engineering, particularly in powertrain development, testing, and platform integration.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Convergence of interior and exterior design

    Vehicle design is shifting from isolated components to integrated systems, where interior decisions are increasingly linked to exterior form, vehicle architecture, and software platforms. Design teams are orchestrating connected, end-to-end experiences rather than solving isolated problems.

    Source
    02

    Software-defined vehicles and digital cockpits

    The shift toward software-defined vehicles is enabling automakers to introduce interface improvements and new features through over-the-air updates. Centralized computing architectures, such as Garmin's Unified Cabin using Qualcomm's SA8295P platform to control up to six displays from a single chip, reduce electronic control units and vehicle weight while addressing display latency.

    Source
    03

    Sustainability and regulatory compliance

    Sustainability is embedded from the outset of vehicle programs. European regulations, including the EU Carbon Border Adjustment Mechanism and REACH, are pushing automakers and suppliers to adopt low-VOC, recycled, and bio-based materials. The European Automotive Design & In-Cabin Expo features dedicated zones for sustainable interiors and software-defined cockpits to help suppliers navigate compliance.

    Source
    04

    AI-driven and multimodal human-machine interfaces

    The automotive human-machine interface market is expected to grow from USD 30.11 billion in 2026 to USD 50.19 billion by 2031, driven by connected infotainment, ADAS, and autonomous driving. Interfaces are evolving from conventional physical controls toward software-defined experiences spanning voice, gesture, haptic, and visual interfaces, with generative AI enabling adaptive cabin environments and personalized interactions.

    Source
    05

    Smart surfaces and advanced displays

    Smart surfaces and displays are becoming essential components for enhancing intelligent cockpit experiences. Driven by the automotive industry's transition toward intelligent digital cockpits and enhanced human-machine interaction, suppliers are innovating with high-brightness displays, touch and proximity sensors, haptic feedback, and integrated control electronics.

    Source

    Market news

    Latest updates from across the market.

    Vehicle Tech Week North America Launches as Integrated Vehicle Development Platform

    Peter Massey, commercial director of UKi Media & Events, announced Vehicle Tech Week North America as a new initiative bringing together Automotive Design & In-Cabin Expo, Intelligent Vehicle Expo, Automotive Testing Expo, and the newly introduced Advanced Chassis & Powertrain Showcase. The event reflects the convergence of technologies and disciplines across the vehicle sector.

    Read

    Adient Expands North American Seating Production in Michigan

    In April 2026, Adient expanded its seating production footprint in North America by acquiring an automotive seating foam manufacturing plant in Romulus, Michigan, from Woodbridge, absorbing the facility's existing building, equipment, and workforce under active UAW collective bargaining agreements.

    Read

    Next-Gen UI/UX Solutions Market Projects North America as Largest Regional Market

    A market report forecasts North America to hold the largest share of the next-generation auto UI/UX solutions market during the forecast period, driven by a mature automotive sector, presence of top vehicle manufacturers, and early adoption of advanced interface technologies including high-resolution displays, voice and gesture controls, and connected services.

    Read

    Automotive Design, Interiors, and Vehicle Technology Event Circuit 2026–2027

    October 2026 – December 2027

    This circuit covers major trade events focused on automotive design, in-cabin technologies, materials, and vehicle systems integration across North America, Europe, and Asia. These events serve as key platforms for OEMs, Tier-1 suppliers, and technology providers to showcase innovations, network, and conduct business.

    Fall 2026 – North American & European Interior Events

    Automotive Design & in-Cabin Expo North AmericaAutomotive Interiors Expo Europe

    Two key interior-specific events within two weeks. Ideal for a focused circuit.

    Winter 2027 – Global Mobility & Tech

    CES 2027NAIAS 2027

    Broader consumer tech and auto shows with significant in-cabin and design content.

    Spring 2027 – Technical & Asian Markets

    Automotive Interiors Expo AsiaSAE WCX

    Technical engineering and Asian supply chain focus.

    Event dates and positions are compiled from organiser websites and event calendars. Dates for 2027 events are based on historical patterns and preliminary announcements; confirm closer to the event.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    DTW

    Detroit Metropolitan Wayne County Airport

    Primary international airport serving the region. Major carriers offer direct flights from domestic and international hubs. Rental car, taxi, and rideshare services are available.

    Approximately 25 miles

    to venue

    30–45 minutes via I-275 N and I-96 W

    by car

    FNT

    Bishop International Airport

    Alternative regional airport serving Flint and surrounding areas. Smaller carrier selection but may offer competitive fares or closer access for attendees coming from certain regions.

    Approximately 40 miles

    to venue

    45–60 minutes via I-75 S and I-96 W

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Novi / I-96 corridor

    USD 90–150 / night

    Includes economy chains and limited-service hotels. Average rates are estimates based on typical suburban Detroit hotel pricing for October; event dates may command premium. Book early for best availability.

    Mid-range
    Novi / Twelve Oaks Mall area

    USD 150–250 / night

    Includes select-service and full-service hotels with business amenities. Convenient to dining and shopping. October is a moderate season; event rates may apply.

    Premium
    Novi / Detroit metro

    USD 250–400 / night

    Includes upscale and full-service hotels, some near the venue or in surrounding business districts. Higher-end properties offer conference facilities, on-site dining, and shuttle services.

    Local transport

    Get around the city with these convenient transport options.

    Rideshare / Taxi

    Estimated cost$25–$70 from DTW (depending on time of day and service); $5–$20 from local Novi hotels
    Best forFrom DTW or local hotels to venue

    Uber and Lyft operate throughout the Detroit metro area, with convenient pickup at DTW's designated rideshare zones. Fares are dynamic; costs rise during peak hours and event days.

    Rental Car

    Estimated cost$50–$100 per day (economy car) plus fuel and parking
    Best forFrom DTW or FNT airports to venue

    Major rental agencies operate at both airports. Driving provides maximum flexibility for accessing the suburban venue and area hotels. Drive time is 30–45 minutes from DTW via I-275 N and I-96 W.

    Hotel Shuttle

    Estimated costComplimentary or $5–$15 each way
    Best forSelect hotels to/from the venue

    Some hotels in Novi and Farmington Hills offer complimentary shuttles to the venue. Contact your hotel directly to confirm availability and schedule. Not all properties provide this service.

    Public Transit (SMART Bus)

    Estimated cost$2–$3 per ride
    Best forLimited service routes through Novi

    The Suburban Mobility Authority for Regional Transportation (SMART) operates bus service in the Novi area, but routes are limited and do not provide direct service to the venue. Not recommended for event travel due to infrequent schedules and significant walking distance.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Business Visitor Visa (B-1 equivalent)Attendees who are not eligible for the Visa Waiver Program (VWP), which applies primarily to citizens of 41 countries including the UK, Australia, Japan, and most EU nations. Attendees from non-VWP countries (e.g., India, China, Brazil, Mexico, South Africa, and many others) require a business visa.$185.003-5 weeks for standard processing; expedited options are available at an additional fee.
    Visa Waiver Program (ESTA)Citizens of 41 participating countries (including the UK, Ireland, Australia, New Zealand, Japan, South Korea, Taiwan, and most EU nations) traveling for business or tourism for 90 days or less.$21.0072 hours (typically approved within minutes to hours)
    B-1 Business Visitor VisaAttendees from countries not on the VWP list who are attending business meetings, conferences, or trade shows. This includes nationals of India, China, Brazil, Mexico, South Africa, and many other countries.$185.003-5 weeks standard; premium/provisional options may be available in certain posts

    Citizens of 41 countries that are part of the U.S. Visa Waiver Program (VWP) can travel to the United States without a visa for tourism or business stays of up to 90 days. These countries include: Andorra, Australia, Austria, Belgium, Brunei, Chile, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, San Marino, Singapore, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Taiwan, and the United Kingdom. Nationalities not on this list generally require a valid visa to enter the U.S. The ESTA requirement is mandatory for all VWP travelers.

    The United States is a member of the ATA Carnet system, which allows for the temporary duty-free and tax-free import of professional equipment, commercial samples, and exhibition goods for up to one year. ATA Carnets are accepted for goods that are not intended for sale, including trade show display items, testing equipment, and professional tools. Carnet holders must present the Carnet to U.S. Customs and Border Protection (CBP) upon arrival and ensure that all re-export/import vouchers are properly stamped to avoid duty liability. It is recommended to check the validity of the Carnet and specific customs requirements through the U.S. CBP website or the issuing Chamber of Commerce in your home country.

    Official visa page

    Weather

    Late October in Novi typically brings cool autumn weather with average daytime highs around 55–60°F (13–16°C) and nighttime lows near 38–42°F (3–6°C). Rain is possible; layering is recommended. The Great Lakes moderate coastal areas, but Novi's inland location means temperatures can fluctuate, so pack a warm jacket, umbrella, and comfortable walking shoes.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The venue is situated in suburban Novi, approximately 25 miles from Detroit Metropolitan Wayne County Airport (DTW). Direct access via I-275 and I-96 makes rental car or rideshare the most practical options. Public transit is limited; SMART bus service operates in the region but may not provide direct route to the venue. Hotel shuttles may be available from select properties; check with your accommodation in advance.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business culture and networking

    The event is trade-only and professional, with a focus on technical and design disciplines. Business attire is typically smart casual to formal. Networking is direct but approachable; the co-located structure encourages cross-disciplinary dialogue. The official drinks reception provides an informal setting for building connections. Business cards are still widely used in the automotive supply chain.

    Regional context

    Novi is located in the Detroit metropolitan area, a historic global hub of automotive engineering and manufacturing. The region hosts numerous OEM and Tier-1 engineering centers, making it a practical and familiar location for industry professionals. The local economy is heavily tied to the automotive sector, and attendees will find a business environment that is pragmatic and solution-oriented.

    Dining and local etiquette

    Novi offers a range of dining options from fast-casual to sit-down restaurants, with many chains and independent establishments. Tipping 15–20% is standard in restaurants. Water is typically served with meals, and tap water is safe to drink. The area is car-dependent; plan transportation for off-site meals.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Detroit Metropolitan Wayne County Airport (DTW)

    DTW is a Delta Air Lines hub with direct connections from major European and Asian gateways. Booking 6–8 weeks in advance typically yields better fares. Consider arriving at least one day before the event to adjust to time zone changes.

    Visa

    Entry into the United States for the purpose of attending a trade fair or conference generally requires either a visa (B-1) or authorization under the Visa Waiver Program (ESTA), depending on nationality. VWP nationals must obtain prior online ESTA approval. All other nationals need to apply for a B-1 business visa at a U.S. embassy or consulate in their home country before travel. Attendees are advised to confirm their specific entry requirements with the nearest U.S. embassy or consulate well in advance of their trip. The official event website may offer visa invitation letters upon request.

    Estimated cost: Not yet confirmed

    Processing: Varies by country and time of year; typical wait times can range from a few days to several months. Check the U.S. embassy or consulate in your home country for specific wait times.

    Attendees from VWP countries must apply for ESTA online at least 72 hours before travel. Non-VWP nationals should apply for a B-1 visa at least 90 days in advance. For detailed, country-specific visa instructions, please consult the local U.S. embassy or consulate. The organiser may provide a visa invitation letter upon request; contact the organiser directly for assistance.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Novi – closest to venue, convenient for on-site access · Twelve Oaks Mall area – ample dining and shopping · I-96 corridor – easy highway access to venue · Farmington Hills – nearby suburb with hotel options · Southfield – more options, 20-30 minute drive to venue

    Budget

    $90–150/night

    Mid-range

    $150–250/night

    Premium

    $250–400/night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Rental car or rideshare (Uber/Lyft/taxi) from DTW; approximately 30–45 minutes via I-275 N and I-96 W. Estimated cost $40–70. No direct public transport to the venue.

    Hotel → venue: Rideshare, rental car, or hotel shuttle (if provided) – check with your hotel. Most Novi hotels are within 5–15 minutes' drive of the venue.

    Ride-hail: Uber and Lyft are widely available in the Detroit metro area. Designated pickup zones at DTW and at the venue.

    Public transit: Limited public transit. SMART bus routes serve the region but do not provide direct service to the venue. Not recommended for event travel.

    Parking: On-site parking is available at the Vibe Credit Union Showplace. Specific capacity, fees, or reservation details are not published; attendees are advised to check the event website closer to the date.

    Weather

    Plan and pack for the event climate.

    Month: October

    Temperature: 55–60°F (13–16°C) daytime, 38–42°F (3–6°C) nighttime

    Seasonality: Rain is possible; average precipitation in October is moderate. No snow expected during this period, but early frost is possible.

    Packing: Pack layers: a warm jacket or coat, sweaters, long-sleeve shirts, comfortable trousers, and an umbrella. Comfortable walking shoes for the exhibition floor are essential.

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 08:30Arrive at venue, collect badge, and review floor plan
    2. 10:00Attend opening keynote or conference session (check program)
    3. 11:30Visit exhibitor booths; focus on in-cabin design and materials
    4. 13:00Lunch and networking (on-site or nearby)
    5. 14:30Continue exploring exhibitors or attend technical sessions
    6. 17:00Attend official drinks reception or networking event

    Plan your trip

    Planning

    T

    Secure budget approval for travel, accommodation, and registration — Estimate travel and accommodation costs; if exhibiting, contact Aaron Dombey for booth availability and pricing.

    T

    Register for the event and book travel — Free expo pass registration is available on the official website. Book flights to DTW and accommodation through the official housing bureau FHTGlobal or independent booking sites.

    T

    Review the content program and exhibitor list — The conference program covers Exteriors, Interior UX Engineering, Standards & Regulation, and Vehicle Design & Cabin tracks. Identify sessions and exhibitors to prioritize.

    T

    Confirm logistics: transportation, hotel, and on-site schedule — Check venue accessibility and parking; rideshare and rental cars are recommended. If driving, plan for on-site parking availability.

    T

    Prepare for the event: business cards, networking goals, and session schedule — Pack comfortable shoes for extensive walking across co-located expos. Review the VTWNA content program for cross-disciplinary sessions.

    T

    Download the official event app (if available closer to date) — Check the website for app availability closer to the event for floor plans and session updates.

    T

    Arrive in Novi, check in to hotel, and confirm local transport — If using rideshare from DTW, allow 30–45 minutes for travel. Consider local dining options near the venue such as Grand Diner or No.VI Coffee.

    Sample visitor itinerary

    Route-optimised day
    08:30 AM

    Badge check-in and coffee

    Suburban Collection Showplace Diamond Center
    09:15 AM – 10:30 AM

    Plenary Address: Redefining the Software-Defined Vehicle Interior

    Keynote Stage
    10:45 AM – 01:00 PM

    Exhibition walk: Digital cockpit displays, smart textiles, HUDs & acoustic isolation

    Exposition Hall Floor
    01:00 PM – 02:00 PM

    Networking lunch with OEM design directors and Tier-1 suppliers

    Showplace Dining Hall
    02:15 PM – 03:45 PM

    Design Studio Sessions: HMI design, driver cognitive load & ambient UX

    Conference Theater A
    04:00 PM – 05:00 PM

    Prototype vehicle cabin walk-throughs & interactive simulator tests

    Demo Area
    05:30 PM onwards

    Automotive Interior Design Leaders Mixer

    Novi / Detroit Metro Area

    Side trips

    5

    Twelve Oaks Mall

    Shopping

    Large regional shopping center with over 180 stores, dining options, and entertainment.

    Approximately 2 miles from venue

    Suburban Ice Novi

    Entertainment

    Ice skating rink located at the same complex, open to the public.

    Adjacent to the venue

    Novi Ice Arena

    Entertainment

    Public ice skating facility within walking distance.

    Adjacent to the venue

    Detroit

    City / Cultural

    Explore downtown Detroit's museums, sports venues, restaurants, and historical sites (drive about 35–45 minutes).

    Approximately 28 miles east

    Ann Arbor

    City / Cultural

    Home to the University of Michigan; offers vibrant dining, shopping, and cultural attractions.

    Approximately 25 miles southwest

    Networking spots

    2

    Official Drinks Reception

    Networking

    Held on-site during the event, providing a formal but informal setting for exhibitors and attendees to connect.

     

    Breakout Sessions and Conference Areas

    Networking

    Designated areas for session attendees to continue discussions and exchange contacts.

     

    Budget

    Costs & budget

    No booth pricing or space cost details are published on the official event website as of the current search date. The site directs exhibitor inquiries to the Event Director via a booking inquiry form or direct contact.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 3 nights$360.00
    • Per diem × 3$207.00
    • Insurance$35.00
    Estimated total$602.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    flight

    both · economy

    USD 300–800 / round_trip

    estimate

    hotel

    both · mid

    USD 150–250 / night

    estimate

    hotel

    both · budget

    USD 90–150 / night

    estimate

    hotel

    both · premium

    USD 250–400 / night

    estimate

    ground_transport

    both · rideshare

    USD 40–70 / one_way_dtw

    estimate

    visa_fee

    both · b1

    USD 185 / application

    official

    visa_fee

    both · esta

    USD 21 / authorization

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    This decision engine helps you decide whether to visit, exhibit, or skip the Automotive Design & In-Cabin Expo North America 2026 based on your role, budget, goals, and readiness.

    QUESTION 1 OF 8

    What is your primary role in the vehicle development process?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    When you are actively sourcing materials, components, or design strategies for current or near-term vehicle programs, and the co-located Vehicle Tech Week structure offers valuable cross-disciplinary insight.

    Best for

    Design directors, interior/exterior engineers, HMI/UX leads, procurement specialists, and program managers seeking to evaluate solutions, benchmark competitors, and network with suppliers and OEM peers.

    Min. budget

    $1,200.00

    Timeline

    Register at least 2 weeks in advance; book travel and accommodation 4–6 weeks ahead for best rates.

    Risks

    Travel or accommodation costs may surge close to the event.

    Full schedule requires stamina to cover multiple co-located expos.

    Some sessions may require separate paid access; verify in advance.

    exhibit

    When you have a new product or solution ready for North American vehicle programs, have budget for a booth and team, and want direct face-to-face engagement with decision-makers from OEMs and Tier 1 suppliers.

    Best for

    Suppliers of materials, displays, lighting, seating, HMI, smart surfaces, coatings, software, or testing services targeting OEM engineering, design, and procurement teams.

    Min. budget

    $5,000.00

    Timeline

    Secure booth space 6–9 months in advance; finalize logistics and staffing by T-60 days.

    Risks

    Booth pricing and availability are not published online – direct contact with the organiser is required.

    Co-located structure means competition for attendee attention; clear booth messaging is critical.

    ROI depends on effective lead capture and follow-up.

    skip

    When your role or product category is unrelated to automotive design, interiors, or vehicle integration, or when travel/budget constraints make attendance impractical. Reassess for future editions if the event rebrand or expanded scope becomes relevant.

    Best for

    Professionals or companies with no direct involvement in interior/exterior design, cabin electronics, materials, or vehicle systems integration, or those with very limited travel budgets and no immediate sourcing or partnership need.

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    Missing out on early-stage trends and competitive intelligence in the cabin and design space.

    If your industry segment is adjacent, the co-located expos may still offer value; consider a shorter visit.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    HMI
    Human-Machine Interface; the systems and interfaces through which vehicle occupants interact with the vehicle's functions, including displays, controls, and voice/gesture recognition.
    2
    UX
    User Experience; the overall experience of vehicle occupants, encompassing usability, comfort, aesthetics, and emotional response to the cabin environment and interfaces.
    3
    Software-Defined Vehicle
    A vehicle architecture where software platforms and over-the-air updates define and control vehicle features, functionality, and user experience, rather than hardware being the primary differentiator.
    4
    Digital Cockpit
    The integrated digital interface cluster in a vehicle, combining instrument cluster, infotainment, navigation, and driver assistance displays into a cohesive, often reconfigurable, digital environment.
    5
    OEM
    Original Equipment Manufacturer; the vehicle manufacturer (e.g., Ford, GM, Toyota) that integrates components and systems into finished vehicles.
    6
    Tier 1 Supplier
    A primary supplier that provides complete systems or major assemblies directly to OEMs for integration into vehicles.
    7
    Vehicle Tech Week North America
    A co-located event platform bringing together multiple expos under one roof: Automotive Design & In-Cabin Expo, Intelligent Vehicle Expo, Advanced Chassis & Powertrain Showcase, and Automotive Testing Expo, covering the full vehicle development lifecycle.

    Trust footer

    Sources

    31

    References

    20

    Publishers

    0

    Date checked

    1

    UKi Media & Events

    2

    The Oakland Press

    3

    WXYZ Channel 7

    4

    Google

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