Trade show
Automotive Design & In-Cabin Expo 2026
Automotive Design & In-Cabin Expo is a B2B trade show taking place October 27-29, 2026 at Vibe Credit Union Showplace in Novi, Michigan, USA. The event focuses on vehicle design, cabin engineering, software-defined vehicles, and human-centric UX. It features over 100 innovative solutions, 3000+ industry professionals, and 80+ speakers. Part of Vehicle Tech Week North America, it co-locates with Intelligent Vehicle Expo, Advanced Chassis & Powertrain Showcase, and Automotive Testing Expo.
Automotive Design & In-Cabin Expo is a B2B trade show taking place October 27-29, 2026 at Vibe Credit Union Showplace in Novi, Michigan, USA. The event focuses on vehicle design, cabin engineering, software-defined vehicles, and human-centric UX. It features over 100 innovative solutions, 3000+ industry professionals, and 80+ speakers. Part of Vehicle Tech Week North America, it co-locates with Intelligent Vehicle Expo, Advanced Chassis & Powertrain Showcase, and Automotive Testing Expo.
Event details
- Dates: 27–29 Oct 2026
- Location: Novi, Michigan, USA
- Venue: Vibe Credit Union Showplace
- Industry: Automotive Design
- Category: Trade show
Audience scale
- Exhibitors: 100+
- Attendees: 3,000+
Why exhibit
Automotive Design & In-Cabin Expo places your solutions at the centre of the teams delivering next-generation vehicle programs, connecting you directly with senior OEM and Tier-1 decision-makers shaping how vehicles are conceived, experienced, and brought to life. The expo is built for a market where design, UX, digital cockpits, materials, and human factors are no longer separate disciplines, but interconnected systems, and attracts professionals seeking partners who can contribute to that integration in real, near-term programs. Exhibiting positions your solutions within active development environments, alongside professionals already executing software-defined, human-centric vehicle strategies.
Why visit
Attendees gain cross-disciplinary insight from four co-located expos under one roof, covering vehicle design, intelligent systems, testing, and powertrain. The event provides direct access to the latest materials, technologies, and platforms shaping real-world vehicle programmes, alongside expert-led conference sessions from OEMs and Tier 1s. It is designed for professionals who are actively determining how vehicles look, feel, and function as mobility evolves, offering peer-level networking and actionable knowledge.
Exhibitor profile
- Vehicle Design
- In-Cabin Engineering
- Software-Defined Vehicles
- Digital Cockpits
- HMI/UX
- Materials and Sustainability
- Lighting and Aerodynamics
- Seating and Human Factors
Visitor profile
- VP Interior Engineering
- Head of Interior Design
- Design Director
- Exterior Design
- HMI Director
- UX Lead
- Digital Cockpit Program Manager
- OEM Engineers
- Tier 1 Suppliers
Industries
- Automotive Design
- In-Cabin Engineering
- Vehicle Technology