Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Automotive Dealer Day 2027 is a premier event for the automotive ecosystem, taking place from 11 to 13 May 2027 at Veronafiere in Verona, Italy. This event brings together dealers, manufacturers, executives, and thought leaders to discuss the major transformations reshaping the automotive industry.
Organised by Quintegia, the event promises valuable insights and networking opportunities. Automotive Dealer Day 2027 takes place in Verona, Italy.
Venue: Veronafiere, Padiglioni 11 e 12.
TL;DR
- 1Dates and Venue: Automotive Dealer Day 2027 runs from 11-13 May 2027 at Veronafiere, Verona, Italy.
- 2Scale and Focus: This event is a key gathering for the automotive ecosystem, attracting dealers, manufacturers, and industry leaders.
- 3Organiser: The event is organised by Quintegia, a leader in automotive industry events.
- 4Entry: Online registration is mandatory; on-site registration will not be available.
Why visit
DealerDay is the annual working event for Italy's car and van dealer networks, held at Veronafiere in Verona from 11 to 13 May 2027.
Why exhibit
Exhibitors will have the opportunity to showcase their products and services to a targeted audience of automotive professionals. This event is a key gathering for the automotive ecosystem, attracting dealers, manufacturers, and industry leaders. The event is organised by Quintegia, a leader in automotive industry events. Attendees include automotive dealers, manufacturers, and decision-makers in the mobility sector.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Italian and Southern European franchised car and van dealers (dealer principals, general managers)
Sales directors and used-car managers responsible for stock, pricing and trade-in performance
Aftersales and workshop managers sourcing service equipment, diagnostics and parts programmes
F&I, leasing and insurance specialists working the finance desk
OEM and importer network development managers responsible for dealer standards and programmes
Digital retailing, CRM and DMS decision makers from dealer groups
Marketing and customer retention leads focused on lead conversion and database growth
Independent workshop owners and multi-brand service operators
Fleet and remarketing professionals handling ex-fleet, rental and trade-in vehicles
Dealer group owners and investors evaluating new franchise and service opportunities
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Dealer management system (DMS), CRM and digital retailing software providers
Used-car remarketing, auction and trade-in valuation platforms
Finance, leasing, insurance and extended warranty providers serving dealerships
Workshop equipment, diagnostics, lifts and aftersales tool suppliers
EV charging, energy management and battery service providers for dealer sites
OEM and importer network development teams presenting dealer programmes
Showroom fit-out, signage and brand identity suppliers
Vehicle preparation, valeting and cosmetic repair equipment suppliers
Parts logistics, accessory and supplier programme providers
Dealer training, recruitment and performance consulting firms
Product categories
Key solution areas showcased across the event.
Dealer management systems (DMS) and CRM platforms
Used-car remarketing, auction and trade-in valuation tools
F&I, leasing, insurance and extended warranty programmes
Workshop equipment, diagnostics and aftersales service solutions
EV charging, energy and battery service infrastructure for dealerships
Digital retailing, websites and lead-management software
Showroom fit-out, signage and brand identity
Dealer training, recruitment and performance consulting
Parts logistics, accessories and supplier programmes
Vehicle preparation, valeting and cosmetic repair equipment
Location & Facilities
Venue
Veronafiere
Viale dell’Industria, 36, 37135 Verona (VR), Italy
Facilities
Parking
Veronafiere, Padiglioni 11 e 12 in Verona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Veronafiere, Padiglioni 11 e 12 in Verona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Veronafiere, Padiglioni 11 e 12 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Early rate for dealers, retailers, workshops until 30/04
225General admission
Regular rate for dealers, retailers, workshops from 01/05
265General admission
Early rate for industry professionals until 30/04
445General admission
Regular rate for industry professionals from 01/05
495
Who runs the show
Organisers
Quintegia
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Verona, Italy
Why it matters
On 2027-05-11 to 2027-05-13, Automotive Dealer Day 2027 in Verona covering Dealer management systems (DMS) and CRM platforms, Used-car remarketing, auction and trade-in valuation tools, F&I, leas gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Verona Villafranca Airport
Closest gateway to Veronafiere. ATV Aerobus 199 links the airport to Verona Porta Nuova; confirm 2027 timetable and traffic conditions
TBA
to venue
Approx. 15-20 min by car or taxi
by car
Milan Bergamo Airport
Larger low-cost hub east of Milan. Allow extra time for road traffic and confirm onward transfer options to Verona
TBA
to venue
Approx. 1 h 30 min - 1 h 45 min by car
by car
Venice Marco Polo Airport
Alternative international gateway; train to Verona Porta Nuova plus local bus or taxi is possible. Confirm 2027 schedules
TBA
to venue
Approx. 1 h 20 min - 1 h 40 min by car
by car
Bologna Guglielmo Marconi Airport
Alternative via the A1/A22 road network, or train via Bologna Centrale to Verona Porta Nuova. Confirm connections before booking
TBA
to venue
Approx. 1 h 40 min - 2 h by car
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
B&B HOTEL Verona
midscale
Verona3-star, 4.2 guest rating from about 3.4K reviews, eco-certified; free Wi-Fi, free parking, air conditioning, breakfast for a fee.
Leonardo Hotel Verona
midscale
Verona3-star, 4.3 guest rating, eco-certified; free Wi-Fi, paid parking, air conditioning, fitness center, restaurant and bar.
Hotel Gardenia Verona
midscale
Verona3-star, 4.4 guest rating; free breakfast and free Wi-Fi, paid parking, bar, room service.
Hotel San Marco Fitness Pool & SPA
upscale
Verona4-star, 4.1 guest rating; pool, hot tub, spa and fitness center, free Wi-Fi, paid parking.
Local transport
Get around the city with these convenient transport options.
Bus
Estimated costApprox. EUR 1.50-2.50 one-way ATV city bus ticket; confirm current fare
Best forVerona city centre and Porta Nuova to Veronafiere (ATV lines 51 and 53)
Lines 51 and 53 take about 16-18 min on the captured route to the fairground. Validate the ticket before or on boarding.
Taxi
Estimated costApprox. EUR 12-20 for the 3 km ride; confirm meter and any fair surcharge
Best forVerona Porta Nuova station to Veronafiere
About 8-12 min in normal traffic. Taxi rank at Verona Porta Nuova; allow more time during show opening hours.
Airport bus plus city bus or taxi
Estimated costApprox. EUR 6-7 one-way ATV Aerobus 199 to Porta Nuova, plus approx. EUR 1.50-2.50 city bus or EUR 12-20 taxi to the venue
Best forVerona Villafranca Airport (VRN) to Veronafiere, Padiglioni 11 e 12
Aerobus 199 connects VRN with Porta Nuova; total journey depends on the connection and traffic. Confirm the 2027 timetable.
Parking
Estimated costApprox. EUR 5-10 per day at Veronafiere car parks; confirm venue tariff
Best forVeronafiere on-site car parks
On-site parking is available. Arrive early on busy show days and note which hall entrance your ticket or meeting uses.
taxi
Estimated costApprox. EUR taxi/rideshare from BGY to venue (estimate; confirm before travel)
Best forMilan Bergamo Airport (BGY) to Veronafiere, Padiglioni 11 e 12
Approx. 1 h 30 min - 1 h 45 min by car; Larger low-cost hub east of Milan. Allow extra time for road traffic and confirm onward transfer options to Verona.
taxi
Estimated costApprox. EUR taxi/rideshare from VCE to venue (estimate; confirm before travel)
Best forVenice Marco Polo Airport (VCE) to Veronafiere, Padiglioni 11 e 12
Approx. 1 h 20 min - 1 h 40 min by car; Alternative international gateway; train to Verona Porta Nuova plus local bus or taxi is possible. Confirm 2027 schedules.
taxi
Estimated costApprox. EUR taxi/rideshare from BLQ to venue (estimate; confirm before travel)
Best forBologna Guglielmo Marconi Airport (BLQ) to Veronafiere, Padiglioni 11 e 12
Approx. 1 h 40 min - 2 h by car; Alternative via the A1/A22 road network, or train via Bologna Centrale to Verona Porta Nuova. Confirm connections before booking.
Weather
Captured weather sources did not return Verona data for May 2027, so no temperature or rainfall figures are asserted here. Check a seasonal forecast for Verona close to 11-13 May 2027 before packing.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Italy.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Trade badge and ID
DealerDay uses separate visitor categories for dealers, retailers and workshops and for industry professionals. Carry a passport or ID that matches your registration and expect badge checks at hall entry.
Language at the fairground
Italian is the working language in Verona. Many exhibitors can switch to English, but ask for English brochures or an interpreter for detailed F&I, DMS or workshop equipment discussions.
Business dress and meetings
Business casual is the norm: a smart jacket, open collar and comfortable shoes for walking between halls. Italian dealer meetings often start with introductions and coffee before commercial terms.
Meal timing and city etiquette
Lunch is usually 12:30-14:30 and dinner after 20:00; fairground bars peak at midday. Tipping is not mandatory, but rounding up or leaving 5-10% is common for table service.
Local transport etiquette
Validate ATV bus tickets before or on boarding; taxi ranks are at Verona Porta Nuova and the airport. Confirm your return taxi or last bus if you stay for evening meetings.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: VRN
A Google Flights search for New York JFK to Verona VRN on 11 May 2027 was captured, but no specific fares were rendered in the capture. Re-run the search closer to booking and confirm baggage and change conditions with the airline.
Visa
Schengen short-stay rules apply to travel to Italy. The captured Italian Ministry of Foreign Affairs site confirms Italy's foreign ministry as the authoritative source; individual visa requirements depend on nationality and were not detailed in the captures.
Captures reached the Italian Ministry of Foreign Affairs and International Cooperation English homepage only; check your nationality's short-stay Schengen requirement and business-visit documentation there before booking.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Verona Villafranca Airport (VRN): Approx. 15-20 min by car or taxi; Milan Bergamo Airport (BGY): Approx. 1 h 30 min - 1 h 45 min by car; Venice Marco Polo Airport (VCE): Approx. 1 h 20 min - 1 h 40 min by car; Bologna Guglielmo Marconi Airport (BLQ): Approx. 1 h 40 min - 2 h by car. Allow road or rail time to Veronafiere; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Veronafiere: Verona: B&B HOTEL Verona; Verona: Leonardo Hotel Verona; Verona: Hotel Gardenia Verona.
Ride-hail: Ride-hailing apps are commonly used in Verona; confirm local availability before travel.
Public transit: From central Verona, Azienda Trasporti Verona bus lines 51 and 53 reach the Veronafiere area in roughly 16 and 18 minutes respectively; the transfer map shows a 3.0 km drive via Corso Porta Nuova and Viale del Lavoro.
Parking: On-site parking is available at Veronafiere; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: May 2027
Temperature: Approx. 13-26 °C. May days in Verona typically bring highs around 22-26 °C and nights around 13-16 °C; showers are possible, so pack a light layer and a compact umbrella. Confirm the forecast before travel.
Seasonality: Late spring in the Po Valley generally brings a mix of warm days and shower risk, but no captured source supplied Verona figures for May 2027; verify the forecast near the show dates.
Packing: Pack layers for mild late-spring days plus a compact rain layer, and comfortable shoes for walking between halls at Veronafiere; no captured temperature data was available to size the range precisely.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Automotive Dealer Day 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your DealerDay 2027 registration and trade badge category (dealer/retailer/workshop or industry professional) on dealerday.com.
T-2
Book a hotel near Veronafiere or Verona Porta Nuova and check cancellation terms for 11-13 May 2027.
T-3
Check passport or ID validity for Schengen travel and keep a copy of your registration and hotel confirmation.
T-4
Plan your airport transfer from Verona Villafranca (VRN) or an alternative gateway, allowing extra time for road traffic.
T-5
Save ATV bus route information for lines 51 and 53 or local taxi numbers for the fairground trip.
T-6
Review the official exhibitor directory when published and shortlist DMS, remarketing, F&I and workshop suppliers to visit.
T-7
Request meetings with key suppliers in advance; Italian teams often confirm agendas close to the show.
T-8
Prepare a one-page dealership profile with your brands, sales volume and current operating pain points for supplier conversations.
T-9
Pack business casual clothing and comfortable shoes; May in Verona can be warm by day and cool at night.
T-10
Check the official programme for session times and language, and confirm whether English interpretation is offered.
T-11
Set a separate budget for travel, hotel and incidentals; ticket rates are separate from transport and accommodation.
T-12
Keep digital and paper copies of your ticket, passport, hotel booking and supplier meeting schedule.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Veronafiere, Padiglioni 11 e 12
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Automotive Dealer Day 2027 registration concourse
Veronafiere, Padiglioni 11 e 12
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Veronafiere, Padiglioni 11 e 12
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 225 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 225 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Automotive Dealer Day 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Automotive Dealer Day 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Automotive technology solutions for dealerships and Vehicle models and specifica solutions and benchmarking suppliers at Automotive Dealer Day 2027 in Verona.
Min. budget
$945.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Automotive technology solutions for dealerships and Vehicle models and specifica products who need qualified meetings with the event's trade audience.
Min. budget
$4,252.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Verona show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is DealerDay and who is it for?
DealerDay is a trade event for Italy's car and van dealer networks, held at Veronafiere in Verona. It is aimed at dealer principals, sales and aftersales managers, used-car and F&I teams, workshop operators, OEM network managers and suppliers serving dealerships. The focus is dealership operations, not a public motor show.
When and where is DealerDay 2027?
DealerDay 2027 is scheduled for 11-13 May 2027 at Veronafiere in Verona, Italy. Hall references in captured route data include Padiglioni 11-12, but confirm your hall and entrance on the official site before travelling.
Is DealerDay open to the public?
The captured ticket structure separates dealers, retailers and workshops from other industry professionals, so the event is aimed at trade visitors. If you are a consumer or private car buyer, check with the organiser before planning a visit.
How do I register and which ticket category should I choose?
Register through dealerday.com and choose the category that matches your role. Captured ticket tiers show early rates for dealers, retailers and workshops until 30 April and regular rates from 1 May, plus separate rates for industry professionals. Confirm current prices and category definitions on the official ticket page.
Which airport is closest to Veronafiere?
Verona Villafranca Airport (VRN) is the closest gateway, roughly 15-20 minutes by car or taxi depending on traffic. Larger alternatives include Milan Bergamo, Venice Marco Polo and Bologna, but each adds a longer transfer. Confirm 2027 flight schedules and transfers.
How do I get from Verona Porta Nuova to Veronafiere?
ATV bus lines 51 and 53 connect central Verona with the Veronafiere area in about 16-18 minutes on the captured route. A taxi from Porta Nuova takes roughly 8-12 minutes for the 3 km trip. Fares are approximate; confirm current ATV and taxi tariffs.
Is there parking at Veronafiere?
On-site parking is available at Veronafiere. Confirm the current daily rate, hall access and any exhibitor or visitor parking restrictions on the venue or organiser site before driving.
What language is used at DealerDay?
Italian is the working language in Verona and organiser materials are primarily Italian. Many exhibitors can switch to English, but ask for English brochures or an interpreter for detailed F&I, DMS or workshop equipment discussions.
What topics can I expect at DealerDay?
The show floor covers dealer management systems, CRM and lead management, used-car remarketing and trade-in valuation, F&I and leasing, workshop equipment and diagnostics, EV charging and energy services, digital retailing, showroom fit-out, parts logistics and dealer training.
Can I bring a colleague or guest?
Each trade visitor normally needs their own registration and badge. Check the official registration page for group bookings or guest policies before adding colleagues to your travel plans.
What should I wear and how should I plan my days?
Business casual is the norm at Italian trade fairs: a smart jacket, open collar and comfortable shoes for walking between halls. Plan at least two days if you want supplier meetings plus conference content, and confirm session times on the official programme.
Glossary
- Dealer Management System (DMS)
- Core software that runs a dealership's sales, workshop, parts, accounting and customer records, often linked to OEM systems and finance providers.
- F&I (Finance and Insurance)
- The dealership desk that sells vehicle finance, leasing, insurance and extended warranties alongside the vehicle sale.
- Remarketing
- Reselling used, ex-fleet or trade-in vehicles through auctions, online platforms or dealer-to-dealer channels.
- Trade-in
- A customer's existing vehicle accepted as part payment for a new or used vehicle; its valuation directly affects margin and used-stock planning.
- Lead management
- The process of capturing, scoring and following up online and showroom enquiries so that dealer sales teams can convert them into orders.
- Aftersales
- Service, parts and customer care after the vehicle sale, typically a major profit centre for franchised dealers and workshops.
- Finance penetration
- The share of vehicle sales that include a finance, leasing or insurance product, a key performance measure for the F&I desk.
- OEM network standards
- Manufacturer rules on showroom appearance, service quality, staff training and customer experience that franchised dealers must meet.
- Conversion rate
- The share of sales leads or showroom visitors that become vehicle orders, used to assess sales-team and marketing performance.
- Used-car residual value
- The forecast future resale value of a vehicle, used to set lease rates, trade-in offers and used-stock pricing.
- Digital retailing
- Online tools that let customers configure, finance and reserve a vehicle before completing the purchase at the dealership.
- Dealer group
- A company that operates multiple dealership sites or brands and centralises purchasing, marketing and back-office functions.
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Also known as
Alternate names and search phrases for this event.
- Automotive Dealer Day 2027 Verona
- Automotive Dealer Day Verona 2027
- Verona Italy
- Automotive technology solutions for dealerships
- Vehicle models and specifications from
- Logistics and supply chain services
- Marketing and customer engagement tools for dealers
- Trade show B2B Trade Expo Verona
- digital transformation expo
- Verona technology expo 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.