Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Automesse Salzburg 2027 is the premier marketplace for mobility, featuring the latest models and trends in the automotive sector. With around 40 brands and over 230 vehicles, attendees can explore a wide range of offerings.
The event runs from March 5 to 7, 2027, at Messezentrum Salzburg, Austria, and is organised by Messezentrum Salzburg GmbH. Automesse Salzburg 2027 takes place in Salzburg, Austria.
TL;DR
- 1Dates and Venue: Automesse Salzburg 2027 runs from March 5 to 7, 2027 at Messezentrum Salzburg, Austria.
- 2Scale and Focus: The event showcases the latest models and trends in the automotive industry with approximately 40 brands and over 230 vehicles.
- 3Organiser: The event is organised by Messezentrum Salzburg GmbH, with more details available at automesse-salzburg.at.
- 4Entry: Tickets are available for purchase online, providing access to three concurrent events.
Why visit
AutoMesse Salzburg brings the city's car show to Messezentrum Salzburg, and the published ticket table makes it practical to plan around day, family, youth, senior, school-class or happy-hour pricing.
Why exhibit
Exhibitors can showcase their latest products to a targeted audience of over 20,000 visitors, gain valuable exposure, and connect with potential customers and partners. The event showcases the latest models and trends in the automotive industry with approximately 40 brands and over 230 vehicles. Attendees include automotive enthusiasts, industry professionals, and potential buyers.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Automotive enthusiasts looking for the latest models
Industry professionals seeking networking opportunities
Potential buyers interested in new vehicle technologies
Students and young professionals in automotive fields
Media representatives covering automotive trends
Local residents interested in mobility solutions
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Automobile manufacturers showcasing new models
Suppliers of automotive parts and accessories
Dealers and distributors in the automotive sector
Companies specializing in electric and hybrid vehicles
Mobility service providers
Innovators in automotive technology and design
Product categories
Key solution areas showcased across the event.
Latest car models from leading manufacturers
Electric and hybrid vehicles
Automotive accessories and parts
Mobility solutions and services
Innovative automotive technologies
Concept vehicles and future mobility designs
Location & Facilities
Venue
Messezentrum Salzburg
Am Messezentrum 1, 5020 Salzburg, Austria
Facilities
Parking
Messezentrum Salzburg in Salzburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messezentrum Salzburg in Salzburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messezentrum Salzburg for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
March 5 to 7, 2027March 5: 11:00 AM – 5:00 PM
March 6:9:00 AM – 5:00 PM
March 7:9:00 AM – 5:00 PM
General admission
12General admission
10General admission
8General admission
10General admission
24General admission
6General admission
6General admission
10
Who runs the show
Organisers
Messezentrum Salzburg GmbH
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Salzburg, Austria
Why it matters
On 2027-03-05 to 2027-03-07, Automesse Salzburg 2027 in Salzburg covering Latest car models from leading manufacturers, Electric and hybrid vehicles, Automotive accessories and parts, Mobility s gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hampton by Hilton Salzburg Messe
midscale
4.2
Estimate based on captured rate band; closest option to Messezentrum in this set. Confirm breakfast, parking and cancellation terms.
Radisson Blu Hotel & Conference Centre, Salzburg
upscale
4.3
Estimate for a four-star upscale stay; captured listing mentioned free cancellation and spa. Confirm current rate and inclusions.
Hotel NH Collection Salzburg City
upscale
4.2
Estimate for a four-star city stay; confirm breakfast, room type and cancellation policy.
Sheraton Grand Salzburg
luxury
4.5
Estimate for a five-star stay; captured listing mentioned pet-friendly and parking. Confirm current rate.
Hotel Goldener Hirsch, a Luxury Collection Hotel, Salzburg
luxury
4.7
Highest captured rate band in the set; luxury estimate only. Confirm availability and cancellation terms.
Hotel Vier Jahreszeiten
midscale
4.3
Estimate for a midscale Salzburg stay; captured listing mentioned free Wi-Fi. Confirm breakfast and cancellation policy.
Local transport
Get around the city with these convenient transport options.
Airport train / S-Bahn from Salzburg Airport (SZG) to Salzburg Hauptbahnhof
Estimated costUSD 12-28 airport or regional rail single journey
Best forSalzburg Airport to Salzburg Hbf, then onward to Messezentrum
Airport is close to the city; rail and bus links connect to the main station.
City bus / trolleybus to Messezentrum
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forSalzburg city centre and Hauptbahnhof to Messezentrum Salzburg
Local Salzburg bus network serves the fairground district; check show-day shuttle information with the organiser.
Taxi
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forSalzburg city centre or airport to Messezentrum Salzburg
Short city ride; useful for luggage or late arrivals.
taxi
Estimated costApprox. USD taxi/rideshare from SZG to venue (estimate; confirm before travel)
Best forSalzburg Airport (SZG) to Messezentrum Salzburg
taxi
Estimated costApprox. USD taxi/rideshare from MUC to venue (estimate; confirm before travel)
Best forMunich Airport (MUC) to Messezentrum Salzburg
Weather
March in Salzburg is early spring and changeable: daytime temperatures often around 8-13 C, with nights near 0-3 C. Rain, wind and occasional late snow are possible, especially around the open areas of Messezentrum. Check a local forecast 48 hours before travel and pack layers plus a waterproof outer layer.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Austria.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
German is the local language in Salzburg. English is widely used in hotels, at the fairground and in tourist areas, but a few basic German phrases help with transit and local shops.
Cash and cards
Cards are widely accepted, but carrying some euros is useful for small kiosks, lockers, transit machines or quick snacks.
Transit validation
Validate paper bus or S-Bahn tickets before boarding where required and keep them until the end of the journey; spot checks can occur.
Sunday shopping
Many shops in Salzburg close on Sundays. Buy essentials on Saturday or use station stores and convenience options near Salzburg Hauptbahnhof.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Captured Google Flights searches for 5 Mar 2027 show nonstop service from London LHR (British Airways, about 2 hr 5 min) and Amsterdam AMS (Transavia, about 1 hr 35 min), plus one-stop routings from New York JFK via Istanbul, London or Frankfurt. Book early for the show window and confirm baggage and transfer times to Messezentrum.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Salzburg; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Messezentrum Salzburg: Hampton by Hilton Salzburg Messe; Radisson Blu Hotel & Conference Centre, Salzburg; Hotel NH Collection Salzburg City.
Ride-hail: Ride-hailing apps are commonly used in Salzburg; confirm local availability before travel.
Public transit: Salzburg has no U-Bahn; the fairground is served by city bus and trolleybus routes plus S-Bahn connections via Salzburg Hauptbahnhof. Use the Salzburg Verkehr journey planner for the best route from your hotel to Messezentrum Salzburg. A city single ticket is typically around EUR 2.50-4.00; buy from a machine or app and validate before boarding. Confirm show-day services and fares with the organiser or Salzburg Verkehr.
Parking: On-site parking is available at Messezentrum Salzburg; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: Approx. 8-13 C daytime and 0-3 C overnight in March; it can feel colder around the open areas of the fairground. Confirm the local forecast before travel.
Seasonality: March is variable in Salzburg: sun, rain, wind and occasional late snow are all possible. Carry a compact umbrella and water-resistant shoes.
Packing: Pack layers, a warm jacket, waterproof shoes, a compact umbrella and comfortable walking shoes for the halls and transit. Add business-casual clothing if you plan exhibitor meetings.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Automesse Salzburg 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm show dates and opening hours
T-2
Choose the right ticket tier
T-3
Book a flexible hotel
T-4
Plan the journey to the venue
T-5
Check the March forecast
T-6
Prepare tickets and entry documents
T-7
Set a family or group meeting point
T-8
Recheck transport and weather
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Messezentrum Salzburg
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Automesse Salzburg 2027 registration concourse
Messezentrum Salzburg
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messezentrum Salzburg
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 12 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 12 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Automesse Salzburg 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Automesse Salzburg 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Latest car models from leading manufacturers and Electric and hybrid vehicles solutions and benchmarking suppliers at Automesse Salzburg 2027 in Salzburg.
Min. budget
$474.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Latest car models from leading manufacturers and Electric and hybrid vehicles products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Salzburg show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Where is AutoMesse Salzburg held?
AutoMesse Salzburg is held at Messezentrum Salzburg in Salzburg, Austria. Use the official organiser schedule page for hall and entrance details.
What ticket options are listed for AutoMesse Salzburg?
The captured ticket table lists a Day Ticket at 12, Reduced Day Ticket at 10, Happy Hour Ticket at 8, Youth Ticket at 10, Family Ticket at 24, School Class Ticket at 6, and Senior Ticket at 6 on Friday or 10 at the weekend. Confirm currency, current prices and availability on the official ticket page.
Is there a family ticket?
Yes. The listed Family Ticket covers 2 adults and 2 children and is shown at 24 in the captured ticket table.
Are there discounts for students or military visitors?
Yes. A Reduced Day Ticket is listed for students and military at 10.
Can school classes attend AutoMesse Salzburg?
Yes. A School Class Ticket is listed at 6, making the show relevant for organised student groups. Confirm booking conditions with the organiser.
Is there a senior discount?
Yes. A Senior Ticket is listed at 6 on Friday and 10 on Saturday or Sunday.
What is the Happy Hour Ticket?
The Happy Hour Ticket is a lower-priced admission option listed at 8. Check the official organiser page for the valid time window and conditions.
How do I reach Messezentrum Salzburg by public transport?
Salzburg's city bus and trolleybus network plus S-Bahn connections via Salzburg Hauptbahnhof serve the fairground area. Use the Salzburg Verkehr journey planner for the best route from your hotel. A city single ticket is typically around EUR 2.50-4.00; confirm live fares before travel.
Is parking available at the venue?
On-site parking is available at Messezentrum Salzburg. Confirm current daily rates, hall access and show-day traffic arrangements with the organiser or venue.
Is AutoMesse Salzburg open to the general public?
The listed ticket tiers include family, youth, senior and school-class options, which indicate a public visitor focus. Check the official organiser terms for any trade-only sessions or special access rules.
Where should I check exact dates and opening hours?
Use the official AutoMesse Salzburg schedule page on the organiser site for final dates, daily opening hours and any programme changes before booking travel.
Glossary
- AutoMesse
- German term for an automobile show or car exhibition; here it refers to AutoMesse Salzburg at Messezentrum Salzburg.
- Messezentrum Salzburg
- The exhibition centre in Salzburg where AutoMesse Salzburg is held.
- Day Ticket
- Standard single-day admission ticket; listed in the captured ticket table at 12.
- Reduced Day Ticket
- Lower-priced admission for eligible groups such as students and military; listed at 10.
- Happy Hour Ticket
- A lower-priced ticket tier listed at 8; check official hours and conditions before relying on it.
- Family Ticket
- Admission package for 2 adults and 2 children; listed at 24.
- Youth Ticket
- Ticket for visitors aged 13-17; listed at 10.
- School Class Ticket
- Student group ticket for school classes; listed at 6.
- Senior Ticket
- Discounted admission for seniors; listed at 6 on Friday and 10 on Saturday or Sunday.
- Salzburg Hauptbahnhof
- Salzburg's main railway station, a useful interchange for S-Bahn, regional trains and city buses toward the fairground.
- S-Bahn
- Regional suburban rail service; useful for arrivals from the airport area and surrounding towns, with connections via Salzburg Hauptbahnhof.
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Also known as
Alternate names and search phrases for this event.
- Automesse Salzburg 2027
- Salzburg Austria
- Latest car models from leading manufacturers Salzburg 2027
- Electric and hybrid vehicles Salzburg 2027
- Automotive accessories and parts Salzburg 2027
- Mobility solutions and services Salzburg 2027
- Trade show B2B Trade Expo Salzburg
- digital transformation expo
- Salzburg technology expo 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.