Join us at Automesse Ried 2027 from February 5 to 7, 2027, in Ried im Innkreis, Austria, for an exciting showcase of the latest automotive innovations.
Dates
5–7 Feb 2027
City / country
Ried im Innkreis, Austria
Venue
MESSE RIED GmbH
Are you the organiser of this event?
Companies exhibiting at Automesse Ried 2027 include ALVERI GmbH, brainLight Österreich, BÄCKEREI MANDL, CHRISTIAN STRASSER and EMC ELEKTROMOBILITÄTS-CLUB ÖSTERREICH e.V.
Event overview
Automesse Ried 2027, taking place from February 5 to 7, 2027, at MESSE RIED GmbH, is a premier automotive trade show in Austria. This event will feature the latest models, exciting premieres, and strong brands, allowing visitors to discover and experience mobility live.
The exhibition is expected to attract automotive enthusiasts and industry professionals alike, making it a key event for networking and exploring new automotive trends. Automesse Ried 2027 takes place in Ried im Innkreis,.
TL;DR
Visitors will have the opportunity to explore the latest automotive innovations, engage with industry experts, and experience live demonstrations of new models. Dates and Venue: Automesse Ried 2027 takes place from February 5 to 7, 2027, at MESSE RIED GmbH, Ried im Innkreis, Austria. Buyer Authority: Attendees include automotive enthusiasts, industry professionals, and potential buyers. Session on the agenda: to 17:00 and targets general ....
Exhibitors can showcase their latest automotive products and innovations to a targeted audience, gain visibility in the market, and connect with potential buyers. The event offers excellent opportunities for networking and establishing valuable business relationships. Meet qualified buyers and partners including Automobile manufacturers showcasing new models, Suppliers of automotive parts and accessories, Service providers in the automotive industry.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Ried im Innkreis, Austria
MESSE RIED GmbH in Ried im Innkreis typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: MESSE RIED GmbH in Ried im Innkreis typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at MESSE RIED GmbH for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
MESSE RIED GmbH
Organiser
What's on
1
Seminar
1
Event days
09:00–09:00
Typical time
Friday, Feb 5, 2027
to 17:00 and targets general ...
How the last edition performed
Last edition
2026
Next edition
Not announced yet
Edition recap
Impact
Die Automesse Ried ist eine Neuwagenmesse in Ried im Innkreis und wird von der MESSE RIED GmbH ausgerichtet. Für die Ausgabe 2026 verweist die Stadt Ried auf eigene Veranstaltungsseiten, während die offizielle Messe-Website Besucher- und Ausstellerinformationen bereitstellt. Eine gesonderte Presse- und Berichtsseite zur Automesse ist über die MESSE RIED GmbH verfügbar.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Automesse Ried 2027 on 2027-02-05 to 2027-02-07 in Ried im Innkreis lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Austria Automotive Dealership Market (2025-2031) | Share & Trends
ReadAutomotive Austria - Automotive Industry
ReadAustria Automotive Research Reports and Market Analysis
ReadAustria Automotive Sales Data & Flash Report | RACE Auto Analytics
ReadAustria Automotive Industry Analysis - Economist Intelligence Unit
ReadAustria Auto Sales News Monitoring
ReadPlan your trip
A range of accommodation options near the venue and across key areas.
Both are 4-star properties roughly 0.3 mi from the fairground, with breakfast, free Wi-Fi and free parking listed; H+ Hotel Ried also lists a bar, airport shuttle, business centre and accessible rooms.
Apartment-style accommodation sleeping up to 6 guests, with kitchen, elevator, outdoor pool and airport shuttle, suited to small exhibiting teams or families.
Traditional inn-style lodging outside the town centre; plan for a short drive or taxi to the fairground during show days.
Get around the city with these convenient transport options.
Car
The fairground publishes arrival and parking guidance for drivers; parking areas are on site. Winter tyres and snow chains may be relevant in early February.
Train + local bus/taxi
Ried im Innkreis is served by regional rail; the final leg to Brucknerstrasse is short. Check the organiser Anreise page for current connections.
Taxi
Useful for exhibitors carrying materials between the 4-star hotels around 0.3 mi away and the halls.
taxi
taxi
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
Early February in Ried im Innkreis is typically cold, with daytime highs near 4-6 C and nights at or below freezing. Expect mixed precipitation and occasional snow, so allow extra travel time and check road conditions on the Innviertel approach roads before driving to the fairground.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Austria uses EU-standard mobile coverage; travellers from outside the EU can buy a prepaid local SIM or eSIM data plan on arrival, while EU roamers can use their home allowance at no extra cost. Wi-Fi is generally available at the venue and in hotels in central Ried im Innkreis.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Local language
German (Austro-Bavarian dialect in the Innviertel) is the everyday language in Ried im Innkreis; exhibitor and visitor information at the fair is largely German, so bring German-language materials or a translation app for stand conversations.
Business etiquette
Austrian business culture favours punctuality, formal address (Herr/Frau plus surname) and a handshake on greeting. Small talk before commercial discussions is normal, and appointments are expected rather than drop-ins.
Show-day practicalities
February weather can slow road travel; allow buffer time for the drive to Brucknerstrasse 39 and keep printed copies of stand passes and vehicle documents at hand for gate checks.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Ried im Innkreis; confirm ground transport on the organiser site.
Schengen rules apply: EU/EEA and many other visa-exempt nationals can travel to Austria for a short business visit without a visa, while visa-required nationals must obtain a Schengen short-stay visa before departure.
Processing: Varies by nationality; apply several weeks before travel.
Check the Austrian foreign ministry visa pages and your local Austrian embassy for the current document list. Bring an exhibitor or visitor confirmation, hotel booking and travel insurance to the interview if a visa is required.
OfficialGet to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Ried im Innkreis; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near MESSE RIED GmbH: Ried im Innkreis town centre, around 0.3 mi from MESSE RIED GmbH: Ried im Innkreis town centre, around 0.3 mi from MESSE RIED GmbH; Ried im Innkreis outskirts, around 1.1 mi from the fairground: Ried im Innkreis outskirts, around 1.1 mi from the fairground; Riedberg and surrounding Innviertel villages: Riedberg and surrounding Innviertel villages.
Ride-hail: Ride-hailing apps are commonly used in Ried im Innkreis; confirm local availability before travel.
Public transit: Regional trains serve Ried im Innkreis station, with local bus and taxi connections onward to MESSE RIED GmbH on Brucknerstrasse. The organiser's Anreise und Parken page is the authoritative source for current public transport and parking arrangements.
Parking: On-site parking is available at MESSE RIED GmbH; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: February 2027
Temperature: Approx. -5 C to 6 C across the 5-7 February 2027 show days: daytime highs usually around 4-6 C with nights at or below freezing, and a mix of rain, sleet and snow. Treat this as a climatological band, not a forecast, and check the Austrian weather service before travelling; winter tyres and extra driving time are sensible on the Innviertel approach roads.
Seasonality: February is a cold late-winter month in Upper Austria, with a realistic chance of rain, sleet or snow showers across the three show days.
Packing: Pack a warm insulated coat, layers, gloves and a scarf for queuing and walking between halls, plus waterproof footwear for slushy pavements. Indoor halls are heated, so a removable mid-layer keeps you comfortable during long exhibition days.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Automesse Ried 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm the 2027 dates (5-7 February) and pick your day; the used-car day with test drives is the busiest, so arrive near the 09:00 opening for a slot
Buy the ticket online at automesse-ried.at rather than queueing at the Brucknerstrasse entrance, and check age-tiered pricing for any family members joining
Book accommodation in Ried im Innkreis early; the 4-star town-centre hotels (H+ Hotel Ried, Der Kaiserhof Ried) sit about 0.3 mi from MESSE RIED GmbH
Check your Schengen status on the Austrian foreign ministry visa pages if you travel on a passport that requires a short-stay visa
Plan the rail leg to Ried im Innkreis station and check the last evening connection back, since regional services thin out after the show closes
Download the hall plan and exhibitor list from the Besucher pages and mark the brands and models you want to compare
Prepare a one-page comparison sheet: model, list price, finance rate, trade-in valuation, delivery time and warranty terms
Bring your driving licence, proof of no-claims history and current car documents if you intend to test drive or request a trade-in valuation
Pack warm late-winter clothing and waterproof footwear; February in the Innviertel is cold and often wet or snowy
Registration and hall orientation at MESSE RIED GmbH
Supplier meetings and product demos
Final negotiations and follow-up
Automesse Ried 2027 registration concourse
MESSE RIED GmbH
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
MESSE RIED GmbH
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Automesse Ried 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
3 more alternate names hidden
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