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    Trade showB2B

    Automation And Electronics Show

    all about automation Zurich 2026 (26–27 August, Messe Zürich) is the Swiss edition of Europe's regional trade fair series for industrial automation, robotics and digitalisation. Co-located with maintenance Switzerland, the 2026 edition expects around 300 exhibitors and offers a compact, practitioner-focused platform with a uniform system booth design, two Talk Lounges, and self-guided tours. The event targets users, decision-makers, manufacturers, integrators, software providers and distributors, emphasising direct exchange and practical solutions for flexible automation and smart production -

    IndustrieautomationRobotikDigitalisierungIndustrial AutomationRoboticsDigitalization

    Dates

    26–27 Aug 2026

    City / country

    Zürich, Switzerland

    Venue

    Messe Zürich

    Time

    9:00 AM – 5:00 PM

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    Event overview

    Overview

    all about automation Zurich is the Swiss exhibition for industrial automation, robotics and digitalisation, taking place at Messe Zürich on 26–27 August 2026. The event is co-located with maintenance Switzerland, the leading Swiss trade fair for industrial maintenance, creating a strong exhibition duo that covers automation, robotics, digitalisation and maintenance at a single venue. The 2026 edition expects around 300 exhibitors (combined with maintenance) and is part of the all about automation series, which now runs at 11 locations in Germany, Austria and Switzerland The exhibition brings together users and decision-makers with manufacturers of automation components and systems, robotics solution providers, integrators, software providers, service providers and distributors Through direct interaction, suppliers and users develop solutions for flexible automation and smart production.

    Visitors learn how automation strategies are implemented in practice to drive efficiency, productivity and sustainability. The fair features a modern, efficient concept with a uniform system booth design that puts all participants on an equal footing. The atmosphere is described as pleasant and clear, with high-quality discussions.

    The 2026 programme includes an expanded lecture programme across two Talk Lounges, covering robotics, digital transformation, smart sensors, AI and machine learning, as well as predictive maintenance and smart maintenance. New for 2026 are self-guided tours that offer curated insights into innovations and applications. The venue, Messe Zürich (Wallisellenstrasse 49, CH-8050 Zürich), is centrally located in Switzerland's most populous canton and strongest economic region, offering excellent transport links Opening hours are Wednesday, 26 August 2026, 09:00–17:00, and Thursday, 27 August 2026, 09:00–16:00 Visitor registration opens in March 2026; qualified trade visitors can request free tickets

    TL;DR

    1. 1Zurich edition of Europe's regional automation fair series takes place 26–27 August 2026 at Messe Zürich, co-located with maintenance Switzerland
    2. 2Expects around 300 exhibitors (combined with maintenance), up from 251 exhibitors and 3,182 visitors in 2024 -
    3. 3Uniform system booth design ensures all participants meet on equal footing; all-inclusive stand packages simplify exhibiting
    4. 4Expanded 2026 programme features two Talk Lounges with lectures on robotics, digital transformation, AI/ML, smart sensors, predictive maintenance, plus new self-guided tours.
    5. 5Co-location with maintenance Switzerland creates a comprehensive platform covering automation, robotics, digitalisation and industrial maintenance

    Why visit

    all about automation Zurich offers a compact, efficient and practice-oriented platform to experience the latest systems, components, software and engineering for industrial automation and industrial communication. Visitors gain direct access to manufacturers, integrators, software providers and service providers, enabling face-to-face discussions and collaborative development of tailored automation solutions. The co-location with maintenance Switzerland provides a comprehensive overview of automation, robotics, digitalisation and maintenance in one place. The 2026 edition features an expanded lecture programme across two Talk Lounges with practical case studies on robotics, digital transformation, AI and machine learning, as well as new self-guided tours for curated insights. The venue's central location in Zurich, Switzerland's strongest economic region, offers excellent accessibility Free tickets are available for qualified trade visitors

    Why exhibit

    all about automation Zurich provides direct access to a concentrated audience of Swiss users, decision-makers and practitioners in industrial automation, robotics and digitalisation. The uniform system booth design and all-inclusive stand packages (including stand construction, equipment, media and marketing packages, and EasyGo service) make exhibiting simple, fast and efficient. The co-location with maintenance Switzerland expands reach to maintenance professionals, creating additional synergies and visitor flow. Exhibitors benefit from high-quality discussions, a pleasant atmosphere and a clear layout that facilitates meaningful business conversations. The 2026 edition is expected to attract around 300 exhibitors (combined with maintenance), offering strong networking and lead-generation opportunities in Switzerland's key industrial region -

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Production managers and plant managers seeking automation solutions for manufacturing operations
    Automation engineers and technical specialists involved in system integration and process optimisation
    Decision-makers from manufacturing, logistics and industrial sectors evaluating automation components, robotics and digitalisation technologies
    Maintenance and reliability professionals attending the co-located maintenance Switzerland
    System integrators and solution providers looking for partnerships and technology updates
    Purchasing and procurement professionals sourcing automation components, software and services
    R&D and innovation managers exploring emerging technologies such as AI, machine learning and IIoT

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of automation components and systems (drive technology, control engineering, sensors, industrial electronics) -
    Robotics solution providers (industrial robots, collaborative robots, grippers, handling systems) -
    System integrators offering custom automation and intralogistics solutions -
    Software providers for industrial automation, digital transformation, IIoT and AI/machine learning -
    Service providers and distributors of automation technologies and industrial communication
    Specialists in industrial electronics, connectivity, control cabinets and energy supply
    Providers of additive manufacturing, 3D printing, assembly systems and special machine construction.

    Product categories

    Key solution areas showcased across the event.

    Industrial automation components and systems
    Robotics solutions (industrial robots, collaborative robots, grippers, handling systems)
    Drive technology (electrical and mechanical)
    Control technology (PLC, industrial PC)
    Industrial electronics
    Industrial image processing
    Industrial communication and bus systems
    Industrial software and IT in automation
    Measuring and control technology
    Process engineering
    Assembly and handling technology
    Pneumatics for automation
    Power supply systems
    Smart sensors
    AI and machine learning
    Digital transformation and IIoT
    Predictive maintenance and smart maintenance
    Safety and security
    Retrofit
    Sustainability in automation
    Additive manufacturing and 3D printing
    Factory automation systems (positioning, clamping, quick mold change)
    Logistics automation (AGVs, AMRs, intralogistics)
    Software and engineering for industrial automation and industrial communication
    Services and distribution for automation

    Location & Facilities

    Venue

    Halls & areas

    2
    Hall 1Hall 2

    Messe Zürich

    Wallisellenstrasse 49, CH-8050 Zürich, Switzerland

    Parking: Messe Zürich parking garage at Hagenholzstrasse 50 (paid parking) Electric vehicle charging stations available (around 61)

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Wednesday, 26 August 2026,9:00 AM – 5:00 PM
    Thursday, 27 August 2026,9:00 AM – 4:00 PM
    • Standard ticket

      Online or on-site purchase

      CHF 30.00
    • Student / pupil ticket

      Purchase only possible at the event (on site)

      CHF 15.00
    Register

    Ticket info

    Badge collection

    Free registration with an invitation code from an exhibitor, media partner, association or the organiser. Visitors without a code can purchase a ticket online or on site

    Ticket notes

    Each ticket includes one-day exhibition entry, access to Talk Lounge presentations, Smart Badge 'Touch & Collect' technology, and free snacks and beverages in the hall Student tickets (CHF 10–15) are available on site only

    Build-up & tear-down

    Setup starts25 Aug 2026
    Setup ends25 Aug 2026
    Teardown starts27 Aug 2026
    Teardown ends28 Aug 2026

    Who runs the show

    Organisers

    Patrick Rüegg

    Exhibitor Contact

    all about automation Team

    Visitor Contact

    Easyfairs Switzerland GmbH

    General Organizer

    What's on

    Programme

    11

    Innovation

    21

    Solution

    2

    Event days

    10:30–14:30

    Typical time

    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    MA

    Mikael Andreas Bianchi

    Schweizer Forscher und Dozent auf dem Gebiet der Mechatronik und Steuerungsanwendungen @ SUPSI – University of Applied Sciences of Southern Switzerland

    Echtzeitvalidierung für eingebettete Systeme

    MM

    Michael Meisel

    Bereichsleiter Vertrieb & Produktmanagement @ STIWA Shopfloor Software

    Warum KI-Projekte scheitern müssen – Strukturierte Daten als Basis

    KH

    Kai Hennings

    CEO und Influencer Control Panel Design @ KOMAX AG

    Vom Plan zum Produkt – Warum Digitalisierung für KMUs kein Großprojekt sein muss

    CD

    Cornel Durrer

    Head Wire Manufacturing Services @ Komax Group

    Vom Plan zum Produkt – Warum Digitalisierung für KMUs kein Großprojekt sein muss

    RZ

    Remo Züger

    Business Development Manager @ IMT Information Management Technology AG

    Vom Pilotprojekt zur KI-Plattform: Wie ein KMU echte KI-Kompetenz aufbaut – ohne Hype

    AN

    Andreas Nitschke

    Business Development Manager @ Phoenix Contact AG

    Cyber Security im Kontext der Maschinenverordnung und der neuen prEN 50742

    RZ

    René Zwingli

    Project Manager und Product Owner @ AVM Engineering AG

    Wie KI den Maschinenbau verändert. Ohne die Kontrolle zu übernehmen.

    YS

    Yannick Spatz

    Wissenschaftlicher Mitarbeiter @ Berner Fachhochschule

    Standardisierte Softwarearchitekturen als Grundlage flexibler industrieller Automation

    TR

    Tobias Ritscher

    AI Solutions Engineer @ Noser Engineering AG

    Ops Agent: Incident-Triage auf Autopilot

    DH

    Dario Himmelsbach

    CEO @ Robobee AG

    Erfahrungsbericht Rollout 200 Serviceroboter für Denner

    ML

    Miklós Lenner

    Dozent für Mess- und Sensortechnik @ Fachhochschule Nordwestschweiz FHNW

    Photonische integrierte Schaltungen für die Industrieautomation

    TP

    Thierry Prud’homme

    Professor für Automatisierung und Robotik @ Hochschule Luzern

    Mauern mit Robotern – Entwicklung eines ersten mobilen Prototyps

    SU

    Samuel Ulrich

    Maschinenbauingenieur FH, Masterassistent @ Hochschule Luzern

    Mauern mit Robotern – Entwicklung eines ersten mobilen Prototyps

    JP

    Julian Pernstich

    Geschäftsführer @ Pernstich Ingenieure GmbH

    Mauern mit Robotern – Entwicklung eines ersten mobilen Prototyps

    DM

    Dr. Marc Heggemann

    Chief Competence Centre Digital @ cross-ING AG

    Wie cross-Engineering zu Prozessoptimierung und Effizienzsteigerung beiträgt

    DR

    Dominik Romagna

    Teamleiter Robotik @ Swiss Drives AG

    Motoman Next – KI und Robotics in der Praxis

    MS

    Mario Studer

    Fachbereichsleiter Simulation & Design, Dozent Maschinentechnik/Innovation @ OST-Ostschweizer Fachhochschule

    Innovationsfabrik@OST Fabrik für praxisnahe Ausbildung und Plattform für die Industrie

    RM

    Renato Müller

    ILT Institut für Laborautomation und Mechatronik, Senior Entwicklungsingenieur @ OST-Ostschweizer Fachhochschule

    Innovationsfabrik@OST Fabrik für praxisnahe Ausbildung und Plattform für die Industrie

    DW

    David Weder

    CEO @ S3C

    Menschliches Prozesswissen. Intelligente Robotik

    TG

    Thomas Gubser

    Area Sales Manager @ Beckhoff Automation AG

    Goodbye Schaltschrank, willkommen Zukunft

    CS

    Christoph Sidler

    Deputy Manager Engineering / Technical Consultant Smart Factory Assembly @ Bossard AG

    Smart Assembly: Digitalisierung in der Montage

    PT

    Peter Tophinke

    Eigentümer und Verwaltungsratspräsident @ Tophinke AG

    Energiewende als Chance!?

    RB

    Reto Bader

    CIO/CTO @ Tophinke Automation & Gebäudetechnik AG

    Energiewende als Chance!?

    PD

    Patricia Deflorin

    Dozentin, Forschungsleiterin @ Schweizerisches Institut für Entrepreneurship (SIFE), Fachhochschule Graubünden

    IoT Geschäftsmodelle und die Herausforderung digitaler Souveränität: Wie autonom sind wir?

    FW

    Florian Wieser

    Wissenschaftlicher Projekmitarbeiter, Schweizerisches Institut für Entrepreneurship (SIFE), Departement Entrepreneurial Management @ Fachhochschule Graubünden

    IoT Geschäftsmodelle und die Herausforderung digitaler Souveränität: Wie autonom sind wir?

    LF

    Leandro Fuhrmann

    Application Consultant @ WERMA Signaltechnik GmbH + Co. KG

    Visuelles Management zur Optimierung Ihrer Prozesse

    DD

    Dr. Daniel Haag

    Product Manager – Industrial Automation @ Lütze AG

    Innovative Schaltschrankplanung mit modularem Verdrahtungssystem

    DJ

    Dennis Jansen

    Produktmanager @ autosen GmbH

    Wer misst, verkauft besser – IIoT-Geschäftsmodelle aus der Praxis

    MK

    Markus Krack

    Professor für Smart Factory, Leiter VR Supply Chain & Production Management @ Fachhochschule Nordwestschweiz FHNW

    Der digitale Zwilling – das unbekannte Wesen

    JW

    Jue Wang

    Channel Sales Manager @ Agile Robots SE

    Intelligent Robotics in Industrial AI

    CB

    Cyrill Brunschwiler

    Managing Director @ Compass Security Schweiz AG

    Vom Exploit zum IEC 62443 Standard OT Sicherheit

    BH

    Beat Hörmann

    Department Head @ Supercomputing Systems AG

    Entwicklungen von KI-basierten Lösungen im Jahr 2026

    RF

    Rainer Fuchs

    Field Technical Sales Engineer @ ifm electronic ag

    Die Steuerungslösung für mobile Maschinen – und darüber hinaus

    PC

    Patrik Carus-Lacolade

    Geschäftsführer @ TECHTORY Automation GmbH

    Die autonome Anlagenassistenz – Wie KI Maschinen verstehen, analysieren und bedienen kann

    OL

    Omar Lone

    Research Assistant Secure and Dependable Systems and Networks @ ZHAW Zurich University of Applied Sciences

    AI-Anwendungen in Hochrisikosystemen

    MZ

    Michael Ziegler

    Co-Geschäftsführer @ Computer Controls GmbH

    Hat lokale KI eine Zukunft? Chancen, Grenzen und Praxisanwendungen für industrielle KMU

    Wednesday, Aug 26, 2026

    10:30 – 10:50

    Von der Simulation zur Implementierung: Entwicklung der Echtzeitvalidierung für eingebettete Systeme

    Solution
    Talk LoungeHalle 1
    10:30 – 10:50

    Warum KI-Projekte scheitern müssen – Strukturierte Daten als Basis

    Innovation
    Talk LoungeHalle 3
    10:55 – 11:15

    Vom Plan zum Produkt – Warum Digitalisierung für KMUs kein Großprojekt sein muss

    Solution
    Talk LoungeHalle 1
    10:55 – 11:15

    Vom Pilotprojekt zur KI-Plattform: Wie ein KMU echte KI-Kompetenz aufbaut – ohne Hype

    Solution
    Talk LoungeHalle 3
    11:20 – 11:40

    Cyber Security im Kontext der Maschinenverordnung und der neuen prEN 50742

    Solution
    Talk LoungeHalle 1
    11:20 – 11:40

    Wie KI den Maschinenbau verändert. Ohne die Kontrolle zu übernehmen.

    Innovation
    Talk LoungeHalle 3
    11:45 – 12:05

    Standardisierte Softwarearchitekturen als Grundlage flexibler industrieller Automation

    Solution
    Talk LoungeHalle 1
    11:45 – 12:05

    Ops Agent: Incident-Triage auf Autopilot

    Solution
    Talk LoungeHalle 3
    12:30 – 12:50

    Erfahrungsbericht Rollout 200 Serviceroboter für Denner

    Solution
    Talk LoungeHalle 1
    12:30 – 12:50

    Photonische integrierte Schaltungen für die Industrieautomation

    Innovation
    Talk LoungeHalle 3
    12:55 – 13:15

    Mauern mit Robotern – Entwicklung eines ersten mobilen Prototyps

    Innovation
    Talk LoungeHalle 1
    12:55 – 13:15

    Wie cross-Engineering zu Prozessoptimierung und Effizienzsteigerung beiträgt

    Solution
    Talk LoungeHalle 3
    13:20 – 13:40

    Motoman Next – KI und Robotics in der Praxis

    Solution
    Talk LoungeHalle 1
    13:20 – 13:40

    Innovationsfabrik@OST Fabrik für praxisnahe Ausbildung und Plattform für die Industrie

    Innovation
    Talk LoungeHalle 3
    13:45 – 14:05

    Menschliches Prozesswissen. Intelligente Robotik

    Solution
    Talk LoungeHalle 1
    13:45 – 14:05

    Goodbye Schaltschrank, willkommen Zukunft

    Innovation
    Talk LoungeHalle 3
    14:10 – 14:30

    Von der Simulation zur Implementierung: Entwicklung der Echtzeitvalidierung für eingebettete Systeme

    Solution
    Talk LoungeHalle 3

    Thursday, Aug 27, 2026

    10:30 – 10:50

    Smart Assembly: Digitalisierung in der Montage

    Solution
    Talk LoungeHalle 1
    10:30 – 10:50

    Energiewende als Chance!?

    Solution
    Talk LoungeHalle 3
    10:55 – 11:15

    IoT Geschäftsmodelle und die Herausforderung digitaler Souveränität: Wie autonom sind wir?

    Innovation
    Talk LoungeHalle 1
    10:55 – 11:15

    Visuelles Management zur Optimierung Ihrer Prozesse

    Solution
    Talk LoungeHalle 3
    11:20 – 11:40

    Innovative Schaltschrankplanung mit modularem Verdrahtungssystem

    Solution
    Talk LoungeHalle 1
    11:20 – 11:40

    Wer misst, verkauft besser – IIoT-Geschäftsmodelle aus der Praxis

    Solution
    Talk LoungeHalle 3
    11:45 – 12:05

    Der digitale Zwilling – das unbekannte Wesen

    Innovation
    Talk LoungeHalle 1
    11:45 – 12:05

    Intelligent Robotics in Industrial AI

    Solution
    Talk LoungeHalle 3
    12:30 – 12:50

    Vom Exploit zum IEC 62443 Standard OT Sicherheit

    Solution
    Talk LoungeHalle 1
    12:30 – 12:50

    Entwicklungen von KI-basierten Lösungen im Jahr 2026

    Innovation
    Talk LoungeHalle 3
    12:55 – 13:15

    Die Steuerungslösung für mobile Maschinen – und darüber hinaus

    Solution
    Talk LoungeHalle 1
    12:55 – 13:15

    Die autonome Anlagenassistenz – Wie KI Maschinen verstehen, analysieren und bedienen kann

    Innovation
    Talk LoungeHalle 3
    13:20 – 13:40

    AI-Anwendungen in Hochrisikosystemen

    Innovation
    Talk LoungeHalle 1
    13:20 – 13:40

    Hat lokale KI eine Zukunft? Chancen, Grenzen und Praxisanwendungen für industrielle KMU

    Solution
    Talk LoungeHalle 3
    13:45 – 14:05

    CRA ready, wenn Sie es sind: Cybersicherheit in der Automation

    Solution
    Talk LoungeHalle 1

    Topic tracks

    RobotikAutomation Für KMURetrofitSafety & SecurityIndustrielle KommunikationKI & Maschinelles LernenDigitale Transformation & IIoTNachhaltigkeit in Der Automation

    Co-located events

    maintenance Switzerland

    Separate ticket

    Sponsors

    Swiss Technology Network – swissT.net

    Technische Rundschau

    How the last edition performed

    Previous edition

    Current edition

    2026 · 230 exhibitors

    Expected exhibitors for all about automation alone; combined with co-located maintenance Switzerland, total expected exhibitors approx. 280–300

    Forecast — not final

    Visitors

    3,182

    Exhibitors

    251

    Growth over time

    New this edition

    • 1

      Two Talk Lounges

      Expanded lecture programme with two dedicated stages running continuously on both days, featuring Solution and Innovation tracks curated by exhibitors and competence partner SwissT.net

      Source
    • 2

      Self-Guided Tours

      New self-guided tours offering curated insights into selected exhibitors, innovations and applications, allowing visitors to explore the fair at their own pace.

      Source

    Testimonials

    The trade fair has grown significantly in terms of exhibitors compared to the premiere in 2022. In the second year, the aim was to confirm the success and establish the trade fair concept in Switzerland. We succeeded in doing this together with the exhibitors and organizers. It's great to see how intensively the exhibitors invited visitors and how positive the atmosphere was on site. Swiss automation expertise came together here, you could feel it on every square meter of exhibition space

    Tanja Waglöhner · Exhibition Director, all about automation & COO Easyfairs DACH · Easyfairs · 2024

    The aaa in Zurich is a shining example of the innovative strength of Swiss automation. The workplace and the exporting industry benefit from the two days focusing on automation. The high number of visitors and the attendance testify to the great need for exchange in the industries

    René Brugger · President / Managing Director · swissT.net (Competence Partner) · 2024

    This concept is exactly what makes the trade fair work for customers

    Thomas Weiss · Sales Manager Distribution · Mitsubishi Electric Europe · 2024

    The pleasant atmosphere at aaa makes it easy to make contacts

    Martin Rupf · VFD Expert D-A-CH · Oxni · 2024

    Generating lots of valuable contacts with relatively little effort

    Thomas Vogt · CEO · Adlos · 2024

    As a first-time exhibitor, we were overwhelmed by the good response and the many high-quality discussions. We will definitely be back in 2026

    Carsten Brilka · Business Development · Paletti Profilsysteme · 2024

    Next edition outlook

    2026-08-26 – 2026-08-27
    high

    The next all about automation Zurich will take place on 26–27 August 2026, again in combination with maintenance Schweiz The 2026 edition is expected to feature an expanded lecture programme with two Talk Lounges, and new self-guided tours offering curated insights into innovations and applications. Exhibitor registration is already showing strong growth, with around 230 exhibitors expected for the automation fair alone, and a combined total of approximately 280–300 exhibitors with maintenance Schweiz.

    Two Talk Lounges instead of one, offering an expanded lecture programme Introduction of self-guided tours for curated exhibition exploration Continued growth in exhibitor numbers and visitor attendance Further strengthening of synergies with maintenance Schweiz

    Impact

    A bigger and stronger platform

    The 2024 edition confirmed the success of the trade fair concept in Switzerland and demonstrated strong growth compared to the 2022 premiere. The co-location with maintenance Schweiz created valuable synergies, offering a comprehensive platform for automation, robotics, digitalisation and industrial maintenance. The high number of visitors (3,182) and exhibitors (251) testified to the strong demand for exchange in the industries. The open atmosphere and high-quality discussions were particularly praised, with the uniform system booth design ensuring all participants met on an equal footing. The Talk Lounge, featuring presentations on AI/machine learning, intelligent vision systems and robotics, was a central component of the concept

    Audience quality

    High-value decision-makers

    The 2024 edition attracted 3,182 trade visitors, described as decision-makers, specialists and technicians from construction and development, project planning and design, production and maintenance, as well as company management and purchasing. Visitors came primarily from the electrical industry, mechanical engineering, special machine construction and plant engineering, as well as from manufacturing, energy and environmental technology, system integrators and engineering offices. The open atmosphere and high-quality discussions were praised by both exhibitors and visitors

    Exhibitor outcomes

    Real business growth

    Exhibitors reported generating many valuable contacts with relatively little effort. The uniform system booth design ensured all participants met on an equal footing, creating a pleasant and clear atmosphere that facilitated high-quality technical discussions. First-time exhibitors were overwhelmed by the good response and high-quality discussions, with one stating: 'We will definitely be back in 2026.'- 18 The trade fair concept, which focuses on technical discussions and direct exchange, was seen as a key success factor by exhibitors such as Mitsubishi Electric Europe

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Why it matters

    all about automation Zurich 2026 is the central meeting point for automation in Switzerland, bringing together users, decision-makers, manufacturers, integrators, and software providers. The event addresses key industry challenges such as skilled labour shortages, the need for increased productivity, and the digital transformation of manufacturing. By co-locating with maintenance Switzerland, the fair creates a comprehensive platform that covers the entire lifecycle of industrial assets – from automation and robotics to predictive maintenance and industrial services. The focus on practical applications, combined with the expanded lecture programme and new self-guided tours, provides attendees with actionable insights and direct access to the latest technologies and best practices.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Smart Factory & Industry 4.0/5.0

    Swiss industry is increasingly adopting smart factory concepts to remain competitive as a high-cost location, address skilled labour shortages, and ensure quality. The shift from Industry 4.0 to Industry 5.0 emphasises human-centricity, sustainability, and resilience, while digital twins, digital product passports, and AI-based optimisation are key enablers.

    02

    Collaborative Robotics & AI-Powered Automation

    The global collaborative robot market is growing at ~25% CAGR, with Swiss firms at the forefront-. AI-powered robotics and autonomous systems are reshaping factory floors, driven by reshoring and the need for flexible automation-.

    03

    IIoT, Predictive Maintenance & Digital Services

    Industrial IoT and predictive maintenance are key themes, enabling companies to reduce downtime, automate maintenance, and improve efficiency. Digital services and new business models are emerging, with companies like SMC aiming to equip all products with digital product passports by 2028.

    04

    Safety, Security & Regulatory Compliance

    Cybersecurity in industrial automation (OT security) and compliance with regulations such as the EU Machinery Regulation and the Cyber Resilience Act (CRA) are increasingly important. Topics like IEC 62443 and the new prEN 50742 are gaining traction-.

    05

    Sustainability & Energy Efficiency

    Sustainability and energy efficiency are becoming central to automation, driven by the European Green Deal and the need for circular economy practices. Automation plays a key role in intelligent energy management and green manufacturing.

    Market news

    Latest updates from across the market.

    2026-07-06

    Treffpunkt für praxisnahe Automatisierungslösungen

    all about automation Zurich 2026 is growing, with 225 exhibitors expected on the automation fair alone, plus around 60 companies at the co-located maintenance Switzerland. The event features two Talk Lounges with a programme curated by SwissT.net, focusing on practical applications and innovation.

    Read
    2026-06-09

    All about automation und maintenance in Zürich

    The all about automation Zurich continues its growth trajectory, expecting around 225 exhibitors in 2026, up from 186 in 2024. The co-located maintenance Switzerland expects 250 exhibitors, creating a compact trade fair duo covering automation, robotics, digitalisation, and industrial maintenance.

    Read
    2026-05-27

    Fokus auf Robotik, IIoT und industrielle Praxis

    all about automation Zurich is expanding its position as a key Swiss platform for automation, robotics, and digitalisation. The 2026 edition expects around 225 exhibitors. The programme spans robotics, industrial communication, safety & security, AI, IIoT, and smart sensors.

    Read
    2026-03-31

    ZHAW and SMC demonstrate the potential of digital automation for the Swiss industry

    At a media event, ZHAW and SMC showcased how digital technologies like smart factories, augmented reality, digital product passports, and AI-based optimisation are strengthening Swiss industry's competitiveness. The collaboration highlights the importance of digitalisation for resilience and international competitiveness.

    Read

    Plan your trip

    Travel & logistics

    Local currency · CHF

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    ZRH

    Zurich Airport

    Major intercontinental hub with frequent S-Bahn services and tram connections. Take tram line 11 (direction 'Auzelg') directly to the 'Messe/Hallenstadion' stop (journey ~20 minutes)-, or take bus lines 61, 62, or 94 to the same stop-.

    6 km

    to venue

    ~12 minutes by public transport

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Near Messe / Oerlikon

    USD 100–150 / night

    Examples: Ibis Zurich Messe Airport, B&B Hotels.

    Mid-range
    Oerlikon / Zurich City Centre

    USD 150–250 / night

    Examples: Holiday Inn Zurich Messe, Novotel Zurich Airport Messe.

    Premium
    Zurich City Centre / Bahnhofstrasse

    USD 250–400 / night

    Luxury hotels in the city centre; book early due to high demand.

    Local transport

    Get around the city with these convenient transport options.

    Tram

    Estimated costCHF 4-6 (single ticket)
    Best forLine 11 to 'Messe/Hallenstadion' from Zurich Main Station or Oerlikon

    Frequent services; journey from Oerlikon is ~5 minutes.

    Bus

    Estimated costCHF 4-6
    Best forLines 61, 62 from Oerlikon station to 'Messe/Hallenstadion'

    Convenient for direct access to the venue.

    Train (S-Bahn)

    Estimated costCHF 4-8
    Best forS2, S3, S6, S7, S8, S9, S14, S15, S16, S19, S24 to Oerlikon

    From Zurich Main Station to Oerlikon every 6 minutes.

    Car

    Estimated costParking: CHF 2-3 per hour / daily cap ~CHF 25
    Best forFollow 'Z' signs from highways (Basel, Bern, Chur, Lucerne, St. Gallen)

    Parking garage at Hagenholzstrasse 50 with 61 EV charging spots.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen Visa (Type C) – BusinessNationals of countries not exempt from Schengen visa requirements$90.0015 calendar days (standard)

    Citizens of EU/EFTA countries, USA, Canada, Australia, New Zealand, Japan, South Korea, and many others do not require a visa for short stays (up to 90 days). Check the official Swiss State Secretariat for Migration website for the full list.

    Switzerland is a member of the ATA Carnet system. Exhibitors can use ATA Carnets for temporary import of exhibition goods, which simplifies customs procedures. Ensure Carnet is properly completed and validated before travel.

    Official visa page

    Weather

    Zurich in late August typically experiences summer weather with average temperatures around 20–25°C-. Packing notes: Light clothing for daytime, but a light jacket or sweater for cooler evenings. An umbrella is advisable as rain is possible.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Free Wi-Fi is available in the exhibition halls for visitors-. Mobile networks (5G) are widely available throughout Zurich.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Punctuality

    Swiss culture places a high value on punctuality. Arrive on time for meetings, sessions, and the fair's opening hours.

    Language

    The official language of the fair is German, but many exhibitors and attendees speak English. Having a few basic German phrases can be helpful for networking.

    Business Etiquette

    Swiss business culture is formal and direct. Handshakes are common for greetings. Business cards are exchanged and should be treated with respect.

    Sustainability

    Switzerland is a leader in sustainability. Exhibitors and visitors are encouraged to use public transport (excellent connections to Messe Zürich) and reduce waste.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Zurich Airport (ZRH)

    Major intercontinental hub with frequent S-Bahn services and tram connections. Take tram line 11 (direction 'Auzelg') directly to the 'Messe/Hallenstadion' stop (journey ~20 minutes)-, or take bus lines 61, 62, or 94 to the same stop-.

    Visa

    Estimated cost: Not yet confirmed

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-08-26

    Check-out (recommended)

    2026-08-27

    Areas to stay

    Near Messe / Oerlikon · Oerlikon / Zurich City Centre · Zurich City Centre / Bahnhofstrasse

    budget

    $100-$150 USD/night

    mid range

    $150-$250 USD/night

    premium

    $250-$400 USD/night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: 6 km — ~12 minutes by public transport — Major intercontinental hub with frequent S-Bahn services and tram connections. Take tram line 11 (direction 'Auzelg') directly to the 'Messe/Hallenstadion' stop (journey ~20 minutes)-, or take bus lines 61, 62, or 94 to the same stop-.

    Hotel → venue: Downtown Atlanta and convention-center hotels are typically within walking distance or a short ride-hail/MARTA trip to the venue.

    Public transit: Line 11 to 'Messe/Hallenstadion' from Zurich Main Station or Oerlikon — Frequent services; journey from Oerlikon is ~5 minutes. — CHF 4-6 (single ticket); Lines 61, 62 from Oerlikon station to 'Messe/Hallenstadion' — Convenient for direct access to the venue. — CHF 4-6; S2, S3, S6, S7, S8, S9, S14, S15, S16, S19, S24 to Oerlikon — From Zurich Main Station to Oerlikon every 6 minutes. — CHF 4-8; Follow 'Z' signs from highways (Basel, Bern, Chur, Lucerne, St. Gallen) — Parking garage at Hagenholzstrasse 50 with 61 EV charging spots. — Parking: CHF 2-3 per hour / daily cap ~CHF 25

    Parking: Parking is available at the Messe Zürich parking garage on Hagenholzstrasse-. The garage offers approximately 2,000 parking spaces-. For electric vehicles, around 61 charging stations are available- -. Disabled parking spaces are available in front of the exhibition building-.

    Weather

    Plan and pack for the event climate.

    Seasonality: Zurich in late August: average high ~24°C, low ~14°C. Moderate rainfall possible; bring a light jacket and umbrella.

    Packing: Zurich in late August typically experiences summer weather with average temperatures around 20–25°C-. Packing notes: Light clothing for daytime, but a light jacket or sweater for cooler evenings. An umbrella is advisable as rain is possible.

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 08:30Arrive at Messe Zürich; collect Smart Badge and event guide.
    2. 09:00Visit key exhibitors on your shortlist; attend Talk Lounge session on robotics.
    3. 12:00Lunch break (free snacks/beverages in hall; or visit Verde restaurant).
    4. 13:30Join a self-guided tour on AI/ML applications; continue networking.
    5. 16:00Attend afternoon Talk Lounge session on predictive maintenance.
    6. 17:00End of day 1; explore nearby attractions or head to hotel.

    Plan your trip

    Planning

    Best day to visit: Wednesday, 26 August 2026

    The first day typically has the highest energy, with all exhibitors present and full programme running. It allows visitors to attend the maximum number of sessions, meet key contacts, and explore the entire exhibition without the pressure of the second day's earlier closing (16:00).

    T-14

    Register and save badge confirmation

    T-13

    Confirm visa or entry eligibility

    T-12

    Book flights and hotel

    T-10

    Shortlist target exhibitors and sessions

    T-9

    Prepare meeting requests and follow-up template

    Sample visitor itinerary

    Route-optimised day
    08:30

    Arrive at Messe Zürich; collect Smart Badge and event guide.

    Entrance / Registration
    09:00

    Visit key exhibitors on your shortlist; attend Talk Lounge session on robotics.

    Hall 1 & 2 / Talk Lounge
    12:00

    Lunch break (free snacks/beverages in hall; or visit Verde restaurant).

    Exhibition hall / Restaurant
    13:30

    Join a self-guided tour on AI/ML applications; continue networking.

    Designated tour route
    16:00

    Attend afternoon Talk Lounge session on predictive maintenance.

    Talk Lounge
    17:00

    End of day 1; explore nearby attractions or head to hotel.

    Venue exit

    Side trips

    5

    Hallenstadion

    Sports & Events Arena

    Zurich's largest indoor arena; hosts concerts and sports events.

    Adjacent to Messe Zürich

    Zurich Old Town (Altstadt)

    Historic District

    Medieval streets, Grossmünster, Fraumünster, and Limmat river views.

    ~15 min by tram

    Bahnhofstrasse

    Shopping Street

    One of the world's most exclusive shopping avenues, with luxury boutiques and banks.

    ~15 min by tram

    Lake Zurich (Zürichsee)

    Lake / Recreation

    Scenic promenades, boat cruises, and swimming areas.

    ~20 min by tram

    Zurich Zoo

    Zoo

    One of Europe's top zoos, with the Masoala Rainforest hall and elephant park.

    ~25 min by tram

    Networking spots

    4

    Central foyer

    Meeting Point

    Ideal for casual networking and informal discussions.

     

    Catering areas

    Refreshment Zones

    Free snacks and beverages available; good for spontaneous conversations.

     

    Talk Lounge

    Lecture Forum

    Meet speakers and attendees after sessions.

     

    Exhibitor stands

    Booths

    Direct engagement with solution providers and peers.

     

    Budget

    Costs & budget

    Shell scheme

    CHF 630 / m²

    Raw space

    Not yet confirmed

    Standard booth

    9 m²

    Preise für ein Standpaket mit Reihenstand (Systemstandbau) inkl. Standbau, Standausstattung, Media- und Marketingpakete sowie EasyGo-Servicepaket. EasyGo-Paket (CHF 1'300–2'500) ist obligatorisch und kommt hinzu. Alle Preise zzgl. gesetzlicher USt. Weitere Paketgrößen und Preise in den Anmeldeunterlagen. 5 % Kombi-Rabatt bei Buchung von mindestens 3 Messen 2026.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × CHF 630.00/m²CHF 5,670.00
    • Hotel × 2 nightsCHF 240.00
    • Per diem × 2CHF 160.00
    • VisaCHF 90.00
    • InsuranceCHF 50.00
    • Flight — Economy (short-haul, e.g. Europe)CHF 200.00
    Estimated totalCHF 6,410.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 1

    Is this event aligned to your priority buyer market?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Not yet confirmed

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    No major risks listed.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Not yet confirmed

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    No major risks listed.

    skip

    Assess how this option fits your objectives.

    Best for

    Not yet confirmed

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    No major risks listed.

    Book with

    Partners

    Swiss Technology Network – swissT.net

    Competence Partner

    Swiss technology network curates parts of the lecture programme and organises a joint stand for the robotics section

    Visit partner Confidence: High

    Mentioned as competence partner for the 2026 edition.

    Technische Rundschau

    Media Partner

    Official media partner for all about automation Zurich 2026

    Visit partner Confidence: High

    Identified as official media partner.

    mequadrat

    Exhibitor Partner

    Swiss partner of Universal Robots, exhibiting together at the fair

    Visit partner Confidence: Medium

    Mentioned as a partner for Universal Robots.

    ProLean

    Exhibitor Partner

    Partner of Visual Components, co-exhibiting at the fair

    Confidence: Medium

    Mentioned as a partner for Visual Components.

    RS Group (Distrelec)

    Exhibitor Partner

    Distrelec presents itself as part of the RS Group at all about automation

    Visit partner Confidence: Medium

    Mentioned as an exhibitor and partner.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    all about automation (aaa)
    Regional trade fair series for industrial automation, robotics and digitalisation, organised by Easyfairs Deutschland GmbH, with 11 locations across Germany, Austria and Switzerland
    2
    maintenance Switzerland
    Leading Swiss trade fair for industrial maintenance, co-located with all about automation Zurich to create a combined platform for automation and maintenance
    3
    Talk Lounge
    Lecture forum at all about automation where exhibitors and industry experts present practical applications and case studies. The 2026 Zurich edition features two Talk Lounges with continuous programmes on both days
    4
    Smart Badge Technology
    Digital touch-and-collect technology used at all about automation to facilitate efficient lead generation and information exchange between exhibitors and visitors -
    5
    System booth design
    Uniform, standardised stand construction used across all all about automation events, ensuring all exhibitors present on an equal footing and creating a clear, pleasant exhibition layout

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card