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    AUTO TECH China - China Guangzhou Automotive Technology Expo

    AUTO TECH China 2026, November 27-30, Guangzhou, showcases cutting-edge automotive technologies.

    Automotive electronics and software solutionsVehicle chassis systems and componentsElectric vehicle technologies and componentsAutomotive testing and measurement equipmentInterior and exterior automotive materialsAdvanced driver-assistance systems

    Dates

    27–30 Nov 2026

    City / country

    Guangzhou, China

    Venue

    China Guangzhou Import and Export Fair Complex Area D

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    Event overview

    Overview

    AUTO TECH China 2026 is Asia's leading exhibition for advanced automotive technologies, taking place from November 27-30, 2026, at the China Import and Export Fair Complex in Guangzhou.

    The event will feature over 500 exhibitors showcasing the latest innovations in automotive electronics, software, and technology, making it a vital platform for industry professionals.

    TL;DR

    1. 1Dates: AUTO TECH China runs November 27-30, 2026 at the China Guangzhou Import and Export Fair Complex Area D.
    2. 2Scale: More than 500 exhibitors are expected to present across the four show days.
    3. 3Buyer Authority: Key decision-makers and trade visitors attend to source automotive technology solutions.
    4. 4Sector Focus: Exhibits centre on automotive electronics and software for connected and intelligent vehicles.
    5. 5Organiser: The show is organised by Guangzhou J&S Watson Exhibition Co., Ltd. at the Pazhou fair complex.

    Why visit

    Attendees will gain insights into the latest automotive technologies, network with industry leaders, and discover new suppliers and partners. Dates: AUTO TECH China runs November 27-30, 2026 at the China Guangzhou Import and Export Fair Complex Area D. Buyer Authority: Key decision-makers and trade visitors attend to source automotive technology solutions.

    Why exhibit

    Exhibitors will have direct access to a targeted audience of automotive professionals, enhancing visibility and opportunities for collaboration. Scale: More than 500 exhibitors are expected to present across the four show days. Buyer Authority: Key decision-makers and trade visitors attend to source automotive technology solutions. The automotive industry is rapidly evolving with advancements in technology and sustainability. AUTO TECH China serves as a crucial meeting point.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Automotive engineers and technicians
    Procurement professionals from OEMs
    R&D specialists in automotive technology
    Suppliers of automotive components
    Industry analysts and consultants
    Students and educators in automotive fields

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Automotive electronics manufacturers
    Software developers for automotive applications
    Suppliers of automotive materials
    Testing and measurement technology providers
    Manufacturers of automotive components
    Consultants in automotive engineering

    Product categories

    Key solution areas showcased across the event.

    Automotive electronics and software solutions
    Vehicle chassis systems and components
    Electric vehicle technologies and components
    Automotive testing and measurement equipment
    Interior and exterior automotive materials
    Advanced driver-assistance systems (ADAS)

    Location & Facilities

    Venue

    China Guangzhou Import and Export Fair Complex Area D

    Guangzhou, China

    Attend

    Entry & tickets

    Who runs the show

    Organisers

    Guangzhou J&S Watson Exhibition Co., Ltd.

    How the last edition performed

    Previous edition

    Current edition

    2026 · 500 exhibitors

    Forecast — not final

    Impact

    A bigger and stronger platform

    AUTO TECH China 2026 is Asia's leading exhibition for advanced automotive technologies, taking place from November 27-30, 2026, at the China Import and Export Fair Complex in Guangzhou. The event will feature over 500 exhibitors showcasing the latest innovations in automotive electronics, software, and technology, making it a vital platform for industry professionals. The automotive industry is rapidly evolving with advancements in technology and sustainability. AUTO TECH China serves as a crucial.

    Audience quality

    High-value decision-makers

    Visitors typically include Automotive engineers and technicians, Procurement professionals from OEMs, R&D specialists in automotive technology, Suppliers of automotive components. Dates: November 27-30, 2026. Location: China Guangzhou Import and Export Fair Complex Area D. Over 500 exhibitors expected. Focus on automotive electronics and software. AUTO TECH China - China Guangzhou Automotive Technology Expo attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors will have direct access to a targeted audience of automotive professionals, enhancing visibility and opportunities for collaboration. The automotive industry is rapidly evolving with advancements in technology and sustainability. AUTO TECH China serves as a crucial meeting point for OEMs and suppliers to explore innovations, share knowledge, and foster partnerships that drive the future of mobility. Exhibitor categories include Automotive electronics manufacturers, Software developers for automotive.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Greater Bay Area — Guangzhou, Guangdong, China

    Why it matters

    Guangzhou anchors one of the world's densest automotive clusters: GAC, XPeng and multiple joint-venture plants sit within the city, with BYD and the electronics supply chain a short hop away in Shenzhen and additional tier-1 capacity across Foshan and Huizhou. China is both the largest vehicle market and the global benchmark for new-energy vehicles and software-defined cars, so a Guangzhou automotive-technology show is a direct route to the suppliers that set cost, chemistry and platform standards worldwide — relevant to OEMs, tier-1s, distributors and investors alike.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Automotive-technology event circuit

    Lock Greater Bay Area hotels and flights 1–3 months ahead; avoid Canton Fair phases in April and October. Auto Shanghai is typically April, Auto Guangzhou and AUTO TECH China in November, and IAA Mobility in September of odd years.

    AUTO TECH China sits in a global circuit of automotive-technology and mobility shows. Pair it with China's spring auto shows for OEM strategy, and with the European/US technology events for software, ADAS and battery audiences; plan around Canton Fair phases (April and October) which spike Guangzhou hotel rates.

    Late October — early November (Pazhou hotel rates peak; AUTO TECH China's late-November date avoids this)

    Canton Fair (Phase 3) and China International Furniture Fair

    Mid-to-late November — plan 2–3 months ahead for flights and rooms

    Auto Guangzhou / AUTO TECH China

    April — book GBA/Shanghai hotels 3–4 months ahead

    Auto Shanghai

    Circuit and windows assembled from listing context and public event calendars; confirm exact 2026/2027 dates on each organiser site.

    Plan your trip

    Travel & logistics

    Local currency · CNY

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Kecun / Chigang / Xingang East Road — 1–3 metro stops or 10–15 min taxi from Area D

    USD 45–90 / night

    Chain economy rooms; verify the specific branch and current rate — several properties rebrand or change names.

    source
    Mid-range
    Pazhou island and Xingang East Road — walkable to 10–15 min taxi from Area D

    USD 90–180 / night

    Book 6–10 weeks ahead; rates rise sharply during Canton Fair phases in April and October but normalise in late November.

    source
    Premium
    Pazhou — adjacent to or directly opposite the Canton Fair Complex

    USD 180–420 / night

    Closest options to the halls and the usual base for international exhibitor teams; confirm show-week rates and cancellation terms.

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costAED 40–55 (metered taxi off-peak)
    Best forDXB Airport (DXB) to China Guangzhou Import and Export Fair Complex Area D

    Red Line metro serves DWTC and Expo City when applicable.

    taxi

    Estimated costCNY 120–250 taxi or Didi ride to the venue district
    Best forDWC Airport (DWC) to China Guangzhou Import and Export Fair Complex Area D

    taxi

    Estimated costCNY 120–250 taxi or Didi ride to the venue district
    Best forSHJ Airport (SHJ) to China Guangzhou Import and Export Fair Complex Area D

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    M — Business / commercial tradeBusiness visitors attending trade fairs, meetings, market research or contract negotiation$185.004–7 working days standard (2–3 days express at some centres)
    L — Tourist / visitorLeisure travel around the show or accompanying family members$185.004–7 working days
    Visa-free entry (unilateral / mutual agreements)Passport holders from countries covered by China's unilateral visa-free scheme (a large group of European states plus several Asian nationalities)—None — up to 30 days per entry
    240-hour visa-free transitTransit passengers from 54 eligible countries arriving at Guangzhou Baiyun (CAN) with a confirmed onward ticket to a third country—None — stay valid up to 240 hours, with movement restricted to permitted regions including Guangdong

    China's unilateral visa-free scheme currently covers a broad list of European and several Asian nationalities for stays up to 30 days, and the 240-hour visa-free transit policy covers 54 nationalities via designated ports including Guangzhou Baiyun. Coverage changes frequently — always confirm your passport's status on the CVASC or Chinese MFA site before booking.

    China has accepted ATA Carnets for temporary admission of exhibition goods and professional equipment since 2020, with CCPIT as the guaranteeing association and designated customs ports including Guangzhou. Confirm procedures with the organiser's official freight forwarder and your national guaranteeing association before shipping booth equipment or samples.

    Official visa page

    Weather

    Late November is one of Guangzhou's most comfortable windows: daytime highs of about 24–27 °C, overnight lows around 15–18 °C, roughly 30–50 mm of rain across 5–7 wet days, and the typhoon season already over. Pack light layers for heavily air-conditioned halls and a warm top for evening river breezes.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to China.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Payments and tipping

    Mobile payment (Alipay / WeChat Pay) dominates daily transactions — set it up and link an international card before arrival, as cash and foreign cards are accepted in fewer places than expected. Tipping is not customary in China; service charges are already included.

    Business etiquette

    Exchange business cards with both hands and use family name plus title. Punctuality is expected, meetings often start with tea and small talk, and supplier banquets can run long. Gifts are common but keep them modest and non-cash — tea, regional specialities or branded company items work well.

    At the venue

    Dress smart-casual for show days and wear comfortable shoes: the Canton Fair Complex spans around 1.2 million sqm and walking 2–4 km between hall clusters in a day is normal. Tap water is not drinkable — use bottled or boiled water.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: DXB

    Compare flights to the nearest international gateway serving Guangzhou; confirm ground transport on the organiser site.

    Visa

    Most international visitors need a Chinese visa. Business travellers normally apply for an M (commercial/trade) visa through the Chinese Visa Application Service Center (CVASC) in their home country — allow roughly 4–7 working days and about USD 60–185 depending on nationality and entries (US applicants at the top of that range). Many passport holders covered by China's unilateral visa-free scheme (a large group of European and several Asian nationalities) can enter visa-free for up to 30 days, and Guangzhou Baiyun (CAN) is a designated port for China's 240-hour visa-free transit for 54 nationalities. Exhibitors importing goods/equipment temporarily can use an ATA Carnet. Verify your nationality and current policy on the CVASC / Chinese MFA site before booking flights.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Fee is nationality- and reciprocity-dependent; many nationalities pay roughly USD 60–140, US passport holders sit at the top of the range. Apply through the Chinese Visa Application Service Center (CVASC) in your country; an invitation letter from the organiser may be required. Same nationality-dependent fee structure as the M visa; personal itinerary and hotel bookings are usually requested.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Kecun / Chigang / Xingang East Road — 1–3 metro stops or 10–15 min taxi from Area D · Pazhou island and Xingang East Road — walkable to 10–15 min taxi from Area D · Pazhou — adjacent to or directly opposite the Canton Fair Complex

    budget

    $45-$90 USD/night

    Book

    mid range

    $90-$180 USD/night

    Book

    premium

    $180-$420 USD/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: DXB Airport (DXB); DWC Airport (DWC); SHJ Airport (SHJ). Allow road or rail time to China Guangzhou Import and Export Fair Complex Area D; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near China Guangzhou Import and Export Fair Complex Area D: Kecun / Chigang / Xingang East Road — 1–3 metro stops or 10–15 min taxi from Area D: Hanting Hotel (Kecun / Xingang East branches), 7 Days Inn (Pazhou / Kecun branches), Home Inn (Xingang East Road); Pazhou island and Xingang East Road — walkable to 10–15 min taxi from Area D: Ramada Pearl Hotel Guangzhou (Xingang East Road area), Atour Hotel Pazhou (chain boutique 4-star; verify branch), Vienna Hotel (Pazhou / Canton Fa

    Ride-hail: Ride-hailing apps are commonly used in Guangzhou; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to China Guangzhou Import and Export Fair Complex Area D.

    Parking: On-site parking is available at China Guangzhou Import and Export Fair Complex Area D; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: November 2026

    Temperature: 15–27 °C (daytime highs typically 24–27 °C, overnight lows 15–18 °C)

    Seasonality: Late-autumn dry season in the Pearl River Delta: roughly 30–50 mm of rain over 5–7 wet days, moderate humidity, and the typhoon season has ended. A compact umbrella is useful, and light layers suit air-conditioned halls.

    Packing: Late November is one of Guangzhou's most comfortable windows: daytime highs of about 24–27 °C, overnight lows around 15–18 °C, roughly 30–50 mm of rain across 5–7 wet days, and the typhoon season already over. Pack light layers for heavily air-conditioned halls and a warm top for evening river breez

    Plan your trip

    Planning

    Best day to visit: Day 2 — Saturday 28 November 2026

    Mid-show days usually carry the densest conference programme and full exhibitor staffing, while the opening day is consumed by ceremonies, registration queues and set-up, and the closing day often sees early booth packing and reduced technical staff on stands. Day 2 gives the best ratio of meeting time to travel time, with Saturday typically drawing strong domestic visitor traffic.

    1

    Confirm visa and passport requirements for China — Check the current Chinese visa category for business visitors and that your passport has at least six months validity.

    2

    Book flights to Guangzhou — Target arrival one day before the November 27, 2026 opening and allow time for immigration and transfer into the city.

    3

    Reserve a hotel near the venue or on a metro line — The China Guangzhou Import and Export Fair Complex Area D sits in the Pazhou area; prioritise properties with easy metro or road access.

    4

    Complete online visitor registration — Register through the official organiser site at china-autotech.com and save your confirmation or badge QR code.

    5

    Download the hall plan and exhibitor list — Use the published floor plan to map priority booths across the automotive electronics and software zones.

    6

    Shortlist conference sessions and product zones — Block time for talks and product demonstrations that match your sourcing or technology roadmap.

    7

    Request B2B meetings with target exhibitors — Send meeting requests early and confirm times before travel so your four show days stay efficient.

    8

    Arrange airport transfer and local transport — Pre-book a transfer or plan metro and taxi routes from Guangzhou Baiyun airport to the fair complex.

    9

    Sort connectivity for China — Check roaming, local SIM or eSIM options and pre-install translation and payment apps used in mainland China.

    10

    Prepare business cards and meeting documents — Bring printed cards, product specifications and any NDAs or supplier briefs you expect to share.

    11

    Pack for late-November Guangzhou weather — Expect mild days and cooler evenings; pack layered business-casual clothing and comfortable walking shoes for hall distances.

    12

    Arrive and collect your badge on Day 1 — Arrive early on November 27, 2026 for badge collection, security screening and orientation before the halls fill up.

    Sample visitor itinerary

    Route-optimised day
    09:00–10:30

    Badge collection, venue orientation at Area D registration, and hall-plan/exhibitor-list pickup.

    China Guangzhou Import and Export Fair Complex, Area D — registration hall
    10:30–13:30

    Technology scouting: new-energy vehicle platforms, battery and charging, intelligent cockpit, ADAS and automotive-chip supplier halls.

    Area D exhibition halls
    09:30–12:30

    Scheduled supplier meetings and RFQ discussions: samples, certification, MOQ and export terms with shortlisted Chinese suppliers.

    Exhibitor booths and B2B matchmaking zone, Area D
    09:30–12:00

    Conference/technical sessions on EV platforms, software-defined vehicles and Greater Bay Area supply-chain policy, then follow-up meetings and contract terms.

    Area D conference area

    Side trips

    2

    Canton Tower and Zhujiang New Town

    Shamian Island and the Liwan historic district

    Networking spots

    3

    Exhibitor B2B / matchmaking zone, Area D

    Organiser-run buyer–supplier meeting area; the highest density of qualified automotive buyers and sellers on site.

    Conference and VIP lounge area, Area D

    Technical sessions and keynotes concentrate OEM engineers, tier-1 suppliers and press — natural follow-up conversations.

    Pazhou riverside hotel bars and restaurants (Shangri-La Guangzhou, The Westin Pazhou, Langham Place)

    Where international visitors and Chinese OEM/supplier teams hold evening dinners and informal receptions during the show week.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · standard

    —

    estimate

    visa_fee

    visitor · standard

    USD 60–185 / per_person_single_entry

    estimate

    hotel_mid

    visitor · mid-range

    USD 90–180 / per_night

    estimate

    hotel_premium

    visitor · premium

    USD 180–420 / per_night

    estimate

    exhibitor_stand

    exhibitor · shell_scheme

    USD 120–220 / per_sqm

    estimate

    visa_fee

    visitor · M — Business / commercial trade

    USD 185 / per application

    official

    visa_fee

    visitor · L — Tourist / visitor

    USD 185 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your goal is supplier discovery, technology benchmarking or first-stage market entry in China's automotive/NEV supply chain.

    Best for

    Trade visitors, buyers and engineers who want to source Chinese NEV/automotive-technology suppliers, attend technical sessions and build Greater Bay Area contacts without committing to a stand.

    Min. budget

    $800.00

    Timeline

    6–10 weeks: visa 4–7 working days plus appointments, flights and Pazhou hotel rooms 1–3 months ahead.

    Risks

    Budget estimate from listing cost signals (ticket + mid-range hotel + per diem + visa) — confirm live rates.

    Chinese visa lead time and appointment availability vary by nationality; visa-free eligibility differs per passport.

    Canton Fair phases (April/October) inflate Pazhou hotel rates — the late-November window is comparatively cheaper.

    exhibit

    You have China-ready pricing, certification/export documentation and follow-up capacity in the region.

    Best for

    Component, tooling, battery/charging, ADAS, cockpit-electronics and automotive-software suppliers targeting Chinese OEMs and Greater Bay Area buyers.

    Min. budget

    $3,200.00

    Timeline

    6–9 months: space contract, stand design/build, sample shipping or ATA Carnet, travel visas and staff rota.

    Risks

    Budget estimate from visit cost plus a 9 sqm shell-scheme stand — confirm live booth pricing with the organiser.

    Stand build, freight and Chinese customs clearance of samples add cost and lead time.

    Chinese-language collateral and Mandarin-speaking booth staff materially affect conversion.

    skip

    Budget is committed elsewhere or your Asia coverage is already delivered by another show in the circuit.

    Best for

    Teams with no China sourcing or sales mandate this cycle, or those already covering the sector through Auto Shanghai / Auto Guangzhou.

    Timeline

    None.

    Risks

    Missed in-person supplier evaluation, technology benchmarking and GBA networking.

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card