Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
austropharm is the leading trade fair for pharmaceutical products.
It offers exhibitors a targeted presentation and information platform for over 5,000 professional visitors at the VIECON Messe Wien.
Visitors experience innovations, trends and developments in the healthcare sector up close and benefit from the potential of this network.
TL;DR
- 1Dates and Venue: Austropharm 2027 takes place from April 22 to 24 at VIECON Messe Wien, Vienna, Austria.
- 2Scale and Focus: This event showcases innovations in the pharmaceutical sector with over 5,000 attendees expected.
- 3Organiser: The event is organised by Austrian Exhibition Experts GmbH, known for their expertise in trade fairs.
- 4Buyer Authority: Attendees include pharmacists, pharmacy students, and healthcare professionals.
- 5Entry: Tickets are available online with various pricing options for professionals and students.
Why visit
Attendees will gain insights into the latest pharmaceutical innovations and trends. Dates and Venue: Austropharm 2027 takes place from April 22 to 24 at VIECON Messe Wien, Vienna, Austria. Scale and Focus: This event showcases innovations in the pharmaceutical sector with over 5,000 attendees expected. Buyer Authority: Attendees include pharmacists, pharmacy students, and healthcare professionals.
Why exhibit
Exhibiting at Austropharm allows companies to showcase their products to a targeted audience of healthcare professionals. It provides a platform for direct engagement with potential clients and partners, enhancing brand visibility. Exhibitors can network with key decision-makers and gain insights into market trends and customer needs.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Pharmacists and pharmacy owners
Healthcare professionals including doctors and nurses
Pharmaceutical sales representatives
Students of pharmacy and related fields
Healthcare policy makers
Representatives from pharmaceutical companies
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Pharmaceutical manufacturers and suppliers
Pharmacy operators and pharmacy chains
Cosmetics and cosmetology suppliers
Healthcare and pharmacy technology providers
Medical device and equipment suppliers
Health and nutrition product suppliers
Pharmacy management software vendors
Consultants and service providers for pharmacy and healthcare
Product categories
Key solution areas showcased across the event.
Prescription pharmaceuticals
Over-the-counter medicines
Pharmacy management software and systems
Medical devices and equipment
Health supplements and nutrition products
Cosmetics and personal care products
Cosmetology and beauty treatments
Pharmacy services and retail solutions
Location & Facilities
Venue
Halls & areas
1VIECON - Vienna Congress & Convention Center (Messe Wien)
VIECON Messe Wien
Lilienthalgasse 6, 1030 Wien
Facilities
Parking
VIECON Messe Wien in Vienna typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: VIECON Messe Wien in Vienna typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at VIECON Messe Wien for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
April 22 to April 24:9:00 AM – 6:00 PM daily
April 24:9:00 AM – 5:00 PM
Day Ticket
17PKA Day Ticket
14Duration Ticket
26PKA Duration Ticket
23
Who runs the show
Organisers
Austrian Exhibition Experts GmbH
How the last edition performed
Previous edition
Edition recap
Austropharm 2026 took place in Vienna, Austria, in April 2026. The 2026 edition is listed on xpo.su and blog-wien.at, with exhibitor listings on 10times and the organiser's site; the captured search snippets did not state visitor or exhibitor counts.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Vienna, Austria
Why it matters
Attending Austropharm on 2027-04-22 to 2027-04-24 in Vienna lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Austria Pharmaceutical Industry Newswire - EIN Presswire
pharmaceuticals.einnews.com/country/austria 2026-10-14T13:45:00.0000000
Austria Pharma Industry News Topics - Pharmaceutical Industry Today ...
pharmaceuticals.einnews.com/category/pharma-industry/austria 2026-10-11T00:00:00.0000000
Austria - Pharmaceuticals - International Trade Administration
www.trade.gov/country-commercial-guides/austria-pharmaceuticals 2026-05-29T00:00:00.0000000
Pharmaceutical industry in Austria: Business Report 2026
marketpublishers.com/report/medicine_pharmaceuticals_biotechnology/drugs_biotechnology/pharmaceutical_industry_in_austria_business_report.html
Vienna International Health and Pharmaceutical Industry News
www.vindobona.org/category/health-pharmaceuticals
PDF Facts & Figures 2024 Pharmaceuticals and Healthcare in Austria
www.pharmig.at/media/pyplqsqt/2024-pharmig_facts-figures_e.pdf?download=1&v=638600143289600000&ipignore=true
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Leopoldstadt / Prater (near Messe Wien)USD 80–120 / night
Simple 3-star and design stays around Prater and Messe Wien; easy walk or short tram ride to VIECON. Confirm rates before travel.
Mid-range
Leopoldstadt / Vienna city centreUSD 130–220 / night
International-brand and 4-star hotels such as Hilton Vienna Waterfront or Ruby Lissi, 10–20 min by U-Bahn to the venue district. Confirm availability before travel.
Premium
Innere Stadt / Vienna city centreUSD 300–500 / night
5-star luxury properties like The Ritz-Carlton, Vienna, roughly 15–25 min by taxi or transit to Messe Wien. Confirm rates and cancellation terms before travel.
Local transport
Get around the city with these convenient transport options.
U-Bahn / tram / bus (Wiener Linien)
Estimated costEUR 2.60 single ticket; EUR 8.00 24-hour pass; EUR 17.10 48-hour pass
Best forCitywide network, including U2 to Messe-Prater station for VIECON Messe Wien
Vienna's integrated public transport serves the Messe Wien/VIECON area. Check current maps and timetables on Wiener Linien. Confirm fares before travel.
Airport train (S-Bahn S7 / CAT)
Estimated costEUR 4.40 S-Bahn S7; EUR 14.90 City Airport Train (CAT)
Best forVienna International Airport (VIE) to Wien Mitte / city centre, then U-Bahn to Messe-Prater
Fastest rail link from VIE into the city; continue on Wiener Linien to the venue. Confirm current timetables and prices before travel.
Airport bus
Estimated costEUR 8–13 one-way
Best forVienna International Airport (VIE) to Wien Westbahnhof / Schwedenplatz, then onward to Messe Wien
Convenient if your hotel is along the bus route; allow extra time at peak hours. Confirm schedules before travel.
Taxi / rideshare
Estimated costEUR 40–60
Best forVienna International Airport (VIE) to VIECON Messe Wien
Fixed or metered airport taxi to the venue district, roughly 25–40 min depending on traffic. Confirm tariff before travel.
Taxi / rideshare
Estimated costEUR 90–140
Best forBratislava Airport (BTS) to VIECON Messe Wien
Cross-border transfer of roughly 1.5 hours; only practical if you fly into BTS. Confirm price and journey time before travel.
Taxi / rideshare
Estimated costEUR 15–25
Best forVienna city centre (Innere Stadt) to VIECON Messe Wien
Use for late arrivals or heavy luggage; otherwise U-Bahn U2 to Messe-Prater is faster and cheaper. Confirm fares before travel.
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
April in Vienna is mid-spring: mild days with cool mornings and evenings, and changeable conditions with regular rain showers. Travellers should check a live forecast close to arrival.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Austria.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language at the fair
austropharm and its Fachprogramm run primarily in German for the Austrian pharmacy audience, with some exhibitors and sessions in English. Basic German greetings help in Vienna, although most pharmacy professionals speak English.
Coffee house culture
Vienna's traditional coffee houses are a practical setting for a short meeting between halls or after the show day; expect table service and a relaxed pace rather than takeaway speed.
Tipping and payment
Service is usually included in the bill; rounding up or adding around 5-10 percent is customary. Cards are widely accepted, but carrying some euro cash is useful for small purchases and transit tickets.
Sunday and holiday closures
Most shops in Vienna close on Sundays and public holidays. Plan supplies and any shopping around the austropharm 2027 show days of 22-24 April accordingly.
Getting around the city
Vienna's U-Bahn, tram and bus network (Wiener Linien) is the fastest way between the city centre and the Messe Wien / VIECON district in Leopoldstadt. Buy and validate a valid ticket before boarding.
Spring weather readiness
April in Vienna is changeable, so a light waterproof layer and comfortable walking shoes suit the mix of exhibition halls, transit and city transfers during the fair.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Vienna; confirm ground transport on the organiser site.
Visa
Austria is part of the Schengen Area. Visitors who need a visa must obtain a Schengen visa (type C) before travelling; visa-exempt nationalities can enter for short business trips within the permitted stay.
Estimated cost: Not yet confirmed
Processing: Varies by nationality; apply several weeks before travel.
Check the Austrian Federal Ministry (BMEIA) and oesterreich.gv.at visa pages for the current document list and appointment process. VFS Global runs visa application centres for Austria in multiple countries. Business travellers should use the business-purpose visa category where applicable.
OfficialHotels
Find a stay near the venue with options for every budget.
Check-in (recommended)
2027-04-22
Check-out (recommended)
2027-04-24
Areas to stay
Innere Stadt / Vienna city centre · Leopoldstadt / Prater (near Messe Wien) · Leopoldstadt / Vienna city centre
budget
EUR 80-120/night
mid range
EUR 130-220/night
premium
EUR 300-500/night
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Vienna; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near VIECON Messe Wien: Leopoldstadt / Prater (near Messe Wien): Leopoldstadt / Prater (near Messe Wien); Leopoldstadt / Vienna city centre: Leopoldstadt / Vienna city centre; Innere Stadt / Vienna city centre: Innere Stadt / Vienna city centre.
Ride-hail: Ride-hailing apps are commonly used in Vienna; confirm local availability before travel.
Public transit: Vienna has an integrated public transport network (U-Bahn, tram, bus, S-Bahn) operated by Wiener Linien, with network maps and timetables available at wienerlinien.at. The Messe Wien / VIECON area is served by U-Bahn and bus connections in Leopoldstadt.
Parking: On-site parking is available at VIECON Messe Wien; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: April
Temperature: Typical late-April Vienna range: daytime highs around 15-18 °C and night-time lows around 5-9 °C, with changeable spring weather and a real chance of showers. Treat this as a climatological guide (value_status: estimate) and check a live forecast close to your austropharm travel dates.
Seasonality: April is a spring month in Vienna with frequent rain showers and variable conditions; layered clothing and a compact umbrella are useful.
Packing: Pack layers for mild but changeable spring days, a light waterproof jacket or umbrella for showers, and comfortable walking shoes for the fairground and city.
Plan your trip
Planning
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at Austropharm usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Networking spots
2Austropharm registration concourse
Organiser B2B lounge (if offered)
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$160.00
- Per diem × 2$150.00
Estimated total$310.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Day Ticket
USD 17 / per person
organiser_published
visitor_ticket
visitor · PKA Day Ticket
USD 14 / per person
organiser_published
visitor_ticket
visitor · Duration Ticket
USD 26 / per person
organiser_published
visitor_ticket
visitor · PKA Duration Ticket
USD 23 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Day Ticket | USD 17 / per person | organiser_published | |
| visitor_ticket | visitor | PKA Day Ticket | USD 14 / per person | organiser_published | |
| visitor_ticket | visitor | Duration Ticket | USD 26 / per person | organiser_published | |
| visitor_ticket | visitor | PKA Duration Ticket | USD 23 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Austropharm fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Min. budget
Not yet confirmed
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Glossary
- VIECON
- Vienna Congress & Convention Center, the congress and convention venue within the Messe Wien complex in Leopoldstadt, Vienna.
- Messe Wien
- The Vienna exhibition and congress complex in the Leopoldstadt district, the venue cluster that hosts austropharm 2027 in Vienna.
- Fachprogramm
- German for specialist programme, the professional seminar and lecture agenda accompanying the austropharm exhibition, published at austropharm.at/programm/.
- Apotheke
- German for pharmacy. austropharm serves the Austrian pharmacy channel together with pharmaceutical, OTC and cosmetology suppliers.
- PKA (Pharmazeutisch-kaufmaennische Assistenz)
- Austrian qualification for pharmacy commercial assistants. PKAs are a core visitor group, reflected in the organiser's separate PKA ticket tiers.
- OTC (Over-the-counter)
- Non-prescription medicines and health products. OTC lines are a central exhibit category for pharmacy buyers at austropharm.
- Dermatokosmetik (dermocosmetics)
- Skin-care and cosmetology products positioned for pharmacy sale. This category links the pharmaceutical and cosmetology sides of austropharm.
- Magistralrezeptur (compounding)
- Pharmacy-prepared, individually formulated medicines. It is a defining service of Austrian pharmacies and a relevant topic in the accompanying Fachprogramm.
- Fortbildung
- German for continuing professional education. Pharmacy staff often combine an austropharm visit with Fortbildung sessions in the Fachprogramm.
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Also known as
Alternate names and search phrases for this event.
- Austropharm 2027
- Austropharm Vienna
- Austropharm Vienna 2027
- Austropharm trade expo
- Austropharm pharmaceutical exhibition
- pharmaceutical exhibition Vienna
- pharmaceutical trade show Austria
- pharmaceuticals expo Vienna 2027
- pharmacy trade show Vienna
- medical devices expo Vienna
10 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.