Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Augmented Enterprise Summit is the premier event for exploring the business and industrial applications of extended reality (XR), artificial intelligence (AI), and digital twins.
Scheduled for October 13-15, 2026, at the Atlanta Marriott Marquis, this summit will feature over 1,200 attendees, 75+ exhibitors, and 90+ enterprise presenters.
Attendees will engage in hands-on workshops, case studies, and expert-led sessions designed for teams deploying emerging technologies at scale.
TL;DR
- 1Dates and Venue: The Augmented Enterprise Summit takes place from October 13-15, 2026, at the Atlanta Marriott Marquis, Atlanta, USA.
- 2Scale and Focus: This summit is dedicated to the business applications of AI, XR, and digital twins, featuring over 1,200 attendees and 75+ exhibitors.
- 3Organiser: The event is organized by BrainXchange, a leader in enterprise technology conferences.
- 4Buyer Authority: Attendees include enterprise leaders, technology innovators, and decision-makers in the XR and AI sectors.
- 5Entry: Registration is available online, with options for guest passes for enterprise end users.
Why visit
Attending the Augmented Enterprise Summit offers invaluable insights into the latest advancements in AI and XR technologies. Network with industry leaders, participate in hands-on workshops, and gain practical knowledge from real-world case studies. This event is essential for professionals looking to leverage emerging technologies for business transformation.
Why exhibit
Exhibiting at the Augmented Enterprise Summit provides unparalleled access to decision-makers in the XR and AI sectors. Showcase your innovations, connect with potential clients, and enhance your brand visibility among industry leaders. This is a unique opportunity to engage with a targeted audience interested in the latest technology solutions.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Enterprise XR and immersive technology leads evaluating headsets, smart glasses, and device management for frontline workforces
Digital transformation, innovation, and IT architecture executives scoping AR and VR pilots across operations, service, and training
Manufacturing, field service, energy, and aerospace leaders looking for remote assistance, inspection, and simulation deployments
AEC, digital twin, and BIM teams assessing spatial capture, 3D visualization, and model-based workflows
Healthcare, life sciences, and medtech learning teams comparing VR simulation and clinical training platforms
Retail, CPG, and logistics operators exploring assisted selling, planogram visualization, and warehouse picking use cases
Training, learning and development, and safety managers sourcing immersive content, LMS integration, and analytics
AI, spatial computing, and computer vision practitioners connecting models to XR interfaces and enterprise data
Systems integrators, consultancies, and solution architects building repeatable enterprise XR practices
Investors, analysts, and press tracking enterprise AR and VR adoption and vendor consolidation
Exhibitor profile
Main supplier and exhibitor segments present at the show.
XR hardware makers showing enterprise headsets, smart glasses, tracking, haptics, and rugged accessories
Device and fleet management software providers for headset provisioning, security, and remote support
Remote assistance and collaborative workflow platforms for field service, manufacturing, and inspections
Digital twin, 3D visualization, and spatial data capture vendors serving AEC and industrial operators
VR training and simulation studios producing safety, maintenance, and clinical content
AI, computer vision, and spatial computing platforms that connect models to AR interfaces
Systems integrators and consultancies packaging XR pilots into enterprise deployments
Connectivity, edge computing, and cloud providers supporting low-latency XR workloads
Tracking, eye-tracking, biometric, and interaction technology suppliers
Content distribution, learning management, and analytics providers for immersive training
Product categories
Key solution areas showcased across the event.
Enterprise AR smart glasses and head-mounted displays
VR training simulators and immersive learning content
Remote assistance and collaborative field service platforms
Digital twin, BIM, and 3D visualization software
Spatial capture, 360 video, and photogrammetry tools
XR device management, provisioning, and security software
Tracking, eye-tracking, haptics, and interaction hardware
AI and computer vision for spatial computing
Edge computing, connectivity, and cloud rendering for XR
Rugged accessories, batteries, and wearable computing
Simulation, digital humans, and avatars for training
Immersive analytics and enterprise data visualization
Location & Facilities
Venue
Atlanta Marriott Marquis
Atlanta, USA
Facilities
Parking
Atlanta Marriott Marquis in Atlanta typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Atlanta Marriott Marquis in Atlanta typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Atlanta Marriott Marquis for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
BrainXchange
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Atlanta, USA
Why it matters
Attending the Augmented Enterprise Summit offers invaluable insights into the latest advancements in AI and XR technologies. Network with industry leaders, participate in hands-on workshops, and gain practical knowledge from real-world case studies.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Hartsfield-Jackson Atlanta International
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hilton Atlanta
4-star
Downtown Atlanta, near Atlanta Marriott MarquisUSD 220–260 / night
4-star hotel near the venue. Google Hotels capture showed an approximate INR rate for 13-15 October 2026; USD band is an approximate conversion. Breakfast and parking are typically charged separately.
Courtland Grand Hotel
4-star
Downtown Atlanta, roughly 330 m from Atlanta Marriott MarquisUSD 120–180 / night
4-star hotel with indoor pool, hot tub, and fitness center. Breakfast and parking are charged separately.
Aloft Atlanta Downtown
4-star
Downtown Atlanta, roughly 380 m from Atlanta Marriott MarquisUSD 110–170 / night
4-star hotel near the venue. Breakfast is charged separately.
Sonesta Select Atlanta Midtown Georgia Tech
3-star
Midtown Atlanta, about 2.7 km from Atlanta Marriott MarquisUSD 80–130 / night
3-star hotel about 2.7 km from the venue. Google Hotels showed a large discount versus usual rates at capture time.
Motel 6 Atlanta, GA - Downtown
2-star
Downtown Atlanta, roughly 270 m from Atlanta Marriott MarquisUSD 170–229 / night
Budget 2-star option with free breakfast and free Wi-Fi; parking is charged separately. Smoke-free property.
Hotel Indigo Atlanta Downtown, an IHG Hotel
4-star
Downtown AtlantaUSD 170–210 / night
4-star downtown option listed among sponsored hotels near the venue for the event dates.
Holiday Inn Express Atlanta Airport - North by IHG
3-star
Airport corridor, Atlanta Airport-NorthUSD 115–142 / night
3-star airport hotel with free cancellation and pool. Suited to travellers who prefer to stay near ATL.
Holiday Inn Express Atlanta Galleria-Ballpark Area by IHG
3-star
Galleria and Ballpark area, CumberlandUSD 115–142 / night
3-star hotel with a 4.1 guest rating in the capture; free cancellation and pool.
Holiday Inn Express & Suites Atlanta-Emory University Area by IHG
3-star
Emory University and Decatur sideUSD 115–142 / night
3-star hotel with a 4.1 guest rating in the capture; free cancellation and hot tub.
Local transport
Get around the city with these convenient transport options.
metro
Estimated costApprox. USD 2.50-6 one-way MARTA rail from ATL to Peachtree Center; confirm current Breeze or contactless fare
Best forHartsfield-Jackson Atlanta International (ATL) to Atlanta Marriott Marquis
MARTA rail is the documented rail link between ATL and downtown Atlanta. The venue sits at 265 Peachtree Center Ave NE, a short walk from Peachtree Center station.
rideshare
Estimated costApprox. USD 35-75 one-way ATL to downtown Atlanta; demand-based, confirm in app
Best forATL airport to Atlanta Marriott Marquis, rideshare pickup
Uber publishes a route page for ATL to Atlanta Marriott Marquis. Pricing varies with demand and time of day; follow airport signs to the designated pickup zone.
taxi
Estimated costApprox. USD 35-55 one-way ATL to downtown Atlanta; confirm meter or flat rate before departure
Best forATL airport to Atlanta Marriott Marquis
Metered or flat taxi options are available from the airport. Confirm the fare and payment method with the driver before departure.
parking
Estimated costApprox. USD 20-40 per day at downtown Atlanta garages or hotel parking; confirm venue rate and in/out privileges
Best forDowntown Atlanta garages and Atlanta Marriott Marquis on-site parking
Daily parking rates vary by operator and event demand. Arrive early on opening day because nearby garages fill during large conventions.
rideshare
Estimated costApprox. USD 8-15 for a short downtown ride; confirm in app
Best forShort downtown ride between nearby hotels and Atlanta Marriott Marquis
Useful for late-night returns or rainy weather when walking between Peachtree Center hotels and the venue.
walking
Estimated costUSD 0; many downtown hotels are a 5-15 minute walk, wear comfortable shoes
Best forPeachtree Center and downtown hotels to Atlanta Marriott Marquis
The Marriott Marquis is in the Peachtree Center district. Walking is practical for nearby hotels during daylight hours.
bus
Estimated costApprox. USD 2.50-3 one-way for a local MARTA bus trip; confirm route and fare
Best forLocal MARTA bus routes serving downtown Atlanta
Bus routes can fill gaps between rail stations and hotels, but rail is the simplest airport link. Confirm current schedules on the MARTA site.
Weather
Mid-October in Atlanta is typically mild and variable: afternoon highs around 21-25 C (70-77 F), overnight lows around 11-15 C (52-59 F). Rain showers are possible, and meeting rooms can be heavily air-conditioned, so bring a light layer. This is a climatological range, not a forecast; check a local forecast 48-72 hours before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Downtown Atlanta has strong mobile coverage from major US carriers. Confirm whether Atlanta Marriott Marquis provides complimentary Wi-Fi in meeting rooms and guest rooms; for live XR demos, plan a backup hotspot and test bandwidth before sessions. US power is 120V at 60Hz with Type A/B plugs; bring a voltage converter for devices that are not dual-voltage. An eSIM or local prepaid SIM can be useful for international visitors.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is standard for enterprise technology conferences in Atlanta. A jacket is optional for meetings, and comfortable shoes help with the Marriott Marquis campus and nearby hotels.
Greetings and small talk
A firm handshake and first names are common in US business settings. Small talk about travel, the conference agenda, or local restaurants is normal before meetings.
Tipping
Restaurant servers typically receive 15-20 percent; bartenders and rideshare drivers are also tipped. Check whether a service charge is already included before adding a tip.
Punctuality
Sessions and meetings usually start on time. Arrive 10-15 minutes early for keynotes, vendor briefings, and scheduled demos.
Local etiquette
Atlanta is a major convention city; keep business conversations polite and direct. Ask before recording demos or photographing people, especially in XR and biometric sessions.
Safety and orientation
Downtown Atlanta is walkable around Peachtree Center, but use well-lit routes at night and rideshare if walking several blocks after dark.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: ATL
Book flights into Hartsfield-Jackson Atlanta International Airport (ATL) for the shortest transfer to downtown. Compare arrival times that avoid Atlanta's afternoon rush hour, and allow extra time for immigration and baggage if arriving internationally. Fares and schedules change; book directly with the airline or a reputable agent and confirm the ticket's change and baggage rules. No official event airfare was captured.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Hartsfield-Jackson Atlanta International (ATL). Allow road or rail time to Atlanta Marriott Marquis; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Atlanta Marriott Marquis: Downtown Atlanta, near Atlanta Marriott Marquis: Hilton Atlanta; Downtown Atlanta, roughly 330 m from Atlanta Marriott Marquis: Courtland Grand Hotel; Downtown Atlanta, roughly 380 m from Atlanta Marriott Marquis: Aloft Atlanta Downtown.
Ride-hail: Uber and Lyft operate throughout Atlanta. At ATL, follow signs to the designated rideshare pickup area; at Atlanta Marriott Marquis, confirm the hotel's pickup zone with the bell desk. Expect surge pricing during convention peaks and bad weather. Check the app for the final fare before booking.
Public transit: MARTA rail connects ATL to downtown Atlanta. Ride to Peachtree Center station for the closest rail access to Atlanta Marriott Marquis, then walk or take a short rideshare. Buy or load a Breeze card or use contactless payment where available, and confirm current fares and service hours on the MARTA website. Bus and streetcar routes also serve parts of downtown, but rail is the simplest airport link.
Parking: Atlanta Marriott Marquis offers on-site parking, and several downtown garages are within walking distance. Daily rates vary by operator and event demand; budget approximately USD 20-40 per day and confirm the current rate, height clearance, and in and out privileges with the venue or garage. Arrive early on opening day because nearby garages fill during large conventions.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Daytime highs approx. 21-25 C (70-77 F); overnight lows approx. 11-15 C (52-59 F). Climatological range for mid-October in Atlanta; confirm the forecast closer to travel.
Seasonality: October is a shoulder month in Atlanta with mild temperatures and a chance of showers; tropical moisture can occasionally bring heavier rain. Indoor sessions at the Marriott Marquis are unaffected, but pack a compact umbrella for walks between hotels.
Packing: Bring layers for mild days and cool meeting rooms, a compact umbrella, comfortable walking shoes, business casual attire, and a power bank with USB-C cables. US outlets are Type A/B at 120V; bring a plug adapter or voltage converter for non-dual-voltage devices. Pack a light jacket for evening walks in downtown Atlanta.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Augmented Enterprise Summit usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm registration status and badge pickup instructions on augmentedenterprisesummit.com; save the confirmation to your phone and print a backup.
T-2
Download the schedule and mark sessions on XR training, digital twins, remote assistance, and AI in the enterprise.
T-3
Book a downtown Atlanta hotel within walking distance of Atlanta Marriott Marquis; compare refundable rates.
T-4
Map your route from ATL: MARTA to Peachtree Center or rideshare/taxi to 265 Peachtree Center Ave NE.
T-5
Check the October Atlanta forecast and pack layers, an umbrella, and comfortable shoes.
T-6
Prepare a one-page summary of your XR pilot, use case, or buying requirements for vendor conversations.
T-7
List 10 exhibitors or solution categories to visit: headsets, smart glasses, device management, remote assist, digital twin, training content.
T-8
Charge devices and bring a power bank, USB-C cables, and any adapters needed for US Type A/B outlets.
T-9
Arrange international travel documents: ESTA or B-1 visa if required; carry registration and hotel confirmation.
T-10
Set up mobile connectivity: check roaming or buy an eSIM for US data.
T-11
Plan business casual attire; Atlanta weather is mild but meeting rooms can be cool.
T-12
Schedule follow-ups with colleagues and set a shared notes doc for vendor comparisons.
T-13
Confirm whether session recordings or presentation downloads are offered; plan to take notes if not.
T-14
Check venue accessibility and dietary needs with the organiser or hotel before travel.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Atlanta Marriott Marquis
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Augmented Enterprise Summit registration concourse
Atlanta Marriott Marquis
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Atlanta Marriott Marquis
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Augmented Enterprise Summit fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Augmented Enterprise Summit, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing AI-driven enterprise solutions and Extended reality hardware and software solutions and benchmarking suppliers at Augmented Enterprise Summit in Atlanta.
Min. budget
$670.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching AI-driven enterprise solutions and Extended reality hardware and software products who need qualified meetings with the event's trade audience.
Min. budget
$3,015.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Atlanta show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
What is Augmented Enterprise Summit?
Augmented Enterprise Summit is an Atlanta event focused on enterprise AR, VR, and XR, including AI, digital twins, remote assistance, training and simulation, and spatial computing. The 2026 edition is listed for October 2026 at Atlanta Marriott Marquis. Confirm exact dates, registration times, and agenda details on augmentedenterprisesummit.com/schedule.
Where is the event held?
The venue is Atlanta Marriott Marquis at 265 Peachtree Center Ave NE in downtown Atlanta, Georgia. The hotel is connected to the Peachtree Center area and is within walking distance of several downtown hotels and MARTA rail.
Who should attend?
The programme is aimed at enterprise technology leaders, XR and immersive technology teams, digital transformation executives, IT architects, training and safety managers, and operational leaders evaluating AR and VR deployments. Solution providers, integrators, analysts, and investors also attend to track enterprise adoption.
What topics are covered?
Session topics centre on enterprise AR, VR, and XR, AI, digital twins, training and simulation, remote assistance, spatial computing, device management, and frontline productivity. Check the official schedule for the current session list and speakers.
How do I register?
Use the official organiser site for registration, ticket types, and deadlines. Confirm whether you need a business email, approval, or a group code before booking travel. Access rules for the exhibit hall or specific sessions may differ by registration category.
Is the event trade-only?
The event is positioned for enterprise technology professionals and solution providers. Registration categories and access rules should be confirmed on the official registration page; check whether any sessions are invitation-only.
What can I see on the exhibit floor?
Expect enterprise XR hardware, smart glasses, VR training, remote assistance, digital twin, device management, and spatial computing suppliers, based on the event's listed product categories. Confirm the current exhibitor list on the official site.
How far is the venue from Atlanta airport?
Atlanta Marriott Marquis is in downtown Atlanta, roughly 10 miles from Hartsfield-Jackson Atlanta International Airport (ATL). MARTA rail to Peachtree Center plus a short walk is the simplest transit option; rideshare or taxi takes about 20-35 minutes depending on traffic.
Where should I stay?
Downtown hotels within walking distance include Courtland Grand Hotel, Aloft Atlanta Downtown, and Hilton Atlanta. Midtown and airport hotels may offer lower rates but require a commute. Compare refundable rates and confirm any event shuttle details before booking.
What is the weather like in October?
Mid-October in Atlanta is typically mild, with daytime highs around 21-25 C (70-77 F) and overnight lows around 11-15 C (52-59 F). Rain showers are possible. Check the local forecast 48-72 hours before travel.
Do I need a visa to attend?
International attendees should check US entry rules. Citizens of Visa Waiver Program countries generally need an approved ESTA; others may need a B-1 business visitor visa. Carry registration and hotel confirmations. Verify current rules with the US Department of State.
Can I bring a demo device?
If you are exhibiting, confirm shipping, customs, and power requirements with the organiser. If you are attending, bring charged devices and adapters for US Type A/B outlets; check venue rules before recording or live-streaming sessions.
Will sessions be recorded?
Recording and presentation-download policies are set by the organiser. Check the official schedule or ask at registration; plan to take notes if recordings are not offered.
Is there a dress code?
Business casual is typical for enterprise technology conferences in Atlanta. Comfortable shoes are useful for walking between hotels and the Marriott Marquis; meeting rooms can be cool, so bring a light layer.
What should I bring?
Business cards, a charged phone and laptop, a power bank, USB-C cables, a US plug adapter if needed, a light jacket, an umbrella, and comfortable shoes. If you are exhibiting, pack backup demo hardware and a hotspot.
Glossary
- Extended reality (XR)
- Umbrella term for augmented reality, virtual reality, and mixed reality technologies that blend or replace physical views with digital content.
- Augmented reality (AR)
- An overlay of digital information, graphics, or instructions onto a live view of the physical world, often viewed through smart glasses, a phone, or a tablet.
- Virtual reality (VR)
- A fully immersive digital environment delivered through a head-mounted display, usually with tracked controllers or hand tracking.
- Mixed reality (MR)
- A headset or glasses experience that anchors digital objects to the physical environment and allows interaction with both.
- Head-mounted display (HMD)
- A wearable display worn on the head that presents AR, VR, or MR content to the user.
- Smart glasses
- Eyewear with a display, camera, sensors, or audio designed for hands-free enterprise tasks such as remote assistance and guided workflow.
- Digital twin
- A virtual model of a physical asset, building, or process that is updated with data and used for simulation, monitoring, and decision support.
- Remote assistance
- A workflow in which a remote expert sees the field technician's view through a camera or smart glasses and provides guidance in real time.
- Spatial computing
- Computing that uses 3D space, tracking, and environmental understanding to place and interact with digital content.
- Inside-out tracking
- Position tracking that uses cameras and sensors on the headset or glasses, rather than external base stations, to map the user's movement.
- XR device management (XRMDM)
- Software for provisioning, securing, updating, and monitoring fleets of AR and VR headsets and smart glasses.
- Immersive training
- VR or AR learning that simulates tasks, equipment, or environments for practice, assessment, and safety training.
- Photogrammetry
- The process of creating 3D models or maps from overlapping photographs, often used for digital twins and spatial capture.
- Haptics
- Technology that delivers tactile feedback, such as vibration or force, to a user's hands or body during an immersive experience.
- Field of view (FOV)
- The angular extent of the virtual or augmented image visible through a headset or glasses.
- Motion-to-photon latency
- The delay between a user's movement and the corresponding update in the display; lower latency reduces nausea and improves usability.
- Proof of concept (POC)
- A limited pilot that tests whether an XR use case delivers technical feasibility and business value before wider deployment.
- Return on investment (ROI)
- A financial measure comparing the benefits of an XR deployment, such as faster training or fewer errors, with its costs.
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Also known as
Alternate names and search phrases for this event.
- AI conference Atlanta
- XR technology event
- digital twins summit
- Augmented Enterprise Summit 2026
- Augmented Enterprise Summit Atlanta 2026
- Atlanta USA
- Technology Conference Atlanta 2026
- Extended Reality Atlanta 2026
- Artificial Intelligence Atlanta 2026
- Digital Twins Atlanta 2026
2 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.