ATSSA Traffic Expo 2027, Feb 5-9 in Long Beach, California.
Dates
5–9 Feb 2027
City / country
Long Beach, United States
Venue
Long Beach Convention & Entertainment Center
Time
2:00 AM – 6:00 PM
Companies exhibiting at ATSSA Annual Convention & Traffic Expo include 10Lines, 3M INDIA LTD., Advanced Security Technologies, Airstar America and All In Safety Corp.
Event overview
ATSSA Annual Convention & Traffic Expo 2027 runs February 5-9 at the Long Beach Convention & Entertainment Center in Long Beach, California.
The 57th edition combines a full convention programme with North America's largest roadway safety trade show, covering work zone safety, traffic control, pavement markings and roadside hardware.
Exhibit hall hours run February 7-9, with education sessions and committee meetings across the week.
TL;DR
See crash-tested barriers, signs, markings, work zone devices and connected work zone technology in one hall, and meet the contractors, DOT officials and suppliers who specify them. Education sessions carry CEU and PDH credits, while committee meetings and the New Products Rollout show what is changing before it reaches the jobsite.
Exhibitors reach state DOT buyers, public agency officials, contractors and distributors from across North America in three exhibit days. A Long Beach location lowers travel friction for Western agencies and Pacific Rim suppliers, and the convention programme puts technical buyers on the floor between sessions.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
3300 E. Ocean Blvd., Long Beach, CA 90802, United States
Entrances & gates
Convention Center main entrance
Off Ocean Boulevard at the Promenade lobby; registration and badge pickup are inside.
Shoreline Drive parking approach
Follow Shoreline Drive to Linden Avenue for the parking lots.
More than 4,000 spaces; standard rate $15 per day, no in-and-out privileges. Accessible spaces are first come, first served.
4,300 spaces · $15.00/day
All venue lots are ADA accessible and accessible spaces are van accessible; request accessibility support at the registration desk.
Food options
Convention Center concessions and Promenade lobby, Pike and Shoreline Village dining
On-site diningParking: More than 4,000 spaces across the Arena, Promenade and Terrace Theater garages and the Shoreline Drive Main Lot. Standard parking is $15 per day with no in-and-out privileges; pay at a kiosk or by card at the gate.
Gate: Use the Shoreline Drive or Ocean Boulevard approaches and follow event signage to the open garage. Arrive early on the Sunday exhibit-hall opening.
Attend
Event days & opening times
Ticket info
Badge collection
Bring a photo ID and your registration confirmation to the registration area in the Promenade lobby; badges are printed onsite.
Ticket notes
Registration and housing opened for 2027. The official registration page does not publish a public ticket amount; member and public-agency rates differ, and scholarship applications are separate.
What's on
How the last edition performed
Last edition
2026
Visitors: 4,000
Exhibitors: 245
Floor area: 27,871 sqm
Edition #: 56
This edition
2027
Visitors: 4,500
Exhibitors: 270
Next edition
2028
ATSSA's 2028 Convention & Traffic Expo is announced for February 4-8, 2028 at the Tampa Convention Center in Tampa, Florida.
Return to Florida after the 2027 Long Beach edition
Edition recap
The 56th ATSSA Convention & Traffic Expo filled the George R. Brown Convention Center in Houston from February 20-24, 2026. The show reported 245 exhibitors, 4,000+ roadway safety professionals and nearly 300,000 square feet of exhibits, with 28 education options and a keynote by Chad Hymas.
Impact
A 4,000-attendee, 245-exhibitor show is large enough to anchor a year of North American roadway safety sourcing but focused enough that buyers reach the exhibit floor. The 2027 Long Beach edition places that audience within a one-hour flight of most Western state DOTs.
Audience quality
The audience is weighted toward state and local agency engineers, contractors and distributors who specify or purchase crash-tested hardware, signs and markings. Committee meetings put technical decision-makers in the same building for several days, which raises meeting quality above a pure exhibit-hall pass.
Exhibitor outcomes
ROI depends on meeting agency specification writers and contractors before the construction season. A 9 sqm shell at an estimated $5,400-$7,200 plus travel is recoverable with a handful of qualified DOT or contractor leads; exhibitors selling commodity products should expect volume distribution conversations instead.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
The U.S. roadway safety market is shaped by federal surface transportation reauthorisation, state DOT capital plans and work zone safety rules. ATSSA's show sits where specifications are compared and purchasing decisions begin, giving exhibitors access to agency engineers, contractors and distributors at the start of the construction season.
Key trends shaping this market and its wider industry.
Connected and smart work zones
Agencies are piloting sensors, portable signals and vehicle-to-everything alerts that warn drivers and equipment operators in real time. Suppliers are bundling hardware with data services rather than selling devices alone.
What it changes: Buyers now evaluate interoperability and data ownership, not just device durability, so exhibitors need a clear integration story.
Toward zero deaths and safer roadside hardware
The national push toward zero roadway deaths is increasing scrutiny of barrier selection, crash testing and work zone design. Roadside hardware that performs across vehicle types and speeds is in demand.
What it changes: Crash-tested, standards-compliant products win specification battles; generic hardware faces longer approval cycles.
Longer-life markings and reflective materials
State DOTs are moving to higher-retroreflectivity pavement markings and durable materials that hold up through winter maintenance and heavy traffic.
What it changes: Agencies are comparing lifecycle cost rather than initial price, which favours suppliers with field performance data.
ATSSA anchors the North American roadway safety calendar, with sister editions rotating through U.S. convention cities and Intertraffic covering the global traffic technology market.
ATSSA 2026 Annual Convention & Traffic Expo
Houston, United States
Held at the George R. Brown Convention Center with 245 exhibitors reported.
websiteIntertraffic Amsterdam 2026
Amsterdam, Netherlands
Circuit dates are indicative; confirm on the organiser site.
websiteATSSA 2028 Annual Convention & Traffic Expo
Tampa, United States
Announced future dates; confirm on the official attend page.
websiteU.S. spring show season
ATSSA rotates through U.S. convention cities in February.
European traffic technology season
Amsterdam anchors the European circuit in spring.
Sister-edition dates from ATSSA's published future-dates listing; adjacent show dates are circuit guidance and should be reconfirmed.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Closest airport; limited routes but quick curb-to-hotel access.
7 miles
to venue
15-20 minutes
by car
Los Angeles International Airport
Largest gateway with the most domestic and international flights.
22 miles
to venue
35-60 minutes
by car
Orange County alternative with good domestic coverage.
25 miles
to venue
35-50 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 110–220 / night
Older limited-service properties; book early for show dates and confirm parking fees.
sourceUSD 220–390 / night
Walkable to the convention center; typical corporate rates rise during large events.
sourceUSD 390–675 / night
Full-service waterfront hotels closest to the venue; suites and harbor views cost more.
sourceGet around the city with these convenient transport options.
Long Beach Transit bus
Use a TAP card or contactless fare; buses connect the convention center with downtown hotels.
Metro A Line
About a 10-minute walk from the station to the convention center; useful for LA connections.
Rideshare
LGB trips are usually $15-25; LAX trips $40-55 depending on traffic and surcharges.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| B-1 business visitor visa | Visitors who are not eligible for the Visa Waiver Program | $185.00 | Several weeks to several months; apply early | |
| ESTA under the Visa Waiver Program | Eligible passport holders from VWP countries | $40.00 | Usually minutes to 72 hours |
Visa Waiver Program nationals may travel without a visa if they hold an approved ESTA; Canadian citizens generally need only a valid passport for business visits.
The U.S. accepts ATA carnets for professional equipment and display goods; confirm the carnet covers the specific items with U.S. Customs and Border Protection.
Official visa pageWeather
February is mild and usually dry: highs near 68F (20C), lows near 48F (9C), with occasional rain. Evenings on the waterfront are cool and breezy.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
U.S. mobile networks and venue Wi-Fi cover the halls; buy an eSIM or prepaid SIM at LAX or Long Beach if travelling from abroad.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping
Restaurant servers expect 15-20 percent; bartenders and hotel housekeeping typically receive $2-5 per service.
Getting around
Downtown Long Beach is walkable, but distances along Ocean Boulevard are longer than they look; use the Metro A Line or a rideshare after dark.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Long Beach Airport (LGB); Los Angeles International (LAX) for more routes
Book 6-10 weeks ahead for February; LAX is usually cheaper but adds 35-60 minutes of ground transfer.
Book flightsMost international business visitors need either an approved ESTA (Visa Waiver Program) or a B-1 visitor visa.
Estimated cost: $40 ESTA / $185 B-1 visa fee
Processing: ESTA 72 hours; B-1 several weeks to months
Carry registration confirmation and a short invitation letter. Admission length is decided at the port of entry.
OfficialGet to the venue and around the city with these options.
Airport → venue: LGB is 15-20 minutes by taxi or rideshare; LAX is 35-60 minutes via I-405 and I-710.
Hotel → venue: Downtown hotels are a 5-20 minute walk; use the Metro A Line or a short rideshare from the Pike.
Ride-hail: Uber and Lyft operate at both airports and downtown; use the designated pickup zones.
Public transit: Metro A Line stops at Downtown Long Beach, about 10 minutes on foot from the center; Long Beach Transit buses serve Ocean Boulevard.
Parking: More than 4,000 venue spaces at $15 per day, no in-and-out privileges.
Plan and pack for the event climate.
Month: February
Temperature: 48-68F (9-20C)
Seasonality: One of the drier months, but winter storms can bring rain; mornings are cool and coastal fog is possible.
Packing: Bring layers, a light rain jacket and comfortable walking shoes; the halls are cool, so a sweater helps.
Plan your trip
Best day to visit: Monday, February 8
Monday has the longest exhibit-hall block (11:00 am-5:30 pm) after the Sunday opening, and the general session and Innovation Award activity bring senior agency and contractor buyers to the floor.
Register and book the hotel block — Confirm the badge name and keep the confirmation email.
Book flights into LGB or LAX — Allow a buffer for the Sunday exhibit-hall opening.
Build a target exhibitor list and meeting schedule — Prioritise 8-12 booths and check the floor plan.
Download badges, maps and session list — Check whether sessions need advance registration.
Pack business cards, layers and comfortable shoes — Charge devices and set an early alarm for the first session.
Registration and badge pickup
Promenade lobbyEducation session or committee meeting
Convention Center meeting roomsSupplier and agency meetings
Exhibit hall, target boothsNew Products Rollout and floor exploration
Traffic Expo hallQueen Mary
Historic Ship
10 minutes from downtown
Art Deco ocean liner berthed in Long Beach with tours and harbor views.
Aquarium of the Pacific
Family Attraction
10-minute walk from the convention center
Shoreline aquatic exhibits and a easy post-show afternoon.
The Pike Outlets and restaurants
Downtown dining
Walkable cluster for informal dinners after the hall closes.
Shoreline Village
Waterfront dining
Harbor-side restaurants about 15 minutes on foot from the center.
Roadway safety buying cycles run through specification and budget approval, so follow-up should reach the engineer and the procurement contact with the same technical summary.
Budget
Shell scheme
USD 600–800 / m²
Raw space
USD 300–400 / m²
Standard booth
9 m²
Derived from third-party booth listings and comparable U.S. roadway safety shows; confirm the official 2027 tariff.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · standard
USD 5400–7200 / 9 sqm shell
hotel
both · mid
USD 220–390 / per night
flight
visitor · economy
USD 280–950 / round trip
per_diem
both · standard
USD 60–100 / per day
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | standard | USD 5400–7200 / 9 sqm shell | estimate | 2026-10-31 |
| hotel | both | mid | USD 220–390 / per night | estimate | 2026-10-31 |
| flight | visitor | economy | USD 280–950 / round trip | estimate | 2026-10-31 |
| per_diem | both | standard | USD 60–100 / per day | estimate | 2026-10-31 |
Decision
Answer six quick questions to see whether to visit, exhibit or skip ATSSA 2027.
QUESTION 1 OF 6
What do you need from the show?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have an active project and need to compare products or meet suppliers in person.
Best for
Agency engineers, contractors and specifiers comparing products before a project
Min. budget
$800.00
Timeline
2-4 weeks to register and book travel
Risks
Crowded hall limits meeting time
Late hotel booking raises cost
exhibit
You have a product that fits agency specifications and can staff the booth for three days.
Best for
Roadway safety manufacturers, distributors and technology firms selling to U.S. agencies
Min. budget
$9,000.00
Timeline
3-6 months to reserve space and prepare the booth
Risks
Show-floor competition for attention
Freight and labor costs
skip
Your product or project is outside North American roadway safety and online follow-up is enough.
Best for
Buyers with no U.S. roadway project or anyone who cannot travel
Timeline
Not applicable
Risks
Missing relationship-building
Losing visibility to competitors
Book with
Long Beach Convention & Entertainment Center
Waterfront convention campus at 300 E. Ocean Blvd. with more than 4,000 parking spaces.
Venue website and parking page.
Long Beach Airport
Closest commercial airport to the venue, about 7 miles and 15-20 minutes by car.
Official airport website; not an event sponsor.
Long Beach Area Chamber of Commerce
Regional business chamber for downtown Long Beach and the surrounding trade community.
Public business body; useful resource, not an event partner.
American Traffic Safety Services Association
U.S. roadway safety trade association and organiser of the Annual Convention & Traffic Expo.
Organiser website.
Recommended providers
Use the B-1 business visitor guidance and apply early.
ATSSA lists JEMS as its official housing provider; book through the show link to stay in the block.
Closest airport; compare fares into LAX for more routes.
Show-appointed general service contractor
Confirm the 2027 handler and warehouse address in the exhibitor manual.
Compare travel medical and cancellation cover; exhibitors also need liability insurance.
Queen Mary, Aquarium of the Pacific and shoreline dining are close to downtown.
Badge scanner or CRM provider chosen by exhibitor
No official 2027 scanner vendor was published; test export before the show.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
4
References
4
Publishers
4
Date checked
ORAFOL Americas
Informed Infrastructure
Long Beach Convention & Entertainment Center
ATSSA
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