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    Dates

    28–30 Jan 2027

    City / country

    Istanbul, Turkey

    Venue

    Istanbul Expo Center

    Time

    10:00 AM – 6:00 PM

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    Matched booths for ATRAX EXPO ISTANBUL

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    Event overview

    Overview

    ATRAX Expo will hold its 14th edition on 28–30 January 2027 at the Istanbul Expo Center – Yeşilköy.

    Bringing together attraction, park, sports, pool, urban design and social facility solutions, the expo will serve as a global meeting point for projects transforming cities into more active, healthier and more appealing living environments.

    TL;DR

    1. 1Event dates: January 28-30, 2027.
    2. 2Location: Istanbul Expo Center, Turkey.
    3. 3Expected exhibitors: over 400.
    4. 4Expected visitors: more than 20,000 professionals.
    5. 5Thematic areas include Aqualand, Smart Kent, and Event Arena.

    Why visit

    Visitors will gain insights into the latest trends in urban design and recreation, network with industry professionals, and explore innovative solutions that enhance city living. The expo provides a unique opportunity to connect with key players in the attraction and recreation sectors.

    Why exhibit

    Exhibitors will benefit from direct access to a diverse audience of decision-makers, showcase their innovations, and establish valuable partnerships. The expo serves as a platform for launching new products and gaining visibility in the growing urban wellness market. Expected exhibitors: over 400. ATRAX Expo is a pivotal platform for urban transformation, connecting industry leaders and innovators to enhance city living through recreation, technology, and design.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Entertainment and leisure center operators
    Tourism investors and hotel representatives
    Theme park and amusement park managers
    Sports facility and spa operators
    Urban planners and landscape architects
    Public institutions and local government officials

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of recreational equipment
    Providers of urban design solutions
    Technology companies in smart city services
    Suppliers of landscaping and outdoor living products
    Event management and production companies
    Investors in urban development projects

    Product categories

    Key solution areas showcased across the event.

    Attraction and recreation technologies
    Urban design and landscaping solutions
    Water-based recreation and wellness products
    Event and exhibition technologies
    Sustainable city solutions
    Smart city and mobility technologies

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    6
    245678

    Istanbul Expo Center

    Yeşilköy Mah. Atatürk Cad. 34149, Istanbul, Turkey

    Entrances & gates

    Main Entrance

    All Halls

    Facilities

    Parking

    Paid parking with ample capacity.

    Prayer rooms

    Separate prayer rooms for men and women.

    Cloakroom

    Free cloakroom service available.

    Luggage storage

    Luggage storage service available.

    Charging points

    Charging points available throughout the venue.

    On-site shuttle

    Shuttle services available from major transport hubs.

    Food options

    Cafes and Restaurants

    On-site dining

    Parking: Paid parking available with ample capacity.

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    10:00 AM –6:00 PM
    Register

    Ticket info

    Badge collection

    Collect badges at the registration desks on-site.

    Ticket notes

    Visitors under the age of 16 are not admitted.

    Who runs the show

    Organisers

    TUREKS ULUSLARARASI FUARCILIK

    EmailCallWebsite

    How the last edition performed

    Previous edition

    Current edition

    2027 · 20,000 visitors · 400 exhibitors

    Forecast — not final

    Visitors

    20,000

    Floor area (sqm)

    55,000

    Edition #

    13

    Impact

    A bigger and stronger platform

    The 2026 edition brought together 20,000+ visitors at Istanbul Expo Center. ATRAX Expo will hold its 14th edition on 28–30 January 2027 at the Istanbul Expo Center – Yeşilköy. Bringing together attraction, park, sports, pool, urban design and social facility solutions, the expo will serve as a global meeting point for projects transforming cities into more active, healthier and more appealing living environments. ATRAX Expo is a pivotal platform for urban transformation,.

    Audience quality

    High-value decision-makers

    Visitors typically include Entertainment and leisure center operators, Tourism investors and hotel representatives, Theme park and amusement park managers, Sports facility and spa operators. Event dates: January 28-30, 2027. Location: Istanbul Expo Center, Turkey. Expected exhibitors: over 400. Expected visitors: more than 20,000 professionals. Documented attendance reached 20,000+ visitors in the reference edition. ATRAX EXPO ISTANBUL attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors will benefit from direct access to a diverse audience of decision-makers, showcase their innovations, and establish valuable partnerships. The expo serves as a platform for launching new products and gaining visibility in the growing urban wellness market. Expected exhibitors: over 400. ATRAX Expo is a pivotal platform for urban transformation, connecting industry leaders and innovators to enhance city living through recreation, technology, and design. Exhibitor categories include Manufacturers of.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Istanbul, Turkey

    Why it matters

    Attending ATRAX EXPO ISTANBUL on 2027-01-28 to 2027-01-30 in Istanbul lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Automotive trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering automotive often plan ATRAX EXPO ISTANBUL alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for ATRAX EXPO ISTANBUL.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · TRY

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    IST

    Istanbul Airport

    Havaist airport buses serve major districts.

    to venue

    40–60 min to Istanbul Expo Center

    by car

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costTRY 800–1,200 (taxi estimate)
    Best forIstanbul Airport (IST) to Istanbul Expo Center

    Havaist airport buses serve major districts.

    taxi

    Estimated costTRY 600–1,200 taxi to the venue district
    Best forSabiha Gökçen (SAW) to Istanbul Expo Center

    Weather

    January in Istanbul typically sees 0–4°C. Cold winter; snow possible. Warm coat and waterproof boots.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Turkey.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Istanbul.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: IST

    Book flights to IST when possible for the shortest transfer to the venue; compare SAW only if fares are materially lower.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Istanbul Airport (IST): 40–60 min to Istanbul Expo Center; Sabiha Gökçen (SAW): Gateway airport for Istanbul.. Allow road or rail time to Istanbul Expo Center; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Primary gateways: Istanbul Airport (IST): Regional gateway — confirm routes on the organiser site.; Sabiha Gökçen (SAW): Regional gateway — confirm routes on the organiser site.. Allow road time to Istanbul Expo Center; confirm parking via the organiser.

    Ride-hail: Ride-hailing apps are commonly used in Istanbul; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Istanbul Expo Center.

    Parking: On-site parking is available at Istanbul Expo Center; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: January 2027

    Temperature: 0–4°C

    Seasonality: Cold winter; snow possible.

    Packing: January in Istanbul typically sees 0–4°C. Cold winter; snow possible. Warm coat and waterproof boots.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether ATRAX EXPO ISTANBUL fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus aligns with the official product themes.

    Best for

    Buyers, researchers, and delegates evaluating the programme and networking value.

    Min. budget

    $400.00

    Timeline

    4–8 weeks before opening day for registration and travel.

    Risks

    Limited session times published — confirm agenda before booking.

    exhibit

    You have a clear lead-generation or launch goal for this market.

    Best for

    Suppliers and brands seeking qualified meetings with the event audience.

    Min. budget

    $2,500.00

    Timeline

    3–6 months for stand booking, freight, and marketing prep.

    Risks

    Booth pricing not published in captured sources — confirm with organiser.

    skip

    Programme, audience, or commercial goals do not match your plan.

    Best for

    Teams whose category or region fit is weak this edition.

    Min. budget

    Not yet confirmed

    Timeline

    N/A

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from ATRAX EXPO ISTANBUL
    Official imagery from ATRAX EXPO ISTANBUL

    Trust footer

    Sources

    5

    References

    1

    Publishers

    0

    Date checked

    1

    ATRAX

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