Join us for the Athletic Business Conference & Expo from November 17-19, 2026, at the Orange County Convention Center in Orlando, FL, featuring over 200 exhibitors and 100 educational sessions.
Dates
17–19 Nov 2026
City / country
Orlando, USA
Venue
Orange County Convention Center
Time
10:00 AM – 6:00 PM daily
Are you the organiser of this event?
Companies exhibiting at Athletic Business Conference & Expo include AllChem Performance Products, AquaRevival, Aquatic Design Group, Association of Aquatic Professionals and Association of Outdoor Recreation & Education.
Event overview
The Athletic Business Conference & Expo is a solution-focused event for athletics, fitness, recreation, and military professionals.
It features over 200 exhibiting companies and 100+ educational sessions, providing actionable insights and innovative solutions.
TL;DR
Attendees will gain access to cutting-edge products and services, learn from industry leaders, and network with peers to enhance their programs and facilities. Dates and Venue: The Athletic Business Conference & Expo takes place from November 17-19, 2026, at the Orange County Convention Center in Orlando, Florida. Buyer Authority: Attendees include facility owners, managers, and program directors from the athletics and fitness sectors.
Exhibitors will showcase their latest innovations, connect with decision-makers, and increase brand visibility among a targeted audience of industry professionals. Scale and Focus: This event features over 200 exhibitors and 100 educational sessions focused on athletics, fitness, and recreation. Organiser: The event is organised by Athletic Business, a leading resource for athletic, fitness, and recreation professionals. Buyer Authority: Attendees include facility owners,.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
9800 International Dr, Orlando, FL 32819, USA
Attend
Event days & opening times
Expo Badge
Available for spouses/guests 18 years and older.
Ticket info
Ticket notes
Free Expo badges are available for spouses/guests.
Who runs the show
Athletic Business
What's on
1
Keynote
1
Networking
1
Event days
10:30 AM–10:30 AM
Typical time
Chris Stevenson
Founder @ The Empower Group
Maximizing Potential: A Journey to Empowerment
Wednesday, Nov 18, 2026
Keynote Presentation
Industry Party
How the last edition performed
New this edition
15% More Conference Sessions
AB Show 2026 adds 15 percent more conference sessions across athletics, fitness, recreation and military tracks, expanding education for facility and program leaders.
SourceTestimonials
I love attending the AB conference! This allows me to reconnect with colleagues and network with folks across the nation. I always leave feeling empowered to bring innovative change to my program.
As a first year attendee, I had hopes of what I thought ABS could be, and thankfully it exceeded all of my expectations. The educational sessions were inspiring, the expo hall had everything I could have wanted to see.
AB Show is a 'must attend' for any group or individual who has professional aspirations in the fitness or sports world. The classes and expo were worth every moment and every dollar we spent there.
Next edition outlook
2027-11-02 – 2027-11-04Future shows include the 2027 edition in New Orleans.
Expanded educational sessions and more exhibitors.
Impact
The Athletic Business Conference & Expo is a solution-focused event for athletics, fitness, recreation, and military professionals. It features over 200 exhibiting companies and 100+ educational sessions, providing actionable insights and innovative solutions. The Athletic Business Conference & Expo is crucial for professionals in the athletics and fitness industries, providing networking opportunities and insights into the latest trends and innovations.
Audience quality
Visitors typically include Facility owners and managers seeking innovative solutions., Program directors looking to enhance their offerings., Athletic trainers and coaches interested in the latest equipment., Recreation professionals aiming to improve community engagement.. Dates and Venue: The Athletic Business Conference & Expo takes place from November 17-19, 2026, at the Orange County Convention Center in Orlando, Florida. Scale and Focus: This event features over 200 exhibitors and 100 educational sessions.
Exhibitor outcomes
Exhibitors will showcase their latest innovations, connect with decision-makers, and increase brand visibility among a targeted audience of industry professionals. Scale and Focus: This event features over 200 exhibitors and 100 educational sessions focused on athletics, fitness, and recreation. Organiser: The event is organised by Athletic Business, a leading resource for athletic, fitness, and recreation professionals. Buyer Authority: Attendees include facility owners,.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Athletic Business Conference & Expo on 2026-11-17 to 2026-11-19 in Orlando lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Orlando International
Orlando International (MCO) is the main commercial gateway serving Orlando; allow 45–60 min by road or rail to Orange County Convention Center.
to venue
by car
Orlando Sanford International
Orlando Sanford International (SFB) is the main commercial gateway serving Orlando; allow 45–60 min by road or rail to Orange County Convention Center.
to venue
by car
Get around the city with these convenient transport options.
rideshare/taxi
Roughly 20–30 min via SR-528 W; tolls may apply — confirm before travel.
public transit
Lynx bus routes with transfers, typically 60–90 min; slower but cheapest option — confirm before travel.
airport shuttle/van
Shared-ride shuttle services; check schedules in advance — confirm before travel.
rideshare/taxi
Approximately 45–60 min via SR-417/SR-528; tolls likely — confirm before travel.
rental car
Plus parking fees at hotels and OCCC; toll transponder recommended — confirm before travel.
local bus/I-Ride trolley
I-Ride Trolley serves the I-Drive resort area; useful for hotel-to-venue commutes — confirm before travel.
Weather
Orlando in November is mild and relatively dry. Daytime highs average 24-25 C (75-78 F) and overnight lows 15-16 C (59-61 F), with roughly 45-60 mm of rain spread over 6-8 wet days. Pack light layers for warm afternoons and cooler evenings during AB Show, 17-19 November 2026.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Orlando has strong 4G/5G coverage across the city and the Orange County Convention Center. Business visitors can use a US prepaid SIM, a travel eSIM data plan, or hotel Wi-Fi for video calls and tethering; check roaming rates before travel.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is typical; scientific meetings may be less formal than consumer fairs.
Arrival
Arrive early on day one for registration and badge pickup.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MCO
Book flights to MCO when possible for the shortest transfer to the venue; compare SFB only if fares are materially lower.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Orlando International (MCO): Orlando International (MCO) is the main commercial gateway serving Orlando; allow 45–60 min by road or rail to Orange County Convention Center.; Orlando Sanford International (SFB): Orlando Sanford International (SFB) is the main commercial gateway serving Orlando; allow 45–60 min by road or rail to Orange County Convention Center.. Allow road or rail time to Orange County Convention Center; on-site parking is usually available at major exhibition v
Hotel → venue: Precinct hotels near Orange County Convention Center: International Drive / Kirkman Road (near OCCC): International Drive / Kirkman Road (near OCCC); International Drive / I-Drive Resort Area: International Drive / I-Drive Resort Area; OCCC campus / Pointe Orlando / Dr. Phillips: OCCC campus / Pointe Orlando / Dr. Phillips.
Ride-hail: Uber and Lyft are widely available around Orlando International Airport, International Drive, and the convention center.
Public transit: LYNX bus service covers International Drive; the I-Ride Trolley runs along I-Drive near many hotels.
Parking: On-site parking is available at Orange County Convention Center; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: November 2026
Temperature: Daytime highs 24-25 C (75-78 F); overnight lows 15-16 C (59-61 F)
Seasonality: November marks Orlando's shift toward the drier season, with about 45-60 mm of rain over roughly 6-8 wet days. Brief showers are possible but most days are sunny and comfortable.
Packing: Pack lightweight layers and business casual attire for warm afternoons, a light jacket for cooler evenings, comfortable walking shoes for the convention center, and a compact umbrella for occasional showers.
Plan your trip
Confirm passport validity and US entry requirements — Check whether an ESTA or a B-1 business visitor visa is needed for travel to Orlando for AB Show 2026.
Book flights into Orlando International (MCO) or Orlando Sanford (SFB) — Target arrival 16-17 November 2026 for the 17-19 November show dates.
Reserve a hotel on International Drive near the venue — Westgate Lakes Resort & Spa, Rosen Inn at Pointe Orlando and Days Inn by Wyndham are 0.5-0.6 mi from the Orange County Convention Center.
Register online for your conference and/or expo badge — Register through abshow.com and select the sessions or tracks you plan to attend.
Download the AB Show schedule and expo hall plan — The full schedule is published at abshow.com/schedule with conference sessions 17-19 November and the trade show open 18-19 November.
Shortlist conference sessions and demo stage talks — AB Show delivers 100+ sessions across athletics, fitness, recreation and military tracks; pick priorities in advance.
Request meetings with exhibiting suppliers — Reach out to companies such as Life Fitness, Technogym and BCI Burke before the show floor opens.
Arrange airport transfer or rideshare from MCO — MCO is about 15-25 minutes from the convention center via SR-528 W to International Drive.
Pack business casual attire and light layers — Expect warm afternoons around 24-25 C and cooler evenings near 15 C in Orlando in November.
Save badge confirmation, session bookings and hotel reservation — Keep digital and printed copies for badge collection at the convention center.
Arrive in Orlando, collect your badge and confirm evening plans — The Industry Party is scheduled for 18 November, 7:00-10:00 p.m. at Ole Red.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Expo Badge
USD 35 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Expo Badge | USD 35 / per person | unknown |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Assess how this option fits your objectives.
Best for
Athletic directors, facility and program managers, and coaches evaluating equipment, surfaces and programming for schools, universities, parks and military recreation.
Min. budget
$350.00
Timeline
4-6 weeks for flights and hotel booking ahead of 17-19 November 2026
Risks
Peak autumn Orlando hotel pricing along International Drive during a busy convention month
Confirm whether you need a full-conference pass or expo-only badge
exhibit
Assess how this option fits your objectives.
Best for
Suppliers of fitness equipment, sports surfaces, aquatics, locker rooms, playgrounds and recreation technology seeking facility and program buyers.
Min. budget
$2,200.00
Timeline
4-6 months for stand booking, design, build and freight
Risks
Limited prime hall space as 250+ companies exhibit
Freight and rigging deadlines set by the organiser
Staff and hotel availability during show week
skip
Assess how this option fits your objectives.
Best for
Consumer fitness shoppers or non-trade visitors; AB Show is a business-to-business education and sourcing event for athletics, fitness, recreation and military professionals.
Min. budget
Not yet confirmed
Timeline
Not applicable
Risks
Trade-focused content and floor with limited consumer retail access
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
7 more alternate names hidden
Trust footer
5
References
1
Publishers
0
Date checked
Athletic Business
Display a free company card at your booth, or share your professional card on the show floor.
