Name: ATD Show
Start: 2027-02-17
End: 2027-02-19
Location: Orange County Convention Center

Event overview

Overview

Join us for the ATD Show 2027, taking place from February 17 to 19 at the Orange County Convention Center in Las Vegas.

This premier event brings together industry leaders and professionals to explore the latest trends and innovations in the automotive sector.

Don't miss the opportunity to network and gain insights from top experts.

TL;DR

1ATD Show 2027: February 17-19 in Las Vegas.
2Hosted at the Orange County Convention Center.
3Explore the latest trends in the automotive industry.
4Network with industry leaders and professionals.
5Gain insights from expert speakers.

Why visit

Visitors will benefit from unparalleled networking opportunities, access to industry leaders, and insights into the latest automotive trends and technologies. Network with industry leaders and professionals.

Why exhibit

Exhibitors gain visibility among key decision-makers in the automotive industry, showcasing their products and services to a targeted audience. Network with industry leaders and professionals. The ATD Show is crucial for automotive professionals, offering insights into industry trends, networking opportunities, and access to innovative solutions that drive business success. It serves as a platform for dealers to connect with manufacturers and learn about the latest.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Franchised new-car dealers

Automotive industry professionals

Dealership management and staff

Suppliers and service providers

Automotive technology innovators

Marketing and sales professionals

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Automotive manufacturers

Parts and accessories suppliers

Service equipment providers

Automotive technology companies

Finance and insurance providers

Consulting firms specializing in automotive retail

Product categories

Key solution areas showcased across the event.

Automotive parts and accessories

Service equipment and tools

Automotive technology solutions

Finance and insurance products

Marketing and advertising services

Training and consulting services

Location & Facilities

Venue

Open in Google Maps

Orange County Convention Center

Las Vegas, United States

Attend

Entry & tickets

Dealer/Manager NADA/ATD Member Early Bird
$709.00
Dealer/Manager Non-member Early Bird
$979.00

Ticket info

Registration deadline

2027-02-16

Who runs the show

Organisers

National Automobile Dealers Association

Email Call Website

What's on

Programme

Speakers

Ryan Estis

Sales & Leadership Expert

Patrick Lencioni

Founder of The Table Group

Magic Johnson

Legendary Athlete, Entrepreneur & Activist

How the last edition performed

Previous edition

Current edition

2027

Forecast — not final

Visitors

20,000

Exhibitors

500

Impact

A bigger and stronger platform

Join us for the ATD Show 2027, taking place from February 17 to 19 at the Orange County Convention Center in Las Vegas. This premier event brings together industry leaders and professionals to explore the latest trends and innovations in the automotive sector. Don't miss the opportunity to network and gain insights from top experts. The ATD Show is crucial for automotive professionals, offering insights into industry trends, networking opportunities, and access.

Audience quality

High-value decision-makers

Visitors typically include Franchised new-car dealers, Automotive industry professionals, Dealership management and staff, Suppliers and service providers. ATD Show 2027: February 17-19 in Las Vegas. Hosted at the Orange County Convention Center. Explore the latest trends in the automotive industry. Network with industry leaders and professionals. ATD Show attracts an audience aligned with the organiser's published visitor positioning.

Exhibitor outcomes

Real business growth

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

North America — Las Vegas, Nevada, United States

Why it matters

ATD Show is the US commercial-truck dealer industry's own annual gathering, run by the National Automobile Dealers Association and co-located with the much larger NADA Show. That co-location is the core value: a supplier or OEM can reach franchised auto and truck dealer principals, general managers and fixed-ops decision-makers in one venue, in a channel that buys vehicles, bodies, parts, F&I products and dealership software on multi-year cycles. For dealers it is the primary window to compare Class 4-8 truck OEM programmes and franchise terms before committing. For international suppliers it is the most efficient single entry point into the US dealer distribution channel.

Industry trends

Key trends shaping this market and its wider industry.

Digital buyer journeys

Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

Sustainability in procurement

Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

Automation and labour efficiency

Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

Regional supply-chain resilience

Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

Hybrid engagement models

Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

North American truck-dealer and commercial-vehicle event circuit

Plan 6-12 months ahead; space and sponsorship at the NADA/ATD Show and Work Truck Week is allocated early.

ATD Show sits inside a tight US circuit of commercial-vehicle and franchise-dealer events. Suppliers and OEMs typically plan a February-to-September cycle across Las Vegas, Louisville, Indianapolis and rotating ATA venues, with IAA Transportation in Hannover as the global biennial showcase.

February

NADA Show / ATD Show anchor the US dealer-calendar start in Las Vegas.

March

MATS and Work Truck Week follow, targeting fleet and upfitter audiences.

September (even years)

IAA Transportation in Hannover serves as the global OEM showcase.

Peer events compiled from public event calendars and organiser websites; confirm dates, venue and co-location details directly with each organiser before planning.

Plan your trip

Travel & logistics

Local currency · USD

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

LAS

Harry Reid International

Rideshare pickup zones signed at each terminal.

~8 mi (13 km)

to venue

15–25 min to LVCC

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

Paradise Road / Convention Center corridor

USD 90–170 / night

Limited-service, walkable to the hall entrances; rates rise sharply on peak convention weeks, so book the show block early.

source

Mid-range

Convention Center / Strip north end (monorail-linked)

USD 160–280 / night

Full-service properties adjacent to or a short monorail ride from the convention centre; good balance of meeting space and evening networking options.

source

Premium

Strip north — Fontainebleau / Resorts World / Wynn corridor

USD 300–650 / night

Resort-grade accommodation with multiple dining and hospitality venues; best for hosting evening client meetings, with 5-15 min drives to the hall.

source

Local transport

Get around the city with these convenient transport options.

taxi

Estimated costUSD 25–45 (taxi/rideshare estimate)

Best forHarry Reid International (LAS) to Orange County Convention Center

Rideshare pickup zones signed at each terminal.

monorail

Estimated costUSD 5.00 single ride; approx. USD 13.50 one-day pass (typical published fares)

Best forLas Vegas Monorail — Las Vegas Convention Center station to Strip resorts (Sahara to MGM Grand)

Runs along the east side of the convention centre campus; a practical option for Strip hotels. Check current fares and operating hours on the operator site.

bus

Estimated costUSD 2.00 single ride; USD 8.00 24-hour pass (typical published fares)

Best forRTC Transit — Paradise Road and Strip routes serving the convention centre area

Valley-wide bus network operated by RTC; the Strip and Downtown Express links the resort corridor and downtown. Confirm routes and passes on the operator site.

rental_car

Estimated costUSD 45-90 per day plus parking (approx. USD 10-20 per day at venue lots)

Best forLAS rental car centre to the convention centre

The rental car centre is reached by a free shuttle from LAS. Reserve well ahead for show week; on-site parking rates should be confirmed with the venue.

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa not required

ATA Carnet: check with organiser

Citizens of countries designated under the US Visa Waiver Program (administered by the Department of Homeland Security) may travel to the United States for business or tourism for stays of up to 90 days without a visa.

Official visa page

Weather

Las Vegas in February is mild and mostly dry: daytime highs typically 65-70°F (18-21°C) with overnight lows around 42-47°F (5-8°C), and only about 2-3 days with measurable rain in a typical month. Evenings on the Strip and heavily air-conditioned halls feel cool, so bring a light jacket or layer.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Confirm mobile roaming or a local SIM for business visitors to the United States.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Tipping

Tipping is expected in the US: 18-20% on restaurant bills, USD 1-2 per drink at bars, and USD 2-5 per bag for hotel bell staff. Rideshare and taxi apps prompt for a gratuity.

Business dress

Business casual is the norm on the show floor — collared shirt or blazer with smart trousers. Las Vegas evening venues are resort casual; comfortable shoes matter for a large convention centre.

Meeting etiquette

US business meetings start on time and are agenda-driven. Business cards are exchanged casually rather than ceremonially, and brief small talk before getting to the point is normal.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: LAS

Book flights to LAS (Las Vegas) when possible for the shortest transfer to the venue.

Visa

Foreign nationals attending a US trade event generally need either a B-1 business visitor visa or visa-free entry under the Visa Waiver Program if their nationality is designated. B-1 covers attending business conventions and conferences, while the Visa Waiver Program permits business or tourism stays of up to 90 days without a visa.

Estimated cost: Not yet confirmed

Processing: Varies by nationality; apply several weeks before travel.

Travel.state.gov states that a foreigner traveling to the United States for temporary business must have a visitor (B) visa unless qualifying for entry under the Visa Waiver Program. Attending a business convention or conference is an example of permitted temporary business.

Official

Hotels

Find a stay near the venue with options for every budget.

Areas to stay

Convention Center / Strip north end (monorail-linked) · Paradise Road / Convention Center corridor · Strip north — Fontainebleau / Resorts World / Wynn corridor

budget

Not yet confirmed

Book

mid range

Not yet confirmed

Book

premium

Not yet confirmed

Book

Transport

Get to the venue and around the city with these options.

Airport → venue: LAS to convention venues: taxi/ride-hail 15–30 min depending on Strip vs South Point; RTC bus routes available.

Hotel → venue: Precinct hotels near Orange County Convention Center: Paradise Road / Convention Center corridor: Courtyard by Marriott Las Vegas Convention Center, Residence Inn Las Vegas Convention Center, Hampton Inn & Suites Las Vegas Convention Center; Convention Center / Strip north end (monorail-linked): Renaissance Las Vegas Hotel, Westgate Las Vegas Resort & Casino, Sahara Las Vegas; Strip north — Fontainebleau / Resorts World / Wynn corridor: Fontainebleau Las Vegas, Resorts World Las Vegas, Encore at

Ride-hail: Ride-hailing apps are commonly used in Las Vegas; confirm local availability before travel.

Public transit: RTC Deuce on Las Vegas Blvd; venue shuttles common during major trade shows.

Parking: On-site parking is available at Orange County Convention Center; confirm daily rates and hall access on the organiser or venue site.

Weather

Plan and pack for the event climate.

Month: February 2027

Temperature: Daytime highs 65-70°F (18-21°C); overnight lows 42-47°F (5-8°C)

Seasonality: February is one of the drier months in the Mojave Desert climate — mostly sunny with roughly 2-3 days of measurable rain all month and low humidity. Evenings are noticeably cooler than the daytime peak.

Packing: Las Vegas in February is mild and mostly dry: daytime highs typically 65-70°F (18-21°C) with overnight lows around 42-47°F (5-8°C), and only about 2-3 days with measurable rain in a typical month. Evenings on the Strip and heavily air-conditioned halls feel cool, so bring a light jacket or layer.

Plan your trip

Planning

Best day for qualified buyer meetings: Day 2 — Thursday, February 18, 2027

Mid-show day concentrates the highest session density: dealer education workshops run in the morning, the headline keynote typically lands midday and the exhibit floor is fully staffed all afternoon. Day 1 still carries setup-hour crowd patterns on the floor, while Day 3 traffic thins as exhibitors begin strike — so a single-day visitor gets the most programme and the widest range of supplier meetings on Day 2.

Side trips

Hoover Dam & Lake Mead

Red Rock Canyon National Conservation Area

Budget

Costs & budget

Cost reference

Official cost items and estimated ranges for exhibitors.

visitor_ticket

visitor · Dealer/Manager NADA/ATD Member Early Bird

USD 709 / per person

official

visitor_ticket

visitor · Dealer/Manager Non-member Early Bird

USD 979 / per person

official

Item	For	Tier	Estimated range	Status	As of
visitor_ticket	visitor	Dealer/Manager NADA/ATD Member Early Bird	USD 709 / per person	official
visitor_ticket	visitor	Dealer/Manager Non-member Early Bird	USD 979 / per person	official

Decision

Visit, exhibit, or skip?

Should you go?

Pick the closest answer for each. Your recommendation updates live.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

You need dealer-facing content, peer benchmarking and supplier meetings, and can cover the value in 2-3 days on the floor.

Best for

Franchised truck-dealer principals, general managers and supplier teams who want the ATD Show education programme, OEM product briefings and the full exhibit floor without committing to a booth.

Min. budget

$1,345.00

Timeline

4-8 weeks (registration + hotel + flights); earlier if booking peak February dates

Risks

Budget estimate from listing cost signals: early-bird member ticket (USD 709) + 2 mid-range hotel nights (~USD 300) + per diem (USD 150) + B-1/B-2 visa (USD 185) — confirm live rates.

Las Vegas hotel rates spike during convention weeks; the nearest blocks fill first.

Non-member registration is materially higher (USD 979 early bird), so check NADA/ATD member status before booking.

exhibit

You have a defined US dealer-channel sales motion and can staff the booth with people who can qualify dealer accounts on the spot.

Best for

Class 4-8 truck OEMs, body and equipment upfitters, F&I, telematics, software and aftermarket suppliers selling into the US franchised dealer channel.

Min. budget

$5,400.00

Timeline

6-9 months (space contract, booth design/build, freight and staff travel)

Risks

Budget estimate from listing cost signals (visit budget plus a stand/booth allowance of roughly 3-4x the visit cost) — confirm booth and sponsorship pricing with the organiser.

Floor space at the co-located NADA/ATD Show is competitive; early space selection matters.

Budget estimate from listing cost signals — confirm live rates.

skip

Your pipeline does not route through US franchised truck dealers and travel budget is better spent on a closer regional event.

Best for

Teams with no US truck-dealer channel, or those who only need headline industry updates that can be covered remotely.

Min. budget

Not yet confirmed

Timeline

N/A

Risks

No major risks listed.

Book with

Partners

Recommended providers

Visa

US Department of State

Gallery

Photos

Official imagery from ATD Show

Official ATD Show event branding

Trust footer

Sources

References

Publishers

Date checked

National Automobile Dealers Association

NADA
organiser_social
ATD Show
event_social

Las Vegas travel reference

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